Sales Source Analysis: 1995 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

03/01/2015
262068804.xls
Confidential
Sales Source Analysis

[ ] Use this form to track your marketing effectivity by summarizing sales revenue generated by each activity.
You can use the Source Code Master List template to organize your marketing activities. Then, transfer the
Source name and source code to the spaces provided below. Enter your data into the unprotected cells
in blue. Enter the month that the activity took place, or the month the publication was released.
Enter the sales revenues generated and their appropriate expenses.
Vehicle
Month
Code
Jan
Feb
Mar
Apr

Jun
Jul
May
Aug
Sep
Oct
Nov
1995
Total
Dec
% of Gross
Revenue
Advertising
Publication #1
Dec-90
1078
$372
$400
$244
$288
$0
$0
$0
$0
$306
$0
$0
$0
$1,610
0.44%
Feb-91
1098
$0
$0
$8,272
$1,584
$369
$0
$0
$0
$977
$0
$0
$49
$11,251
3.05%
May-91
1065
$0
$0
$0
$0
$0
$0
$0
$0
$8,234
$99
$0
$0
$8,333
2.26%
5.75%
Total Revenue
Expenses
Net Income
Publication #2
May-91
1120
Total Revenue
Expenses
Net Income
Publication #3
Feb-91
1106
Total Revenue
Expenses
Net Income
Radio Spot #1
Jan-91
1111
Total Revenue
Expenses
Net Income
TV Spot #1
May-91
Total Revenue
Expenses
Net Income
Total Advertising Revenue
Total Advertising Expense
Total Advertising Net Income
1175
$372
$400
$8,516
$1,872
$369
$0
$0
$0
$9,517
$99
$0
$49
$21,194
$3,750
$0
$0
$3,750
$0
$0
$3,750
$0
$0
$3,750
$0
$0
$15,000
($3,378)
$400
$8,516
$369
$0
($3,750)
$0
$9,517
($3,651)
$0
$49
$6,194
$0
$0
$0
$0
$0
$0
$0
$0
$2,673
$350
$350
$350
$3,723
1.01%
$0
$0
$0
$0
$0
$0
$0
$0
$2,673
$350
$350
$350
$3,723
1.01%
$0
$0
$0
$0
$0
$0
$0
$0
$3,375
$0
$0
$0
$3,375
$0
$0
$0
$0
$0
$0
$0
$0
($702)
$350
$350
$350
$348
$0
$129
$1,012
$0
$0
$0
$0
$0
$362
$0
$0
$0
$1,503
0.41%
0.41%
($1,878)
$0
$129
$1,012
$0
$0
$0
$0
$0
$362
$0
$0
$0
$1,503
$1,000
$0
$0
$0
$0
$0
$0
$1,000
$0
$0
$0
$0
$2,000
($1,000)
$129
$1,012
$0
$0
$0
$0
($1,000)
$362
$0
$0
$0
($497)
$0
$1,250
$1,025
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,275
0.62%
$0
$1,250
0.62%
$1,025
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,275
$2,625
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,625
($2,625)
$1,250
$1,025
$0
$0
$0
$0
$0
$0
$0
$0
$0
($350)
$0
$4,300
$5,600
$0
$0
$0
$0
$0
$0
$0
$0
$0
$9,900
2.69%
2.69%
$0
$4,300
$5,600
$0
$0
$0
$0
$0
$0
$0
$0
$0
$9,900
$10,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$10,000
($10,000)
$4,300
$5,600
$0
$0
$0
$0
$0
$0
$0
$0
$0
($100)
$372
$6,079
$16,153
$1,872
$369
$0
$0
$0
$12,552
$449
$350
$399
$38,595
$17,375
$0
$0
$3,750
$0
$0
$3,750
$1,000
$3,375
$3,750
$0
$0
$33,000
($17,003)
$6,079
$16,153
$369
$0
($3,750)
($1,000)
$9,177
($3,301)
$350
$399
$5,595
($1,878)
Page 1
03/01/2015
262068804.xls
Vehicle
Month
Code
Jan
Feb
Mar
Apr
Confidential

Jun
Jul
May
Aug
Sep
Oct
Nov
1995
Total
Dec
% of Gross
Revenue
Alliances
Company 1
Jan-91
Feb-91
N/A
N/A
Total Revenue
Expenses
Net Income
Company 2
Feb-91
Mar-91
N/A
N/A
Total Revenue
Expense (Product Trade)
Net Income
Total Alliances Revenue
Total Alliances Expense
Total Alliances Net Income
$0
$0
$8,969
$0
$2,315
$13,913
$0
$158
$0
$198
$0
$653
$653
$0
$0
$0
$198
$0
$0
$0
$0
$0
$99
$198
$12,234
$15,120
3.32%
4.10%
$0
$8,969
$16,228
$158
$198
$653
$653
$0
$198
$0
$0
$297
$27,354
7.42%
$0
$8,340
$8,340
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,680
$0
$629
$7,888
$158
$198
$653
$653
$0
$198
$0
$0
$297
$10,674
$0
$0
$0
$0
$2,315
$0
$2,315
$1,158
$8,969
$198
$0
$653
$653
$13,913
$0
$0
$198
$0
$0
$0
$0
$0
$99
$198
$14,549
$16,120
3.95%
4.37%
$0
$0
$0
$0
$2,315
$5,000
$3,473
$10,000
$9,167
$0
$653
$0
$14,566
$0
$0
$0
$198
$0
$0
$0
$0
$0
$297
$0
$30,669
$15,000
8.32%
$0
$0
($2,685)
($6,527)
$9,167
$653
$14,566
$0
$198
$0
$0
$297
$15,669
$0
$8,969
$18,543
$3,631
$9,365
$1,306
$15,219
$0
$396
$0
$0
$594
$58,023
$0
$8,340
$13,340
$10,000
$0
$0
$0
$0
$0
$0
$8,340
$0
$40,020
$0
$629
$5,203
($6,369)
$9,365
$1,306
$15,219
$0
$396
$0
($8,340)
$594
$18,003
$720
$4,346
$4,065
$3,898
$567
$668
$129
$1,129
$8,332
$1,118
$139
$339
$25,450
6.91%
6.91%
Editorial
100
Total Revenue
Expenses
Net Income
$720
$4,346
$4,065
$3,898
$567
$668
$129
$1,129
$8,332
$1,118
$139
$339
$25,450
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$48,000
($3,280)
$346
$65
($102)
($3,433)
($3,332)
($3,871)
($2,871)
$4,332
($2,882)
($3,861)
($3,661)
($22,550)
Direct Mail
Intro. Mailing
Intro Mailer #1 Name
Intro Mailer #2 Name
Aug-91
3018
$0
$0
$0
$0
$0
$0
$0
$0
$2,235
$448
$0
$0
$2,683
0.73%
Aug-91
3019
$0
$0
$0
$0
$0
$0
$0
$0
$4,430
$923
$0
$0
$5,353
1.45%
$0
$0
$0
$0
$0
$0
$0
$0
$6,665
$1,371
$0
$0
$8,036
2.18%
$0
$0
$0
$0
$0
$0
$0
$0
$11,131
$0
$0
$0
$11,131
$0
$0
$0
$0
$0
$0
$0
$0
($4,466)
$1,371
$0
$0
($3,095)
Total Revenue
Expenses
Net Income
Upsell Mailing
Ups Mailer #1 Name
Ups Mailer #2 Name
Nov-91
3021
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$35,097
$64,046
$99,143
26.91%
Nov-91
3022
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,738
$12,774
$19,512
5.30%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$41,835
$76,820
$118,655
32.20%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$85,640
$0
$85,640
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($43,805)
$76,820
$33,015
Total Revenue
Expenses
Net Income
Trade Shows
Trade Show #1
Trade Show #2
Total Revenue
Expenses
Net Income
Jan-91
5005
$0
$448
$226
$0
$0
$0
$0
$0
$0
$0
$0
$0
$674
0.18%
Feb-91
5006
$0
$0
$306
$247
$0
$0
$0
$0
$79
$0
$0
$0
$632
0.17%
$0
$448
$532
$247
$0
$0
$0
$0
$79
$0
$0
$0
$1,306
0.35%
$0
$2,000
$0
$0
$0
$0
$0
$0
$1,000
$0
$0
$0
$3,000
$0
($1,552)
$532
$247
$0
$0
$0
$0
($921)
$0
$0
$0
($1,694)
Page 2
03/01/2015
262068804.xls
Vehicle
Month
Code
Jan
Feb
Mar
Apr
Confidential

Jun
Jul
May
Aug
Sep
Oct
Nov
1995
Total
Dec
% of Gross
Revenue
Product Box
Bounce Back #1
Dec-90
6000
Total Revenue
Expenses
Net Income
Bounce Back #2
Feb-90
$927
$1,294
$1,535
$1,695
$2,383
$292
$0
$0
$0
$0
$0
$0
$8,126
2.21%
2.21%
$927
$1,294
$1,535
$1,695
$2,383
$292
$0
$0
$0
$0
$0
$0
$8,126
$2,200
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,200
($1,273)
$1,294
$1,535
$1,695
$2,383
$292
$0
$0
$0
$0
$0
$0
$5,926
$0
$0
$1,459
$842
$842
$848
$1,842
$338
$1,017
$139
$0
$0
$7,327
1.99%
$0
$0
$1,459
$842
$842
$848
$1,842
$338
$1,017
$139
$0
$0
$7,327
1.99%
$0
$0
$2,200
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,200
$0
$0
($741)
$842
$842
$848
$1,842
$338
$1,017
$139
$0
$0
$5,127
200
$1,358
$79
$466
$988
$0
$0
$0
$0
$25
$268
$1,203
$0
$4,387
1.19%
7002
$0
$0
$0
$0
$0
$0
$0
$0
$675
$407
$311
$972
$2,365
0.64%
$1,358
$79
$466
$988
$0
$0
$0
$0
$700
$675
$1,514
$972
$6,752
1.83%
$1,000
$358
$0
$79
$0
$466
$1,000
($12)
$0
$0
$0
$0
$0
$0
$2,500
($2,500)
$0
$700
$0
$675
$0
$1,514
$0
$972
$4,500
$2,252
300
$4,254
$4,683
$6,089
$2,766
$0
$0
$0
$0
$17,446
$4,722
$251
$0
$40,211
10.91%
301
$1,321
$1,093
$2,489
$1,285
$0
$0
$0
$0
$765
$403
$756
$250
$8,362
2.27%
$5,575
$5,776
$8,578
$4,051
$0
$0
$0
$0
$18,211
$5,125
$1,007
$250
$48,573
13.18%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$5,575
$5,776
$8,578
$4,051
$0
$0
$0
$0
$18,211
$5,125
$1,007
$250
$48,573
$1,100
$966
$11,088
$1,078
$1,233
$2,233
$1,290
$3,569
$8,921
$6,946
$1,124
$8,089
$47,637
$10,052
$27,957
$62,419
$18,302
$14,759
$5,347
$18,480
$5,036
$56,873
$15,823
$45,969
$87,463
$368,480
$24,575
$14,340
$19,540
$18,750
$4,000
$4,000
$7,750
$7,500
$19,506
$7,750
$97,980
$4,000
$229,691
($14,523)
$13,617
$42,879
($448)
$10,759
$1,347
$10,730
($2,464)
$37,367
$8,073
($52,011)
$83,463
$138,789
6002
Total Revenue
Expenses
Net Income
(Co.) Catalogs
Tabloid Catalog
Mini Catalog
May-91
Total Revenue
Expenses
Net Income
Referrals
Source #1
Source #2
Total Revenue
Expenses
Net Income
Unknown Source
Total Revenue
900
12.93%
Grand Total
Total Revenue
Total Expenses
Net Income
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Sales Source Analysis: 1995 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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Sales Source Analysis: 1995 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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03/01/2015

Sales Source Analysis

Sales Source Analysis

Sales Source Analysis

Sales Source Analysis

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