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IndustryARC

Global Precision Agriculture and Tools

Market (2014-2020)

By Type (Precision Agriculture, Precision Livestock, Precision Viticulture and

Others); By Technology (Variable Rate Technology, Guidance Systems and Others);
By Application (Harvesting, Field Applications, Yield Monitoring and Others) and By
Geography

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TABLE OF CONTENTS
1. Global Precision Farming and Tools Market- Market Overview
2. Executive Summary
3. Global Precision Farming and Tools Market- Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1.

Product Benchmarking

3.2.2.

End user profiling

3.2.3.

Patent Analysis

3.2.4.

Top 5 Financials Analysis

3.2.5.

Global Precision Farming and Tools Market Market Forces

3.3. Market Drivers

3.4. Market Constraints
3.5. Market Challenges
3.6. Attractiveness of the Global Precision Farming and Tools Market
3.6.1.

Power of Suppliers

3.6.2.

Power of Customers

3.6.3.

Threat of New entrants

3.6.4.

Threat of Substitution

3.6.5.

Degree of Competition

4. Global Precision Farming and Tools Market Strategic Analysis

4.1. Value Chain Analysis
4.2. Pricing Analysis
4.3. Opportunities Analysis
4.4. Product/Market Life Cycle Analysis

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4.5. Suppliers and Distributors

5. Global Precision Farming and Tools Market By Types
5.1. Precision Agriculture
5.2. Precision Livestock Farming
5.3. Precision Viticulture
5.4. Others
6. Global Precision Farming and Tools Market By Types of Technology
6.1. Variable Rate Technology (VRT)
6.1.1.

Variable Rate Fertilizer

6.1.2.

Variable Rate Pesticide

6.1.3.

Variable Rate Seeding

6.2. Guidance Systems

6.2.1.

Global Positioning System (GPS)

6.2.2.

GNSS Application in Precision Farming

6.2.3.

Geographic Information System (GIS)

6.3. Remote and Proximal Canopy Sensing

6.4. High Resolution Soil Survey
6.5. Others (Fruit quality sensing)
6.6. Remote Sensing
6.6.1.

Satellite

6.6.2.

Hand held

7. Global Precision Farming and Tools Market By Major Components

7.1. Software Components
7.1.1.

Farm Management Systems

7.1.2.

Yield Monitoring Systems

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7.1.3.

Others

7.2. Hardware Components

7.2.1.

Monitoring and Sensing Devices

7.2.1.1
Yield Monitors
7.2.1.2
Soil Temperature Sensors
7.2.1.3
Soil Nutrient Sensors
7.2.1.4
Soil Moisture Sensors
7.2.2. Automation & Control Systems
7.2.1.5
Displays
7.2.1.6
Guidance & Steering
7.2.1.7
GPS/GNSS Systems
7.2.1.8
Mobile Devices
7.2.1.9
Flow and Application Control Devices
7.2.1.10 Others
7.2.3. Water Sensors
7.2.4.

Climate Sensors

7.2.5.

Others

8. Global Precision Farming and Tools Market By Applications

8.1. Yield Monitoring
8.1.1.

On Farm Monitoring

8.1.2.

Off Farm Monitoring

8.2. Selective Harvesting

8.3. Variable Rate Application
8.3.1.

Map Based VRA

8.3.2.

Sensor Based VRA

8.3.3.

Field Applications

8.3.4.

Fertilizer VRA

8.3.5.

Nutrient VRA

8.3.6.

Pesticide VRA

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8.3.7.

Seeding VRA

8.3.8.

Others

8.4. Mapping
8.4.1.

Boundary Mapping

8.4.2.

Drainage Mapping

8.5. Crop Scouting

8.6. Others
9. Global Precision Farming and Tools Market By Geography
9.1. Americas
9.1.1.

North America

7.2.1.11 US
7.2.1.12 Canada
7.2.1.13 Mexico
9.1.2. South America
7.2.1.14
7.2.1.15

Brazil
Others

9.2. Europe
9.2.1.

UK

9.2.2.

Germany

9.2.3.

Italy

9.2.4.

France

9.2.5.

Others

9.3. Asia-Pacific
9.3.1.

China

9.3.2.

India

9.3.3.

Japan

9.3.4.

Russia

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9.3.5.

Others

9.4. ROW
10. Global Precision Farming and Tools Market- Market Entropy
10.1.

New Product Launches

10.2.

M&As, Collaborations, JVs and Partnership

11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1.

Agco Corporation

11.2.

Agjunction

11.3.

Ag Leader Technology

11.4.

Deere & Company

11.5.

Dickey John Corporation

11.6.

Teejet Technologies

11.7.

Precision Planting Inc.

11.8.

Raven Industries Inc.

11.9.

Trimble Navigation Limited

11.10. Topcon Precision Agriculture

11.11. Arts-Way Manufacturing Co. Inc.
11.12. Lindsay Corporation.
11.13. First Tractor Co Ltd.
11.14. Clean Seed Cap Group.
11.15. Kuboto Corp.
11.16. Buhler Industries Inc.
11.17. CNH Global NV
11.18. AG Growth Inc FD
11.19. ISEKI & Co Ltd.

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11.20. Toro Co.

12. Appendix
12.1.

Abbreviations

12.2.

Sources

12.3.

Research Methodology

12.4.

Bibliography

12.5.

Compilation of Expert Insights

12.6.

Disclaimer

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REPORT SCOPE
The Global Precision Farming and Tools Market have been segmented into different categories,
based on Types of Technology, Major Components, Type of Application and Geography. Each
of these segments is further broken down into sub-segments giving an in-depth analysis of the
market.
The overall market is also presented from the perspective of different geographic regions and the
key countries for this industry. Competitive landscape for each of the product types is
highlighted and market players are profiled with attributes of company overview, financial
overview, business strategies, product portfolio and recent developments. Market shares of the
key players for 2014 are provided. The prominent players profiled in this report are Agco
Corporation, Agjunction, Raven Industries, Deere & Company, Topcon positioning systems and
Trimble navigation. The report contains the most detailed and in-depth segmentation of the
Global Precision Farming and Tools Market.

STAKEHOLDERS

Following are the key stakeholders in the market.

Product OEMs
Contract manufacturers
Service providers
Component suppliers
Farming Industries and Farmers
Meat Product Industries
Poultry Product Industries
Pesticides Suppliers

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EXECUTIVE SUMMARY
Precision farming is a technology-based field management system. It is aimed to optimize the
overall farming practices and input of resources. The rising population creates a huge demand
for food. Influence of global warming on agricultural practices and sustainability of natural
resources is high. Productivity of agriculture is always related to the climate changes. This
increases the burden on food productivity and natural resources such as soil. These factors
undermine the importance of optimizing farming practices, ensuring productivity and efficient
use of resources.
Precision farming uses technological advancements in various fields such as data management,
geo-location tracking and so on, to enhance productivity. Precision farming has a remarkable
impact on traditional approaches to farming. These practices guide farmers in several crucial
activities such choosing right time to plant, right amount of fertilizer or pesticide to maximize
yield. It helps Livestock producers to have timely production related information such as
feeding/nutritional issues and feeding related costs. These are huge parts of the variable costs in
a livestock farm. Electronically controlled livestock production systems help in gathering data in
a timely manner. They help to access the efficiency of resources and thus, optimize their input.

SAMPLE TABLE: GLOBAL PRECISION FARMING AND TOOLS MARKET

REVENUE, BY REGION, 2014-2020 ($M)
Region

2014

2015

2016

2017

2019

2020

CAGR
(2015
2020)

North
America
South
America
APAC

xx

xx

xx

xx

xx

xx

xx%

xx

xx

xx

xx

xx

xx

xx%

xx

xx

xx

xx

xx

xx

xx%

Europe
xx
xx
ROW
xx
xx
Total
xx
xx
Source: Industry ARC, analysis.

xx
xx
xx

xx
xx
xx

xx
xx
xx

xx
xx
xx

xx%
xx%
xx%

North America holds the majority of market share in the Global Precision Farming and Tools
market. The rapid adoption of precision farming technology in this region has resulted in this.
Precision Farming market has been observed to be in matured state in this region. South
America and Asia-Pacific are the fastest growing regions in this market; particularly, the
regions of Eastern Europe, China and Brazil are the fastest growing markets. Large
consolidated farming operations and upgrades in technology are the major factors for the
rapid growth of Precision Farming market in this region. Support from the government, high

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adoption rates and multi-faceted applications are some of the factors that are driving the
demand for Global Precision Farming and Tools Market over the world.
Market size and forecast is provided for each of these regions. A detailed qualitative analysis
of the factors responsible for driving and restraining growth of the Global Precision Farming
and Tools Market and future opportunities are provided in the report. This report on the
Global Precision Farming and Tools Market identifies many such insights and M&A
opportunities, besides providing a detailed analysis of the Market.

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KEY INSIGHTS
Global Precision Farming and Tools Market is growing worldwide because of several
factors.
The Global Precision Farming and Tools market is estimated to be growing at a CAGR
of 13.2% during 2014-2020
Asia-Pacific is the fastest growing region with an estimated CAGR of 22% during 20142020
Topcon Positioning Group has acquired Wachendorff Elektronik GmbH and
Wachendorff Electronics Inc., the manufacturers of agricultural equipment in 2014
Topcon launched new HiPer V base station, which is designed to offer a compact,
cable-free solution for GNSS (GPS + GLONASS) corrections
Raven Acquired SBG Precision Ag, the manufacturer and service provider of precision
farming tools in 2014

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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Global Precision Farming and Tools
market report is from a combination of secondary and primary sources. Research interviews
were conducted with senior executives and/or managers of leading Global Precision Farming
and Tools solution providers. These Key Opinion Leaders (KOLs) were then provided a
questionnaire to gather quantitative and qualitative inputs on their operations, performance,
strategies and views on the overall market, including key developments and technology trends.
Data from interviews is consolidated, checked for consistency and accuracy, and the final market
numbers are again validated by experts. The global market was split by products, services and
geography based on different factors like primary and secondary sources, understanding of the
number of companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the Global Precision
Farming and Tools market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews
with key opinion leaders such as directors, managers, marketing personnel were used extensively
in understanding the need and emergence of Global Precision Farming and Tools market.

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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistency
throughout our research. We complement the model with secondary data and
interviews with industry experts to reflect the latest trends. With our final expert
validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS

Analytical
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market
4. Build the
Analytical Model
ANALYTICAL MODEL

Base Method

1. Get a topdown estimate of

the market
2. Follow it up
with a bottom-up
estimate of the
market
3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years

4. Build the Base

model
BASE MODEL

Consolidation
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market.
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.
4. Build the
Consolidated
Model

Delphi
Verification
1. Verify the
findings of the
model with
experts from
across the value
chain
2. Verify the
findings with
players across
small and large
enterprises
3. Tweak the
model and add
new factors
4. Finalize the
ARC Model

CONSOLIDATED MODEL

ARC MODEL

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