Strengths

Franchisees and suppliers

Employees' benefits and trainings
Improvement of customer service
Affordable options
Modern look of the interior and exterior of their restaurants
Additional stores
Location of restaurant
Large fast food market share
High brand recognition
Inventory management & Quality control
Popular advertisements
High liquidity
Weaknesses
Few healthier food options
Lack share of heart or customer intimacy
High employee turnover
Low differentiation
Large fluctuations in operating and net profits that affects investors

Opportunities
Developing a healthy lifestyle program to attract health conscious customers
Adapt to the needs of the societies and undergo an innovative product line
Growth of the fast food industry
Adding more services such as free internet to attract and retain its customers
Engaging in various promotions and season discounts
Attracting attention by keeping or sponsoring various events

Threats
Mcdonalds sales and revenue are very dependent on the economic of a country
Increased competitive activities
Negative press could have a significant impact
Consumer focus on nutrition and healthier lifestyle
Global economic recession
Availability of subtitute products
Consumer price sensitivity

Fast food is dominating informal eating out market growth, with Subway the main driver of expansion

According to eating out in the UK 2012, Allegra's latest instalment of the eating out series, growth of t
The future is fast and casual for eating out, says study

The leading group in terms of turnover is McDonald's, followed by restaurant group Yum! Brands, with
Consumers plan to spend less on dining out, says study
Consumer Attitudes and Behaviours

Consumer confidence is fragile with 45% of consumers stating they do not feel confident about their f
Spend and Frequency

There has been a change in spend in eating out, with lunchtime spend down to 7.07 in 2012, from 7
Healthier Eating

The majority of British adults prefer to either maintain a healthy lifestyle when eating out, or at least t
Future Trends

The Informal eating out market is forecast to grow from 52bn to 65bn by 2017 with a CAGR of 4.9%

Weights

Ratings

Weighted Score

ion growth in absolute terms, adding 134 stores to its estate to reach 1,557 outlets, followed by Domino's addin

of the Informal eating out market (worth 52bn, with 226,350 outlets) outperforms growth of the rest of the foo

with brands, KFC and Pizza Hut. However, Jamie's Italian stands out in sales per outlet, with average weekly sale

eir future income levels. This lack of confidence influences 62% to spend cautiously when eating out.

m 7.34 in 2011; however, evening dining out has seen an increase in spend to 14.37 from 13.11 previously.

ast try to, with 57% claiming that this influences their eating out behaviour. There has been a decline in the des

.9%. This is reinforced by Allegra's prediction that consumer spending will rise alongside increased average earn

followed by Domino's adding an additional 102 outlets, according to new research.

growth of the rest of the foodservice market and the wider retail market. The total UK foodservice market is estim

t, with average weekly sales at 50,000.

when eating out.

37 from 13.11 previously.

s been a decline in the desire to see calories on menus, with only 31% of consumers stating that the provision o

side increased average earnings and a further drop in inflation, in the short term, fuelling sales growth of the inf

oodservice market is estimated to reach 75bn in 2012.

ating that the provision of calorie information would influence their meal choice.

ng sales growth of the informal eating out market in 2013 of 3.6%.