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Design Anthropology Programme
Design Anthropology Programme
Conveners:
James Leach
Caroline Gatt
Background
Over the last decade anthropological methods of research and analysis have
gained increasing visibility and currency in industrial contexts. Corporations
such as Philips, Pitney Bowes, Hewlitt Packard, Microsoft and many others
recognise that the qualitative data gathering techniques of anthropology are of
benefit in understanding markets and consumers in new ways. Further, the
disciplines attention to cultural differences has promised to generate tailored
innovation in product and service design. Finally, recent developments in the
discipline which have brought sustained attention to technology, to
architecture, to materials and objects, and to knowledge production and
exchange offer opportunities for engagement with external partners and
users.
These developments in industrial contexts and within the discipline have
made it possible to question how Social and Cultural Anthropology can best
interface with industry, broadly construed. This stimulates further questions
about how anthropology can contribute to novelty, consider utility in new
ways, and investigate the potential impact the discipline can have beyond the
academy. One key aspect to be explored will be methodological innovations
that might facilitate or even participate in this potential.
The Workshop
The workshop will explore in some detail if and how anthropological
methodology should be recast to be of practical use to those beyond the
discipline. We envisage that these discussions may bring various theoretical
issues to bear on such a recasting of methodology. Participant are asked to
contribute towards long-term research goals of expanding understandings of
ethnographic practice in academia and industry, and developing a research
agenda for the emergent field of design anthropology, and what a programme
in Design Anthropology should consider and cover.
The question becomes what that potential may be able to offer various
users. At this point it seems that the best route to take is to develop a
network of interested people who could both contribute and benefit from such
a project. The aim of the workshop is to create a space in which productive
exchange can occur with an emphasis on what anthropology might practically
offer and what people trained in Design Anthropology might be able to do. For
this reason the workshop will include elements of practical making as well as
facilitating different structures for discussion.
The workshop brings together a group of interested
backgrounds, namely software design, political and
including new media art, the corporate world, existing
programmes and social theorists interested in both
theoretical developments.
The third day will be dedicated to pinning down the practicalities of developing
a taught programme in Design Anthropology at Aberdeen. The aim is to
develop a postgraduate course having a core extended course in
anthropological method and theory and various short intensive modules both
in Aberdeen and in other places. One idea might be that particular students
interests can be better accommodated elsewhere than Aberdeen, by intensive
contact with particular supervisors or facilitators.
Practicalities
Meals: A sandwich lunch, and both morning and afternoon refreshments (tea,
coffee) will be provided on all three days of the conference. Participants are
invited for dinner on the evening of Monday 7 th TBA. Participants are also
invited to lunch at Zeste on Tuesday 8 th at 13:30 (building number 40 on the
campus map).
Location: On Monday 7th and Tuesday 8th the workshop will be held at the
Linklater Rooms (building number 26 on the campus map).
On Wednesday 9th the workshop will move to the Divinity Library (building
number 28 on the campus map).
Map: Map of Old Aberdeen Campus
Programme
Monday 7th September
09.00 09.30 Introduction: James Leach, University of Aberdeen
09.30 11.00
Methodological Innovations 1.
Tim Ingold, University of Aberdeen
Catching Dreams and Making Do
George Marcus, University of California, Irvine
Ethnography by Design
Dawn Nafus, Intel Portland, Tom Yarrow, University of Wales,
James Leach, University of Aberdeen
Digging Outside the Academy
11.00 11.30
11.30 13.00
Methodological Innovations 2.
Discussion led by Arnar Arnason, University of Aberdeen,
Mette Kjaersgaard, University of Aarhus, Maggie Bolton,
University of Aberdeen
13.00 1430
Lunch
Making Things 2.
Discussion led by Tom Yarrow, University of Wales and Jen
Clarke, University of Aberdeen
1800
18.30
Dinner
Exploring Interfaces
Rachel Harkness, University of Aberdeen
Pragmatism and Hope in Eco-Design
Jacob Buur and Wendy Gunn, Mads Clausen Institute
Design Anthropology as a Way of Crossing Disciplines
Alberto Corsin Jimenez, School for Industrial Organisation,
Spain
What does an anthropologist do as dean of a management,
design and industrial innovation school?
11.00 12.10
Lunch at Zeste
11.00 12.00
End
Participants
Mike Anusas is Design Lecturer in the Department of Design, Manufacturing
and Engineering Management (DMEM) at the University of Strathclyde in
Glasgow. As an undergraduate he studied 'Product Design Engineering', a
joint-institution course at The Glasgow School of Art and the University of
Glasgow focused on developing human-centered approaches to technological
design. During 1997-2004 he worked as a multi-disciplinary designer in
product, exhibition, packaging and architectural design for a range of
research, consulting and manufacturing organisations. His current teaching is
concerned with drawing and making, ethnographic observation and social
theory within the design process. His research projects and PhD are in
collaboration the Department of Anthropology at the University of Aberdeen
and are concerned with theories and practices of designing and making and
their relationship to cultural perceptions of nature and environment.
mike.anusas@strath.ac.uk
Arnar rnason is a lecturer in social anthropology at the University of
Aberdeen. He has spent most of his working life doing research on death, in
particular with regards to the politics of therapeutic interventions in grief.
Lately he has done some work on landscape, sometimes even on how death
and landscape meet. He is tempted to do a project on the Icelandic horse as a
companion species.
Arnar.arnason@abdn.ac.uk
Maggie Bolton came to anthropology after an earlier career as a
physicist/engineer in industry. She completed her PhD in social anthropology
at the University of St. Andrews and worked at the universities of Manchester,
Bradford and Hull before joining the anthropology department at Aberdeen.
Her ethnographic area of research is the Bolivian Andes, and her most recent
research has looked at interfaces between scientific and indigenous
knowledge in the context of livestock development projects aimed at llama
herders.
maggie.bolton@abdn.ac.uk
Jacob Buur is professor of User-Centred Design at the Mads Clausen
Institute, University of Southern Denmark, and research director of the SPIRE
strategic research centre. SPIRE aims to establish the theoretical foundation
for 'Participatory Innovation' - a new approach to user-driven innovation.
SPIRE is cross-disciplinary, uniting researchers from design-antropology,
interaction design, interaction analysis, business and innovation management,
and the centre collaborates with the theatre company Dacapo and Danish and
international industries. Prior to his appointment at the Mads Clausen Institute
he was manager of the user-centred design group at Danfoss A/S for 10
years. He takes a keen interest in methods for studying and involving users in
design, and in particular he has worked with video as a means of bridging
user studies and innovation. He has designed user interfaces for a range of
products, including joysticks for excavators, electronic controllers for heating
and refrigeration, valves and frequency converters.
buur@mci.sdu.dk
Jen Clarke is a PhD candidate in Anthropology at the University of Aberdeen.
She will be working in collaboration with the Forestry Commission and TSG
who are keen to explore how art comes to be made in forests. Jen graduated
with a Masters in Anthropology (Distinction) from Goldsmiths College, in 2007;
prior to this she completed an MA (Hons) in Literature at Glasgow University
in 2003. Jen has worked as a teacher in the UK and in Japan, in the
charitable sector (in grants giving, events management and fundraising) as
well as in programming in the Education department of the art gallery Tate
Britain.
r06jc8@abdn.ac.uk
Alberto Corsn Jimnez is Dean at Spain's School for Industrial Organisation
(EOI) and Senior Scientist at Spain's National Research Council (CSIC).
Previously, he was University Lecturer in the Anthropology of Organisations at
the University of Manchester (2003-2009). He is the editor of 'Culture and
well-being: anthropological approaches to freedom and political ethics' (Pluto
2008) and 'The anthropology of organisations' (Ashgate 2007), and is
currently finishing a book on the political anthropology of the economy of
knowledge.
AlbertoCorsin@eoi.es
Caroline Gatt has done anthropological research and worked with
environmental non-governmental organizations since 2000. Between 2003
and 2005 she was the coordinated for Friends of the Earth Malta of
Community Centres for Sustainable Living, an applied anthropology project
funded by the EUs Grundtvig programme. For a short while she also worked
with Startup Malta Foundation for Entrepreneurship, and has always been
interested in startups. She worked with two research theatre groups, Icarus
Performance Project in Malta and C.I.R.T. in Italy, as a practitioner/researcher
during which time she co-organised Maltas first Summer University of
Performing Arts. She is now a doctoral candidate in anthropology at the
University of Aberdeen, having done fieldwork with Friends of the Earth
International. Her research explores environmental politics, perception, group
constitution and maintenance practices, with a particular interest in ecological
phenomenology. Her publications include Emplacement and Environmental
relations in Multi-sited theory/practice in a volume edited by Mark-Anthony
Falzon (2009) and together with Jeremy Boissevain Environmentalists in
Malta: The Growing Voice of Civil Society in a volume edited by Tom Selwyn
and Maria Kousis (in press).
c.gatt@abdn.ac.uk
Mette Gislev Kjrsgaard has worked for the past 10 years as an
anthropologist with product development, design and architecture in various
industrial, organizational and academic contexts. She is interested in applied
as well as academic aspects of the combination of design and anthropology.
She has a background in social and visual anthropology and hold MAs from
University of Manchester and the University of Aarhus. Presently, she is a
lecturer at the department of anthropology and ethnography at the University
of Aarhus, where she is responsible for courses in design anthropology and
organizational anthropology. Simultaneously she is writing up her PhD thesis
on design anthropology, which is based on research conducted in
collaboration with the Mads Clausen Institute for Product Development at
University of Southern Denmark, where she was employed for a number of
years.
etnmk@hum.au.dk
Wendy Gunn is Associate Professor of Design Anthropology, SPIRE, Mads
Clausen Institute, University of Southern Denmark. Gunn's focus here is on
the design of technologies that would build upon and enhance the embodied
skills of human users, through attention to the dynamics of performance and
the coupling of action and perception (as opposed to the more traditional
focus on mental computational operations). This is a radically new area of
research that cuts across a wide range of fields from industrial design,
through human movement studies and ecological psychology, to sociocultural
anthropology. From an anthropological perspective, it resonates with three
areas of interest that are generating some of the most exciting new work in
the discipline: the understanding of skilled practice, the anthropology of the
senses, and the aesthetics of everyday life. Research interests include: visual
perception and material culture, learning and knowledge traditions,
information theory and systems development.
gunn@mci.sdu.dk
Rachel Harkness is an anthropologist with interests in art and architecture,
politics and the environment. She has recently completed her Ph.D. at the
University of Aberdeen with a thesis entitled Thinking Building Dwelling:
Examining Earthships in Taos and Fife. This thesis is based on fieldwork she
carried out with the builder-dwellers of off-grid eco-homes in Scotland and the
US called Earthships. In it Rachel discusses architecture as a peopled
process and considers the ways in which the dwellers are able to make
manifest their dreams and designs for living. Rachel is currently working on a
number of projects to do with ecology, craftwork and materials and their reuse, as well as a series of workshops about anthropology and its engagement
outside academia.
r.j.harkness@abdn.ac.uk
etnothea@hum.au.dk
Rachel Charlotte Smith
imvrcs@hum.au.dk
Jo Vergunst is an RCUK Academic Fellow in the Department of Anthropology
at the University of Aberdeen. His PhD (2004) was on the perception of
landscape and social change in Orkney, Scotland, and he has since carried
out research on European rural social change and on walking in rural and
urban environments. Recent publications include two co-edited books, Ways
of Walking (Ashgate, 2008) and Comparing Rural Development (Ashgate,
2009).
j.vergunst@abdn.ac.uk
Laura Watts is an ethnographer at Centre for Science Studies, Department of
Sociology, Lancaster University UK. Her interests are in the effect of
landscape and location on high-tech design and on how futures are imagined
and made. Her research has been located in the islands of Orkney, the mobile
telecoms industry, and the public transport industry. Prior to her academic
career she was a designer and business strategist in the telecoms industry.
Much of her work is published on her website at www.sand14.com
l.j.watts@lancaster.ac.uk
Thomas Yarrow is a lecturer in social anthropology and human geography in
the School of the Environment & Natural Resources, University of Wales,
Bangor. Previously he completed his PhD in social anthropology at the
University of Cambridge before holding a Leverhulme early career fellowship
at the University of Manchester. Through this he has developed a regional
interests in West Africa and theoretical interests in development, space and
place, globalisation, civil society, knowledge and elites.
t.g.yarrow@bangor.ac.uk