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Designing Profitable Products Using QFD and Kano Model
Designing Profitable Products Using QFD and Kano Model
Designing Profitable Products Using QFD and Kano Model
The creation of work teams that include multiple skills and experiences
What Is QFD?
QFD is composed of four stages:
1. Complete the house of quality (HOQ).
Surveying customers
characteristics are those product features that are never or rarely used by the
customer. Reverse characteristics are those whose presence brings dissatisfaction.
During this step, certain characteristics are revealed as key components for the
design. These components satisfy a majority of the weighted customer satisfaction
factors. For example, in this pencil case, the time between sharpening and the
amount of lead dust generated are key components.
The new target values in the last row of the chart provide direction to set a
strategy that matches the best competitor on the most important customer
requirements. To achieve the goal, the design must consider the following
challenges: