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IndustryARC

Global Learning Management Systems (LMS) Market

Analysis (2014 2020)

By Material (Electrodes and Separators), By End Products (Industrial Automation

Products, Healthcare Products, Transportation Products and Others), By Technology
(Organic Electrolyte, Aqueous Electrolyte and Others), By Application (Energy and
Power, Electronics and Transportation) and Geography

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TABLE OF CONTENTS
1. Global Learning Management Systems Market Overview
2. Executive Summary
3. Global Learning Management Systems Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1.

Product Benchmarking

3.2.2.

End user profiling

3.2.3.

Patent Analysis

3.2.4.

Top 5 Financials Analysis

4. Global Learning Management Systems Market Forces

4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Learning Management Systems Industry
4.4.1.

Power of Suppliers

4.4.2.

Power of Customers

4.4.3.

Threat of New entrants

4.4.4.

Threat of Substitution

4.4.5.

Degree of Competition

5. Global Learning Management Systems Strategic Analysis

5.1. Value Chain Analysis
5.2. Pricing Analysis

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5.3. Opportunities Analysis

5.4. Suppliers and Distributors
5.5. Learning Content Management Systems (LCMS) Market Overview and Analysis
6. Global Learning Management Systems End User Verticals Analysis
6.1. Corporate Sector
6.1.1.

Financial Institutions

6.1.2.

Biopharma

6.1.3.

Healthcare

6.1.4.

Retail

6.1.5.

IT Companies

6.1.6.

Manufacturing

6.1.7.

Telecommunications

6.1.8.

Entertainment and Media

6.2. Government Sector

6.2.1.

Utilities

6.2.2.

Transport

6.2.3.

Administration

6.3. Education Sector

6.3.1.

K-12

6.3.1.1.
Primary Education
6.3.1.2.
Secondary Education
6.3.2. Universities
6.3.3.

Colleges

7. Global Learning Management Systems Module Types Analysis

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7.1. Collaborative Learning

7.2. Content Management
7.3. Talent Management
7.4. Performance Management
7.5. Student Management
7.6. Virtual Classrooms
7.7. Online Courses
7.8. Assessment and Testing
7.9. Mobile and Social Learning
7.10. Others
8. Global Learning Management Systems Ecosystem Analysis

8.1. Equipment Providers

8.1.1.

Servers

8.1.2.

PDUs

8.1.3.

Enclosures

8.2. Hosting Service Providers

8.3. Colocation Services
8.4. Authoring Tool Providers
8.5. Payment Gateway Providers
8.6. Software Providers
8.7. Content Delivery Networks
8.8. Tutoring Services
8.9. Content Providers
8.10.

Testing Organizations

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8.11.

Proctoring Services

8.12.

Accreditation Providers

8.13.

Others

9. Global Learning Management Systems Market-Geographic Analysis

10. Introduction
10.1.

Americas
10.1.1. North America
10.1.2. Brazil
10.1.3. Argentina
10.1.4. Mexico

10.2.

Europe
10.2.1. UK
10.2.2. France
10.2.3. Germany

10.3.

APAC
10.3.1. China
10.3.2. South Korea
10.3.3. Japan
10.3.4. Australia

10.4.

ROW

11. Market Entropy

11.1.

New Product Launches

11.2.

M&As, Collaborations, JVs and Partnerships

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12. Investment Opportunities Analysis by Target companies/customers, Capital Investments,

ROI, Payback Period and Source of Funds.
13. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
13.1.

Blackboard Inc

13.2.

Moodle

13.3.

Desire2Learn Inc

13.4.

SAP

13.5.

Saba Software

13.6.

Sumtotal Systems

13.7.

eCollege

13.8.

WebCT

13.9.

Edmodo

13.10. McGraw-Hill
13.11. Pearson
13.12. GlobalScholar
13.13. Automatic Data Processing Inc
13.14. Cornerstone OnDemand, Inc
13.15. Netdimensions Ltd
13.16. IBM Corp
13.17. Oracle
13.18. Sungard
13.19. Jenzabar
13.20. Instructure

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14. Appendix
14.1.

Abbreviations

14.2.

Sources

14.3.

Research Methodology

14.4.

Bibliography

14.5.

Compilation of Expert Insights

14.6.

Disclaimer

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1. GLOBAL LEARNING MANAGEMENT SYSTEMS MARKET

OVERVIEW
1.1

SCOPE

The Learning Management Systems Market has been segmented by the end user verticals on a broad
level: Government, Corporate and Educational sector. They were then further segmented into
verticals like administration, utilities, manufacturing, healthcare, biopharma, retail, IT and
Telecommunications. The education sector is segmented into K-12, universities and colleges for an
in-depth analysis of the market.
The LMS market has also been segmented by the integrated module or software version provided to
the end client like Collaborative Learning, Content Management, Talent Management, Performance
Management, Student Management, Virtual Classrooms, Online Courses, Assessment and Testing,
Mobile and Social Learning etc.
Service and equipment providers were also analyzed and discussed in the report. They include
Hosting Service Providers, Colocation Services, Authoring Tool Providers, Payment Gateway
Providers, Software Providers, Content Delivery Networks, Tutoring Services, Content Providers,
Testing Organizations, Proctoring Services, and Accreditation Providers etc.
The market has been segmented by geography as North America, Europe, Asia, and Rest of the
World (RoW). Market size and forecast is provided for each of these regions. A detailed qualitative
analysis of the factors responsible for driving and restraining growth of the LMS market and future
opportunities are provided in the report.
Competitive landscape for each of the module types is highlighted and market players are profiled
with attributes of company overview, financial overview, business strategies, product portfolio and
recent developments. Market shares of the key players for 2012 are provided. The prominent players
profiled in this report are Blackboard, Desire2Learn, Instructure, Pearson, McGraw-Hill and others.
The report contains the most detailed and in-depth segmentation of the Learning Management
Systems market.

1.2

STAKEHOLDERS

Universities, government institutions, colleges, K-12 education providers, LMS product vendors,
training outsourcing firms, ERP vendors, consulting firms, authoring tool providers, content
providers, content developers are the companies involved in the value chain of the industry.
IT Providers, Cloud service providers, server OEMs, enclosure companies, cooling systems
providers, colocation services, hosting service providers, service providers, DCIM companies, UPS
and PDU companies are the key stakeholders in this market.

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EXECUTIVE SUMMARY

A Learning Management System (LMS) is software or the category of software which is used to
perform multiple tasks like documentation, tracking, reporting, and administration of online learning
of educational courses or corporate training material. The global LMS market had revenues of
around $2.15bn in 2013 and this is expected to increase to around $4.7bn at a CAGR of around
17%.

GLOBAL LEARNING MANAGEMENT SYSTEMS MARKET ($BN), 2011 -2018

Market

2011

2012

LMS Revenue XX
XX
($bn)
YoY (%)
Xx%
xx%
Source: IndustryARC Analysis

2013

2014

2015

2016

2017

2018

2.15

XX

XX

XX

XX

4.7

CAGR %
(2013 2018)
16.9%

xx%

xx%

xx%

xx%

xx%

xx%

Xx%

There are around 500 LMS solutions based on proprietary software as well as open source offerings,
but the market is dominated by established companies like Blackboard, Desire2Learn, Instructure
etc with respect to revenues. However open source offerings like Sakai, Moodle, ILIAS, ATutor also
have significant user share in this industry.

KEY LMS SOFTWARE SOLUTIONS, BY HOSTING PREFERENCES IN EDUCATION

SECTOR (%), 2013

Source: Edutechnica, IndustryARC Analysis

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Most universities across US, Canada, Australia either opt for commercial or open source LMS
solutions which are then self-managed or hosted on third party service providers. Overall, around
64% use hosting services for their LMS software solutions with the remaining opting for selfmanaged or on-campus hosting. The scope for managed hosting across APAC, Europe and other
geographic regions is also comparatively huge.

KEY PLAYERS MARKET SHARE (%) IN HIGHER EDUCATION SECTOR, 2013

Source: IndustryARC Analysis

Blackboard, Moodle, Desire2Learn, Canvas, Angel and Sakai are the top LMS software solution
providers in the higher education sector as illustrated in the figure above. Blackboard holds the
majority market share followed by Moodle and Desire2Learn.

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14.3 RESEARCH METHODOLOGY

The quantitative and qualitative data collected for the LMS market report is from a combination of
secondary and primary sources. Research interviews were conducted with senior executives and/or
managers of leading LMS providers. These Key Opinion Leaders (KOLs) were then provided a
questionnaire to gather quantitative and qualitative inputs on their operations, performance,
strategies and views on the overall market, including key developments and technology trends. Data
from interviews is consolidated, checked for consistency and accuracy, and the final market numbers
are again validated by experts. The global market was split by industry and geography based on
different factors like primary and secondary sources, understanding of the number of companies
operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect
information for extensive technical and commercial study of the LMS market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews with
key opinion leaders such as directors, managers, marketing personnel were used extensively in
understanding the need and emergence of learning management systems market.

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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistency throughout
our research. We complement the model with secondary data and interviews with industry
experts to reflect the latest trends. With our final expert validation, we provide you with
only the most accurate and actionable intelligence.

THE ARC PROCESS

Analytical
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market
4. Build the
Analytical Model
ANALYTICAL MODEL

Base Method

1. Get a topdown estimate of

the market
2. Follow it up
with a bottom-up
estimate of the
market
3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years

4. Build the Base

model
BASE MODEL

Consolidation
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market.
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.
4. Build the
Consolidated
Model

Delphi
Verification
1. Verify the
findings of the
model with
experts from
across the value
chain
2. Verify the
findings with
players across
small and large
enterprises
3. Tweak the
model and add
new factors
4. Finalize the
ARC Model

CONSOLIDATED MODEL

ARC MODEL

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