Indian Institute of Foreign Trade

Social Awareness Program

Smile Foundation

Submitted By:
Sheenu Jain , 44B
MBA(IB), 2014-16

Social Awareness Program, IIFT,

Sheenu Jain (44B)

Table of Contents
1. Introduction ....................................................................................................................................

1.1 Mission ....................................................................................................................................

1.2 Vision .......................................................................................................................................

1.3 Work Statement ......................................................................................................................

1.4 Programs run by Smile Foundation .........................................................................................

2 Mission Education ...........................................................................................................................

Objectives................................................................................................................................

2.2 Components ............................................................................................................................

2.3 Implementation Methodology ................................................................................................

2.4 Outcomes ................................................................................................................................

3 STeP(Smile Twin e-Learning Program) ............................................................................................

4 Swabhiman(A Girl Child and Women Empowerment Initiative) ....................................................

5 Smile on Wheels..............................................................................................................................

6 Project Undertaken .........................................................................................................................

7 Learnings .......................................................................................................................................

Sample Report.............................................................................................................................

10

Page | 1

Social Awareness Program, IIFT,

Sheenu Jain (44B)

1. Introduction
Smile Foundation was founded by four friends in 2002 with an aim to work for the
betterment of the society. Smile Foundation reaches out to over 1 million underprivileged
children, youth & women through various Development projects across India with
presence in the states of Delhi, Haryana, Gujarat, Maharashtra, Odisha, Rajasthan, Uttar
Pradesh, Bihar, Jharkhand, Jammu & Kashmir, Punjab, Madhya Pradesh, Karnataka,
Andhra Pradesh, Tamil Nadu, Uttarakhand, Chhattisgarh, West Bengal, Goa, Kerala,
Assam, Tripura, Meghalaya and Manipur. The organization is the fastest growing Indian
non-profit in terms of beneficiaries and reach. More than 162 grassroot level projects
have been undertaken by Smile in partnership with over 100 corporates.

1.1 Mission
The mission of Smile Foundation is to empower underprivileged children and youth
through relevant education, innovative healthcare and market-focused livelihood
programmes. Smile Foundation is to deploy best possible methodology and technology
for achieving ideal SROI (social return on investment), to practice and promote good
governance. To link business competitiveness of the corporate with social development
initiatives; also to sensitize privileged children, youth and citizens in general to promote
Civic Driven Change.

1.2 Vision

Work as a catalyst in bringing sustainable change in the lives of underprivileged

children, youth and women, with a life-cycle approach of development
Enable the civil society across the world to engage proactively in the change process
through the philosophy of civic driven change
Adopt highest standards of governance to emerge as a leading knowledge and
technology driven, innovative and scalable international development organisation

1.3 Work Statement

To pursue the most critical development indices like child education, innovative
healthcare, livelihood, and women empowerment to achieve large scale penetration
and highest Social Return on Investment (SROI)

To engage SVP(Social Venture Philanthropy) model by working hand in hand with

grassroots organisations , building their capacities, giving strategic directions, sharing
resources and knowledge, upgrading technology with the aim to achieve scalability,
accountability, sustainability and leadership
To promote and practice good governance in every sphere of its activities
and inculcate the same among the grassroots partners; to build trust and
credibility with all stakeholders
To source and implement suitable technology of relevance across its operations for

Page | 2

Social Awareness Program, IIFT,

Sheenu Jain (44B)

optimization of management and operation bandwidth

To form alliances with the government, national and international institutions, bilateral
and multilateral organisations to share resources and knowledge, and to complement
and supplement the efforts of these institutions

To engage the corporate sector in the welfare initiatives by linking their business
competitiveness and social contributions, wherever befitting, to make the engagement
sustainable
necessity with critical development indices in alignment with
To link business
Smile Foundation agenda and expand programme coverage in the rural outreach
to achieve integrated social development

To sensitize the privileged citizens including opinion makers, mass media and to
encourage them to participate in the civic driven change through various forms of
engagement

To promote and imbibe social sensibility among youth and privileged children to help
them emerge as responsible citizens and also participate in Civic Driven Change

To develop a management bandwidth which can, not only support the broad vision of
the organization, but also will strive for excellence, innovation and institution building

1.4 Programs run by Smile Foundation

Smile Foundations runs the following programs1. Mission Education
2. STeP
3. Swabhiman
4. Smile on Wheels

2 Mission Education
Mission Education (ME) is the flag ship program of Smile Foundation which began its
intervention in the year 2003. The journey till date is as follows:

Number projects - 54
Number of states covered - 25
Beneficiaries mainstreamed in Education Centers 16,500
Total number of beneficiaries (cumulative figures) 36,109

Objectives

To promote and catalyze universal education among underprivileged children

particularly in rural/semi urban areas, create the process to embrace these children into
mainstream in a sustained manner, strengthen their abilities to cope up with the formal
education system, facilitate them to emerge as productive assets, and set the
foundation for nation building.

Page | 3

Social Awareness Program, IIFT,

Sheenu Jain (44B)

To provide Bridge Course &/or Remedial Education to children who are either
drop outs or non - school going or children who are weak in studies and are not able to
cope up with the studies in schools (06-16 years) of the proposed villages/communities

To mainstream BRIDGE COURSE children in the formal school in the subsequent

session

To Nurture children (06-16 years) of Mission Education by:

a. Emphasizing on overall development
b. Training them to prepare them for the Competitive World
c. Helping them to live their life with Independence and Dignity

To create goodwill in the community by greater involvement of the local inhabitants in

the whole process of project implementation

Optimum mobilization of the local community, by providing quality education to the

children, fulfilling basic health care needs of locals, creating awareness about relevant
social issues and paving the way towards sustainable development.

2.2 Components
The Mission Education centres have the following components:

Community mobilization, its involvement

and general awareness generation is the first step

towards initiation of this project.

Admission of children for Bridge Course and/or

remedial education, and thus catering to the needs
of these children in the age group of 6-16.

Bridge Education to non-school going children

in the identified location, majority being first

generation learners; and school drop outs.

The remedial education is provided to children who are weak in subjects like
Mathematics,
Science, and English so that they can maintain the pace in the formal
schools.
The Mission
Education centres also have medical facility which provides medical aid to the
beneficiaries.

The Mission Education centres provide healthy and nutritious food.

The centres also conduct exposure trips/excursion for the enrolled children.

Page | 4

Social Awareness Program, IIFT,

Sheenu Jain (44B)

Extracurricular activities such as celebration

of Labour Day, Birthdays, Care takers day, Dress

Code day etc. are regularly organized

The centres have a reasonable size room/hall with a Verandah (open space).

Necessary educational materials, kits

and scientific tools including computers for easy learning are
made available to the beneficiaries.

Developing linkages with the local formal

schools and mobilization of the villagers are the
additional responsibilities of the teachers.

Orientation Workshop for the Teachers for BRIDGE COURSE centre to

introduce them to the
project & child centred learning and defines their roles & responsibilities.

The orientation workshop is followed by Course Content Orientation Workshop

for teachers to

introduce them to all the basic subjects proposed to be taught at the centres.

On the basis of need assessment survey subsequent training workshops is also conducted.

Academically preparing children for admission in formal schools.

Mainstreaming of BRIDGE COURSE students in formal schools after a year.

Periodic performance is evaluated for all the beneficiaries

Annual day celebrations

at the Mission Education centre by organizing sports and

cultural events.

Community is invited to see their children graduating to formal schools

2.3 Implementation Methodology

STEP I
Enrolment: - Identify children in the age group of 06-16 years for Bridge Course and/or
remedial education.
STEP II
Persistence: - Integrate most of the identified children to BRIDGE COURSE and/or
Remedial Education centre of Mission Education run by the organization.
STEP III
Transition: To make every possible effort to transfer or integrate children to formal schools

Page | 5

Social Awareness Program, IIFT,

Sheenu Jain (44B)

from Mission Education BRIDGE COURSE centres.

STEP IV
Retention: To make regular and periodical follow-ups programmes to ensure beneficiarys
retention in the Mission Education educational system

2.4 Outcomes

Reduction in the drop outs and increase in the enrolment in the Mission Education
centre.

Increase in confidence amongst all the beneficiaries towards working for better quality
of life.

Greater sensitization of the community on issues related to Mission Education centre

for their children.

Enhancement of Mission Education schooling qualities. This shall lead to increase in

retention of these under privileged children.

Integration/mainstreaming of the targeted children (06-16 yrs) into Formal Schools

from the core targeted beneficiaries.

Through qualitative method reinforcement sustainability of Mission Education centre

shall be achieved, and this shall not only mean their basic literacy but also overall
personality development.

From the cultural point of view it will promote values of a rural, agricultural, secular,
democratic consumer society amongst the beneficiaries.

Mission Education has its presence in various cities and villages of India . A few of them
include Delhi NCR, Gurgaon, NOIDA, Faridabad, Lucknow, Kanpur, Meerut, Jhansi,
Allahabad, Dehradun., Roorkee, Haridwar, Siliguri, Kolkata, Howrah, Darjeeling, Kamrup.
Guwahati, Imphal, Go a, Cuttack, Bhubaneswar, Sambalpur, Subarnapur, Sonepur,
Behrampur, Bolangir, Angul, Puri, Hyderabad, Secunderabad, Chennai, Madurai,
Thiruvallur, Bhilai, Raipur, Raigarh, Bangalore, Bengaluru, Mangalore, Bijapur,
Ahmedabad, Gandhi Nagar, Paldi, Mehsana, H immat Nagar, Ratlam, Bhopal, Ranchi,
Vaishali, Patna, Jaipur, Bhilwara, Virat Nagar, Alwar, Mumbai, Thane, Pune, Nagpur,
Trivandrum or Thiruvanthapuram, Kozhikode, Kochi, Ernakulum, to name a few.

3 STeP(Smile Twin e-Learning Program)

Smile Twin E- learning Programme (STeP) is such an initiative of Smile Foundation that
aims at creating a pool of young and independent people, from the marginalized section,
through skill enhancement in tandem with market requirements. It is an effort towards
bridging the gap between demand and supply of skilled manpower in the fast emerging
services and retail sectors of modern India.
This national level programme trains the urban underprivileged adolescent youth in English
Proficiency, Basic Computer Education and Soft Skills for enhancing their prospects of
employment in the fast expanding retail, hospitality and BPO sectors.

Page | 6

Social Awareness Program, IIFT,

Sheenu Jain (44B)

The program was started in the year 2007 and has, till date, trained over 9000 youth and
placed over 7500 among them.6 months of intense training in Basic computers, English
proficiency,
Personality development and Industry specialized training is given to make the youth
employable.

4 Swabhiman(A Girl Child and Women Empowerment Initiative)

Swabhiman is an initiative of Smile Foundation that has been working, with a bifocal
approach, for the sustainable development of underprivileged women and girls. Initiated in
the year 2005, the programme was by and large conceptualized in accordance with the goals
and objectives enshrined in the National policy for the empowerment of Women, and was
overall mandated to create processes and environment for women and adolescent girls at the
grassroots to realise their optimum potential in all facets of societal living and situations. The
programme is specifically aimed at realization of both individual and collective self-esteem
and inner strength for marginalised and socially excluded women and adolescent girls
through innovative community practices.
The programme identifies adolescent girls and women from the community and developing
them into Change Agents, who in turn actively contribute to the community mobilization
process. Select Change Agents are then developed into Master Trainers who can advocate
and sensitize women and girls regularly. Swabhiman works towards its objective of all round
development of women and girls, through the following interventions: Educational Support
Providing Reproductive Health and Child Health Services
Male Involvement & Attitudinal and Behavioural Changes
Imparting Life Skill Education
Networking and Convergence Support
Sensitization of privileged Women and Youth
The programme has benefitted over 150,000 women and girls since inception.

5 Smile on Wheels
Smile on wheels is a unique mobile hospital program that seeks to address problems of
mobility, accessibility and availability of primary health care with a special focus on children
and women, in urban slums and remote rural areas.

Started in 2006
Fully equipped mobile hospital with ECG, X-Ray and Path lab facilities
Dedicated skilled manpower

Page | 7

Social Awareness Program, IIFT,

Sheenu Jain (44B)

Presently 15 SoW in 10 states of India, reaching out to more than a million people
Centralized monitory system

GE Healthcare - Modern Medicare Award in 2007 for its Innovative Mobile Health
Delivery System

The Smile on Wheels programme at present has 12 operational projects running in 11

locations covering 172 slums with the population of 10.67 lakh in 9 states of the country.
Since inception in 2006 this programme has directly benefitted 4,78,923 beneficiaries.

Page | 8

Social Awareness Program, IIFT,

Sheenu Jain (44B)

6 Project Undertaken
During the authors association with Smile Foundation, she was involved with the Mission
Education .She was responsible for making reports for different educational centres supported
by Mission Education.

My learning
Being a fresher, this was my first stint as a professional in the working environment. After
understanding the work done in Smile Foundation and Mission Education specifically, I
realized that NGO is not only about teaching and spending time with poor and
underprivileged children, but it is also about organizing, planning and coordinating. Mission
Education serves as link between the donors and their centers.
During my internship, I made desk appraisal reports and field appraisal reports for the
Mission Education centres like Vidyaniketan and Gramin Vikas Samiti. In the desk
Appraisal reports, I documented the project background, their goals, objective and the
indicators needed for monitoring the project.
During my last week, I made quarterly reports for various centres like IUCT, Jupiter
Academy, Sevadham and Orysed where I got to know the teaching methodologies adopted in
the classrooms, the healthcare facility and nutrition provided to the children, the various
exposure trips and other celebration events organized for the children. I also read about many
case stories where due to intervention and persuasion of the NGO, many parents started
sending their children to the schools. I feel really relieved that in this materialistic world,
there still exists some organization who is working for the upliftment of the society.
I would like to thank my mentors Ms Richa and Ms Natasha who supported me during my
internship and taught me how to improve wherever I made mistakes in carrying out the
assigned work.

Mission Education Centre

JUPITER ACADEMY
Quarterly Report Oct14 - Dec14

Name of the Implementing Partner: Jupiter Academy

Project Area/Location: Takrohi, Indira Nagar, Lucknow
No. of Children Reached: 260

Key Project Activities

Classroom Teaching Learning Process
Mission Education schools focus on interactive learning.
There is a healthy two way communication between
students and teachers which in turn helps the students in
a positive way. Teachers promote peer learning and this
helps students in the school to retain their learning, thus
giving better results during examinations. Moreover,
teachers give more emphasis on weaker students and
tries building a learning conducive environment for the
students.
Student and teacher ratio at the Mission Education centre is 30:1 so as to maintain the equilibrium
of learning. Their way of teaching is more students friendly as they use play way method to teach
their primary students.

Assessment and Examination of students

Periodic assessment is important as this is
a medium for students to demonstrate
their understanding of different subjects.
However, feedback of these assessments
is equally important as it helps to
determine the success of the programme
as well as helps in formulating new plans
and goals for them. The Mission
Education centre conducted the half
yearly examination for the present
academic year from 18th November 2014
to 28th November 2014.
The under mentioned table provides the assessment result details:

Class
Pre- Primary
I
II
III
IV
V
VI
VII
Total

Grade A (80%
and above)
30
7
5
17
5
3
2
4
73

Grade B (60 %
to 79%)
29
9
7
11
9
6
3
6
80

Grade C (40%
to 59%)
37
11
9
7
4
5
4
3
80

Grade D
(Below 40%)
6
5
8
5
1
1
1
0
27

Total
102
32
29
40
19
15
10
13
260

Nutrition Support
Having nutritious food is as important as gaining education,
and thus Mission Education Centre makes sure that the
children at their centre have access to nutritious food at least
thrice a week. This not only assists in improving childrens
health condition but also helps in retaining the students in
the project area.
Nutrition support in the form of Germinated Grains, Fruit
chaat are given to students and timely feedback is taken from
the parents to continuously improve this system. Apart from
providing food, students are also taught good healthy habits like washing hands before eating and it
is made sure that these habits are well inculcated.
Parent Teacher Meeting
Parent-Teacher meeting is a routine program that helps the teacher as well as the parents to know
each other well and also to discuss the ways in which an all round development criteria can be set up
for the child. Mission Education centre assures
periodic PTMs to be conducted to actively involve
the parents in the students academic
performances. The Mission Education centre
conducted Parent Teacher meetings on 15th
October, 17th November and 15th December 2014.
Around 96% parents attended all the three
meetings.

Health Programme
Better health is central to human happiness and
well-being. To promote this, Mission Education centre conducted health checkup
on 13th December 2014. This aim of the health checkup was to make students
aware of the eye diseases and to check if any student was suffering from any
ailment. The medical camp was supervised by Dr Rajeev Pandey MBBS, MD
working in Vivekanand Polyclinic. Out of 248 children that he checked, 7 children
were suffering from night blindness. Apart from this, 70 children were suffering
from cold and cough, out of which 15 children were severely affected.

Teacher Training
It is important to provide teachers with the necessary training so that they become more effective in
imparting knowledge as well as develop attitude and behavior to perform well in the classroom. The
Mission Education centre in Lucknow organised two Teacher Trainings on 18th November 2014 and
24th December 2014 respectively. A total of 14 teachers each participated in this programme. The
main agenda for the November meeting was to prepare examination papers and to train them about
new Mathematics kit.

Exposure visits
The exposure visit program aims to enhance students knowledge through exposure to different
areas which in turn helps them to broaden their perspectives and thus facilitates learning.
Visit to Aurovindo Park A total of 134 students headed by 7 teachers went to Aurovindo Park on 11th
November 2014. The children were excited to see the lush green garden with colorful flowers. They
also learnt about different plant species as told by the head gardener of the park. This visit has given
them a chance to see the nature very closely and also served as a great learning experience.

Extracurricular activities, Celebrations and events

Celebrations and extracurricular activities have an important part in the lives of children. . The
Mission Education centre assures to organize these special moments for the teachers and children.
Gandhi Jayanti- On 2nd October, Principal of the school narrates the history of India and the role
Mahatma Gandhi played in the independence struggle of India. This helped in developing the
patriotic feeling among the students. They also told the students about the importance of cleanliness
and how Gandhi used to promote the habit of keeping their surroundings clean and neat.
World AIDS Day Jupiter Academy organized a rally on 1st December 2014 which was flagged off by
Mr. Sandeep Bhatnagar on the occasion of World AIDS Day
and spread awareness about the disease. . In this rally the
children motivated people about how fight with this deadly
diseases by posters and pamphlets.

The children also participated in a quiz Bharat ko Jano which was organized by a reputed school of
Lucknow wherein two students from their centre, Muskan and Azad have reached in final rounds.
Childrens Day Bal Divas was celebrated with full pomp and show. Students organised Bal Mela on
this occasion and there was immense excitement not only among them but also among their

parents.

Stories of change
Neha
Neha, is a student of class IV who has been studying in Mission Education Centre for
the past five years. Her father Mr. Ram Dayal is a daily labour and mother is a
housewife. Their economic condition was poor and hence Neha and her other
sisters and brothers were not able to go to schools. It was because of Ngo intervention, their hard
work and efforts that her parents were convinced in sending their children to the school.
Neha is very much interested in maths, science and computer. She wants to be teacher on day. She
is very hardworking and a bright student who constantly tries to improve and excel.
Her mother now understands the importance of education and is a constant motivation to Neha. She
often attends parent-teacher meeting and medical camps. She also encourages her neighbors to
enroll their wards in our centre.
Tatsat Gupta
Tatsat Gupta is studying in class III in the Mission Education Centre. He is the
only son of a daily wage earner Mr Jitendra. He joined the centre when he was
in pre-primary. His mother is very supportive and constantly encourages him in
his studies.