Lil Wayne's latest album. The layout follows magazine design conventions to effectively communicate the content to the target hip hop audience. A medium close-up shot of Lil Wayne's face draws the eye to the main coverline about him having nothing left to prove. Additional text and images of other hip hop artists reinforce the hip hop genre and provide points of interest across the minimalist design. The masthead, barcode, and color scheme help with branding and positioning the magazine for its intended retail setting and audience.
Lil Wayne's latest album. The layout follows magazine design conventions to effectively communicate the content to the target hip hop audience. A medium close-up shot of Lil Wayne's face draws the eye to the main coverline about him having nothing left to prove. Additional text and images of other hip hop artists reinforce the hip hop genre and provide points of interest across the minimalist design. The masthead, barcode, and color scheme help with branding and positioning the magazine for its intended retail setting and audience.
Lil Wayne's latest album. The layout follows magazine design conventions to effectively communicate the content to the target hip hop audience. A medium close-up shot of Lil Wayne's face draws the eye to the main coverline about him having nothing left to prove. Additional text and images of other hip hop artists reinforce the hip hop genre and provide points of interest across the minimalist design. The masthead, barcode, and color scheme help with branding and positioning the magazine for its intended retail setting and audience.
Lil Wayne's latest album. The layout follows magazine design conventions to effectively communicate the content to the target hip hop audience. A medium close-up shot of Lil Wayne's face draws the eye to the main coverline about him having nothing left to prove. Additional text and images of other hip hop artists reinforce the hip hop genre and provide points of interest across the minimalist design. The masthead, barcode, and color scheme help with branding and positioning the magazine for its intended retail setting and audience.
coverline on the front cover it is also the biggest text on the page which follows the codes and conventions of a front cover as it is more clear for people to read. It also identifies the audience of what the topic of the article is. Since it mentions Nothing Left to Prove allows the target audience of rap listeners to make the connotation of it being about the
Barcode / Date-Line / Price these
are all necessary so the magazine can be sold in retail outlets as people would need to know what issue it is and how much it cost thus needs to be Rule of Thirds have been applied as the main central hotspots are focused on Lil Waynes eyes thus at eye line people would see the front cover as if he is looking at them. Therefore this allows direct address to be applied to the target audience. Also the only (main) coverline is in the left third therefore as people read left to right in English, the magazine has capitalized on how people process information thus are more likely to go on
Header includes various hip
hop artists to make use of space and to attract fans of the following artists. Particularly all of these artists are hip hop musicians so the genre is recognized and sustained as it would be inappropriate for rock musicians to be on a hip hop music front cover. It is also in the right third as if people are not fans of Lil Wayne they can acknowledge the other
Layout is very minimal
which slightly goes against convention as usually magazine copious amounts of coverlines. This allows people to focus on the main image and the main coverlines. Main Image is of Lil Wayne on the cover this is because XXL is a hip hop magazine therefore it is necessary that the magazine recognize the target audience and have a relevant artist that is particular to the genre. The mise-en-scene principle has been applied to the image as it shows Lil Wayne which his diamond teeth showing thus following the braggadocio lifestyle of rappers. A medium close up shot has been used as it is to follow the codes and conventions of the magazine. The usage of the medium close
Masthead is XXL which is the abbreviation of
extra extra large thus the connotation could be the largeness in size as a magazine and the other connotation of the baggy clothes trend associated in hip hop. The red stands out from the black and white cover thus helping with the branding since people would notice the masthead easier. Colour scheme has been applied of black and white with hints of red. This colour scheme is consistent across the front cover so it looks professional. People can make the connotation from the black white to be related to the classic aesthetic and the target audience of young males would associate this to the stature of Lil Wayne in the hip hop industry.