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Summer Training Project Report HPMC-final
Summer Training Project Report HPMC-final
1 HISTORY OF HPMC
Himachal Pradesh, which is endowed with enormous natural beauty and resources has a total
geographical area of 55,675 kms. It is rich in natural resources and has varied agro-climatic
conditions suitable for the development of horticulture. The State has a vast potential of
horticulture and has taken a leap forward to produce different varieties of fruits from tropical to
temperate, which has made it the fruit bowl of the country. It has also helped in the economic
upliftment of rural population and has also generated employment. The total area under fruit in
HP is about 2.07 Lac hectares with a production of about 5.00 Lac MTs of all kinds of fruits.
Apple is the major fruit accounting for more than 40% of total area under fruits and about 88%
of total fruit production.
The agro-climatic conditions of Himachal Pradesh are extremely suitable for growing different
varieties of Fruits. The state is successfully growing fruits such as apple, pear, peach plum,
almond, walnut, citrus, mango, raisin grapes etc. There has been tremendous progress in fruit
growing during the last three decades. Commercially, apple is the most important of all the fresh
fruits grown. It has a rich collection of as many as 450 cultivars of apples collected from all over
the World. The main varieties of commercial importance grown predominantly, however, are
Royal Delicious, Rich-A-Red, Red Delicious and Golden Delicious. Himachal Pradesh currently
accounts
for
over
lac
tones
of
apple
production
annually.
It has been recognized as the Apple State of India for being adjudged as the best producer of
Quality Apples. Here farmers are encouraged to grow the world's finest varieties of apple. The
State Department of Horticulture helps them by making available the most modern orchard
technology and expertise and the HPMC looks after the marketing and processing requirements
of it.
Himachal Pradesh Horticultural Produce Marketing and Processing Corporation
Ltd.popularly known as HPMC, was established in the year 1974 as State Public Undertaking
with the objective of marketing of fresh fruits and processing of all types of surplus fruits. It has
developed the most modern system of marketing in the country. The unique characteristics of this
organization are that it provides all the services to the fruit growers, which are required for
marketing of fruits. The Corporation has set up two modern Fruit Processing Plants and has
acquired their on lease basis from the HIMPROCESS and has a vast range of processed products.
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Between the years 1974-82, the Corporation engaged itself in the establishment of pre and post
harvest activities, comprising of a net work of mechanically operated packing houses, cold
storages, transshipment centers and fruit processing plants, besides a net-work of sales offices in
the terminal markets Railways Stations and Airports through out the Country. The entire
infrastructure of grading/packing houses, pre-cooling and cold storages has been established in
rural areas for providing pre and post harvest facilities to the farmers at their door step. To
day HPMC has emerged as one of the leading and largest organizations for the post-harvest
handling of horticultural produce in India. Under the auspices of this organization in the past few
years, the entire fruit industry has started experiencing a radical change from conventional to
modern marketing system HPMC has contributed substantially to mechanized grading and
scientific packing of fruits, substitution of conventional wooden cases by tray-packed telescopic
cartons distribution network, introduction of juice dispensing machines, making thereby the
health giving pure apple juice a common man's drink, manufacture of apple and pear juice
concentrate and development of a sound base for the export of apple and other fruit products. It
is a service-oriented organization with a commitment to ensure remunerative returns to the fruit
growers and nutritive quality products at a reasonable price to the consumers.
Market Intervention Scheme: (MIS)
The Government of Himachal Pradesh has introduced the policy of Market Intervention Scheme
(MIS) for the procurement of Mango, Apple and Citrus Fruits in the State. In order to implement
the Market Intervention Scheme of the State Government, the HPMC, being the premier fruit
marketing agency, procures the unmarketable fruits which are processed under most hygienic
conditions in its Processing Plants. The efforts made by the Corporation have resulted in
stabilizing the prices of the fruits in the market. Apart from fruits procured under MIS, HPMC
also procures other fruits like Peach, Pear, Plum, Litchi, Almonds, strawberry, kiwi etc. grown in
the State, for marketing and processing to increase the capacity utilisation of the Plants and to
assist the farmers of the State in getting remunerative returns for their produce. Procurement
prices of the fruits under the Market Intervention Scheme for last five years are as
under:
(Rate: Rs./Kg.)
Year
Mango
Apple
Seedless
Grafted
2001-2002
3.08
3.75
2002-2003
3.33
2003-2004
Kinnow/Orange
Galgal
B Grade
C Grade
3.75
4.35
3.75
2.60
4.00
4.00
4.60
4.00
2.85
3.33
4.00
4.00
4.60
4.00
2.85
2004-2005
3.58
4.25
4.25
4.85
4.25
3.10
2004-2005
3.58
4.25
4.25
4.85
4.25
3.10
2005-2006
3.58
4.25
4.25
4.85
4.25
3.15
2007-2008
4.08
4.75
4.75
5.35
4.75
3.65
2008-2009
4.58
5.25
5.25
5.85
5.25
4.15
2009-2010
4.50
5.25
5.25
5.85
5.25
4.15
2010-2011
4.50
5.25
5.25
5.85
5.25
4.15
2011-2012
4.50
5.25
5.25
5.85
5.25
4.15
2012-2013
5.00
6.00
6.00
6.00
5.50
4.50
Among all fruits, Apple being the main crop of the State occupies place of pride in its economy.
The major commercial varieties grown in the State are; Royal Delicious, Red Delicious, Rich-ARed Delicious and Golden Delicious. At present, Himachal Pradesh produces over 4.00 lakh
tonnes of Apples annually which is cultivated at the altitude ranging between 6,000 to 10,000 ft.
above sea level and is free from pollution. The quality of Himachal Apple meets the entire export
standards. In the past HPMC has exported quality apples to Iran, UAE, Sri Lanka, Singapore and
U.K. Fresh apples are available from August to November on firm demand.
Grade Standards
Only two Quality Grade Apples i.e. EXTRA FANCY and FANCY CLASS 1 are offered for
export. The broad parameters of the Quality are that the fruit must be sound, clean, fully
developed, coloured, juicy and full of flavour and freshness.
Tray Packed Cartons
Tray Pack Cartons have specially been developed for export of Himachal Apples. It consists of
an inner fibre board carton, a series of moulded trays and an outer telescopic lid which fits right
down over the sides and end of the inner carton. Apples in Tray Pack cartons are wrapped as per
requirement of the buyer. The net weight of apples in the carton is not less than 38 lbs (17 kg.)
but in practice it is usually over 40 lbs (18 kg) depending on the
variety.
1.3 BOARD OF DIRECTORS
1.4ORGANISATION
HPMC has established two Fruit Processing Plants with a combined capacity to process about
20,000 MT of fruit every year and has acquired a third on lease hold basis . These plants are
located at Jarol (Sundernagar) in Mandi District and Parwanu in Solan District. The Parwanu
Plant has all the latest systems like aseptic bulk packaging, tetrapak filling, spiraflow equipment,
hi-tech continuous pulper line and pomace drying unit. HPMC has also taken over FP Jabli on
lease basis from the HIMPROCESS during the year 2003 and this has helped in increased
production of juices, drinks and other fruit based products.
The HPMC has set up a chain of Packing Houses, at Gumma, Rohru, Jarol-Tikkar, Oddi,
Bhunter and Patlikuhl, Grading Houses at Rajgarh, Chindi, Rekong Peo and Chailchowk. Cold
Storages in producing areas are at (Gumma, Rohru, Jarol-Tikkar, Oddi and Patlikuhl). At present
HPMC has pre-cooling facilities at Oddi and Patlikuhl. Beside, these Cold Storages in producing
areas, HPMC has established Cold Storages in terminal markets at Parwanu, Delhi, Mumbai, and
Chennai. It has Transhipment Centres, Canning Units and Sales Offices in all the principal fruit
markets of the country. HPMC is also making Himachal Apples available to world community
through exports.
Supply from Inputs: For providing quality farm inputs at reasonable to the farmers, HPMC has
been procuring organic manure, plant martial, fungicides, insecticides, pesticides & horticulture
5
spray at directly from reputed manufacturer. The material is made available to the farmers
through the grading and packing houses located in the fruit growing area of the State.
1.5PRODUCTS
The HPMC is producing variety of processed products. It is the main producer of Apple Juice
Concentrate in the country. Besides, Apple Juice Concentrate the Corporation is producing
concentrate of Orange, Pear, Plum, Strawberry besides pulps of all the above fruits. It is also
producing various squashes, jams, canned products, apple cider, cider vinegar, Apple and Plum
wine, juices in tetrapaks, natural and blended juices, baby corn, mushroom in brine and varieties
of pickles.
CLARITY
620NM
APPLE
720.5
1.6% - 2.5%
45-50%T
95%T
PEACH
720.5
3.0% - 3.5%
25%T
90%T
PEARS
720.5
1.5% - 2.28%
25%T
85%T
APRICOT
720.5
8.5% - 10%
25%T
92%T
720.5
7.5% - 9%
1%T
55%T
PLUM
B. Specifications of Pulps
PRODUCTS
BRIX AT 20o C
ACIDITY
(W/W)
AS MALIC ACID
APPLE
90.5
0.3% - 0.4%
PEACH
80.5
0.4% - 0.5%
PEARS
90.5
0.3% - 0.32%
APRICOT
80.5
2.0% - 2.3%
PLUM
90.5
1.3% - 1.5%
No added preservative, no Pulp floating, colour natural, flavour characteristic of the fruit. All
concentrates and Pulps are available in aseptic and non-aseptic bags.
Packing
Storage
Product Range
strawberry, Ginger)
7-in-1
900
gms
Apple
Juice
Concentrate
7-in-1
500
gms
Apple
Juice
Concentrate
200ml.
Fruit
Drink
s.
(Litchi,
Squashes
(Lemon,
Litchi,
Orange,
Certified)
10
11
1.6Marketing Network
12
2.1
Awell established marketing network has been created throughout the country.
Regional Office, Kullu - Patlikuhl, Bhunter, Chindi, Chailchowk, Banjar and Thunag.
Regional Office, Rampur Rampur, R/Peo, Jarol Tikkar, Oddi, Dalash, Gopalpur
and Sarahan.
13
At HPMC, I was assigned with the topic as sales promotion of HPMC products for my project
work. I joined the company as a management trainee. The selection of the topic was to know
how the company generates business through them.
14
Customer satisfaction is quite a complex issue and there is a lot of debate and confusion about
what exactly is required and how to go about it. This study is an attempt to review the necessary
requirements, and discuss the steps that need to be taken in order to measure and track
customer satisfaction.
15
RESEARCH OBJECTIVES
DEFINATION:
AND
SCOPE
OF
RESEARCH
PROJECT
PROBLEM
Training were with good background human being and through rigorous process of recruitment
but still not able to perform up to the expectation level of company, HR is not able to sort out the
problem why the performance is not coming even after giving the full marketing and operational
support. So there is need to study the customers perception and attitude towards the various
products provided by the HPMC.
RESEARCH:- It means search for facts, answers to questions and solutions to problems.
RESEARCH DESIGN:
Research design constitutes the blue print for the collection, measurement and analysis of data.
The present study seeks to identify the perception of consumers on KCC Bank in dharmshala.
The research design is exploratory in nature. The research has been conducted on users within
dharmshala. For the selection of the sample, convenient sampling method was adopted and an
attempt has been made to include all the age groups and gender within different occupation.
16
Type of Research
The present study will adopt the exploratory approach wherein, there is a need to gather large
amount of information before making a conclusion.
DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due to time
limitation and other constraints direct personal interview method is used. A structured
questionnaire was framed as it is less time consuming, generates specific and to the point
information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers.
COLLECTION OF DATA:
1: SECONDARY DATA: It was collected from internal sources. The secondary data was collected
on the basis of organizational file, official records, news papers, magazines, management books,
preserved information in the companys database and website of the company.
2: PRIMARY DATA: All the people from different profession were personally visited and
interviewed. They were the main source of Primary data. The method of collection of primary
data was direct personal interview through a structured questionnaire.
SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary to take sample from the
universe to know about its characteristics. Sampling Units: Different professionals. Chartered
Accountants, Tax Consultants, Lawyers, Business Man, Professionals and Students.
1.
2.
3.
18
SAMPLE SIZE:
My sample size for this project was 50 respondents. Since it was not possible to cover the whole
universe in the available time period, it was necessary for me to take a sample size of 50
respondents.
DATA COLLECTION INSTRUMENT DEVELOPMENT :
The mode of collection of data will be based on Survey Method and Field Activity. Primary data
collection will base on personal interview. I have prepared the questionnaire according to the
necessity of the data to be collected.
3.2 OBJECTIVES OF THE STUDY
The objective behind the conducting project exercise was to get useful insight about the FMCG
sector. I have prepared this report with some specific objectives.
The primary objective of my study is to analyze the efficiency and effectiveness by the HPMC.
The objective of my study is as under:
PRIMARY OBJECTIVES:
1.To increase the sales promotion of HPMC products
2.To measure the awareness level of people regarding products offered by HPMC.
3.To study brand image of the HPMC
4.To increase the business of the HPMC
20
No. of Respondents
33
17
Table No.4.1
Percentage
66
34
34%
Figure No.4.1
Interpretation: It has been inferred from the above chart that 34% respondents deals in HPMC products and
64% respondents deal with other products.
22
No. of Respondents
14
12
18
6
Table No.4.2
Percentage
28
24
36
12
40
35
30
25
20
Series1
15
10
5
0
0-1
1-2
2-3
3 & above
Figure No.4.2
Interpretation From above response it can be seen that.
1. 28% respondents were using the products for 0-1 year
PRODUCTS
APPLE
PEACH
PEARS
APRICOT
PLUM
No. of Respondents
Percentage
20
14
8
4
4
40
28
16
8
8
Table No.4.3
Percentage
40
35
30
Percentage
25
20
15
10
5
0
APPLE
PEACH
PEARS
APRICOT
PLUM
Figure No.4.3
26
No. of respondent
21
12
10
7
Table No.4.4
Percentage
42
24
20
14
No. of respondent
Totally
Partially
Slightly
never
Figure No.4.4
Interpretation From above response it can be seen that
1.
2.
3.
4.
28
Q.5. Are you satisfied with the facilities provided by HPMC for growth ?
SATISFACTION LEVEL
Highly satisfied
Satisfied
Nuteral
Dissatisfied
Highly dissatisfied
NO. OF RESPONDENTS
20
15
10
05
0
Table No.4.5
45
40
35
30
25
20
15
10
5
0
PERCENTAGE
40
30
20
10
0
NO. OF
RESPONDENTS
PERCENTAGE
Figure No.4.5
Interpretation From above response it can be seen that.
1.
2.
3.
4.
30
No. of Respondents
32
18
Percentage
64
36
Table No.4.6
36%
YES
NO
64%
Figure No.4.6
Interpretation From above response it can be seen that
1. 64% respondents says yes I got the max. sale reward.
2. 36% respondents are not got any reward of max. sale.
32
No. of Respondents
15
10
25
Table No.4.7
Percentage
30
20
50
No. of Respondents
Cash
Tour package
Gifts
Figure No.4.7
Interpretation From above response it can be seen that
1. 30% respondents are got cash reward.
2. 20% respondents are got tour package reward
3. 50% respondents are got rewards related with gifts.
34
No. of respondent
45
3
2
0
0
Table No.4.8
Percentage
90
6
4
0
0
No. of respondent
Totally
Partialy
slightly
never
Cant say
Figure No.4.8
Interpretation From above response it can be seen that
1. 90% respondents in the favour of that HPMC provide good quality good in
accurate time
2. 6% says that it provide good quality products.
3. 4% says that HPMC products quality and quantity is good.
Q.9. What products has got the max. sale for last 1 month ?
PRODUCTS
No. of respondent
36
Percentage
APPLE
PEACH
PEARS
APRICOT
PLUM
30
10
05
03
02
60
20
10
06
04
Table No.4.9
No. of respondent
APPLE
PEACH
PEARS
APRICOT
PLUM
Figure No.4.9
Interpretation From above response it can be seen that
1. Apple got the max.sale in the month.
Q.10. Are you satisfied with the promotional activities carried out by HPMC ?
SATISFACTION LEVEL
Highly satisfied
Satisfied
NO. OF RESPONDENTS
20
15
38
PERCENTAGE
40
30
Nuteral
Dissatisfied
Highly dissatisfied
10
05
0
20
10
0
Table No.4.10
45
40
35
30
25
20
15
10
5
0
NO. OF
RESPONDENTS
PERCENTAGE
Figure No.4.10
Interpretation From above response it can be seen that
1.
2.
3.
4.
40% respondents are highly satisfied with the promotional activities of HPMC.
30% respondents are satisfied with the promotional activities of HPMC.
20% respondents are nuteral with the promotional activities of HPMC.
10% respondents are dissatisfied with the promotional activities of HPMC.
40
The project opportunities provided was market segmentation and to know the perception
of prospective customers in potential geographical location and convincing them to attract more
customers so that new business opportunities can be explored.
Through this project, it Could be concluded that people are not much aware about the various
products of the HPMC and many of them not interested to purchase. Majority of people have
more faith in other products as compare to HPMC products. Professionals and businessman are
more attracted towards the products provided by the HPMC.
So, at last the conclusion is that there is tough competition ahead for the company from its
major competitors in the FMCG sector. Last but not the least I would like to thank HPMC
for giving me an opportunity to work in the field of Marketing and Operation. I hope the
company finds my analysis relevant.
RECOMMENDATION
Finally some recommendations for the company are as follows:To make people aware about the benefit of becoming a customer of HPMC, following activities
of advertisement should be done through
1.Print Media.
2. Hoarding & Banners.
3.Stalls in Trade Fares
4.Distribution of leaflets containing details Information.
42
LIMITATIONS:
Every work has its own limitation. Limitations are extent to which the process should not
exceed. Limitations of this project are:
1. The project was constrained by time limit of 45 Days.
2. Mindset of people may very depending upon their age, gender, income etc.
3. Getting appointment from the concern person was very difficult.
4. People mind set about the survey was obstacles in acquiring complete Respondents were very
busy in their schedule. So it was very time consuming for information & positive interaction,
them to answer all the questions properly.
44
QUESTIONNAIRE
Dear Sir/Madam
Name______________________
Address: ____________________________
Contact No _________________( O)_____________ (M)______________
City: _________Pin: ____________State: _____________
I am a student of Govt. P.G. College, Dharamshala presently doing a project on sales
promotion of HPMC products I request you to kindly fill the questionnaire below and Assure
you that the data generated shall be kept confidential.
1. Do you deal in HPMC products ?
yes
no
1-2 years
2-3 years
3 & above
Partially
Slightly
PRODUCTS
APPLE
PEACH
PEARS
APRICOT
PLUM
46
Never
Cant say
FACILITIES
ADVERTISING
HOARDING
BILL BOARD
BANNER
OUTLETS
TOTALLY
PARTIALLY
SLIGHTLY
NEVER
5. Are you satisfied with the facilities provided by HPMC for growth ?
Highly satisfied
Satisfied
Nuteral
Dissatisfied
Highly
Dissatisfied
Yes
no
Tour package
Free gifts
TOTALLY
PARTIALY
SLIGHTLY
NEVER
QUANTITY
9. What products has got the max. sale for last 1 month ?
MAX. SALE
PRODUCTS
APPLE
48
CANT SAY
PEACH
PEARS
APRICOT
PLUM
10. Are you satisfied with the promotional activities carried out by HPMC ?
HIGHLY
SATISFIED
NUTERAL
SATISFIED
DISSATISFIED
HIGHLY
DISSATISFIED
Date
Place:
Signature
Thank You
50
BIBLIOGRAPHY
S.No
AUTHORS NAME :
1.
PHILIP KOTLER
2.
V.S.RAMASWAMY
3.
C.R.KOTHARY
4.
S.P.KASANDE
WEB REFERENCES
http:www.kccb.com/consumer perception_rshn.htm
http:www.mdkccb@sancharnet.in/profile/paper.htm
http:www.faculty.rsu.edu/history/mgtfayol.html
http:www.mr-guide.com/data/G510.htm
http:www.sancharnet.com/lo_index.htm
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