TARGET: E-MARKETING – FRIEND OR FOE?

17:30 - 19:30 THURSDAY 21 JANUARY 2010

BURO HAPPOLD LTD
2 BREWERY PLACE
BREWERY WHARF
LEEDS LS10 1NE
TARGET: E-MARKETING – FRIEND OR FOE? by embracing change; looking to the future while recognising the
importance of continuity, which is why Richard Crook was keen to examine
17:30 - 19:30 THURSDAY 21 JANUARY 2010 the marketing and branding opportunities offered by various online
communication tools. With almost 1000 followers on Twitter, he gives an
ABOUT THE EVENT insight into how Drivers Jonas has embraced the new digital phenomenon.
How many times have you asked yourself the question: ‘Would new digital
PROGRAMME STRUCTURE:
communication tools work for us?’. Blogging, Twitter, e-publications, to
mention only a few. Have you wondered: How to use them effectively? 17:30 Registration and Networking
How to measure their effectiveness? Should I be proactive or reactive? How 18:00 Presentation
much information can I reveal? 19:00 Questions and Answers
19:30 Close
Our two guests will give you an insight into how they embraced new
technologies in their current marketing strategies. WHO SHOULD ATTEND?
Leanne Forshaw, Urban Splash Anyone working in or with an interest in marketing within the construction
and property sectors including:
A Business and Marketing graduate, Leanne Forshaw
has nine years’ experience managing PR and marketing • Marketing directors
campaigns for clients in the property, construction and • Marketing managers
regeneration sectors. She has overseen communications • Marketing assistants
at Urban Splash for two years, managing the company’s • Senior management in small construction companies/ consultancies
reputation in on and offline media. She has a particular • Architects and building designers with marketing responsibilities
interest in the emergence of digital media trends and their • Property Developers
use in B2B environments.
Award winning regeneration company Urban Splash has undergone a year SUPPORTING PARTNERS
of changes, transferring a large proportion of its marketing online. The Aedas Architects
company’s communications manager Leanne Forshaw gives a brief insight Balfour Beatty
into how the company’s done this using a range of social media platforms. Caddick Construction
She’ll also give an in depth presentation about the company’s blog and how Clugston Construction
it has become a valuable marketing tool for the business. Drivers Jonas LLP
Mott MacDonald
Richard Crook, Drivers Jonas LLP Taylor Young
Richard Crook is business development and marketing director
for Drivers Jonas LLP. Richard has 16 years professional services For general enquiries contact Aleksandra Szwiling at Drivers Jonas LLP
marketing experience and has been in his current role at DJ for
nine years. He sits on the firm’s management committee and T: +44 (0)113 394 2411
is a chartered marketer. E: aleksandraszwiling@driversjonas.com
Drivers Jonas is a 700-strong commercial property consultancy. Founded in W: targetmarketinggroup.org
1725 the firm has flourished, responding to changing market conditions and
expanding and developing its property advisory services. DJ has succeeded
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