KAPPA TV

The Mathrubhumi has straddled tradition and technology in successfull assimilating change from
1923 to our digital era. The quantum leap from the age of the letterpress to frontier advances in the
media environment has emphasized preserving human values, matching the vision of the founding
fathers - K P Kesava Menon, K Madhavan Nair and K Kelappan, who were in the forefront of our
freedom struggle. An entire pantheon of Indian socio-political leadership has paid tribute to the epochmaking contribution of Mathrubhumi in the evolution of modern Malayalee society. In commemoration
of Mahatmajis visit to our premises on January 13, 1934, a yearlong activity Mahatmaji and
Mathrubhumi 75 years, was inaugurated by Mr. Raj Mohan Gandhi in Kozhikode on January 13,
2010.
With 10 local editions as well as from Mumbai, Chennai, Bengaluru and New Delhi, we belong to the
exclusive 1 Million Club of newspapers in terms of circulation. Mathrubhumi Weekly continues to be
the crucible nurturing generations of writers. Mathrubhumi Onam Special and Annual feature the best
in Malayalam literature. Grihalakshmi, Chithrabhumi, Mathrubhumi Thozhilvartha, Mathrubhumi
Sportsmasika, Balabhumi, Mathrubhumi Arogyamasika, Mathrubhumi Year Book, Mathrubhumi
Yathra, Minnaminni and Cartoon Plus, address segmented markets. We also publish Mathrubhumi
Calendar, Almanac, and supplements on Sabarimala, Ramzan and Christmas.
The annual Mathrubhumi Film Award function is a spectacular event, both on the ground and
telecast to Malayalees worldwide. Club FM 94.3, our radio brand has captured the auditory
imagination of Keralites, particularly twenteens.Mathrubhumi News, the first fully HD 24X7 channel in
Kerala, aims to professionally achieve a paradigm shift in the visual packaging of news and views.
Kappa, our specialty channel addresses the need of Keralites and the wider Malayalee diaspora
thirsting for an ethnic mlange. With pulsating music, riotous humour, film review and intimate
interviews, all tightly-edited, it has ignited the imagination of the young crowd, within months of launch,
thus validating our rationale. There also existed a need to provide content, which the viewer could
relate to without losing sleep over what was missed. The content-mix mantra is to ensure that the
entertainment needs of our target group are met. This spurred our drive for a youth channel, thus
creating a new category in Keralas TV Market.
The company entered the world of television and telecasting with a significant production house,
MBTV (Mathrubhumi Television), which has been producing Serials and Telefilms of the highest
quality. Taking a step into the world of broadcasting, the group has launched FM stations in four major
districts of Kerala, namely Thiruvananthapuram, Ernakulam, Thrissur and Kannur. Apart from this
Mathrubhumi has brought a video blog named YUVOG. The YUVOG stands for Your Video Blog
where the users themselves can upload their videos.
We envisioned Student Empowerment for Environmental Development {SEED} out of a corporate
concern for our imperiled mother planet, and to impart environmental consciousness to the next
generation by sensitizing students in 8,000 schools to the green inheritance of our blue
planet. Grihlakshmi Vedi and Mathrubhumi Study Circle render yeoman service through manifold
social interventions. Thus, we still carry the flame by setting the agenda in Kerala.