advokatirebis

instrumentebi
(gamocema meore)

saqarTvelos wiTeli jvris sazogadoeba

GEORGIA REDCROSS SOCIETY

advokatirebis

instrumentebi

advokatirebis
iniciativis
dagegmva

sasurvelia rom yoveli advokatirebis kampaniis dawyebis win gaimarTos Ria diskusia imis Sesaxeb, Tu
ras niSnavs zogadad advokatireba
Tqveni gundisa Tu organizaciisaTvis. mniSvnelovania ganisazRvros Tu
rogor gesmiT advokatireba gundis
SigniT da rogoria Tqveneuli midgomebi. dasawyisisaTvis unda ganisazRvros, Tqveni organizaciis (gundis)
Rirebulebebi, misia da istoria, rac
mniSvnelovnad xels uwyobs organizaciuli identobis SenarCunebas da
warmatebuli kampaniis qvakuTxedi
gaxlavT.
rodesac muSaoba giwevT rTul socio-politikur garemoSi, xasgasmiT
mniSvnelovania detalurad dagegmili
da xmamaRali advokatirebis kampaniis wamowyeba da misi strategiuli
ganviTareba, romelic swored birTvi gaxlavT warmatebuli kampaniisa. zemoT ganxiluli ganmartebebis
Sersabamisad, radgan advokatireba
aris sistemuri da logikuri procesi, romelic Tavis TavSi moicavs
gansazRvrul nabijebsa da saqmianobebs, qvemoT moyvanilia ramodenime mniSvnelovani nabiji, romlebic
sasicocxlod aucilebelni arian warmatebuli kampaniis ganxorcielebisaTvis.

unda gvaxsovdes, rom advokatireba ar

gaxlavT mkacrad gansazRvruli procesi. zemoT moyvanili nabijebi ar aris
aucilebeli ganxorcieldes mxolod im
TanmimdevrobiT, ra TanmimdevrobiTac
aris moyvanili, savsebiT dasaSvebia
kampaniis ganviTarebisas maTi gadaadgileba arsebuli saWiroebebidan gamomdinare. Tqven da Tqvens mokavSireebs
SesaZlebelia mogiwioT adaptireba
garemosTan, romelic sakmaod rTuli
advokatirebis kampaniis mimdinareobisas sakmaod xSirad icvleba, xolo
garemos cvlilebasTan erTad aseve unda
Seicvalos Tqveni strategiac, raTa axali gamowvevebis daZleva moxdes bevrad
ufri efeqturi da swrafi saSualebebiT.

instrumenti:
garemos analizi

qvemoT moyvanili instrumenti, garemos analizi saSualebas gvaZlevs jerovnad SevafasoT is garemo, romlis
farglebSic vgegmavT advokatirebis
kampaniis ganxorcielebas.
SesaZleblobebis cxrili-s (grafiki
ix. qvemoT) pirvel ujraSi unda CaweroT yvela is xelisSemSleli faqtori, romelic Tqveni azriT TavisTavad
qmnian xelovnur barierebs kampaniis
ganviTarebis procesSi. mas Semdeg
rac zustad ganvsazRvravT xelisSemSlel faqtorebs, gadavdivarT
Semde etapze, meore ujraSi ganvsazRvravT xelisSemSleli faqtorebis
xarisxs, anu ramdenad mniSvnelovani
zianis miyeneba SeuZlia mas Tqveni kampaniisaTvis:

advokatirebis
maRali - faqtori, romelsac gaaCnia
kritikuli mniSvneloba Tqveni kampaniisaTvis uSualo zegavlenas
axdens rogorc Tqvens saqmianobebze,
aseve uSualod gundis wevrebze. es
faqtori sxvadasxva xerxebiT xels
uSlis advokatirebis kampaniis jerovan ganxorcielebas.
saSualo - xelisSemSleli faqtorebi, romlebsac marTalia ZaluZT
ziani miayenon Tqvens zogierT saqmianobas, magram maTi daZleva SesaZlebelia saSualo an grZelvadian perspeqtivaSi.
dabali - xelis SemSleli faqtori, romelic iribad (arapirdapirad)
uSlis xels advokatirebis kampaniis
farglebSi dagegmili saqmianobebis
ganxorcielebas.
SeuZlebelia advokatirebis kampaniis
ganxorcielebiT yvela im gamowvevis
gadawyveta, romlebsac TiToeuli
CvenTagani yoveldRiurad awydeba.
sasurvelia movaxdinoT fokusireba
im faqtorebze, romelic moniSnuli
gvaqvs rogorc maRali riskis Semcveli da gamoviyeniT specialuri
kiTxvari, romelsac ewodeba advokatirebis gzamkvlevi kiTxvebi . es
xerxi dagvexmareba zustad ganvsazRvroT is Tu, SerCeuli maRali riskis Semcveli problemebidan romeli
eqvemdebareba gadawyvetas advokatirebis kampaniis meSveobiT. Cvens
mier SemoTavazebuli advokatirebis
gzamkvlevi kiTxvebi ar gaxlavT
amomwuravi da Sesabamisad TiToeul
TqvenTagans SeuZlia Tavis Sexedulebisamebr da saWiroebidan gamomdinare daumatos an moaklos nebismieri SekiTxva.
mas Semdeg rac xelisSemSleli faqtoris mniSvneloba gansazRvrulia, gadavdivarT mesame ujraze, sadac unda
miuTiToT ramdenad aris SesaZlebeli
sasurveli cvlilebis miRweva advokatirebis kampaniis meSveobiT:
maRali - cvlilebis miRweva SesaZlebelia mokle droSi, jerovani advokatirebis kampaniis ganxorcielebis
SemTxvevaSi.

instrumentebi 3

saSualo - cvlilebis miRweva SesaZlebelia, magram saWiroa ufro meti

dro.
dabali - cvlilebis miRweva SeuZlebelia advokatirebis gziT da Sesabamisad saWiroebs sxva saxis midgomas.
zemod moyvanili xerxebis meSveobiT Cven vRebulobT srul suraTs
imisa, Tu risi Secvla gvsurs da ra
xelisSemSleli faqtorebi (barierebi) gvxvdeba kampaniis ganxorcielebis
procesSi. Tqven unda moaxdinoT
fokusireba im problemebze, romlebic identificirebulni arian
rogorc maRali mniSvnelobis da
romelTa advokatirebis kampaniis saSualebiT pozitiuri cvlilebis miRwevis albaToba aseve aris maRali.
sasurvelia maqsimum ori kritikuli
barieris amorCeva advokatirebis
strategiis Camoyalibebisas, radgan
Tavidan aviciloT strategiis gadatvirTva.
advokatirebis gzamkvlevi kiTxvebi
(ix. qvemoT) da aseve Tqveni sakuTari
kriteriumebi dagexmarebaT CaataroT garemos zusti analizi, rac sacicocxlod mniSvnelovani gaxlavT
efeqturi advokatirebis kampaniis
gansaxorcieleblad.

4 advokatirebis

instrumentebi

Zalauflebis
wyaroebis
gansazRvra

advokatirebis procesSi aucilebelia

sworad Sefasdes Zalauflebisa da
cvlilebis urTierTkavSiri. arsebobs
sayovelTao azri imis Sesaxeb, rom
advokatirebis kampaniis miznis miRwevis Sedegad Secvlili politika da
kanonmdebloba aris sawindari pozitiuri da amavdroulad xanrZlivi
socialuri efeqtisa. arsebobs Zalauflebis sxvadasxva done, romlebsac ZaluZT rogorc dadebiTi, aseve
uaryofiTi zegavlenis moxdena advokatirebis kampaniaze. imisaTvis rom
gavigoT romeli Zalauflebis done
aris CvenTvis mniSvnelovani konkretuli miznis misaRwevad, amisaTvis
unda CavataroT Zalauflebis doneebis analizi, raTa zustad ganvsazRvroT Zalauflebis is matareblebi,
romelTa gamoyenebac moxdeba kampaniis ganxorcielebisas, raTa miRweul
iqnas konkretuli mizani. aRniSnuli
analizi saSualebas gvaZlevs davinaxoT is zegavlenebi, romelsac sxvadasxva Zalebi axdenen advokatirebis
procesze.

nabiji 2.

misaRwevi
miznis
gansazRvra

miznis gansazRvra gaxlavT fundamenturi nawili Cveni kampaniis dagegmvis

procesisa. advokatirebis kampanias
SesaZlebelia gaaCndes 1-3 miznamde.
ufro meti miznebis arsebobam SesaZlebelia gamoiwvios resursebis
deficiti da Cveni strategia gaxados
Znelad gansaxorcielebeli. manamde sanam gadavidodeT strategiis
SemuSavebaze, sasurvelia ganvaxorcieloT problemis jerovani analizi
da movaxdinoT problemis saerTo
formulireba (problemis formulireba gaxlavT mokle aRwera problemisa, romlis mogvarebasac isaxavT
miznad.)
mas Semdeg rac problemis formulireba dasrulebulia, unda moxdes
am problemis pozitiur movlenad
gadaqceva Sexedulebisamebr, anu risi
cvlileba gvsurs da rogor vxedavT
am cvlilebis ganxorcielebis SesaZleblobas mokle, saSualo da didxnian perspeqtivaSi. amisaTvis unda
ganvsazRvroT ra saxis cvlilebis
moxdena gvsurs: politikuri cvlileba, sakanonmdeblo cvlileba, cvlileba arsebuli praqtikisa, damokidebulebis cvlileba da a.S.
cvlilebebi SesaZlebelia davyoT Semdeg kategoriebad:
cvlilebebi mimarTvaSi - rodesac ZalauflebaSi myofi xalxi cvlis
mimarTvis, saubris formas Tqvens
mier identificirebul problemasTan
mimarTebaSi. magaliTad premier ministri pirvelad, Tavis yovelkvireul
gamosvlaSi axsenebs aRniSnul problemas.
proceduruli cvlilebebi - rodesac
uSualod gadawyvetlebis miRebis procesi ganicdis garkveul
cvlilebebs. magaliTad mTavroba gansazRvravs Tavis politikas
dainteresebul mxareebTan mWidro
kunsultaciebis Semdgom.
cvlilebebi damokidebulebaSi - rodesac
damokidebuleba procesis sxva monawileebis mimarT xdeba ufro metad

advokatirebis
keTilganwobili. magaliTad rodesac
xelisufleba ganixilavs sazogadoebas ara rogorc konkurents, aramed
rogorc SesaZlo partniors.
Sinaarsobrivi cvlilebebi - is faqtobrivi politikuri, sakanonmdeblo,
sabiujeto da strategiuli cvlilebebi, romlebic uSualod arian dakavSirebulni Cvens advokatirebis kampaniasTan.
cvlilebebi qcevaSi - rodesac xdeba,
rogorc idvividTa, aseve organizaciaTa qcevis wesebis cvlileba.
magaliTad, rodesac saxelmwifo
asajaroebs sxelmwifo dazRvevis
programasTan dakavSirebul finansur
informacias da a.S
rogorc wesi sazogadoebis wevrebi
xSirad cxovroben aseTi saxis problemebiT datvirTul garemoSi da
swored am problemebze reagireba da
maTi drouli aRmofxvra aris advokatirebis procesis erT-erTi ZiriTadi
daniSnuleba.

gvaxsovdes! qcevebis, politikuri, sakanonmdeblo,

sabiujeto da strategiuli cvlilebebi - yvela
erTad aRebuli qmnis problemebiT datvirTul
garemos da TiToeuli, reagirebis sxvadasxva
gzasa da mizans moiTxovs. esa Tu is mizani
gamomdinareobs konkretuli cvlilebebis ganxorcilebisaTvis dasaxul gzaze.

instrumentebi 5

nabiki 3

vis
ZaluZs
cvlilebebis
moxdena?

dainteresebuli
mxareebis
analizi

imis gansazRvra, Tu ramdenad gansxvavebulia sxvadasxva dainteresebuli

mxareTa damokidebuleba problemis
mimarT, aris gadamwyveti zogadad
advokatirebis procesis jerovani
ganxorcielebisaTvis. dainteresebul
mxareTa analizi gvexmareba zustad
ganvsazRvroT mTavari samizneebi,
aseve pontenciuri mokavSireebi da
oponentebi.
dainteresebul mxareTa analizis ramodenime saSualeba arsebobs. Cvens winaSe warmodgenilia erT-erTi yvelaze
martivi da efeqturi saSualeba,
romelsac ewodeba Zalauflebisa
da nebis matrica. am matricis saSualebiT Tqven SeZlebT zustad
gansazRvroT is Zalebi, romlebTanac
mogiwevT urTierToba kampaniis ganxorcielebis periodSi.

6 advokatirebis

instrumentebi

instrumenti:
Zalauflebisa da
nebis matrica
aRniSnuli savarjiSo sasurvelia
Sesruldes maSin, roca gundi sruli
SemadgenlobiT eswreba Sexvedras,
radgan Tioeuli maTganis azri iqnas
gaTvaliswinebuli.
qvemoT moyvanili matrica unda
gadaitanoT qaRaldze (flip-Cartze).
gundis wevrebma breinstormingis
(ideebis Camoyra) saSualebiT unda
gamoavlinos yvela is SesaZlo dainteresebuli mxare (individebi, organizaciebi), romlebic raime saxis
zegavlenas moaxdens problemaze an
uSualod aRmoCndebian zegavlenis
qve. (SeniSvna: yvela aseTi mxaris saxeli, gancalkevebiT dawereT baraTebze/webovan qaRaldebze.
ganaTavseT baraTebi matricaze
Semdegi principiT: a) Tqveni SexedulebiT ra sididis Zalauflebas
flobs individi/organizacia imisaTvis, rom dagexmaroT cvlilebis
miRwevaSi b) ramdenad didi survili
gaaCnia individis/organizacias imisa
rom dagemxaroT Tqveni miznis miRwevaSi. sasurvelia baraTebis ganlagebisas iqonioT raime saxis mtkicebulebebi (gamokvlevebi, piradi saubrebi,
interviuebi, dakvirvebebi da a.S.)
matrica saSualebas mogcemT gamoavlinoT Tqveni potenciuri samizneebi, mokavSireebi da oponentebi
imis da mixedviT Tu romel ujraSi
arian isini ganTvasebulni. moTamaSeebi Zalauflebis maRali doniT
(matricis zeda ori ujra) sasurve-

.
.

lia iyvnen Tqveni mTavari samizneebi

da iqcnen Tqvens prioritetad. Tqven
aseve saSualeba geqnebaT gansazRvroT iseTi moTamaSeebic, romlebsac
ar gaaCniaT Zalauflebis maRali
done, magram SeswevT unari daxmareba
gagiwion mniSvnelovani samizneebze
(gamgeblebi, politikosebi, popularuli xalxi da a.S.) zegavlenis
moxdenis kuTxiT. potenciuri oponentebi, romlebic ganlagebulni arian
matricis marcxena mxares, unda srulad iyvnen identificirebulni, ris
Semdegac unda miiRoT prevenciuli
zomebi imisaTvis, rom am unkanasknelT
ar mieceT saSualeba xeli SeuSalon
Tqvens mier wamowyebul advokatirebis kampanias.
am etapze Tqven axdenT im moTamaSeebis prioritizirebas, romleTa
mimarTac iqneba mTeli Tqveni Zalisxmeva mimarTuli. SemoxazeT yvela is
moTamaSeebi, romlebic Tqveni azriT
mniSnvelovanni arian kampaniisaTvis.
mas Semdeg rac ganaxorcielebT
moTamaSeebis prioritizireba,s unda
daiwyoT msjeloba imaze, Tu ra saxis
clilebis moxdena gsurT maT qcevaSi
imisaTvis, rom aRniSnuli moTamaSeni
gaxdnen bevrad ufro efeqturni da
sasargebloni Tqveni kampaniisaTvis.
Tqven SegiZliaT pirdapir matricaze
aRniSnoT sasurveli cvlilebebis
traeqtoria rogorc Cvens mier
mocemul grafazea (ix. matrica) magaliTad: Tu Tqven gsurT didi Zalauflebis mqone moTamaSeebis cnobierebis amaRleba kampaniis mTavar
sakiTxTan dakavSirebiT, raTa ufro
aqtiurad moxdes maTi CarTva problemis mogvarebis procesSi. maSin
SegiZliaT TiToeuli cvlilebis
traeqtoria dayoT ramodenime nabijad:
mosalodneli - mcire cvlilebebi, romlebic adastureben im faqts,
rom moTamaSe moZraobs swori mimarTulebiT da pasuxobs Tqven RonisZiebebs (mag. ufro mets saubrobs Tqvens
problemaze, monawileobas iRebs Sesabamis SexvedrebSi)

.
.

advokatirebis

moulodneli - saSualo da grZelvadiani progresuli cvlilebebi,

romlebic gaxlavT Tqvens mier wamowyebuli warmatebuli advokatirebis
kampaniis da masze zegavlenis momxdenebis aqtiuri saqmianobis Sedegi
(mag. ubiZgoT sxva pirebs dadebiTi
zegavlena moaxdinon Tqvens kampaniaze)
sasurveli - grZelvadiani cvlilebebi, romlebic agrZeleben arsebobas
kampaniis farglebs gareTac da arian Sedegi uxilavi Zalebis aqtiuri
Carevisa, Zalebisa romlebic Tqven
kontrols ar eqvemdebarebian. (mag.
normebisa da faseulobebis cvlilebebi mTavrobis SigniT inicirebuli
uxilavi Zalebis mier da a.S.)

nabiji 4

gavaZlieroT xma
mokavSireebis
daxmarebiT

kavSirebis
buneba da
mniSvneloba
kavSirebis damyareba aris advokatirebis kampaniis erT-erTi umniSvnelovanesi Semadgenelli nawili. SesaZlebelia Tqven gundi sakmao zegavleniT
sargeblobs, Tumca mokavSireebis

instrumentebi 7

daxmareba mniSvnelovnad zrdis kampaniis warmatebis Sanss, kavSirebis

damyarebisas sasurvelia saguldagulod awon-dawonoT yvela is upiratesobebi da gamowvevebi, romlebic
Tqvens momaval urTierTobas unda
mohyves Sedegad.
kavSirebsa da koaliciebs SeswevT
unari mniSvnelovnad gazardon advokatirebis kampaniis efeqturoba,
sxvadasxva resursebisa da jgufebis
mobilizebis gziT, rogorc adgilobriv, aseve regionalur da centralur doneebze, magram aseTi kavSirebis
damyareba da rac kidev ufro mmniSvnelovania maTi SenarCuneba, sakmaod
rTuli amocana gaxlavT. imisaTvis
rom miiRoT sasruveli pozitiuri
Sedegi, saWiroa meti yuradRebiT
moekidoT mokavSireTa SerCevis process da aqcenti gaakeToT iseT moTamaSeebze, romlebTanac saerTo interesebi gakavSirebT.
kavSirebis damyarebisas sasurvelia
gaiTvaliswinoT Semdegi garemoebebi:
zustad ganusazRvreT Tqvens momaval mokavSires kampaniis mTavari
mizani, romlis garSemoc unda moxdes
konsolidireba.
aqtiurad CarTeT mokavSireebi
nebismieri arsebuli problemis ganxilvis procesSi.
ganaviTareT axali wevrebis miRebis
kriteriumebi da meqanizmebi.
gansazRvreT ra Sedis mokavSireTa
kompnetenciaSi da ra ar.
rogorc ukve avRniSneT mocemuli kriteriumebis Secvla savsebiT
dasaSvebia, radgan es ukanasknelni
Tqvens konkretul situaciaze unda
iyvnen morgebulni. urTierTTanamSromlobis memorandumis gaformebiT
Tqveni gundi/organizacia garkveul
iuridiul garantiebs iRebs, rac sasurveli mdgradobis, erT-erTi mTavari indikatori gaxlavT.

8 advokatirebis

instrumentebi

nabiji 5.

kampaniis
ganviTareba

naTeli mesijiwarmatebuli
kampaniis
safuZveli.
advokatirebis kampaniis warmoebisas,
komunikacia erT-erT umniSvnelovanes rols asrulebs. komunikaciis
mizani gaxlavT kampaniis monawileTa
informireba, darwmuneba da saWiro
biZgis micema saqmianobebis ufro
efeqturad ganxorcielebis mizniT.
pirvel rigSi sasurvelia SevimuSavoT
erTi, yvelasaTvis gasagebi, safuZvliani mesiji, romelic Seajamebs
poziciasa da im cvlilebebs, romlis
miRwevac advokatirebis kampaniis
saSualebiT unda moxdes. aseTi saxis
mesijis SemuSaveba dagexmarebaT sxva
ufro gansaxvavebuli saxis mesijebis
momzadebaSic, romlebic Tavis mxriv
aseve dakavSirebulni iqnebian kampaniis sxvadasxva aspeqtebTan da gaTvlili iqnebian sxvadasxva tipis auditoriaze.
informaciis mniSvnelovan wyarod
SesaZlebelia ganvixiloT dainteresebuli mxareTa analizi, rac uTu-

od dagvexmareba efeqturi mesijis

momzadebis procesSi. aseve ZiriTadi
mesijis safuZvelze SesaZlebelia
SevimuSavoT sxvadasxva saxis sloganebi da gamonaTqvamebi, romelTa gamoyenebac aseve sakmaod efeqturad aris
SesaZlebeli.
qvemoT SegiZliaT ixiloT 10 (aTi)
oqros wesi efeqturi mesijis ganviTarebisaTvis. aRniSnuli instrumenti saSualebas gvaZlevs SevimuSaoT
efeqturi mesiji, romelic momavalSi
aucileblad gaxdeba Cveni warmatebis
garanti. swored efeqturad SemuSavebuli mesiji xvdeba, yvelaze zustad,
sazogadoebisa da gadawyvetilebis
mimRebi pirebis gulebs - es garemoeba
ki kampaniis wamratebis Sansebs erTi-orad zrdis.

instrumenti:
10 oqros wesi
efeqturi mesijis
ganviTarebisTvis

1. icnobdeT Tqvens auditorias:

gaigeT maTi mosazrebebi, maT problemebi, maTi faseulobebi da prioritetebi.
2. icnobdeT Tqvens garSemo arsebul
politikur situacias: ra saxis gamowvevebi da problemebi arsebobs
Tqvens sakiTxTan dakavSirebiT? ra
saxis zegavlenis moxdena SeuZliaT am
garemoebebs, Tqvens mier SemuSavebul
mesijze ?
3. gasagebi da mokle mesiji: darwmundiT imaSi, rom Tqveni mesiji advilad
aRsaqmelia iseTi msmenelisaTvisac,

advokatirebis
romelic ar aris jerovnad gaTvicnobierebuli da Sesabamisad ar icnobs sagans. Tavi SeikaveT Jargonebis
xmarebisagan.
4. gamoiyeneT realuri ambebi, aRebuli realuri cxovrebidan: adamianuri
momenti xdis problemas realurs.
personaluri istoriebi realobad
aqcevs im gamowvevebs, romelTa winaSec dganan realuri pirovnebebi. aseTi midgoma xdis mesijs bevrad ufro
relevantursa da advilad aRsaqmels
Tqveni miznobrivi auditoriisaTvis
5. gamoiyeneT zusti da Zlieri sityvebi: magaliTad: daexmareT umweo
xandazmulebs!, qalTa uflebebi,
adamianTa uflebebia! da a.S.
6. gamoiyeneT faqtebi da cifrebi:
Zalzed mniSvnelovania is garemoeba,
Tu romel faqtebs irCevT mesijis
Sedgenisas da Tu ra formiT gadascemT Semdgom am faqtebs SerCeul
auditorias. magaliTad, gamonaTqvami yoveli 3 xandazmulidan 1.....
- auditoriisaTvis ufro efeqturi
da gasagebia vidre xandazmulTa
30%....... monacemebis moyvana cifrebis gamoyenebis gareSe, aseve sakmaod
efeqturi xerxi gaxlavT mag: Cveni
qveynis mosaxleoba yovelwliurad
ufro met fuls xarjavs saReW-rezinaze, vidre usaxlkaroTa dasaxmareblad gascems da a.S.
7. ubiZgeT Tqvens auditorias moqmedebisaken: Tqven naTlad unda
ganumartoT Tqvens auditorias is,
Tu ra konkretul qmedebebs elodebiT maTgan. mag: xeli moawereT Cvens
eleqtronul peticias an mxari dauWireT Cvens kanonproeqts parlamentSi da a.S.
8. ar gadatvirToT mesiji: sakmarisze
meti informaciis miwodeb, (bevri detalebi) SesaZlebelia mesiji gaxados
Znelad aRsaqmeli auditoriisaTvis
9. waradgineT problemis mogvarebis
gza: yovelTvis ganumarteT Tqvens
auditorias is gzebi da saSualebebi,
romelTa meSveobiTac SesaZlebelia
konkretuli problemis mogvareba.
10. gazardeT mesijis zegavlena: sasur-

instrumentebi 9

velia radio da satelevizio mesijis

(video klipi, radio reklama da a.S.)
gadacemis dros, gamoiyenoT specialuri damatebiTi efeqtebi mag: musikaluri foni, efeqturi vizualuri
elementebi da a.S.

nabiji 6.

mesijis
gadacema

arsebobs mesijis gadacemis uamravi

saSualeba. iqedan gamomdinare, Tu
ra Sinaarsis gaxlavT da romeli auditoriisaTvis aris igi gankuTvnili.
Tqveni gansasazRvria, Tu romeli
taqtikisa Tu meTodis gamoyeneba
aris ufro mizanSewonili mocemul
momentSi arsebuli politikuri Tu
socialuri mdgomareobidan gamomdinare. aseve gasaTvaliswinebelia
kulturuli da tradiciuli aspeqtebi, maSin rodesac problemaze iwyebT
saubars.
imisaTvis, rom mesijis gadacemiT
miviRoT sasurveli Sedegi, gasaTvaliswinebelia Semdegi oTxi garemoeba:
wyaro : vis gancxadebaze moaxdens
auditoria reagirebas da vis endoba igi ? mag: adgilobrivi cnobadi
pirovnebebi da Temis SigniT pativcemuli adamianebi, romelTac uSalod
SeexoT aRniSnuli problema (mag:
adamianis uflebebis darRveva da a.S).
zog SemTvevebSi es misia SesaZlebelia
daekisros mWermetyvel sazogadoebis
wevrs an kidev cnobil saerTaSoriso
eqspets da a.S.
formati : ra formiT gadascemT
Tqvens mesijs, imisaTvis rom miiRoT

10 advokatirebis

instrumentebi

maqsimaluri Sedegi? magaliTad werili Tu pirispir Sexvedra? angariSi,

bukleti, sareklamo rgoli, maRali
donis konferencia, Tu dokumenturi
filmi ? dasaSvebia aseve, aRniSuli
formatebis kombinirebac.
dro : romelia saukeTeso dro
Tqveni mesijis gadasacemad ? Tqven
SegiZliaT miamagroT Tqveni mesiji
garkveul movlenas. (mag: erovnuli
dResawaulebi, profesiuli dReebi,
da a.S)
adgili : arsebobs Tu ara raime
saxis specialuri adgili an RonisZieba, sadac Tqveni mesijis gadacema
gazrdis mis Zalas da iqneba safuZveli bevrad ufro didi zegavlenis
moxdenis. magaliTad: prezentacia
parlamentSi, sakrebulos sxdoma,
saerTaSoriso konferenciebi da a.S

ri kampaniis warmarTva garkveul

riskebTan aris dakavSirebuli, mizenSewonilia ganxorcieldes jerovani
riskebis Sefaseba. aRniSnuli moqmedeba dagexmarebaT iseTi saxis strategiis SemuSavebaSi, sadac minimumade
iqneba dayvanili yvela is riskebi,
romlebmac SesaZlebelia xeli SeuSalon Tqveni kampaniis jerovan ganxorcielebas.

instrumenti:
advokatirebis
risk-analizi

riskebis
Sefaseba

advokatirebis kampaniss ganxorcieleba Tavis TavSi moicavs garkveul

riskebs, rac zogierT SemTxvevebSi
konfliqtis gamomwvevi mizezic SesaZlebelia gaxdes. swored amitom
mniSvnelovania rom advokatirebis
kampaniis dagegmvisas gaTvaliswinebuli iqnas sxvadasxva saxis riskebi,
gamowvevebi da negatiuri situaciebi,
romlebic savaraudod iCenen Tavs kampaniis ganxorcielebisas.
imis gaTvaliswinebiT, rom efeqtu-

es gaxlavT sakmaod martivi instrumenti, romelic saSualebas gaZlevT

gaiazroT yvela is riski da negatiuri
garemoeba, romlebic SesaZloa Tan axldes Tqvens mier wamowyebul advokatirebis kampanias.
aRniSnuli instrumenti aseve gexmarebaT imis gansazRvraSi, Tu ra
RonisZiebebi unda gatardes imisaTvis, rom minimumamde Semcirdes an
sulac Tavidan iqnas acilebuli yvela
saxis potenciuri riski.
risk-analizis Sedegebi sasurvelia
SeitanoT Tqvens mier SemuSavebul
advokatirebis kampaniis gegmaSi.
nabijebi:
Tqvens kolegebTan erTad, breinstormingis saSualebiT CamoyareT
yvela is SesaZlo riski, romelic
Tqveni kampaniis ganxorcielebas SeiZleba axldes Tan. mag: romeli konkretuli moqmedeba aris Tqveni azriT

advokatirebis
safrTxis Semcveli? SeswevT Tu ara
unari Tqvens mier inicirebul aqtivobebs gamoiwvion uaryofiTi Sedegi ? rogoria am riskebis buneba da
a.S.
mas Semdeg rac gansazRvravT ZiriTad riskebs, gaiazreT maTi potenciuri zegavlena Tqvens organizaciaze,
TanamSromlebsa Tu moxaliseebze
(mag: reputacia, statusi da a.S.).
saurvelia gaiTvaliswinoT Semdegi
kategoriebi:
maRali : katastrofuli zegavlena,
romelic kiTxvis niSnis qveS ayenebs
Tqveni gundis/organizaciis/moZraobis arsebobas.
saSualo : moklevadiani maRali
zianis momtani efeqtebi, romlebic
SesaZloa gadaizardnon grZelvadianSi.
dabali : SesamCnevi ziani, romelsac ar gaaCnia Zlieri zegavlena
Tqvens gundze/organizaciaze/moZraobaze, xalxze, an zogadad kampaniaze.
axla ki droa gaiazroT, Tu rodis
aris riskis an sxva negatiuri movlenis warmoCinebis savaraudo dro:
maRali: SesaZlebelia moxdes Semdeg Tves, an ukve aqvs adgili
saSualo: SesaZlebelia moxdes Semdeg Tves/momaval weliwads
dabali: iqneba didi moulodneloba, Tu aseT faqts adgili saerTod
eqneba ZiriTadi aqcenti, sasurvelia
gaakeToT im riskebze, romlebi: arian maRali zianis matareblebi da
gamoirCevian moxdenis maRali albaTobiT (aseTi SesaZlebelia iyos zogierTi saSualo donis riski). jgufis SigniT problemebis ganxilvas
unda moyves Sesabamisi strategiebis
SemuSaveba, raTa aRniSnuli riskebis
zegavlena dayvanil iqnas minimumamde, an saerTod iqnas acilebuli Tavidan. kampaniis ganviTarebis bunebidan
gamomdinare, risk-analizis ganxorcieleba mizanSewonilia kampaniis
ganviTarebis mTeli periodis ganmavlobaSi

instrumentebi 11

pirispir
komunikacia

termini lobireba, gamomdinareobs sityvidan lobi, rac niSnavs

misaRebs/Sexvedris adgils. advokatirebis SemTxvevSi lobireba pirdapir dakavSirebulia Zalauflebis
mqone pirebTan pirispir Sexvedrebis
CatarebasTan. aseTi Sexvedrebis mizani, TavisTavad aris maTze zegavlenis moxdena advokatirebis kampaniis
sasargeblod. Zalauflebis mqone
pirebTan (an maTze zegavlenis momxdenebTan) pirispir kontaqtis damyarebis mravali forma arsebobs. Cven
gamovarCevT or ZiriTad formas mag:
araformaluri saubrebi socialur
garemoSi (finjan yavaze dapatiJeba,
sadili, a.S) da formaluri Sexvedrebi
oficialur garemoSi (politikosis
pirad kabinetSi, a.S.).
gadawyvetilebis mimRebi pirebis procesSi uSualo CarTva aris warmatebuli advokatirebis kampaniis mniSvnelovani Semadgeneli nawili, Tumca
aseTi Sedegis miReba yovelTvis ar
aris SesaZlebeli.
Tqven zustad unda gansazRvroT rodis da ra situaciaSi aris lobireba
warmatebis momtani da rodis ara (saWiroa drois zustad SerCeva).
ZiriTadad lobireba erTgvari darwmunebis iaraRi gaxlavT, romelic
gamoiyeneba gadawyvetilebis mimRebi
pirebisa da dainteresebuli mxareebis Tqvens mxareze gadmosayvanad.
lobireba aris xelovneba da ara
mecniereba da is saSualebebi, romel-

12 advokatirebis

instrumentebi

ic gamoiyeneba urTierTobebisaTvis,
mTlianad Camoyalibebulia sazogadoebis SigniT arsebuli socialuri
normebisa da faseulobebis safuZvelze. yvela warmatebulma lobistma
unda ganaviTaros sakuTari individulauri midgoma da stili, romlebic
gamomdinareoben sxvadasxva kerZo
garemoebebidan. aseve mniSvnelovania
ufro gamocdili lobistebis CarTva
procesSi. magaliTad, rodesac saqme
exeba maRali Tanamdebobis pirebTan
Sexedrebis organizebas.

instrumenti:
webovana
SekiTxvebi

mas Semdeg, rac Tqveni strategia da

ZiriTadi mesiji SemuSavebulia, mizanSewonilia aseve SeimuSaoT e.w.
webovana SekiTxvebi (aseve cnobili
rogorc SekiTxvebisa da pasuxebis
furceli) da Semdgom gadaitanoT
isini furcelze.
webovana SekiTxvebi mzad unda gqondeT winaswar, gadawyvetilebis mimReb
pirebTan an mediasTan pirispir Sexvedramde.
webovana SekiTxvebis gamoyeneba
aseve sakmaod efeqturad aris SesaZlebeli gundis/organizaciis SigniTac. es dokumenti, saSualebas aZlevs
advokatirebis kampaniis monawileeb,
iqonion zusti da amomwuravi pasuxebi
kampaniasTan dakavSirebul yvela ZiriTad SekiTxvaze.
Tqvens kolegebTan erTad, breinstormingis saSualebiT, CamoyareT
yvela is SekiTva, romlebic Tqveni

azriT SesaZlebelia, kampaniis mTavari sakiTxebis garSemo gaCndes.

mniSvnelovania, yuradReba mieqces
yvela im sadao garemoebebs, romlebic
Tqveni ZiriTadi problemis garSemo
iyrian Tavs da romlebTan dakavSirebiTac savaraudod, mogiwevT komentaris gakeTeba.
CamoyareT mokle pasuxebi (maqs 2
abzaci) TiToeul SekiTxvaze. pasuxebi unda iyos yuradRebiT Sedgenili,
advilad aRsaqmeli, araorazrovani
da amomwuravi. idealur variantSi,
Tqvens mier warmodgenili pasuxi
zedmet ganmartebas aRar unda saWiroebdes. aseve SemuSavebuli kiTxvari SegiZliaT gamoscadoT Tqvens
axloblebsa da naTesavebze, rac saSualebas mogcemT dainaxoT xarvezebi
da kidev ufro metad daxvewoT isini.
Tqveni webovana SekiTxvebi gaxlavT cocxali dokumenti, romelic unda SemuSavdes sxvadasxva
magaliTebis gamoyenebiT, rac aucilebeli gaxlavT imisaTvis, rom TiTioel
monawiles hqondes saSualeba mis saboloo CamoyalibebaSi Tavisi wvlilis
Setanisa. kiTxvaris ganaxleba unda
moxdes regularulad, gamomdinare
ukanaskneli aqtivobebidan. (mediasTan
urTierToba da a.S.)

molaparakeba

molaparakeba aris instrumenti,

romelic misi mniSvnelovani rolidan
gamomdinare, pirdapir advokatirebis
centrSi aris ganTavsebuli. molapar-

advokatirebis
akebis gansazRvreba aris Semdegi: molaparakeba aris procesi mimarTuli
sxvadasxva saxis problemebisa da konfliqtebis gadaWrisaken swored maSin, rodesac mowinaaRmdege cdilobs
Tqvens interesebis sferoSi SemoWras. molaparakebis gziT moqiSpe
mxareebi Tanxmdebian iseT pirobebze,
romlebic misaRebi gaxlavT orive
maTganisaTvis (anu aRweven konsesuss).
rogorc mtruli politikuri garemos, aseve konfliqturi situaciebis
arsebobis SemTxvevaSi, molaparakebis
gziT kompromisis miRweva sakmaod
rTuli saqme gaxlavT. xolo rac Seexeba SedarebiT ufro mSvidobian garemos, aq molaparakebebma SesaZlebelia
sakmaod dadebiTi Sedegi gamoiRos.
sanam CaerTvebodeT molaparakebis
procesSi sasurvelia icodeT Semdegi
xerxebi:
dafiqrdiT!
ras debT molaparakebis magidaze ?
ra gaqvT iseTi, rac sxva jgufebs ar
aqvT?
ra informacias flobT sapirispiro
jgufis/organizaciis Sesaxeb ?
ra aris Tqveni sisuste/sisusteebi ?
iswavleT!
gamoiyeneT advokatirebis kampaniis
ganxorcielebis dros mogrovebuli
yvela saWiro informacia, romelic exeba
rogorc Tqvens partniorebs, aseve sxva
samizne jgufebs.
SeecadeT SexedoT problemas mowinaaRmdegis TvaliT da gansazRvreT Tu
ra kontrargumentebis wamoweva ZaluZs
am ukanasknels.
SeimuSaveT molaparakebis ganviTarebis
SesaZlo scenarebi!
gansazRvreT konkretulad risi miReba gsurT molaparakebis Sedegad?.
ra aris is minimumi, ris miRebasac
daTanxmdebiT ?
ra aris is yvelaze uaresi rac SeiZleba moxdes?

instrumentebi 13

arsebobs Tu ara sxva alternatiuli

gamosavali ?
ra variantebi aqvs meore mxares?
ra aris maT SezRudvebi da risi miRweva surT mlaparakebis gziT?
rodesac mogecemaT SesaZlebloba
aucileblad moiwvieT sxva gavleniani
mokavSireebi molaparakebis magidasTan.

mediasTan
urTierToba

im SemTxvevaSi Tu gsurT Tqvens

sakiTxTan dakavSirebiT, sazogadoebis cnobierebis amaRleba, raTa moipovoT am ukanasknelis mxardaWera
da aseve ganaxorcieloT damatebiTi
zewola gadawyvetilebis mimReb pirebze, maSin saukeTeso gamosavali aris
mediasTan mWidro muSaobis dawyeba.
aseve SegiZliaT Tqveni mesijebis
gasavrceleblad, aqtiurad gamoiyenoT socialuri mediac ( Facebook,
Twitter, Blogs da a.S.)
qvemoT moyvanilia, mediasTan urTierTobis ramodenime mniSvnelovani
safexuri:
media-siis Sedgena:
gansazRvreT, yvela relevanturi
media saSualeba (gazeTebi, radio sadgurebi, televiziebi).
prioriteti unda mieniWos iseT media saSualebebs, romlebsac SeswevT
unari zegavlena moaxdinon Tqvens
kampaniaze. (iseTi media saSualebebi,
romlebsac gaaCniaT gamocdileba.
warsulSi analogiur problemaze
muSaobisa).

14 advokatirebis

instrumentebi

mWidro kontaqti mediasTan:

sasurvelia media saSualebebs daukavSirdeT dagegmil RonisZiebamde
minimum erTi-kviriT adre.
gaagzavneT pres relizi yvela im
media saSualebebTan, romlebic Seyvanili gyavT Tqvens media-siaSi. aseve,
sasurvelia daukavSirdeT mediis
warmomadgenlebs, maSin rodesac raime
mniSvnelovani xdeba Tqveni kampaniis
garSemo.
amoirCieT is Jurnalistebi, romlebsac warsulSi ukve gaSuqebuli
aqvT Tqveni saqmianoba.
mihyeviT TiToeul kontaqts:
xSirad ekontaqteT telefoniT,
raTa darwmundeT maT monawileobaSi. saubrisas kiTxeT Tu gamonaxaven
dros, Tqveni sxva saqmianobebis gasaSuqeblad.
gaigeT maT azri imis Taobaze, Tu
ramdenad dainteresebulni arian isini Tqveni istoriiT.
yovelTvis dainteresdiT imiT, aqvs
Tu ara Jurnalists Tavisufali dro
da uaryofiTi pasuxis SemTxvevaSi
daukaSirid sxva dros, radgan mniSvnelovania pativi vceT maT datvirTul samuSao grafiks.

instrumenti:
erT
wuTiani
mesiji
mesijis Camoyalibebisas Zalian mniSvnelovania gamoiyenoT maqsimum oTxi
an xuTi winadadeba da Semdgom moaxdinoT Sedgenili mesijis drouli gadacema. es xerxi ZiriTadad gamoiyene-

ba tele da radio interviuebisaTvis,

radgan aRniSnuli interviuebi, xSir
SemTxvevebSi mokldeba 30 wamamde. magaliTad aseve SegviZlia moviyvanoT,
maRali donis gadawyvetilebis mimReb
pirebTan SemTxveviTi Sexvedrebi da
a.S.
es xerxi cnobilia rogorc erT wuTiani mesiji da igi Sedgeba Semdegi
komponentebisagan:

gancxadeba

mtkicebuleba

magaliTi

sasurveli
moqmedeba

advokatirebis
ukanaskneli wlebis ganmavlobaSi, sul
ufro da ufro meti yuradReba eTmoba movlenas, romelsac socialurma
media ewodeba. misi meSveobiT, aqtiurad xdeba iseTi mniSvnelovani movlenebis gaSuqeba, rogorebicaa: revoluciebi arabul samyaroSi, (arabuli
gazafxuli: egvipte, siria), sxvadasxva
diplomatiuri incidentebi (vikiliqsis skandali) da a.S.

mesijis centraluri idea

gancxadebis mxardamWeri,
ramodenime advilad gasagebi
faqti da cifri

gamoiyeneT teqstSi
pirovnuli faqtori

gansazRvreT ra konkretul
moqmedebas elodebiT
auditoriisgan

instrumentebi 15

termini socialuri media gaxlavT

saxelwodeba instrumentebis krebulisa, romlis TiToeuli Semadgeneli
nawilic sakuTari individualuri
maxasiaTeblebiT gamoirCeva. aRniSnuli instrumentebis gamoyenebis
sixSire da maTi mniSvneloba sagrZnoblad aris gazrdili bolo wlebis
ganmavlobaSi, Sedegad mniSvnelovnad
aris gazrdili rogorc informaciaze
wvdomisa da aseve azris gamoxatvis
Tavisuflebis xarisxebic.
socialuri mediis rolis gazrdam
aseve Zireulad Secvala advokatirebisa da zogadad kampaniebis warmoebis
tradiciuli midgomebi, ris Sedegadac miviReT cifruli aqtivizmis
sruliad axali forma.
imisaTvis rom movaxerxoT socialuri
mediis instrumentebis jerovnad gamoyeneba, unda gavecnoT mis 3 ZiriTad
Semadgenel nawils:
SigTavsi: socialuri media saSualebas aZlevs individebs, (visac
gaaCnia internetze wvdoma) Seqmnan
sakuTari multi-mediuri SigTavsi
(ganaTavson sasurveli informacia
internetSi). momxmareblis mier Seqnili SigTavsi, gaxlavT socialuri
mediis umniSvnelovanesi Semadgeneli nawili, misi guli. Sesabamisad
socialur media represiebiT gamorCeul sazogadoebaSi, brZolis
sakmaod efeqtur iaraRad gvevlineba.
Sedegad safuZveli Caeyara iseT movlenebs, rogorebic aris kritikuli
blogingi da samoqalaqo Jurnalistika, sadac araprofesionalebs aqvT
SesaZlebloba akeTon reportebi da
komentarebi imis Sesaxeb, Tu ra mdgomareobaa Seqmnili kritikuli situaciebis dros adgilze da gaakeTon
es yvelaferi pirdapir movlenebis
epicentridan (xSirad klasikur media
saSualebebze operatiuladac ki)
TanamSromloba: socialuri media
mniSvnelovnad uwyobs xels mcire
individualuri moqmedebebis Sinaarsian socialur Sedegebad gardaqmnis
process. aseT Sedegis miRwevisaTvis

16 advokatirebis

instrumentebi

ki aucilebelia saxeze iyos Semdegi

moqmedebebi: onlain-dialogi, Tanamonawileoba da erToblivi moqmedeba.
onlain-dialogebs SeswevT unari
Seqmnan saWiro trafiki, romelic
Semdgom gardaiqmneba erTgvar internet virusad, ris Sedegadac moxdeba
mesijis swrafi gavrceleba internet
sivrceSi da xelmisawvdomi gaxdeba
uamravi adamianisaTvis mTeli msoflios maStabiT. Tanamonawileoba
ewodeba iseT movlenas, rodesac ramdenime internet momxmarebelis moer
erTmaneTisagan damukideblad iqmneba, e.w. saerTo SigTavsi , rac TavisTavad xels uwyobs momavali onlain partniorobis Camoyalibebas.
(wikipedia, group blogs, photo pools da a.S.)
TanamonawileobiTi moqmedeba erTi
nabijiT win dgas winamorbedebze,
radgan igi gulisxmobs individebis
CarTvas mniSvnelovani moqmedebebis
inicirebis procesSi konkretuli
saqmianobebis ganxorcielebis gziT.
mag: onlain-peticiebis xelmowera,
fondebis moZieba, RonisZiebebis organizeba da a.S. yvela zemoT xsenebuli cifruli aqtivizmis formebi
mniSvnelovan biZgs aZleven advokatirebis kampanias da gvevlinebian,
rogorc am ukanasknelis ganuyofeli
Semadgeneli nawilebi.
onlain-sazogadoeba: socialuri
mediis arseboba, xels uwyobs onlain
sivrceSi erTi konkretuli ideis
garSemo mobilizebuli sazogadoebis mier mdgradi TanamSromlobis
Camoyalibebis process. miuxedavad
amisa Zlieri onlain-sazogadoebis
CamoyalibebisaTvis ar kmara mxolod
konkretuli ideis an/da problemis
garSemo individebis gaerTianeba. im
SemTxvevaSi Tu Tqveni mizani aris
sazogadoebrivi mxardaWeris mobilizeba, mniSvnelovania sazogadoebis
konsolidavia moaxdinoT konkretuli saqmianobis an kampaniis garSemo,
rac TavisaTavad bevrad ufro Zlieri
dadebiTi Sedegis momtani gaxlavT.

mag: (erTjeradi simboluri aqciebi,

xelmowerebis Segroveba da a.S.)
saukeTeso media-iniciativebma biZgi
unda misces advokatirebis kampanias
da daexmaros mis organizatorebs
sasurveli miznis miRwevaSi. socialurma mediam erTxel da vfiqrobT
samudamod Secvala arsebulo TamaSis
wesebi, gaxada procesi ufro martivi,
swrafi, xelmisawvdomi da rac yvelaze
mTavaria bevrad ufro efeqturi.

sazogadoebrivi
mxardaWeris
mobilizeba

sazogadoebis mobilizeba Tqveni

problemis garSemo SesaZlebelia
iyos rogorc uzomod sasargeblo,
aseve Zalzed saxifaToc. modiT vnaxoT ratom: sazogadoebis zegavlenis
xarisxi xelisuflebaze yvela qveyanaSi gansxvavebuli gaxlavT, amitom
sasurvelia swored gansazRvroT
is garemoeba, Tu ramdenad mizanSewonilia sazogadoebis mobilizeba
konkretuli problemis garSemo da ra
Sedegis momtani iqneba sabolood es
yvelaferi.
Tqven unda iyoT maqsimalurad realisturebi, imasTan dakaSirebiT Tu
ratom gsurT sazogadoebis mobilizeba da rogor SeZlebs es ukanaskneli
saboloo jamSi Tqveni kampaniis daxmarebas.
arsebobs sazogadoebis mobilizebis
mravali saSualeba, mag: peticiebisa
da Ria werilebis Sedgena, simboluri aqciebi, (msvleloba droSebiTa da
transfarantebiT da a.S.) protestebi

advokatirebis
da demonstraciebi.
Tu Tqven gadawyvetili gaqvT sazogadoebis mobilizeba, maSin swored unda
gansazRvroT is, Tu mobilizaciis romeli gza aris ufro metad relevanturi Tqvens konkretul SemTxvevaSi.
aucilebelia winaswar Catarebuli
gqondeT risk-analizi (ix. zemoT)
raTa bolomde darwmunebuli iyoT
imaSi, rom Tqveni momavali moqmedebebi safrTxis qveS ar daayenebs Tqvensave kampanias.

nabiji 7.

progresis
monitoringi
da Sefaseba

advokatirebis
monitoringi
da Sefaseba

kampaniis kargi dagegmva, monitoringi da Sefaseba aris warmatebuli

advokatirebis kampaniis safuZveli
da amavdroulad garanti imisa, rom
yvela gakveTili, romelic advokatirebis procesSi gaiareT, gaTvaliswinebuli gaxlavT.
aRniSnuli garemoeba ki mniSvnelovnad zrdis momavali advokatirebis kampaniebis warmatebis Sanss.
amavdroulad unda gvasovdes rom

instrumentebi 17

advokatireba ar gaxlavT sworxazovani movlena da mas Seswevs unari

mniSvnelovani zegavlena moaxdinos
rogor socialur, aseve politikur
garemozec. miRweuli zegavlenis
mudmivi monitoringi, gaxlavT mniSvnelovani Semadgeneli nawili advokatirebis kampaniisa, aRniSnuli moqmedeba saSualebas gaZlevT SeafasoT
progresi da dainaxoT is realuri
cvlilebebi, romlebic miRweul iqna
kampaniis efeqturad ganxorcielebis
Sedegad.
Tqven aseve geZlevaT saSualeba dainaxoT Tu ramdenad relevanturia
problemis mogvarebis Tqveneuli
xedva da ra konkretul cvlilebebs
saWiroebs es ukanaskneli.
advokatirebis kampaniis progresis,
misi realuri zegavlenis gazomvis
araerTi aprobirebuli saSualeba arsebobs da Sedegad mravali gansxvavebuli meTodologia gaxlavT SemuSavebuli sxvadasxva organizaciebisa Tu
koaliciebis mier. rogorc wesi, im
SemTxvevaSi Tu Tqven jerovnad gaqvT
ganxorcielebuli kampaniis dagegmva
da Sesabamisad moicavT yvela ZiriTad nabijs, maSin Tqven gaqvT sakmaod
noyieri niadagi imisaTvis, rom monitoringi gauwioT Tqvens sakuTar
progress.
advokatirebis kampaniis mimdinareobis mTeli periodis ganmavlobaSi
TanabarmniSvnelovani gaxlavT rogorc advokatorebis procesis, aseve
misi saboloo zegavlenis swori Sefaseba.
procesis monitoringi saSualebas gaZlevT gansajoT:
muSaobs Tu ara Tqveni midgomebi da
taqtika.
moculia Tu ara yvela miznobrivi
audiencia da gasagebi aris Tu ara
maTTvia Tqveni mesiji.
iyenebT Tu ara Sesaferis kanalebs
Tqveni mesijis gadasacemad.
TanamSromlobT Tu ara swor partniorebTan da mokavSireebTan.

18 advokatirebis

instrumentebi

zegavlenis monitoringi saSualebas

gaZlevT gansajoT:
miaRwevT Tu ara Tqvens mizans
dasaxul droSi.
aris Tu ara ufro metis gakeTeba
saWiro imisaTvis, rom miRweul iqnas
grZelvadiani cvlileba.
ra saxis moulodnel zegavlenas
(pozitiurs an negatiurs) aqvs adgili.
iyaviT organizebulebi, moaxdineT Tqveni progresis mudmivi dokumentireba da rac yvelaze
mniSvnelovania, darCiT gamWvirvalobis principis erTgulni. informaciis moZraoba rogorc
Tqveni organizaciis/jgufis SigniT, aseve mis
farglebs gareTac, unda iyos Tavisufali da
SeuzRudavi, rac bevrad ufro martivs gaxdis
kampaniis monitoringisa da Sefasebis process.

saqarTvelos wiTeli jvris sazogadoeba

humanitaruli di plomatia
(ganmarteba)

saqarTvelos wiTeli jvris sazogadoeba

ratom vakeTebT amas?

movaxdinoT zegavlena arsebul politikasa da praqtikaze.
movaxdinoT zegavlena sazogadoebis
moqmedebebsa da damokidebulebaze.
gadawyvetilebis miRebis procesze
zegavlenis moxdena, raTa gaTvaliswinebul iqnas im xalxis interesebi
vinc saWiroebs daxmarebas.
mowyvladi sazogadoebis gaZliereba,
raTa sakuTari ZalebiT SeZlon cvlilebis moxdena.
imitom rom es Cveni valdebulebaa ?

humanitaruli diplomatiis cikli

gadawyvetilebis mimRebi da sazogadoebrivi ndobiT aRWurvili pirebis darwmuneba imaSi, rom imoqmedon
mowyvladi mosaxleobis interesebidan gamomdinare da Cveni fuZemdebluri principebis sruli dacviT.
advokatirebis
miznis
gansazRvra
gare analizi

Sefaseba

HD
cikli
Sida
analizi

kampaniis
ganxorcieleba
strategia da
samoqmedo
gegma

advokatirebis

advokatirebis miznis gansazRvra

instrumentebi 19

advokatirebis miznis gansazRvra

problemisa da miznis gansazRvra

ra gamowvevebis winaSe dgaxarT ?
ratom aris mizani mniSvnelovani da
visTvis ?
ra Sedegs miviRebT Tu mizans ver mivaRwevT ?
rogoria moklevadiani da grZelvadiani Sedegebi ?
sqesi, asaki da erovneba
ra aris moklevadiani miznebi

ra informacias
flobT?

rogor SegviZlia
am informaciis
gamoyeneba?

ra gvWirdeba?

informaciis
SerCeva

advokatirebis miznis gansazRvra

dainteresebul mxareTa analizi

mxardamWerebi

konkretulad gansazRvreT risi Secvla

gsurT!
qceva da valdebulebebis ganxorcieleba
cvlileba kanonSi
damokidebulebis cvlileba
proceduruli cvlileba

neitralebi

oponentebi

20 advokatirebis

instrumentebi

dainteresebul mxareTa analizi

organizacia

ra informacias

rogoria

floben problemis

maTi

Sesaxeb?

damokidebuleba?

ra aris maTTvis
mniSvnelovani?

gare analizi

........
zegavlena

mizani

........
....... damokidebuleba Tqveni miznisadmi .......

vis

aqvs

maTze
zegavlena?

advokatirebis

Sida analizi

kvleva da analizi
-mtkicebulebebi
da faqtebi
-codna sakiTxis
garSemo

qseli

-kavSirebi Temis
SigniT
-koaliciebi
-kavSirebi
gadawyvetilebis
mimReb pirebTan
-legitimuroba

saWiro
unarebi

org.menejmenti
-xelmZRvanelobis
mxardaWera
-naTeli gegma
-unarebi

Sida analizi

siZliere
safrTxe

SesaZlebloba

sisuste

instrumentebi 21

22 advokatirebis

instrumentebi

saqarTvelos wiTeli jvris sazogadoeba

gaiTvaliswineT!
iciT Tu ara imaTze meti visi darwmunebac gsurT?
asaxavs Tu ara Tqveni saqmianoba Temis prioritetebsa da problemebs?
gaqvT Tu ara dro, resursi da xelmZRvanelobis mxardaWera?
gaqvT Tu ara saWiro unarebi?
gaqvT Tu ara kavSirebi gadawyvetilebis mimReb pirebTan?
gaqvT Tu ara sazogdoebis mxardaWera?

advokatirebis kampaniis ganxorcieleba

yoveTvis moamzadeT dainteresebuli mxareebi winaswar konfidencialuri dialogis meSveobiT.

SeinarCuneT aqtiuri dialogis reJimi, kampaniis ganxorcielebis mTeli periodis ganmavlobaSi.
SeitaneT cvlilebebi Tqvens gegmebSi, naTlad gansazRvreT Tqveni princi pebi (anu is razec ar
awarmoebT molaparakebas)
gansazRvreT, Tu ra saxis zegavlenas axdenT beneficiarebze.
gamoarkvieT

da gaaneitraleT xelisSemSleli faqtorebi.

Sefaseba

gansazRvreT Tu ra doziT aris dasaxuli mizani miRweuli

ra zegavlena movaxdineT mowyvlad mosaxleobaze?
romelma garemoebebma ganapiroba Tqveni warmateba (an warumatebloba) ?
ra unda SegesrulebinaT gansxvavebulad?
ra unda SecvaloT momavalSi am Sefasebis Sedegad?

advokatirebis

instrumentebi 23

saqarTvelos wiTeli jvris sazogadoeba

gaxsovdeT!
yoveTvis gamoiyeneT codnaze da mtkicebulebebze dafuZnebuli midgomebi.
nu ilaparakebT sxvebis magivrad.
naTlad gansazRvreT humanitaruli saqminobis farglebi.
moaxdineT dadebiTi zegavlena beneficiarebis cxovrebaze.
moaxdineT negatiuri damokidebulebis Semsubuqeba warmatebuli mgaliTebis xarjze
gamoiCineT iniciativa nu daelodebiT xelmZRvanelobas!

struqtura

uflebaTa dacvis jgufi

uflebaTa dacvis jgufi

regionuli
advokatirebis
jgufi

uflebaTa dacvis jgufi

uflebaTa dacvis jgufi

centraluri
advokatirebis
jgufi
uflebaTa dacvis jgufi

regionaluri
advokatirebis
jgufi

uflebaTa dacvis jgufi

uflebaTa dacvis jgufi

uflebaTa dacvis jgufi

24 advokatirebis

instrumentebi

saqarTvelos wiTeli jvris sazogadoeba

GEORGIA REDCROSS SOCIETY