Title:

Author:
Date:
Notes:

QFD Banana Bread

Florence Reid
2/24/2015
Gauging the customer's must haves for banana bread product

Dry Blend Bulk Density

Ingredient sourcing, packaging, flush or no

flush package

Instructions for baking parameters precise

Good quality ingredients

MAP, Nitrogen Flush

Package design.

Dried Banana figs, or raisins

Low preservative level

Dry Mix, low moisture, low aW

Weight / Importance

Relative Weight

Max Relationship Value in Row

Row #

Column #
Direction of Improvement:
Minimize (), Maximize (), or Target (x)

7.9

3.0

Tender banana bread

13.2

5.0

Must have real banana taste

7.9

3.0

Can have raisins (banana bits or raisins)

13.2

5.0

Must be attractively packaged.

Quality Characteristics
(a.k.a. "Functional
Requirements" or "Hows")

Demanded Quality
(a.k.a. "Customer
Requirements" or
"Whats")

10

11

12

13

14

13.2

5.0

Must be shelf stable

13.2

5.0

Must be tasty end product

10.5

4.0

Must have a good, typical colour

7.9

3.0

Must be reasonably priced

13.2

5.0

Must be a ready made mix

Target or Limit Value

0.9

0.001

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)

Max Relationship Value in Column

Weight / Importance

594.7

652.6

668.4

268.4

421.1

668.4

652.6

573.7

484.2

11.9

13.1

13.4

5.4

8.4

13.4

13.1

11.5

9.7

Relative Weight

0.8

10

Legend

Moderate Relationship

Weak Relationship

Strong Positive Correlation

Positive Correlation
Negative Correlation
Strong Negative Correlation
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

15

Competitor 5

Competitor 4

Competitor 3

Competitor 2

Competitor 1

Competitive Analysis
(0=Worst, 5=Best)

Our Company

14

Strong Relationship

Our Company

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Competitor 5

Competitor 4

Competitor 5

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Title:
Author:
Date:
Notes:

Column #

Weight / Importance

Quality Characteristics
(a.k.a. "Hows")
Relative Weight

Max Relationship Value in Row

Row #

Direction of Improvement:
Minimize (), Maximize (), or Target (x)

Demanded Quality
(a.k.a. "Whats")

11.9

594.7 Dry Mix, low moisture, low aW

13.1

652.6 Low preservative level

13.4

668.4 Dried Banana figs, or raisins

5.4

268.4 Package design.

8.4

421.1 MAP, Nitrogen Flush

10

11

13.4

668.4 Good quality ingredients

13.1

652.6 Instructions for baking parameters precise

11.5

573.7 Ingredient sourcing, packaging, flush or no flush package

9.7

484.2 Dry Blend Bulk Density

10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight

Legend

11

12

13

14

15

Strong Relationship

Moderate Relationship

Weak Relationship

Strong Positive Correlation

Positive Correlation
Negative Correlation
Strong Negative Correlation
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

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Title:
Author:
Date:
Notes:

Column #

1
2
3
4
5

Weight / Importance

Quality Characteristics
(a.k.a. "Hows")
Relative Weight

Max Relationship Value in Row

Row #

Direction of Improvement:
Minimize (), Maximize (), or Target (x)

Demanded Quality
(a.k.a. "Whats")

10

11

6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight

Legend

11

12

13

14

15

Strong Relationship

Moderate Relationship

Weak Relationship

Strong Positive Correlation

Positive Correlation
Negative Correlation
Strong Negative Correlation
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

Powered by QFD Online (http://www.QFDOnline.com)

Title:
Author:
Date:
Notes:

Column #

1
2
3
4
5

Weight / Importance

Quality Characteristics
(a.k.a. "Hows")
Relative Weight

Max Relationship Value in Row

Row #

Direction of Improvement:
Minimize (), Maximize (), or Target (x)

Demanded Quality
(a.k.a. "Whats")

10

11

6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight

Legend

11

12

13

14

15

Strong Relationship

Moderate Relationship

Weak Relationship

Strong Positive Correlation

Positive Correlation
Negative Correlation
Strong Negative Correlation
Objective Is To Minimize
Objective Is To Maximize
Objective Is To Hit Target

Powered by QFD Online (http://www.QFDOnline.com)


QFD Online
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Release Date:

Traditional House of Quality

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