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Market Research Report: Automotive Market in China 2015 - Sample
Market Research Report: Automotive Market in China 2015 - Sample
February 2015
SAMPLE
Executive Summary
Market
Drivers &
Challenges
Automotive market in China witnessed a sale of x mn units in 20-- and will grow at a CAGR of y% to reach z mn
units in 20--e
In 2013, 22.1 mn automobile units were produced in China
Government initiatives and growing demand for electric vehicles and luxury cars are driving market in China
Drivers:
Challenges:
Trends
Major Players
Competition
Player 1
Player 2
Player 3
Player 4
Player 5
Player 6
Macroeconomic Indicators
Introduction
Market Overview
Export-Import
Value Chain
Direct Investment Scenario
Drivers and Challenges
Trends
Government Initiatives
Competitive Landscape
Supplier Scenario
Mergers and Acquisitions
Strategic Recommendations
Appendix
AUTOMOTIVE MARKET IN CHINA 2015.PPT
SAMPLE
2011
2012
2013e
0
2010
2014e
2015e
USD/INR
Period High
Period Low
d1
c1
d3
c2
b1
a1
a2
6.08
a3
1/1/14
e1
d2
b2
e2
e3
c3
b3
2/1/14
3/1/14
4/1/14
5/1/14
SAMPLE
Motorcycles
Four Wheelers
Includes EV segment
Two Wheelers
Three Wheelers
Multi Utility
Vehicles
Passenger
Carriers
Goods
Carrier
Commercial
Vehicles
Passenger
Carriers
Goods
Carrier
Passenger Cars
Luxury
Cars
SAMPLE
Text
Many foreign auto makers have entered into Joint Ventures with domestic companies for the production and sale
of luxury cars in China
Note: The list of manufacturing base is not extensive nor have all the cities with manufacturing plants been highlighted on the map
AUTOMOTIVE MARKET IN CHINA 2015.PPT
SAMPLE
mn units
X%
a
0
2010
2011
2012
2013
2014*
mn units
c
b
i
d
0
20--
20--
20--
20--
20--*
SAMPLE
Segment 1
0
mn units
a
MPV
Multipurpose vehicle
SUV
Minibus
displacement<1.0L, length3.5m
Mini-truck
LCV
3.5mlength7m
Mid heavy
Light
x1
x2
x3
20--
y2
20--
y3
x4
20--
y4
e x5
y1
20--
y5
20--*
SAMPLE
Segmnet 2
mn units
30
20
10
0
2012
2013
SAMPLE
Segment 1
Segment 2
Segment 1
mn units
Segment 2
x1
x2
x1
x2
y1
y2
y1
y2
Period 1
Period 2
Period 1
Period 2
mn units
a
20--
20--
10
SAMPLE
Four-wheeler
Vehicles
11
SAMPLE
Growth Potential
In 2012, a third of people
planning to buy a car said they
would consider a second-hand
car
To further drive the sales of
used car, Alibaba is planning to
launch a platform for used cars
12
SAMPLE
20--
20--e
e
d
0
20--e
20--e
20--e
20--e
f
X%
20--
20--e
e
d
0
20--e
20--e
20--e
20--e
13
SAMPLE
Drivers
Challenges
Challenges
Drivers
Used Sedans and SUVs are the most popular choice of the consumers
14
SAMPLE
Opportunity for growth in this sector is huge as currently used vehicles make up only 19.1% of
total car sales volume in China, compared to 72.4% in the US
Guangdong, Shandong, Sichuan, Beijing, Shanghai are the main car trade areas in China
15
SAMPLE
Model
Battery Type
Range
Top Speed
Market
Release
Beijing Auto
(BAIC
C30 EV
Lithium Ion
200
160
N.A.
Beijing Auto
(BAIC
E150 EV
Lithium Ion
140
125
H1 2013
BMW Brilliance
1E
Lithium iron
phosphate
150
130
Mar, 2014
BYD
e6
LiFePO4
330
160
Limited Release
in 2010
BYD-Daimler
DENZA EV
LFP
253
150
Apr, 2014
16
SAMPLE
Imports
2013
HS Code Description
870323
870324
870333
870322
870332
870321
870310
870390
870331
USD mn
c
20--
20--
b
a
0
20--
20--
20--
Region 2
X2%
Region 3
Region 4
Region 5
X5%
X3%
X4%
17
SAMPLE
OEMs
DEALERS
SERVICE PROVIDERS
ALLIED COMPONENTS
CUSTOMERS
18
SAMPLE
Total Investments
Sector-wise
CD Investments
Geography-wise
CD Investments
Segment-wise
Note:
The section highlights investments made by major domestic companies between the year 2010 to 2013
The list of investments comprise both current and pending investments
CD stands for Consumer Discretionary
AUTOMOTIVE MARKET IN CHINA 2015.PPT
19
SAMPLE
CD Investments Geography-wise
X%
D%
Sector 1
B%
Sector 2
Sector 3
C%
Y%
Sector 4
Region 1
Region 2
CD Investments Segment-wise
Investment Snapshot
0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Y%
Segment 1
Segment 2
20
Challenges
21
SAMPLE
Impact
China has been the worlds most populous country and makes up one-fifth of the worlds
population
Ever increasing population base of China acts as a driver for the growing demand of automobile
in the country
Currently China is lagging behind the US and Japan in terms of the number of cars owned and
has immense scope for growth
Total Population
mn
Country
U.S.
Japan
China
X%
a
0
20--
20--
20--
20--
22
SAMPLE
Impact
The governments effort to consolidate the industry has not been a huge success so far, and the
industry still remains fragmented with many players operating in the market
23
SAMPLE
Trends - Summary
24
SAMPLE
Companies
Q1 2014 Sales
Chery QQ EV (Pure-electric)
BYD e6 (Pure-electric)
China is swiftly
becoming an EV
powerhouse
25
SAMPLE
State Council reduced the vehicle purchase tax to 5% for consumers who purchase passenger cars with
displacement of 1.6L and below from Jan 20, 2009 to Dec 31, 2009
Such tax reduction policy greatly boosted the confidence of the automobile industry, as well as consumers'
enthusiasm in purchasing cars, which has facilitated the cultivation of automobile consumption market
According to China Association of Automobile Manufacturers (CAAM), for the first eight months of 2009,
Tax
Reduction
China's automobile production volume and sales volume reached 8.25 mn and 8.33 mn respectively, representing Y-o-Y rise of 26%
and 29% respectively
Specifically, passenger cars with displacement of 1.6L and below witnessed a 55% increase in sales volume, and their market share
increased to 68.55%, representing a Y-o-Y rise of 7.8%
26
SAMPLE
Chinas auto industry is dominated by Joint Ventures between global automakers and Chinas State Owned
Enterprises (SOEs)
Recently independent Chinese automakers including Chery and Geely have entered into joint ventures with foreign
car makers
Foreign automakers can have a maximum share of 50% under the current regulations imposed by the government
Each foreign automaker can partner with two local groups for a joint venture
Strict regulations were laid down by the government in respect to these joint venture where the majority stake
would remain with the Chinese partner
AIM
Aim of the government to promote the joint ventures was to allow foreign automakers to enter the market, at
the same time facilitating the transfer of technical know-how and skilled resources
27
SAMPLE
Impact
High
Impact
Medium to High
Impact
Medium
Competitive Rivalry
Impact
High
Text
Impact
Low
Threat of Substitutes
Text
28
SAMPLE
DongFeng Motor
Group Company Ltd.
SAIC Motor
Corporation Ltd.
EV/EBITDA (x)
EV/Revenue (x)
PE Ratio
Note: Major 3 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 24/09/2014
AUTOMOTIVE MARKET IN CHINA 2015.PPT
29
SAMPLE
Operating Margin
Net Margin
c2
a1
a3
a2
b1
b3
c1
c3
-b2
-10
Player 1
Player 2
Player 3
Text
30
SAMPLE
Company Information
Locations China
Corporate Address
Tel No.
xxx
Fax No.
xxx
Website
www.byd.com.cn
Year of Incorporation
xxx
Ticker Symbol
xxx
Stock Exchange
Headquarters
Products/Services
Key People
Automobile
Text
Name
Designation
Person 1
Text
Person 2
Text
Person 3
Text
Person 4
Text
31
SAMPLE
Key Ratios
Total Income
Net Profit/Loss
b1
400
a1
Profit
USD mn
d1
c1
200
0
20--
20--
20--
20--
Financial Summary
y-o-y change
(20--)
20--
20--
20--
20--
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Indicators
Particulars
Value (24/09/2014)
xx
xx
xx
xx
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved
Decline
32
SAMPLE
Segment 2
Segment 3
Segment 4
a
A1%
A2%
0%
10%
b
B1%
B2%
A3%
-50%
20--
Region 1
x
c
12%
C1%
C2%
B3%
20--
14%
d
D1%
D2%
C3%
20--
12%
C4%
Y%
Y%
Z%
Z%
20--
20--
0%
20--
Region 2
News
Overview
Text
Latest Developments
Text
Partnership
Text
33
SAMPLE
Text
Text
Strength
Weakness
Opportunity
Threat
Text
Text
34
SAMPLE
Locations China
Corporae Address
Tel No.
xxx
Fax No.
xxx
Website
www.bbac.com.cn
Year of Incorporation
xxx
Beijing
Headquarters
Products/Services
Key People
Automobiles
Text
Name
Designation
Person 1
Text
Person 2
Text
Person 3
Text
Person 4
Text
35
SAMPLE
News
Overview
Text
Latest Developments
Text
36
SAMPLE
Text
Text
Strength
Weakness
Opportunity
Threat
Text
Text
37
Supplier
Customer
SAMPLE
Primary Industry
Business Description
38
SAMPLE
Closed Date
Target
Buyer/Investors
Sellers
39
SAMPLE
Adoption Area
Text
Brand Building
Text
Regional
Growth
Government
Focus
Text
Investment in automotive R&D to built alternate fuel cars, electronic vehicles and cars with better technology is the need of the hour
40
Phone:
E-Mail:
41