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Swot Analysis of All FMCG Companies in India
Swot Analysis of All FMCG Companies in India
Opportunities
Threats
can come with product like hair shampoo, hair oil , hairy dye where still the market
potential is high
Can come up with products like chick whose market penetration is almost very high
both in urban as well a rural areas.
Can loose market share to rivals like godrej ,if distribution channel function well .
Need to come out with more umbrella brands in each segment else can be subjected to
hostile takeover by both local or mncs player operating within the market
Strengths
Weaknesses
Ability to understand local market
Strong distribution network 1300 Stockists well organized.
Strong in shampoo segment.
Strong product portfolio with Brands like chick, nyle which are best sellers in southern
India.
Ability to cater unpenetrated rural market where again chick brand is the leader.
Strong R&D
Strong marketing team.
Not having world wide operations.
Not having strong products in the to hair colors segment.
Not having strong products in the hair oil segment.
Opportunities
Threats
Can to go for more vertical mergers so as to tap more market mostly in the northern
zone where the reach is still weak.
can go for more more acquisition so as to increase their reach both in local and global
market
More and more FMCG companies are coming to India, so company might loose share
within their strong shampoo segment.
Shampoo market is getting saturated so need to find other segments where opportunity
is high like hair color, hair dye etc.
Grey imports.
Spurious/counterfeit products in rural areas and small towns.
Changes in fiscal benefits Unfavourable raw material prices in oilsetc.
Opportunities
Threats
Concentrate along with hair-styling and color, skincare,& cosmetics in other segments
like hair shampoo, hair oil which holds the fastest growing field in india
L'Oreal's products are luxuries that could be hurt by an economic downturn.
a potential for monopoly that restricts it from entering into large mergers
SWOT Analysis of P& G India
Strengths
Weaknesses
Large market
World wide operations operations are based in 16 countries products are sold in over
100 countries across six continents.
LOreal operates 12 R&D centers worldwide including India.
Strong local tie up with modi group, getting advantage of the various distribution
channel of the local company.
Extensive R&D
Product line suits only urban market.
Highly priced
Low market share in other segments like hair shampoo, where there is high market in
India
Opportunities
Threats
Can introduce low price like that of lakme which will suit to all customers in India.
Loss of market shares due to others players coming market.