30 January 2015

Evolution of Kreab in Australia

Leading communications consultancy Kreab Gavin Anderson today announced an
evolution of its brand and change of name to Kreab.
Kreabs Managing Partner Australia, Michael Morgan, said the new name continued
the reshaping of the companys Australian operations which had begun with a
restructure late last year.
As a company we are entirely focused on meeting the diverse needs of our clients
while adapting to a changing market, Mr Morgan said.
Our company has evolved over the past decades, through changes in governments,
the economic environment, market conditions and technology developments. This is
another step on that journey.
Our value lies in our ability to anticipate the issues our clients and the market will
face, our capacity to stay ahead of these challenges and our approach of partnering
with our clients to help them solve complex communications challenges, maximise
their opportunities and achieve their strategic goals.
Kreabs Australian offices are an integral component of a strong global offering which
provides high-level strategic advice to some of Australia and the worlds best brands.
Kreab will continue to focus on providing strategic advice on issues of importance in
corporate communication, financial communication and public affairs. Our valueadding specialist market and social research capability will remain, and will reflect the
new branding, changing from GA Research to Kreab Research.
Since 2009 the company has operated globally under the name Kreab Gavin
Anderson, with the name change to Kreab effective from February 1.
2015 marks the 45th anniversary of the Kreab consultancy. Since 1970, the company
has grown from three employees in Sweden to 400 employees of 40 nationalities in
25 countries.
Kreabs CEO, Charlotte Erkhammar, views the companys long-term focus as a
fundamental part in its success:
We have relationships that extend over several decades with many of our clients.
Our strategy is to build one of the world's leading communications consultancies.
Peje Emilsson, Executive Chairman, the majority owner and founder of Kreab,
predicts continued growth:
Globalisation will continue. Kreab will also continue its development as an
increasingly global company. Our ambition is to always be the best advisor in every
market. This gives us a unique international offering.

For further information

Michael Morgan, Managing Partner Australia, 02 9552 4499
About Kreab
Kreab is a world leading consultancy within Corporate, Financial and Public Affairs
Communications, advising decision makers within business, organisations and
politics on complex and sensitive communications challenges. Kreab has 400
employees of 40 nationalities, advising over 500 clients in more than 25 countries.

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