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Music Video Proposal
Music Video Proposal
Proposal
For
A Music Video
BrookemorganLondon
11.12.14
Client
Picasso
Copyright 2014
PROPOSAL
Prepared by
Brookemorgan Henry-Rennie
I am proposing making a mellow R&B music video for SMilEs. The music
video will be around 3:20-3.40 minutes. The purpose of my music video will
be to promote the artist by providing visual aid to his newly released song.
The target audience will be young people aged from 12-35 as the audio has
relationship content and the music video will reflect upon that. I plan to target
my themes (Isolation, Happiness & Love) via utilising the rule of thirds. For
example when the lyrics talk about his loneliness and isolation I will have the
artist in the centre third; that is just one of the shot types I intend to use and
this will be very effective as it will coincide with the lyrics. By having a young
artist it will also appeal to my target audience.
This Music Video will portray the image of the ideal boyfriend, it will also be
very apparent upon my themes. It will show the narrative too which it, the
ideal boy trying to defeat his competition by treating the young lady. I will have
some cross cut/ montage editing but then in other scenes I will have
continuous editing. The intention of the artist and the male actor will be clear
but their approaches will be the only thing that differs. I am unsure of how the
song will end but one possibility would be for the artist to go back to his
isolated state and an alternative to that would be, the artist and the female
artist get together and end as an official couple. I intend to portray the artist as
a respectable young man who knows how to treat a young lady well. I will do
this by making sure the female is always laughing in shots and looks happy. I
will also do this by making sure in the music video the Ideal Man is taking her
to nice places.
I have a very small cast for the Music Video which includes: The Artist
(Brandon Banton), The Female Actress (Joanna) and The Male Actress
(Jermy Campbell). I will then be doing all the shooting and editing.
I will be using a Nikon SLR Bridge Camera In which I indent to rent for three
weeks. I will also be using a monopod, SanDisk 64GB Extreme Pro SD Card,
a Monopod, a Fig-rid. In which I intend to rent these all for three weeks too. I
need the monopod to set up steady still shots, I need the SD Card so I have
something to save my work on and transfer it to the Mac and I will need the
Fig-rid to enable me to perform smooth pan shots I will regulator lighting by
shooting in natural light for some shots; when shooting in darker places I will
edit the shots once on the Mac and may use some electronic lighting provided
by the celling lights. I will be shooting over a period three weeks and each
actor will have approximately 2 8 hour days of work. I intend to shoot 3 days a
week for three weeks. I will be editing the music video on a Mac on Premiere
Pro programme. Here is a near accurate list of my budget for the Music Video:
End