SUMMER TRAINING PROJECT REPORT

ON

Data Enrichment of IndiaMart

Database"
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE MASTERS DEGREE IN BUSINESS ADMINISTRATION

SUBMITTED TO:
INTERNAL GUIDE
Himanshu Mohobia
Assit. Professor
IMS
Dehradun

EXTERNAL GUIDE
Vivekanand
Manager,
Operation Manager
IndiaMART,InterMSEH

Ltd.
SUBMITTED BY:
Shilpa Sudha
(13MBA170)

DEHRADUN
BATCH 2013-15

"Data Enrichment of India Mart

Database"

SUBMITTED BY:
Shilpa Sudha
(13MBA170)
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
THE MASTERS DEGREE IN BUSINESS ADMINISTRATION
BATCH 2013-2015

ACKNOWLEDGEMENT

A summer project is a golden opportunity for learning and self-development. I consider myself
very lucky and honoured to have so many wonderful people lead me through in completion of
this project.
I wish to express my indebted gratitude and special thanks to Mr. Vivekananda Yadav, Operation
manager, India Mart Intermesh Ltd., Noida(UP) who in spite of being extraordinarily busy with
his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry
out my industrial project work at their esteemed organization and extending during the training.
A humble Thank you Sir.
I express my deepest thanks to & Mr. Gaurav Tiwari (Sales Head), Mrs. Alibha Bhatt, Human
Resource Manager (HRM) for taking part in useful decision & giving necessary advices and
guidance and arranged all facilities to make life easier. I choose this moment to acknowledge
their contribution gratefully.
It is my glowing feeling to place on record my best regards, deepest sense of gratitude to
employees of IndiaMART. For their judicious and precious guidance which were extremely
valuable for our study both theoretically and practically.
I express my deepest thanks to Prof. Himanshu Mohobia for their guidance and support. He
supported to us by showing different method of information collection about the company. He
helped all time when we needed and he gave right direction toward completion of project.

Place: Dehradun

Shilpa Sudha
(2013-2014)

Sr . no.

Content

1.

Introduction

2.

Company Profile

3.

Literature Review

4.

Research Methodology

5.

Objective

6.

Data Analysis and Interpretation

7.

Findings

8.

Limitations

9.

Conclusion and Recommendation

10.

Achievements

11.

Bibliography

12.

Questionnaire

Page no.

Table of Graph
Sr. no

Content

1.

2.

Graph 1: Awareness of Indiamart among

people

3.

Graph 2: Satisfaction level among customer with Indiamart

4.

Graph 3: Comparison of company services with competitors

Page no.

COMPANY PROFILE

IndiaMART.com is India's largest online B2B marketplace for Small&

Medium Size Businesses, connecting global buyers with suppliers. The
company offers a platform & tools to over 1 million suppliers to generate
business leads from over 5 million buyers, who use the platform to find
reliable & competitive suppliers. The company has over 4000 employees
located across 75 offices in the country. Its existing investors include Intel
Capital and Bennett, Coleman & Co. Ltd.

IndiaMART.com offers products that enable small & medium size

businesses generate business leads (online catalogs/store-fronts), establish
their credibility (third party verified trust profile) and use business
information (finance, news, trade shows, tenders) for their business
promotion.

IndiaMART.com has won numerous awards over the years, which include
coveted Red Herring Award, Emerging India Award, among others. The
company has also been widely covered by media for its pioneering role in
promoting SME business in the country.

Its existing investors include Intel Capital and Bennett, Coleman &Co. Ltd
(Times Group), India's largest print media group.

IndiaMART Knowledge Services: An in-house unit involved in SME

research, forecasting, analysis and education. It conducts independent
surveys, etc. & holds workshops for SMEs to educate them on specific areas
such as Marketing, IT, etc.

The Board of Directors

Mr. DINESH AGARWALFOUNDER & CEO, IndiaMART.com
Dinesh Agarwal is the founder and CEO of IndiaMART.com,
largest online B2B market place connecting Indian suppliers with
and international buyers. Founded in 1996, Dinesh is credited
leadingIndiaMART.com through a decade and a half with an
record of being profitable from d ay one - a feat no other online
India has been able to emulate.

India's
domestic
with
unblemished
company in

Mr. BRIJESH AGRAWAL

COO, IndiaMART.com
Brijesh Agrawal is the Chief Operating Officer,IndiaMART.com. Being a part of the core
management team, Brijesh has been the brainchild behind the creation of a plethora of innovative
products of IndiaMART.

Mr. DEEP KALRA

FOUNDER & CEO,
MakeMyTrip.com Deep Kalra
holds rich past experience at GE Capital, AMF Bowling Inc. and ABN AMRO Bank. He is a
member of the Executive Council of NASSCOM and chairs
the
NASSCOM Internet Working Group.Mr. M. K. Chouhan
MANAGING DIRECTOR, Mahendra & Ardneham Consulting (P)
Ltd Mr.
RAJESH SAWHNEY PRESIDENT, Reliance Entertainment Private
Ltd.

Core values
For us they are simple and straight; take responsibility, work with passion
and commitment, move ahead as a team and conserve the integrity. We firmly
believe that core values keep organizations stable and focused to the common goal.
Our core values have helped us achieve our mission to bring measurable benefits to
our customers.
Responsibility
Responsibility, not just of quality work but of continuous self-development,
of our decisions and of our actions. This helps us think rationally and provides a
sense of accountability to ourselves, our commitment to customers and to our
colleagues.
Passion
Work at IndiaMART.com involves constant innovation and creativity. It
involves a continuous thought process to get tangible benefits to our customers,
taking into account the uniqueness of their purpose. Passionate people with a
determination to make the difference are the ones who make this possible.
Team Work
Together we can achieve the impossible" is our belief.
Our success is a result of our team work. Experts from the field of management,
marketing, IT, arts, content & various other disciplines work as a team on every
project, every endeavour. Dedication, passion and teamwork are the true means to
our mission fulfilment.
Integrity
We realize the importance of the job & information we handle. We
understand the responsibility that each member of our team has to shoulder and we
do that with highest levels of trust, honesty and integrity - of purpose and action.

Awards & Achievements

Success of our customers is our greatest achievement. Their confidence in us and our innovation,
to give them the best, has got us applauds from various sources.
IndiaMART.com wins the Red Herring 100 Asia Awards 2008
IndiaMART.com nominated among the top three at Emerging India Awards 2008

IndiaMART.com's successful business model featured on CNBC India as analysed by McKinsey

Bestowed with "Amity Corporate Excellence Award" on the occasion of the Tenth Business
International Horizon INBUSH 2008
Recognized by Business Money (UK's leading financial magazine) for IndiaMART's ten years of
successful contribution to Indian businesses
Declared as India's only profit-making dotcom company by Business World
(Cover story)
Special footage for IndiaMART.com's contribution in enabling e-business for exporters from
Moradabad; Mr Dinesh Agarwal interviewed
(India Tomorrow - BBC News)
www.indiantravelportal.com bags eighth "BIG" Award fromBritannicaindia.com
IndiaMART.com nominated for Britannica Internet Guide (BIG) Awards for excellence on
Internet
IndiaMART.com listed among Top Indian Websites under Business-to-Business category by
Ecomready Top Indian Site by www.indiatimes.com
Termed as 'Online Gateway to Indian marketplace'- The Economic Times
Best Travel Site- www.indiantravelportal.com by India Online: DD News
Site of the day - Handicraft.IndiaMART.com by Zee News
Listed in the Top Indian IT organisations survey by Dataquest
Nominated amongst the Top 5 Indian Sites by Microsoft.

QUALITY
We are the first Indian company in our domain to have received ISO9001:2008
certification for overall quality management and the organisations ability to
successfully "meet customer, regulatory and statutory requirements."

QUALITY POLICY we are committed to provide high quality web services &
solutions that ensure profitable returns to our customers. We strive to enhance the
value delivered to our clients by continually improving the quality of services
offered.

Products and services

Dynamic Catalog

A comprehensive online marketing program that provides enhanced enquiry

generation.

 Trust Seal

Trust Seal is a business verification service that checks supplier's records

of existence, credibility and trustworthiness for the benefit of buyers.

 Star Supplier

With Star Supplier to your support, you can get premium positioning among
suppliers in all the relevant categories.

 Leading Supplier

Leading Supplier is the right choice for companies who have a right mix
of infrastructure, management capabilities and experience in servicing global
buyers.

 Banner Advertising

Build your brand & drive traffic to your website with Banner Advertising

SWOT analysis of indiamart.com

Strengths
The most powerful point in hand of the company is that they
provide the customized solution to the customers.
The company has excellent distribution system.
The company has built a strong image among the customers.
The company experiences excellent Brand loyalty for its Products
from the customers.
The company has made its Product range attractive, which lures
the customers, and consequently
Weaknesses
Some products have high prices as compared to the other products.
The company pays less attention towards the matured clients
Opportunities
India has a vast potential market, which the company can get hold
up.
The company can prove to be major threats for its competitors if it
increases marketing efforts.
It should concentrate on the premium segment market.
Threats
The major threat that company faces is from its competitors who
are introducing products with lower cost backed by aggressive
promotional schemes to attract the customer.

The arrival of the MNC is a major serious threat for the company.

REVIEW OF LITERATURE

RESEARCH METHODOLOGY
OBJECTIVE OF THE STUDY

To find out the problems faced by IndiaMart in finding

manufacturers and Suppliers of desired (lack of online
business awareness)
To find out the problems faced by IndiaMart in identifying
and developing new products and their market (Regarding
Fund Allocation) products.
To learn the whole process involved in identification of
product requirement, supplier search, and search of
prospective customers. (Regarding location problem etc.)

SCOPE OF THE STUDY

The scope of the study is limited to India mart, which is
place of global buyers with global suppliers Its also prepares
online catalog, trade leads and tender. After the completion of
the reports we will come to know the whole process of India
mart and how India mart has become largest online
B2Bmarketplace.
RATIONALE OF STUDY
Provides information about India Mart to the companies, how
India Mart is helpful for the SMES growth. Help to analysis
operation of India Mart the report shall be helpful for the further
in-depth study on the subject.

RESEARCH METHODOLOGY
Marketing Research is the systematic &
objective identification, collection, analysis,
dissemination & use of information for the purpose
of improving decision-making related to the
identification & solution of problems &
opportunities in Marketing. A research process
consists of stages or steps that guide the project
from its conception through the final analysis,
recommendations and ultimate actions. There
search process provides a systematic, planned
approach to the research project and ensures the
all aspects of at the research project are consistent
with each other. Research studies evolve through a
series of steps, each representing the answer to a
key question.

INTRODUCTION TO METHODOLOGY
This chapter aims to understand the research methodology
establishing a framework of evaluation and revaluation of
primary and secondary research. The techniques and concepts
used during primary research in order to arrive at findings;
which are also dealt with and lead to a logical deduction towards
the analysis and results.
RESEARCH DESIGN
Research design is a conceptual structure within which research
was conducted. A research design is the detailed blueprint used
to guide a research study towards its objective. It is a series of
advanced decision taken together comprising a master plan or a

model for conducting the research in consonance with the

research objectives. Research design is needed because it
facilitates the smooth sailing of the various research operations,
thereby making research as efficient as possible yielding
maximum information with the minimum effort, time and
money.
( I ) Exploratory Research
To gather preliminary information that will help define problems
and suggest hypotheses. (uses Secondary Data & Focus Groups )
( II ) Conclusive Research
Descriptive Research
To describe things, such as the market potential for a product or
the demographics& attitudes of consumers who buy the product.
(Hypotheses Testing)

Experimental Research: (Causal Research)

To establish the cause-and-effect relationships
RESEARCH PROCESS
The research process has five distinct yet interrelated steps for
research analysis.
1. Define the information needed.

2. Design the Exploratory, Descriptive and/or Causal phases of

the Research.
3. Specify the measurement and scaling procedures.
4. Construct and pretest a Questionnaire (interviewing form) or
an appropriate form for Data Collection.
5. Specify the Sampling Process & Sample Size.
6. Develop a plan of Data Analysis.
Each step is viewed as a separate process that includes a
combination of task, step and specific procedure. The steps
undertake are logical, objective, systematic, reliable, valid,
impersonal and ongoing.

EXPLORATORY RESEARCH
The method I used for exploratory research was Primary Data,
Secondary data
PRIMARY DATA
New data gathered to help solve the problem at hand. As
compared to secondary data which is previously gathered data. An
example is information gathered by a questionnaire.
Qualitative or quantitative data that are newly collected in the
course of research Consists of, original information that comes from
people and includes information gathered from surveys, focus groups,
independent observations and test results.
Data gathered by the researcher in the act of conducting
research. This is contrasted to secondary data, which entails the use of
data gathered by someone other than the researcher information that is
obtained directly from first-hand sources by means of surveys,
observation or experimentation.
Primary data is basically collected by getting questionnaire
asked to the respondents. Customer Satisfaction in 7 Steps
1. Encourage The Customer In Telephonic Dealings.
2. Respond to Messages Promptly & Keep Your Clients Informed
3. Be Friendly and Approachable.

4. Have a Clearly-Defined Customer Service Policy.

5.Attention to Detail (also known as 'The Little Niceties')

6. Anticipate Your Client's Needs & go out of Your Way to Help

Them Out.
7. Honor Your Promises

DESCRIPTIVE RESEARCH
STEPS in the descriptive research

Statement of the problem

Identification of information needed to solve the problem
Selection or development of instruments for gathering the
information
Identification of target population and determination of sampling
Plan.
Design of procedure for information collection
Collection of information
Analysis of information
Generalizations and/or predictions

DATA COLLECTION

Data collection took place with the help of filling of

questionnaires. The questionnaire method has come to the more widely
used and economical means of data collection.
The common factor in all varieties of the questionnaire
method is this reliance on verbal responses to questions, written or oral.
I found it essential to make sure the questionnaire was easy to read and
understand to all spectrums of people in the sample.
It was also important as researcher to respect the samples
time and energy hence the questionnaire was designed in such a way,
that its administration would not exceed 4-5 mins.
These questionnaires were personally Primary Research was
based on the Telephonic Session (Questionnaire Session), it was B2B
and B2C, most likely questions asked is as followed

1) What is your name?

2) What is type of company?
3) What is the company description?
4) What is the designation of the contact person?
5) What is the e-mail id, website, contact number, fax number, address?
6) How many employees are working in your organization?
7) What type of product /services do they have?

DETERMINATION THE SAMPLE PLAN AND SAMPLE SIZE

TARGET POPULATION

It is a description of the characteristics of that group of people from

whom a course is intended. It attempts to describe them as they are
rather than a describer would like them to be. Also called the audience
the audience to be served by our project includes key demographic
information (i.e.; age, sex etc.).The specific population intended as
beneficiaries of a program. This will be either all or a subset of potential
users, such as adolescents, women, rural residents, or the residents of a
particular geographic area. Topic areas: Governance, Accountability and
Evaluation, Operations Management and Leadership. A population to be
reached through some action or intervention; may refer to groups with
specific demographic or geographic characteristics. The group of people
you are trying to reach with a particular strategy or activity. The target
population is the population I want to make conclude an ideal situation;
the sampling frames to matches the target population. A specific
resource set that is the object or target of investigation. The audience
defined in age, background, ability, and preferences, among other things,
for which a given course of instruction is intended.

SAMPLE SIZE
This involves figuring out how many samples one need. The numbers
of samples you need are affected by the following factors:
Project goals
How you plan to analyze your data?
How variable your data are or are likely to be?
How precisely you want to measure change or trend?
The number of years over which you want to detect a trend?
How many times a year you will sample each point?
How much money and manpower you have?
I have targeted 50 people for the purpose of the research. The
target population influences the sample size. The target population
represents there Bangalore. . The people were from different
professional backgrounds. The details of our sample are explained

in chapter named primary research where the divisions are

explained in demographics section.

SIGNIFICANCE OF STUDY
Every research is conducted to fulfill certain objective and these
objectives in turn fulfill some purpose. The need of the study arises
because of the reason that a trainee must understand the company, its
achievement s and t asks, product s and services and also to collect
information about its product s and services offered to customer through
collecting their views as per t heir percept in about company. So that,
after understanding and collecting information about the organization
performance in eyes of customer, a trainee will be able to work well for
the organization. This hand on experience helps him in identifying the
critical factor of changing consumer perception. It provides a feedback
to the organization about their sales schemes and what impact dose it has
on the consumer. It helps the firm acquire a better understating of the
buyer thinking. The very essence of every project related to marketing is
providing a view to management for chalk out the organization. So that
they can maintain a viable fit between the organization objective, skill
and resources and its changing market opportunities. Also give proper
shape to the company business target profit and gowth. It also aids he
formulation of marketing mix, decision on each element of marketing
mix, product, distribution and promotion and pricing etc. need the
support of marketing research.

LIMITATION OF THE STUDY

The most likely argument is not getting enough return on their
investment so its difficult for them to invest at this point of time. Some
of the customers are satisfied with the present status of their business.

They dont want to expand further due to limited resources or

lack of vision and to avoid risk. For e.g. if company gets regular order
from government, shows no interest to online promotional services. The
price factor also plays key role in generating leads because aware
customers are likely to respond to that services which offer maximum
advantage at minimum cost.
For e.g. trade India .com provides almost same services but at
considerably low amount as compared to indiamart.com. Some of the
clients are not able to afford the cost or price that indiamart.com offers.
It necessities keeping record of their status at regular interval.
For e.g. with the help of appointment at regular intervals, the
probability of converting the prospect into regular client can be found
out. Many of the clients had bad experience as a result they have
withdrawn from it.
The most likely reasons are unsatisfactory inquiries and fake
inquiries. Some of them had suffered heavy losses by accepting those
fake enquiries. Most of the organization is controlled from their
respective headquarters as are sult the decision remains pending for a
long period of time. Regular follow up is required to maintain their
proper status. Some of the organization have their own web pages and
also have contacts of website developers who help them to develop
website for companies in more cost effective way.

DATA ANALYSIS AND

INTERPRETATION
Awareness of IndiaMart among the people
80%20%

Graph 1: Response of people

Interpretation:

Although there is sufficiently high brand equity among

the target audience yet, it is to be noted that from 100 customers
only 14% are aware about the facilities provided by IndiaMart
and rest 86% are not aware of the facilities provided by the
company meaning thereby, that, the company should
concentrate more towards promotional tools and increase its
focus on product awareness along with brand awareness.

Graph 2: Result of satisfaction level among customers with IndiaMart

Interpretation:
Here we can easily see that from 100 customers, 72% are satisfied
with the services of the company but apart from them rest of 28% is
completely dissatisfied with the services of the company. This pie-chart
corroborate the fact that Strategic marketing, today, has gone beyond
only meeting Sales targets and generating profit volumes.
It shows that all the competitors are striving hard not only to woo
the customers but also to make them Brand loyal by generating customer
satisfy
Once the customer will be satisfied then only they will
become loyal otherwise the company not only loses them
but also will their reference customer.

Graph 3: Result of company services is better than competitors

Interpretation:
While asking about whether the INDIAMART services are
better from the other competitors or not the response I got from the
respondents that only 2% were highly agree 14% were agree, 46% were
neither agree nor disagree, 33% were disagree while 5% were highly
disagree.
The respondents who were highly disagree was the result of
delay in services and more charges as compared to other competitors.

FINDINGS
The IndiaMart is lacking in the areas of services promotion, it should
redesign its promotional strategies to capture more market. The company will have
to provide the customer experts knowledge in broader way i.e. to each needful
person when needed.
The company should lower its brokerage charge in order to gain
more customers. The company should increase the number of advertisement
through various media to remind present as well as to aware new customer about
its services.
The company should solve the problems of the customers
quickly because delay in this will make them dissatisfied and they will not provide
the reference of any customers.
The company should organize seminars for new as well as
existing customer in order to make existing customer delight by providing some
gifts. This will act as a customer acquisition program.

LIMITATIONS

Following are some limitations which affect our performance in the

organization. Indiamart.com is providing eminent facilities so as to increase
and maintain the performance of each and every employee in the
organization.

The basic problem that everyone faces today is of recession. The same case
is with small scale sectors. The most likely argument is not getting enough
return on their investment so its difficult for us to invest at this point of
time.

Some of the customers are satisfied with the present status of their business.

They dont want to expand further due to limited resources or lack of vision
and like to avoid risk. For e.g. if company gets regular order from
government, shows no interest to online promotional services.

The price factor also plays key role in generating leads because aware
customers are likely to respond to that services which offer maximum
advantage at minimum cost. For e.g. tradeindia.com provides almost same
services but at considerably low amount as compared toindiamart.com.

Some of the clients are not able to afford the cost or price thatindiamart.com
offers. It necessitates keeping record of their status at regular interval. For
e.g. with the help of appointment at regular intervals, the probability of
converting the prospect into regular client can be found out.

Many of the clients had bad experiences as a result they have withdrawn
from it. The most likely reasons are unsatisfactory inquiries and fake
inquiries. Some of them had suffered heavy losses by accepting those fake
inquires.

Most of the organizations are controlled from their respective headquarters

as a result the decision remains pending for a long period of time. Regular
follow up is required to maintain their proper status.

The absence of respective departmental head because of meetings or on

leave requires follow up on continuous basis.

Some of the clients are very satisfied with their business as they are
generating enough business locally.

RECOMMENDATION

Company should have a scheme of rewards and recognition to employees and the
field persons to boost their motivation.Rs24000 promotion charges are too high
when targeting a corporate so the company should be flexible on this amount.
After sales services and follow up calls are important for getting new
references so trained telesales should be appointed for this purpose whose sole
work should be to make feedback calls.
Make the complaint process and complaint redressed process easy so
that there is a scope of improvement to identify regions where promotions are
required. The company needs to go for aggressive advertisement campaign
Increase two way communications between the company and the client Company
should contact with their clients regularly for knowing the problems faced by them.
This will result in additional customer base by getting further
references from satisfied clients. The Company should give training to the
customers and keep seminars for the customers.

CONCLUSION
The main purpose of Summer Internship Program (SIP) is to gain
practical knowledge and apply our skills in practical and real environment. It is the
time when we have to sharpen our skills, abilities and knowledge which would
help me in getting final placement.
In Indiamart.com, I have got an opportunity to explore my
potential. By preparing extensive research reports we have attained fundamental
knowledge of online promotional services, its scope and its importance in coming
years.
I have also come across various technicalities related to online
promotional services. I am very confident that after completing my internship in
Indiamart.com Company I would have mastered in various online promotional
services.

BIBLIOGRAPHY

BOOKS
Marketing Management: - PHILIP KOTLER 13th Edition, 2009,
Prentice Hall of India Ltd., New Delhi.
Marketing Management:- V.S RAMASWAMY AND S.
NAMAKUMARI
Marketing Research: - DR. C.R. KOTHARI
NEWSPAPER AND MAGAZINE
Business World
The Economic Times
Business Standard
Business line
WEBSITES
www.IndiaMart.com
www.google.com
www.investopedia.com
www.wikipedia.com

QUESTIONNAIRE
[1] Company Name

[2] Address
[3] Contact number
[4] Email ID
[5] Website
[6] Nature of Business
o
o
o
o
o
o
o
o
o
o
o

Manufacturer
Exporter
Domestic
Supplier
Export house
Import house
Buying agent
Stockiest
Wholesaler
Retailer
All

[7] Legal Status of your Business?

o
o
o
o
o

H.U.F
Partnership
Private Ltd Co.
Proprietorship
Limited Co.

[8] What kind of source of media you use to promote your company?
o Print media
o Personal reference
o Online promotion services

o Others
o Exhibition/ trade shows

[9] Have you ever opted for online promotion services?

o Yes
o No

[10] Do you know the companies which provide online promotion services?
o Yes
o No
If, yes
o Indiamart.com
o Tradeindia.com
o Exportersindia.com
o Alibaba.com
o Madefromindia.com
o Indianyellowpages.com
[11] How much amount of money you spend to market your product/service
annually on Internet?
o
o
o
o

Less than Rs.10000

Rs.10000-20000
Rs.20000-30000
Rs.30000 and More

[12] Are you interested in promoting your services online?

o Yes
o No

[13] At which level would you like to promote your product?

o Local
o National
o Global

[14] Are you satisfied with the present service provider?

o Yes
o No

[15] Are you interested to participate in Exhibition/ trade shows?

o Yes
o No

[16] Why would you like to advertise in Trade shows?

o
o
o
o
o
o

Maximum exposure through international distribution

Global buyers preferred choice
Minimum cost per business enquiry
International quality print, paper and design
Ensure virtual participation in major
International trade shows

[17] Does your service provider provide you with existence verification, credibility
factors and statutory approvals?
o Yes
o No

[18] Are you aware of online promotion services provided by INDIAMART.com?

o Yes
o No

[19] Rank the following?

o
o
o
o
o
o

Indiamart.com
Tradeindia.com
Exportersindia.com
Alibaba.com
Madefromindia.com
Indianyellowpages.com

[20] Rank the following benefits which would you like to reap from the internet?
Tap new markers across the world
o
o
o
o
o

Reach potential buyers from over 200 countries

Lowest client acquisition cost
Be available to buyers 24 x 7
Get a global presence
Showcase an entire range of products