This document provides a written analysis of a Coca Cola advertisement. It summarizes the key elements of the ad, including the product being advertised (fizzy drink), the target audience (everyone), and the purpose (to be popular and quench thirst). It then analyzes elements like the images (fun items shooting from the bottle suggesting adventure), colors (red, white, yellow standing out as enjoyable), logo (Coca Cola bottle and name standing out), and slogan ("open up to the Coca Cola side of life" showing a better way of living). The analysis aims to explain how these visual and textual elements are designed to attract the target audience.
This document provides a written analysis of a Coca Cola advertisement. It summarizes the key elements of the ad, including the product being advertised (fizzy drink), the target audience (everyone), and the purpose (to be popular and quench thirst). It then analyzes elements like the images (fun items shooting from the bottle suggesting adventure), colors (red, white, yellow standing out as enjoyable), logo (Coca Cola bottle and name standing out), and slogan ("open up to the Coca Cola side of life" showing a better way of living). The analysis aims to explain how these visual and textual elements are designed to attract the target audience.
This document provides a written analysis of a Coca Cola advertisement. It summarizes the key elements of the ad, including the product being advertised (fizzy drink), the target audience (everyone), and the purpose (to be popular and quench thirst). It then analyzes elements like the images (fun items shooting from the bottle suggesting adventure), colors (red, white, yellow standing out as enjoyable), logo (Coca Cola bottle and name standing out), and slogan ("open up to the Coca Cola side of life" showing a better way of living). The analysis aims to explain how these visual and textual elements are designed to attract the target audience.
The product being advertised is a fizzy drink. The brand name for the product is coca-cola this name has been chosen for the product because it sounds fun and lively like a dance and energetic. This is a successful name for the product because it caches your eye and when you say it, it has a kind of rhythm so the name sticks in your mind. The audience for the product is everyone. The motive for the advertisement is because they are thirsty and they want to be popular. The main image on the advertisement is all the fun items shooting out the bottle of coke. This has been chosen because it suggests when you drink it your life will become full of adventures. The image has connotations of fun, excitement and refreshment. This would attract the target audience because it is colorful and fun. The camera distance used in the advertisement is long shot this shot has been chosen because you can clearly see everything on the advert. The camera angle in this advertisement is neutral so that you can see everything on the page. The typeface used in the advertisement is a basic bold font, clear and easy to read This has been chosen because the producers want it to stand out and let people know its theyre The image has connotations of adrenaline, fun and love This would attract the target audience because they want action and to love and have fun these thinks appeal to most people. The camera distance used in the advertisement is a long shot all the bottle and more is visible in this shot This camera distance has been used because they want you to see that when you drink this bottle your view of the world extends The camera angle used in the advertisement is neutral This has been chosen because they want you to see all of the image and the ones around it the lighting in this shot is fairly good but as it is a animated 2
advertisement its quite hard to tell.
The typeface used in the advertisement is mainly just Arial except for when it says Coke thats more of a wild fun font. This has been used because they want the title of this product to stand out but it is also used in the slogan and they dont want to use the same word twice to they make the word coke different so that it stands out from the other words It would attract the target audience because its not just saying a random bunch of words and its easy to know what theyre talking about. The main color(s) used in the advertisement is/ are red, white and yellow The color red has connotations of love excitement adrenalin and in some cases blood and death but these two are not associated with this ad because the red they use is a bright colorful one The choice of colors would attract the target audience because they stand out and look enjoyable. The logo used in the advertisement is the coke bottle with the word coke on it This is successful because its looks nice and stands out It would attract the target audience because the colors are negative to each other the background is red and the writing is white but the bottle is white and the word coke on it is red. The slogan used for the product is open up to the coke side of life This is effective because it shows that there is a better way of living and a more fun way of life The language used in the advertisement is fairly simple and mostly only one syllable The word life has connotations of well life I suppose This would persuade the audience to purchase the product because it will make their life better and their missing out on something if they dont drink the coke.