Question

Why I
asked

Result

Did Anything
go wrong

Target
Audience

Genre

Magazin
e Plan

What is
your age?

I wanted
to be
able to
identify
how
certain
age
groups
would
react to
my
Magazine
ideas,
helping
know
which
age
group to
select as
my target
audience.

All
candidate
s were
16-19,
allowing
me to
identify
my target
audience
as late
teens to
young
adults.
The age
had little
effect on
other
findings.

All candidates
were 16-19
but the
majority were
16, this means
that I dont
have enough
findings
concerning the
older
candidate to
see if age
actually those
have an effect
to begin with.

This
shows
that there
is an
existing
market in
the 16-19
age
groups,
making
them
appropriat
e for my
target
audience

My
magazin
e will
focus
more on
younger
readers
and
therefor
will
contain
more
colloquia
l
languag
e and
current
culture.

What is
your
Gender?

I wanted
to see if
the rock
genre
was
popular
amongst
both
genders,
allowing
me to
see if
there is a
female
target
audience.

The vast
majority
of my
candidate
s were
female,
this
proves
that there
is a
female
niche
market to
appeal to
with my
rock
magazine
.

There was
very little
male
perspective in
my findings as
only 2
candidates
were male,
this however
may not be a
problem as my
magazine will
specifically
target a
female
audience.

This
allows me
to go
ahead
with my
idea of
targeting
a female
target
audience
for my
rock
music
magazine.

What is
your
ethnicity?

I wanted
to see if
there was
a more
diverse

There was
a majority
of WhiteBritish
candidate

Although I
wanted to see
if there was
possibly a
more diverse

I can now
specificall
y target a
White
British

The Rock
Genre has
been around
for quite
some time
so is often
associated
with an older
target
audience,
however my
findings
indicate that
there is also
a market
amongst
younger age
groups,
allowing me
to have a
younger
target
audience
The Rock
genre is
often see as
a more
masculine
music genre
with a
predominant
ly male
presence
amongst its
artists and
history- my
findings
show that I
have basis
to challenge
this
convention
and focus
more on
female fans .
A majority of
Rock artists
are White
although
other types

My
magazin
e will
focus on
appealin
g to a
female
target
audience
,
challengi
ng a
rock
magazin
e
conventi
on of
targetin
g a male
audience
.
My
magazin
e will
focus on
a White

audience
for rock
magazine
s

What
would you
expect to
see on a
Rock
Magazine
Front
cover?

On the
front
cover of a
Rock
Music
magazine
what
would you
like to
see?

.
I wanted
to see
what was
typically
expected
of rock
magazine
s by
peopleallowing
me to
explore
their
codes
and
conventio
ns

I wanted
to
identify
what was
wanted
by the
people as
well as
see if
there was

s, helping
me select
a more
specific
target
audience.

market , my
selected
candidates
were of limited
ethnicities and
therefor
probably not
representative

audience
specificall
y when
making
my
magazine.

of music and
culture was
involved in
its creation,
therefore it
could be a
convention
to target a
white
audience
with white
artists.

British
audience
- I will
probably
use a
model to
reflect
this
decision
on my
front
cover.

This
enables
me to
develop a
further
understan
ding of
the
clichs
and
conventio
ns
expected
of a rock
music
magazine
, and
allows me
to further
understan
d what
my
audience
may know
of the
genre and
expect.
There was
a clear
interest in
seeing a
female
artists on
the front
cover.
This
allows me

I found my
findings were
representative
of what is
often seen and
expected on
the front cover
a rock
magazine- as I
found when
looking at
artists of the
genre.

This
shows
what my
target
audience
may
already
associate
with the
rock
genre.

The rock
genre is
typically
made up
Male artists
with some
exceptionsthis means
that people
are more
likely to
anticipate a
male artist
on the front
cover.

Allows
me to
know
that I am
challengi
ng a
common
concepti
on of the
rock
music
magazin
e with
my plan.

There was
little male
input in my
findings which
could have
affected my
results- this
possibly
doesnt matter
as I am aiming

I found
that there
was an
interest in
seeing
more of a
female
presence
in rock
music

The rock
genre has a
female
artists, my
findings
show that
they too
may also
have an
important

This
allows
me to
anticipat
e how
successf
ul my
challengi
ng of the
conventi

any
differenc
e in what
people
expected
and what
people
wanted.

to know if
there is
any
interest in
seeing
anything
beyond
the usual
conventio
n of a
rock
music
magazine
.

towards a
female target
audience.

magazine
s and that
female
artists
would be
interestin
g to my
target
audience
despite
them also
being
female.

presence in
the genre.

What type
of content
would you
like to see
in my
magazine
?

I wanted
to know
what kind
of
content
would be
expected
to give
me ideas
for my
cover
lines,
double
page
spread
and
contents
pages.

I found
that many
people
were
interested
in the
typical
interview
article
but a few
were
interested
in the
Q&A
structure
occasiona
lly used.

I may not have

given specific
enough
selections to
truly be able
to benefit from
my findings
and use for my
contents page
and double
page spread

This
shows
that my
target
audience
will be
interested
in an
article
centred
around sa
specific
band or
artist.

In rock
music
magazines
there is a
predominant
use of a
more free
flow
structure of
articles
rather than
simple
Q&As.

What
subgenre
of Rock do
you like?

I wanted
to see
which
subgenre
s of rock
were
more
popular.

Alternativ
e rock
and Metal
rock were
shown as
the more
popular
subgenre
s-this
allows me
to be
more
specific
when

I stated that
each
candidate
could pick up
to 3
subgenresthis may have
caused some
inconsistencie
s amongst my
results as not
every person
may have
selected three

I know
that
alternativ
e rock will
be
popular
amongst
my target
audience
and that it
will not
affect my
intention
to target

The rock
genre is
huge and
has many
sub genres,
by choosing
a popular
sub-genre I
will be able
to more
effectively
create an
authentic
looking

ons will
be.T his
also
helps
me
decide
on
whether
I will use
more
than one
artist on
my front
cover as
my main
image
I now
have
decided
to use a
more
free flow
structure
for my
article
that will
appear
on my
double
page
spread
rather
than
follow
the basic
Q&A
structure
.
I will
now
design
my
magazin
e to
coincide
with the
codes
and
conventi
ons of
alternati
ve rock,

designing
my rock
magazine
by
following
a rock
subgenre
rather
than the
rock
genre as
a whole.

and instead
two or just
one, making
the option to
choose more
than one
pointless.

female,
young
adults.

magazine
and pay
close
attention to
selective
codes and
conventions.

The rock
genre often
is associated
with darker
colours due
to the genre
connotations
of power and
conflict.
However
bright
colours too
can be
effective in
the genre,
for example
Rd- an active
colour.
Rock
Magazines
have existed
for a long
period of
time,
therefor
have already
got
established
audiences as
their brand
will have a
long existing
popularity
and therefor
the
probability of
a lot of
readers
be8ng

Which
Colour
scheme
do you
prefer for
a rock
music
magazine

I wanted
to know
what sort
of colour
scheme
to
produce
on my
rock
magazine
, and
what
people
would
like to
see.

I found
that many
associate
d dark
and
neutral
colours
with rock
music
magazine
s rather
than
brighter
colours

I dont think
the options
were specific
enough, as an
effective
colour scheme
could contain
both dark and
bright colours

I know
that dark
colours
will be
appealing
to my
target
audience
and that
they are
associate
d with the
genre.

Do you
read a lot
of music
magazine
s?

I wanted
to see if
music
magazine
s were a
popular
market,
to
anticipat
e the
possible
success
of a
product.

It was
shown
that most
of my
candidate
s read
music
magazine
s.

This question
implies that
some of my
data may have
come from
people who
wouldnt read
a music
magazinemaking their
input useless.
However it can
be argued that
I am including
the input of
newer readers
and fans with
less extensive
knowledge.

This
shows
that my
target
audience
do read a
variety of
music
magazine
s- showing
they are a
market
which will
buy a
magazine
product.

this
means
that the
clothing
and
props
used in
my front
cover
main
image
may
change.
I will
stick
with my
intended
colour
scheme
as it
containe
d dark
colours.

I will
directly
address
the
reader in
the text
and
cover
lines as
well as
the main
image so
that
readers
will feel
more
involved
in the
subject
and
want to

subscribed
to their
magazines.
There are
many Rock
Magazines
which are
popular
today
despite their
long
running- e.g.
Rock and
Roll, Mojo,
Rock, as well
as NME and
Q which do
feature rock
genre
artists.

Are you
subscribe
d to Any
music
magazine
s? If so
which
ones

I wanted
to know
which
magazine
s were
popular
enough
to be
subscribe
d to as
well as
know
how
common
it is for
someone
to
subscribe
to a
magazine

It was
shown
that not
many of
my
candidate
s had
actual
magazine
subscripti
on. It also
allowed
me to see
what
specific
other
magazine
brands
they
liked.

The qualitative
data I am
collecting may
not be
relevant to my
music
magazinemaking the
information
useless.

This
shows
what
magazine
s my
target
audience
may like
and allow
me to
emulate
some of
the
existing
magazine
s.

Would you
like to
subscribe
to a music
magazine
?

I wanted
to know if
there is a
possibilit
y of
subscripti
ons
occurring
amongst
my
candidate
s

I was
shown
that most
of my
candidate
s would
have an
interest in
subscribin
g in the
future.

This question
is rather
simple and
should and
was asked to
my decided
target
audience.

This
shows
that my
target
audience
may be a
reliable
market
and that
there will
be a
sufficient
amount of
reoccurrin
g product
sales.

There are
many Rock
Magazines
which are
popular
today
despite their
long
running- e.g.
Rock and
Roll, Mojo,
Rock, as well
as NME and
Q which do
feature rock
genre
artists.

What
would you

I wanted
to know

My
findings

The prices
should all be

I know
that my

The rock
genre is a

read my
magazin
e.
I will try
to
emulate
the style
of some
successf
ul music
magazin
es,
particula
rly the
ones
which
came up
in my
research
such as
Kerrang!
And
Mojo,
both of
which
are the
same
genre as
my
music
magazin
e.
I will try
to make
my
magazin
e
appealin
g to my
target
audience
by using
a lot of
rock
imagery
and
interesti
ng
coverlin
es.
I will
make

pay for a
music
magazine
?

what
price
would be
expected
or more
appealing
to a
reader

found
that the
majority
were
willing to
pay at
least 2
towards
my music
magazine
.

in range of
what the
expected
prices of
music
magazines
are.

Target
audience
will bring
in a profit.

popular
genre that
has made a
large
amount of
profit all
over the
world.

Which
location
would you
expect
photos to
be taken

I wanted
to know
what sort
of areas
and miseen-scene
would be
expected
in my
magazine
s
photogra
ph.

My
finding
were
rather
spread
out but I
found
that a
blank wall
would
probably
be most
effective
for
shooting
my
photos.

My options
may not have
been specific
enough and
the question
could have
provided more
detail, i.e a
background
for a photo
where.

I know
what sort
of
locations
my target
audience
may be
expecting
for my
music
magazine
photograp
hs

Depending
on the
magazine,
the rock
genre is
often
associated
with dark
locations, if
not the
image will
often have
rock related
imagery
such as an
electric
guitar to

sure to
put puff
or lures
onto my
magazin
e front
cover so
that
readers
will have
an
incentiv
e to buy
my
magazin
e.
My
images
will take
place in
a variety
of
locations
and will
contain
props
which
will work
as
denotati
ons
which
carry
connotat
ions of
rock
imagery
so that
my
locations
and
images
will
appear
in a rock
context.