Henry TAM and the MGI Team
4, PROCESS PROBLEM AT MGI: Henry TAM and the MGI Team have three weeks to submit the final
business plan to HBS. The MGI team was multi talented, functionally diverse, and extremely
passionate and had a valuable product. However the team had little success working together due to
individual conflicts, dysfunctional team processes, cultural differences, lack of organization and
structure to the team process, identity issues, lack of formal roles and norms, formation of sub-groups
with no integration to the main team, improper division of tasks and sub tasks and an extremely bad
working culture. Above all the team lacked a leader. It is upto Henry to step up to the role of a leader
and to find a way to salvage this team and improve the team process by working on maximizing each
team members strengths and integrating the creative and strategic parts of the team
2. OVERVIEW AND ANALYSIS: MGI's team has diverse talents: Igor and Roman are accomplished
musicians. Sasha has a keen business and finance acumen, Alex has substantial experience in music
and business, Dav is software developer and an MBA student at MIT, Dana is a finance and Banking
major and currently a HBS MBA grad while Henry is an investment banker, has experience in business
development and is currently also an HBS MBA graduate student, MGI's productis a critical success
but a commercial failure. The founders wish to market it as a game (entertainment) while the student
team believes it should be used as an educational tool.
The group dynamics between the MGI's leaders presents challenges. Historically they have
been unable to work with others. Igor and Roman classify Sasha as being “Americanized” while they
themselves are viewed as being poor in business. Sasha is viewed as the key businessman, Igor as
the workaholic and Roman as the creative person with the ideas and vision. Henry and Dana's
concem about Sasha and his limited accomplishments in each industry he worked in is reaffirmed
when they first meet Sasha and find out that he is unfocused and jumps from idea to idea
Henry and Dana are unable to establish any specific roles or tasks for themselves. While they
wish to develop a business plan, Igor looks upto them as being visionaries and strategists but Sasha
seems to discard them as salespeople and interns whom he can use to cold call alumni and possibly
even as entry points to the HBS business plans. At the end of the first meeting sub groups had already
been formed (HBS vs Russians), Dana and Sasha's personalities had clashed and tasks were un-
equally divided (Henry got the bulk of the task). By the end of the second meeting Dana realized that
the team needs a leader and that the core team has limited experience. Too much time is spent on
brainstorming with individual clashes between Sasha and Dana wherein Sasha attempts at
suppressing Dana's ideas. Henry and Dana's frustration is increased when Dav, an MIT MBA student
is added to the group during the third meeting without Henry and Danas’ consultation. Dav also hadspenta lot of time with Sasha and Igor on the technical aspects of product design and on the patent
design. Henry and Dana present a very professional PowerPoint presentation that summarized all the
work done. Everyone except Sasha was impressed by the presentation and he reacts negatively with
feelings of alienation. The identity crises, cultural differences and sub-group formation in the team are
immediately noted by Dav. Alex presents the viewpoint that the conflict is due to people coming from
different experiences, skill levels and different professional backgrounds and mentality.
The group continues to meet each Friday but does not move ahead. None of the members of
the group even had a similar vision for the organization. The major conflict was around the marketing
of the product. After a lot of data analysis and market research Henry believes that the product should
be marketed to the students and teachers in the education industry. Dana agrees with this perspective
although Sasha and Igor do not, Dana presents a different viewpoint of using alternate short term
strategy to win and realize the long term goal/strategy.
Henry and Dana are begun to win over the rest of the team on the basis of their work. Henry is
seen as a hard worker and an acute listener with both a creative and an analytical mindset. He is also
regarded as superior in his interpersonal skills and his ability to handle trying situations. Although the
team had some good debates about the direction of the company, they were disorganized and
unstructured and did not realize any fruits as yet. Moreover the HBS team was doing the major portion
of the work and subtasks were not equally divided. Each member of the team had a different goal: HBS
team wanted to finish their business plan in time, MGI founders wanted a business plan to realize their
vision although | doubt they cared for any timelines, Alex was brought in to only market the nutcracker
game while Dav was involved in working on technical aspects of product design and patent application
along with his participation in a separate contest.
TEAM PROCESS AT MGI: AN EVALUATION: The MG/ team consisted of 3 founders — Igor,
Sasha and Roman. In addition to which the team also consisted of Alex from Boston Berklee College,
Dana and Henry from HBS and Dav from MIT. In the team design stage the founders made several
mistakes. The founders did not select the right mix of people to perform the work at hand. They did not
diagnose the task at hand and understand the complexity and interdependencies. There was no
pooled, sequential or reciprocal interdependency that was planned for. The task objectives were very
broad since there were 2 students from HBS, one from MIT, Alex who was roped in to market the
nutcracker game, all of whom had different objectives. The founders failed to articulate any compelling
purpose to motivate team members or provide them with a bigger picture mission so that they
understand how their work fits into the larger purpose. While establishing the team environment the
founders made the folly where Alex was a free rider who only gave his opinion when he was asked for
it. Task roles were also undefined
In the team process and the forming stage we saw conflicting expectations, frustrations, tensionand confusion. Dana and Henry had a self identity of being strategic analysts but Sasha perceived
them as interns and business plan writers. The team launching was a terrible process as Roman and
Alex were introduced late to the team. Above all, Dav was introduced in the third meeting which caused
a [ot of insecurities and trust issues with the HBS team, Henry and Dana had doubts with Sasha's
intentions and felt that they were being used to get into business school contests. The team norm
setting stage was a disaster and paved way to dysfunctional behaviors that went unsanctioned.
informal communication was completely absent. Roman disagreed with the other founders. Henry and
Dana were in consistent disagreement with Sasha. Sasha and Dana had continuous lack of behavioral
integration and lacked collaborative behavior or joint decision making skills. No polls were conducted
to reach any agreement. There were sub groups formed between the Russians and the HBS team and
the fault line was very quickly established with a very wide gulf. The brainstorming sessions were far
too lengthy and reached no conclusions.
The norm setting stage led to problems in performing. There was high conflict, no decisions
made, too many convergent ideas being floated around and improper task distribution. This resulted in
the business plan being way behind schedule.
ROOT CAUSES OF THE FAULTY TEAM PROCESS: The team did not divide the main task
(writing a business plan) into sub tasks. Work was not equally distributed and brainstorming was in a
disorganized manner with no clear outputs. Henry seemed to do most of the work with Dav not having
much to do. There seemed to be groups and subgroups. HBS contested against the Russians even
though they had similar goals but there was no integration of the groups. However roles were not
defined for each individual on the team. The team itself was improperly formed with Alex and Dav
joining in late without the consultation of HBS students. As a formal organization the team did not have
a leader and no one was empowered to define role structure or hierarchy or decision making process
and assessment of ideas and performance. The team did not set any norms and values in developing
a good working relationship from the start. Henry and Dana had to play good cop/bad cop with Sasha.
The team members blamed each other for their faults: Igor and Roman blamed Sasha for being
overwhelmed with lot of work and missing the sales while Sasha blamed Dana. Alex neglected the
cultural clash. None of the members were effective listeners and beat around the bush by persisting
with the same ideas after many meetings
HENRY TAM: WHAT COULD HE HAVE DONE? : The HBS students had identified that the team
required a leader, Henry should have grabbed the opportunity of volunteering to be a leader, He had
the personality and the right skills to be a successful leader. He could control his emotions, was
confident, good listener, analytical, well iked, and hard working. Henry could have discussed with both
Sasha and Dana that their intrinsic personality clashes were an impediment to the development of the
goals of the team. Hen could have asked them to adapt to either one another's style or reach a neutralground and be more tolerant of each others ideas, especially during the brainstorming sessions. Henry
could have taken some preventive measures to prevent conflict amongst the team. To some extent he
had already done it by being the compromiser. He needed to enforce the same to reach constructive
decisions out of existing conflicts. Henry could also have added norms and values to the team. He
could have enforced a decision making process like voting. He could have stated the objectives of the
meeting in order to manage time appropriately. He also could have written the meeting objectives and
communicated them clearly to the group prior to the meetings. Dana could have been the time keeper
and the minute taker. Above all, henry could have set a democratic principle where everyone's opinion
mattered equally. He could take over the role of a compromiser to resolve the conflicts, especially
between Dana and Sasha and have explained the need to work in a team to them
3. CONCLUSION & RECOMMENDATIONS: (HENRY TAM: WHAT SHOULD HE DO NOW?) : Henry
should step in and become the leader of the group. He should advice the team of the deadlines for the
Business Plan Contest application. He should continue to maintain his healthy relationship between
the team members. He should follow Dana’s suggestion and specify the short term and long term
goals of the team. He should then set activities and task items for every member to translate to
achievement of long term goals. Henry should convince the MGI team to follow the educational market,
for its short term goals since the entertainment market will be down after the Christmas and new year
holiday season. That way, the team will have more time to plan in advance for the next Christmas
holiday. He should specify roles, duties and norms for each team member and delegate tasks and
responsibilities. Henry should also keep a close monitor on how the team communicates formally and
informally with one another and should nip all dysfunctional behaviors in the bud. Henry should also
look for a new leader outside of the team. Someone with plenty of industrial experience and teamwork
skills should be appointed as the new leader in the long run