Professional Documents
Culture Documents
Marketing 4 Case
Marketing 4 Case
Marketing 4 Case
Ghanta
Venkata
Company:
Venkata
Impulse buyers
Increase in the pocket money over the years facilitates more demand
Declining population
Demographic shift Spending more on gadgets and less on food
Needs/preferences:
o Cools me down, Fun, Longevity
o Chocolaty, Fruity (Substitute for chocolates and fruits)
o Aesthetics
Growing segment
Greatest disposable Income Future economic houses
Needs/preferences:
o Refreshment, Craving, Fun
o Treat, Socialization
Venkata
Craving/Treat
Hunger/Gap fill
Refreshment
Fun
Socialization
Wholesomeness
New offerings
Expanding retail presence
Venkata