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Campari Logo Guidelines
Campari Logo Guidelines
LOGO
GUIDELINES
When using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line
indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Campari
lettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.
The Campari Brand Identity should always be used and printed in the full colour specification as discussed previously. However, in certain
circumstances the Campari Brand Identity will only be available to print with a limited use of colour. Without foil gold & black shadow.
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.
100
M 72
Y
32
100
M 72
PANTONE
281 C
32
20
PANTONE
281 C
M 0
Y
K
M 30
100
PANTONE
BLACK 6 C
PANTONE
872 CV
M 35
Y
100
25
20
PANTONE
FS-BG 36C
M 30
PANTONE
872 CV
70
15
70
15
BACKGROUND COLOUR
The Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to
show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, as
specified on the colour swatch page, 'Campari' blue or black. The examples above illustrate
1. How a single colour print should be used on a colour background
2. If only a background colour is the available print colour on a white base
Coloured areas represent acceptable background colours, not a logo holding device.
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.
PANTONE
281 C
100
20
100
20
M 72
M 0
M 30
M 72
M 0
M 100
M 30
M 35
70
81
70
100
32
100
15
32
100
15
25
PANTONE
BLACK 6 C
PANTONE
872 CV
PANTONE
281 C
PANTONE
BLACK 6 C
PANTONE
186 CV
PANTONE
872 CV
PANTONE
FS-BG 36C
8
BRAND IDENTITY POSITION
When using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line
indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Campari
lettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.
100
M 72
Y
32
PANTONE
281 C
M 35
Y
100
25
PANTONE
FS-BG 36C
PANTONE
281 C
100
20
M 72
M 0
M 30
70
32
100
15
PANTONE
BLACK 6 C
PANTONE
872 CV
BACKGROUND COLOUR
The Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to
show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, as
specified on the colour swatch page, 'Campari' blue or black. The examples above illustrate
1. How a single colour print should be used on a colour background
2. If only a background colour is the available print colour on a white base
Coloured areas represent acceptable background colours, not a logo holding device.
The represent Campari Logo with other colours or on different background its necessary to have the Corporate Marketing authorization.
PANTONE
281 C
100
M 72
M 0
M 100
M 35
81
100
32
100
25
PANTONE
BLACK 6 C
PANTONE
186 CV
PANTONE
FS-BG 36C