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Will 2010 Prove To Be The Year of The Mobile?
Will 2010 Prove To Be The Year of The Mobile?
Will 2010 Prove To Be The Year of The Mobile?
MEDIA 4
“Any increase in competition
is a good thing for consumers”
G StarHub might beg to differ, page 11
ahead of radio listernship and The segment of the Malaysian 2,000 1,750 Chinese Malaysians
should consider challenging television viewing. population who read only Chi- 1,500 from a total of 4 . 1
Research from Synovate reveals nese-language newspapers enjoy 1,000 m i l l i o n read a
Chinese-language that a total of 2.9 million a significantly higher average 500
689
weekly newspaper
Malaysian Chinese from a total monthly household income than
newspapers to attract Chinese population of 4.1 million the average Malaysian (RM 3,647
0
Newspapers Newspapers Magazines Terrestrial
(daily) (weekly) TV
Astro
TV
Radio
I Those who do
those with higher say they read a daily newspaper, — US$1080 — versus RM 2,768), Malaysian Chinese newspaper readership by age
earn on average 3 2
compared to 2.32 million who lis- making them an ideal target group p e r c e n t more
household incomes tened to the radio on the previous for many brands.
25 24.2
than the average
19.7
day and 3.39 million who watched Findings also reveal more Chi- 20
16.7
Malaysian
15.9
terrestrial TV. nese male readers than female 15
15.2