Professional Documents
Culture Documents
Qualitative Data
Qualitative Data
data is either
1. Qualitiative = Categorical (Ordinal or Nominal)
-Ordinal like likert score e.g, strongly agree, agree, neutral, disagree and strongly disagree because it has an order
-Nominal like male and female , yes or no and nationality
2. Quantitative (Scale either discrete or continuous)
- Discrete like number of children where you can not have 2.5 either 1, 2, 3 etc
- Continuous like weight you can have 50 kg or 70.4 kg etc
to do analysis:
1: if you are comparing two or more type of data where all categorical you use chi square test.
2: if all continuous you use multivariate analysis
3: if comparing continous vs two categories you use t-test
4: if comparing continous vs more than two categories you u
quantitative
of a measurement based on some quantity or number rather than on some quality
One of the most common statistical tests for qualitative data is the chi-square test (both the goodness of fit test and
test of independence).
The chi-square test tests a null hypothesis stating that the frequency distribution of certain events observed in a
sample is consistent with a particular theoretical distribution. The events considered must be mutually
exclusive and have total probability. A common case for this test is where the events each cover an outcome of a
categorical variable. A test of goodness of fit establishes whether or not an observed frequency distribution differs
from a theoretical distribution, and a test of independence assesses whether paired observations on two variables,
expressed in a contingency table, are independent of each other (e.g., polling responses from people of different
nationalities to see if one's nationality is related to the response).