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Business Plan Cu Numere Si Faze
Business Plan Cu Numere Si Faze
Simina Popua will hold the position of Creative Manager and Marketing Manager,
handling the creation of the covers for all published novel, as well as organizing the
marketing campaign for each. She has graduated the Applied Modern Languages
department of Babe-Bolyai University in Cluj-Napoca and has a Marketing Master`s
from the same university. Following graduation, she worked as a Marketing Agent for
MarketSpecialist for 3 years. She has raised $3,000 to invest in the company.
Other permanent staff includes:
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publish them after a revision and proof-reading performed by either Virginia Petric or
Bogdan Duicu. The latter will also be in charge with the financial aspects of the
publishing in itself. He will draw up financial reports and forecasts, handle expenditure
and profits and also come up with strategies meant to reach or preserve financial balance.
Simina Popua, the creative brain of the company, will be in charge of the creative aspects
of the business, from book covers to slogans, posters, all while developing marketing
strategies meant to promote our business and to increase profit.
However, all members of the staff will have to come up with a plan for an advertising
strategy, which will be discussed in one of the meetings held weekly. The timeframe for
the meetings has been set so as to increase productivity and ensure the efficiency of this
work in progress. In addition to the weekly meetings, a timetable shall be set for all
activities, in order for the staff to be properly organized and meet the deadlines, which
will lead to meeting clients expectations.
In case of crisis, further meetings will be held in order to maintain efficient
communication. Management will be asked to bring out their best work so as to avoid
such crises. All staff shall gather their experience and try to come up with a strategy in
order to cut losses and handle the said situation to achieve the previous state of balance.
The number of employees is a small one, which allows for a permanent communication.
They will be in contact at all times and keep each other informed of possible changes in
the strategy of the business, in approaches they decide on and in the demands of the
market.
Business development
Given that our publishing house is a pioneer in focusing solely on young adult literature,
we expect that with the proper funding resources our business will boom in the first five
years of its existence. Our market studies show that at least 50 unpublished YA literature
authors from Romania are looking for a publishing house to sign with, while the quantity
of YA literature to be translated from foreign languages is absolutely immense.
The next key strategy will be expanding in more than one location around Romania. We
plan on setting up at least one book store by the end of year three, provided that we
manage to hit a positive cash flow by then.
In the short run, we will continue to establish and maintain the relationship with clients as
well as to develop a database of former clients. We will also facilitate the improvement of
our language service system so as to achieve more publicity. Moreover, we will also seek
to extend our translation capacities by acquiring trained translators for other languages
such as Dutch, Danish and Russian, therefore gaining access to three other blooming YA
literature markets.
Financial forecasts
Having closely inspected the current situation, we have concluded that the initial loan of
$15.000 would cover all costs related to staff, maintenance and printing. We have
summarized the costs for the first two years of operation in Table 1 as follows:
As the table shows, we expect to be able to fully return the loan by year 3. The projected
cash flow is based on estimated expenses for marketing, office rental and supplies, etc.
Figure 1 illustrates the projected cash flow and Table 1 is the projected cash flow
spreadsheet (all sums expressed in $).