Consumer Behavior Towards Times of India News Paper

Consumers Preference Towards Times Of India
CHAPTER 3
Analysis And
Interpretation
Analysis:Parul Institute Of Management, Vadodara
Page 0 of 41
Question No. 1
1) What are you doing?
(A)Student (B) Employee (C) Businessman (D) Other (please specify)....
TABLE NO. 3.1 Showing category of Respondents
Category
Students Employees Businesspersons Others
No. of categories of
non-TOIs
263
82
49
6
Mode
= Students(263)
GRAPH NO.3.1 Showing No. of respondents of different category
As per survey conducted

Study was focused on those individuals who know English but do not read
English newspaper.
According to above graph, students and employees were major segments that
consist of approx. 86% of total non-TOI readers.
Parul Institute Of Management, Vadodara
Page 1 of 41
Question No. 2
2) Which news paper are you reading?

1) Sandesh
2) Gujarat Samachar
3) The Indian Express
4) The Hindu
5) Business Standard
6) Ahmadabad Mirror
7) Divya Bhaskar 8) Other (Please Specify):____________________
Newspape
r
No. of
Readers
Sandesh D.B.
73
212
I.E.
20
The
Hindu B.S.
10
Mean
50
Mode
TABLE NO.3.2 Showing different Newspapers
A.M
.
24
49
G. S OTHER
117
15
= Divya Bhaskar (212)
GRAPH.NO. 3.2 Showing No. of readers of different newspapers

`
Divya Bhaskar and Gujarat Samachar are the most circulated newspapers;
approx 63% educated individuals are reading those newspapers in
Ahmedabad.
Page 2 of 41
These two newspapers are read by educated person, who know the English
very well, so this is the big opportunity to extend the market and convince
them to read TOI.
Only approx 23% educated people reads English newspapers.
Question No. 3
3) How do you feel when you hear the name of The Times of India?
( Please tick on any one of graphics)
[[[[[
TABLE NO. 3.3 Showing different attitude

Attitude(Graphical Scale)
No. of respondents whose attitude
towards TOI
Percentage of attitude towards
TOI
Mean
= 80
Good
248
62
Mode
Neutral
Bad
126
26
32
= Good (248)
GRAPH NO.3.3 Showing attitude of respondents towards TOI
Page 3 of 41
Approx 62% educated respondent who dont read The Times of India but
their attitude towards Times of India is good. This shows TOI having good
brand or image in the mind of potential customers.
Approx 32% educated respondent are having neutral attitude towards Times of
India. These respondents read Times of India very hardly. These Guajarati
people know English but like to read Gujarati newspaper. They may not be
much aware of the importance of TOI product
Question No. 4
4) What do you think about quality of information of The Times of India as
compare to other English newspapers?
(A) Excellent
(B) Good
(C) Fair
(D) Poor
(E) Cannot say
Fai
Cannot
Excellent Good r
Poor say
121
205
40
6
28
QUALITY
No. of respondents
Percentage of Quality of
information provided by TOI
30
51
10
2
Mean
= 80
Mode
= Good (205)
TABLE NO.3.4 Showing scale of quality of information of TOI
Page 4 of 41
GRAPH NO.3.4 Showing % of quality of information of TOI
The quality of information provided by the Times of India is good because

approx. 30% respondents said excellent and 51% good. This shows that The
Times of India information is too specific and the newspaper is too friendly
in nature.
Above mean there are two categories 1.Excellent and 2. Good. So we can say
that the most of people think TOI have quality of information with simple
language.
Question No. 5
5) If you are subscribing any other newspaper then a expert says to purchase The
Times of India than extra cost of The Times of India will important for you
(A) Very important
(C) Neutral
(B) Fairly important

(D) Not so important
(E) Not at all important
TABLE NO. 3.5 Showing how much extra cost will important for respondents
Very
Importan Fairly
Not so
Not at all
Scale
t
important Neutral Important important
No of respondents
who think Importance
of paying Extra cost
of TOI over being
Subscribed newspaper
92
98
114
71
25
In %
23
24
29
18
6
Mean
= 80
Mode
= Neutral (114)
Page 5 of 41
GRAPH NO. 3.5 Showings-
Every educated or non educated family is subscribing English or Guajarati

newspaper (except Times of India); if any person from that family wants to
read TOI then they have to pay extra amount for TOI. This extra amount
is very important for them. Now according to survey approx 47% respondent
said this extra amount is important for them so they do not read TOI.
For approx 24% respondents did not given importance to extra cost of TOI.
And they became agree to subscribe newspaper.
Approx 29% are neutral in paying extra cost. These respondents were first
convinced with importance of TOI and they gave us their address and contact
number for subscription but their parents do not read and write English so they
are subscribing non- English newspapers as they were not able to convince
their parents. This is my assumption that this type of people come in this
category.
Question No.6
6) (a) If somebody provide you The Times of India at free of cost, than are
you going to read it? why________________________________________
Scale
percentage
of effect of
providing
TOI at
free of cost
Mean
Free Improve- Inform

of
ment in
Cost Language ation
57
7.28
Approx 60
13.1
Good
Good
Reputatio
Content n
6.79
Mode
2.42
National
and
Internationa
l
News
Not
InterEsted
1.45
12.13
= Free of cost (57%)
Page 6 of 41
TABLE NO. 3.6.1 Showing effect of providing TOI free of cost

GRAPH 3.6.1 Showing Percentage of effect of providing TOI at free of cost
According to our survey, approx 57% respondents are ready to read TOI
newspaper, if we provide at free of cost, it means that they are aware about it
but they dont want to subscribe it, maybe they dont feel worth to its price or
may be lack of communication of times of India.
31% respondent are ready to read because they know the benefit of reading
times of India like to improve their English language, to get general
knowledge, national and international news.
Approx 12% respondent are not interested to read newspaper because they are
getting the news from other sources like TV, radio, internet or from the
market.
(b) What will be frequency of reading The Times of India?
(A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever
TABLE NO. 3.6.2 Frequency of reading TOI at free of cost
All of the
Very
Some
Hardly
FREQUENCY
time
often
Often time
ever
Frequency of
reading TOI
117
117
67
78
21
Page 7 of 41
Mean
80
Mode
117
GRAPH 3.6.2 Showing Frequency of reading newspaper at free of cost
If we provide TOI at free of cost than 234 respondents said that they are
going to read newspaper very often, it means they like this newspaper, want to
read it but they might be thinking that cost of TOI newspaper is high.
Mean is 80 which is near to 79, less than 117, it means average people is going
read newspaper very often. There may be gap of communication of value or
importance of TOI to target readers.
Question No. 7
7) How much reliable information of The Times of India is?
(A) Very much
(B) Much
(C) Neutral
(D) Not much
(E) Not at all
TABLE NO. 3.7 Showing reliability of Information

Category Scale
Very much
Much
Neutra
Not Much
Not at
Page 8 of 41
l
No of respondents who think
Reliability of information of
TOI
Mean
117
80
164
all
84
Mode
28
= Much (164)
GRAPH NO. 3.7 Showing reliability of readers on TOI Information
According to our survey, approx 281 out of 400 respondents rely on

information provided by Times of India, because of following these three
reasons
1. Strongest brand in newspaper
2. Not adding mirch masala in news by TOI.
3. TOI takes opinion from readers not vice-a-versa
Question No.8
8) Ticks on more than two relevant boxes.
Time constrains to read any (English and Gujarati) newspaper.
More time consumption to read English newspaper (TOI)
Page 9 of 41
Not easily available in your area (service/delivery problem )

(mention area____________________________________)
Requirement to read other newspapers.
Mention name
Prefer to read Gujarati newspapers at your home
TABLE NO.3,8 Showing the problems faced by respondents
Category
Scale
No.of
respondent
IN %
Mean
Time
Constraint
s Any
Newspaper
134
31
Prefer
Gujarati
News
Time
Not
Read
Paper
Consumption Easily
Other
At
For TOI
Available Newspaper Home
110
28
85
45
29
106
11
6
24
Mode Time constrains (134)
GRAPH NO.3.8 Showing-
Like metro cities, Ahmedabad people do not have time to read newspaper.
They update themselves by Internet, T.V. and radio.
They just watch T.V. channels where channels like AAJ TAK, CNBC
give information of every half an hour and get news.
Page 10 of 41
Approx 28% respondents have problem of time consumed to read any English
newspaper, their English is not much improved so they get irritated by this and
ultimately they switch over from English to Guajarati newspaper.
In Gujarat state, most of peoples mother tongue is Gujarati and their culture is
also Gujarati, so approx 24% respondents prefer to read Gujarati newspapers
at their home. Educated family is also subscribing one Gujarati newspaper at
their home so their family members are definitely going to read Gujarati
newspaper.
Question No. 9
9) Anything you dislike in The Times of India.
___________________________________________________
DISLIKE
Nothing
Respondents who
dislike in TOI
232
In %
58
More
Advertise
Ments
Sexy Images
56
88
24
14
22
Mean
= 66
Mode
TABLE NO. 3.9 Showing dislike in TOI by students
Other
Nothing(228)
GRAPH NO.3.9 Showing-
Page 11 of 41
Approx 58% respondents like each and every thing whatever comes in TOI.
But some of them said that they could not subscribe and read it in front of their
family because of sexy images of modals, some said more advertisement.
Question No. 10
10) Problem with understanding the language of The Times of India?
A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO.3.10 Showing respondents who
TOI
Strongly
Scale
Agree
Agree
No. of respondents have
problem
with
understanding language
63
161
In %
16
40
Mean
80
having problem with language of

Strongly
Uncertain Disagree disagree
72
18
Mode
77
27
19
7
Agree(161)
GRAPH NO. 3.10 Showing-
APPROX 56% respondents are agree with problem of understanding language

of TOI so it shows that respondents are very weak in understanding English
language .
Gujarati people like to read Gujarati newspaper than English newspaper even
though they know English very well.
Page 12 of 41
They said that they are more comfortable with Gujarati. So they like to read
Gujarati newspaper.
Question No.11
11) Lacking in cover local news that other newspapers cover?
A) Strongly agree B) Agree
C) Uncertain D) Disagree E) Strongly disagree
TABLE NO. 3.11 Showing coverage of local news

Strongly
Scale
Agree
Agree
Uncertain
Coverage of
news
59
86
155
In %
15
21
39
Mean
80
Mode
Disagree
Strongly
disagree
84
15
21
4
Uncertain(155)
GRAPH NO. 3.11 Showing local news cover by TOI
If we look at graph then we can find that approx 36% respondents agree with
that TOI is lacking in covering local news. They like to read local news first
than national. They find more local news in local newspaper like Divya
Bhaskar and Gujarat Samachar.
Approx 39% respondents are uncertain about this. It means TOI is lacking
in covering local news or people are not aware about it.
Only approx 21% people disagree.
Page 13 of 41
Here mean is 80 and every data except uncertain are close to mean. More
value is above mean that also prove that TOI lacking in covering local news.
Question No. 12
12) Do you think The Times of India is going to add value to your life?

TABLE NO.3.12 Showing people who think TOI is going to add value
Strongly
Strongly
Scale
Agree
Agree Uncertain
Disagree disagree
No. of People who
think TOI going to
add value in their life 79
169
99
32
21
Mean
80
Mode
Agree(169)
GRAPH 3.12 Showing -
248 respondents agree with TOI going to add value in their life if they read
TOI. So it shows TOIs importance in their life.
They think that by reading TOI their English, life style, status are going to
improve.
99 respondents are uncertain about it.
Page 14 of 41
Question No. 13
13) Is The Times of India providing information effectively to you?

TABLE NO. 3.13 Showing information provided effectively to you
Strongly
Agree
Strongly
Agree Uncertain Disagree disagree
Scale
Effectiveness
of
information
93
127
105
49
26
Mean
80
Mode
Agree(127)
effectiveness of providing information by TOI
GRAPH
NO
3.13
Showing
Effectiveness of providing news to reader of TOI is good. 127 respondents

agree with this thing.
105 respondents are not aware about effectiveness of providing English news.
Page 15 of 41
Question No. 14
14)
Are T.V., Radio or internet giving more knowledge than TOI?

TABLE NO. 3.14 Showing T.V and RADIO give more knowledge than TOI
Strongly
Strongly
Scale
Agree
Agree Uncertain Disagree disagree
knowledge more than
TOI
82
120
110
51
37
In %
20
30
28
13
9
Mean
80
Mode
Agree(120)
GRAPH NO. 3.14 Showing -
Internet, radio, T.V. and new emerging threat mobile are now main source of
information. And because of this, newspaper industry is facing problem.
People like to watch T.V., listening radio and new and big sources of
information are Internet and mobile, people like assess this.
So 50% respondents agree with T.V., radio and internet give them more
knowledge than a newspaper.
Page 16 of 41
28% respondents are not aware about that which is going to give more
knowledge electronic media or print media.
NOW WHAT STUDENTS ARE THINKING ABOUT TOI?
1) Qualification Of Students
(1)S.S.C (2) H.S.C. (3) Diploma (4) Graduate (5) Post Graduate (6) Others___
TABLE NO. 3.15 Showing qualification of students
Qualificatio
n of students
No. of
Students
Mode
Diplom
H.S.C S.S.C a
7
54
15
Post
Eng
Graduates graduates Others Ineers
81
Graduates(81)
16
13
74
GRAPH NO. 3.15 Showing qualification of students
Out of 263 students, 81 are graduates, 74 are engineers and 54 are H.S.C
students. So majority of students are graduate and engineers.
Question No. 2
Page 17 of 41
2) Out of 263 students who read newspaper which news paper are they reading?
1) Sandesh
2) Gujarat Samachar
4) The Hindu
6) Ahmadabad Mirror
TABLE NO.3.16 Showing different newspaper read by students
News
paper
No. of
newspape
r read by
students
In %
Mean
Divya
Bhaska
r
I.E
.
54
143
13
16
14
38
45
4
Mode
Sandes
h
The
Hind
u
Busines
s
Standar
d
Guj.
M S.
ET
DNA
4
9
90
3
4
1
3
24
1
1
Divya Bhaskar(143)
GRAPH NO. 3.16 Showing-
Majority of students are graduates, engineers. They are well matured to

understand value of English, but still they prefer to read Gujarati newspaper like
38% of students like to read Divya Bhaskar and 24% Gujarat Samachar.
Page 18 of 41
Approx 24% students like to read English newspaper.

62% students might be habituated to read Guajarati newspapers as Gujarati
newspaper coming at their home.
Above mean there are 4 newspapers except Ahmedabad Mirror, all three
newspapers are Gujarati. It proves that average students are reading Gujarati
newspapers
Question No. 3
3) How do you feel when you heard name of The Times of India?
(Please tick on any one of graphics)
TABLE NO.3.17 Showing attitude towards TOI

Attitude
Good
Neutral
Bad
No. of students
176
78
9
Mean
Approx 90
Mode
Good (176)
GRAPH NO. 3.17 Showing Attitude Of Most Of Students Are Good
Approx 70% students having good attitude towards TOI. It means they like to
read TOI may be in their college library, friends home or where TOI is
coming.
Page 19 of 41
78 students attitude is neutral because these students like only Gujarati or

local newspapers and read TOI very rarely.
Question No. 4
4) If you are subscribing any other newspaper then a expert says to
purchase The Times of India than extra cost of The Times of India
will important for you
(A) Very important
(C) Neutral

(D) Not so important
(E) Not at all important
TABLE NO. 3.18 Showing Effect Of Paying Extra Cost TOI

fairly
very
importan
important t
not so
not at all
important important
category scale
neutral
no. of
respondent
64
59
72
55
12
In %
24
23
27
21
5
Mean
52 Mode
GRAPH NO. 3.18 Showing No. Of Students Who Affected With Paying Extra
Cost
Page 20 of 41
Most of students do not have income source and decision power n their hand.
Suppose students have income source but cannot take decision without taking
decision from his family members.
Question No. 5
5) Ticks on more than two relevant boxes.
(mention area____________________________________)
Requirement to read other newspapersMention name
TABLE NO. 3.19 Showing problems of students.
Time
Time
Not
Read
CATEGORY constraint
consumption
easily
other
SCALE
s any
for TOI available newspaper
newspaper
No. of
respondent
In %
Mean
Prefer
Guajarati
news
paper at
home
134
110
45
29
106
31
26
85
11
mode
25
134
GRAPH NO.3.19 Different Problems Faced By Students
Page 21 of 41
Students are studying with job so they do not have that much of time to read
English newspapers.
Todays generation prefer news from T.V. internet and radio. So they do not
prefer to read any newspaper.
26% students have problem with more time consumption to read English
newspaper because they always like to communicate in Gujarati language.
Question no. 6
6) Problem with understanding the language of The Times of India.

TABLE NO. 3.20 Showing problem with understanding language of TOI.
strongly
disagre strongly
CATEGORY SCALE
agree
agree uncertain e
disagree
percentage of understanding
language of TOI
30
106
53
63
10
In %
11
41
20
24
4
Mean
52
Mode
Agree (106)
GARPH NO. 3.20 Showing-
Page 22 of 41
Most important thing is understanding language of any English newspaper and

approx 52% students are facing this problem. Due to this they fear to subscribe
English newspaper and switch over Gujarati newspaper.
These students may be studying in Gujarati medium and do not required level
of English.
Question No. 7
7) Do you think The Times of India is going to add value to your life?

Table No.3.21 Showing No Of Respondents Think TOI Is Going To Add Value To
Their Life.
Category scale
Strongl agree uncertain disagre Strongl
y agree
e
y
disagree
Numbers of respondents
54
127
54
20
Percentage of people think

TOI is going to add value
in their life
20.53%
48.28
%
20.53%
7.6%
3.04%
Mean
52
Mode
Agree (127)
Page 23 of 41
Graph No.3.21 Showing
Most of the students are agree that Times of India is going to add value in their
life they can improve their English.
They can also get general knowledge and update them self to sustain in this
competitive market.
Question No: 8
8) Are T.V., Radio or internet giving more knowledge than TOI?

TABLE NO.3.22 Showing Who Is Giving More Knowledge Than TOI
Strongly
uncertai disagre Strongly
agree
Category scale
agree
n
e disagree
Numbers of respondents
Percentage of people think
that TV. Radio
Mean
62
86
65
29
21
23.57
32.69
24.71
11.02
7.98
52
Mode
Agree(86)
GRAPH NO. 3.22 Showing
Page 24 of 41
Todays generation are very fast they are getting information from TV and
radio and Internet they dont want to spend their time in reading newspapers.
Most of the students are spending their most of time in front of TV and
Internet so they get most of information from there.
CHAPTER 4
Page 25 of 41
FINDING AND INFERENCES
INTERPRETATION OF QUESTIONNAIRE
Approx 86% respondents are students and employees, who are Non-TOI
readers.
Educated people also like to read Guajarati newspaper, because of their

convenience with Guajarati language.
Because of good branding and too specific to information or news, approx
81% respondent think, quality of information of TOI is good.
If expert suggest then to read TOI then extra amount of TOI over being
subscribe Guajarati newspaper, is very important for them.
Now if we provide TOI at free of cost, then 57% of respondent going to read
it, it means Gujarati people do not feel worth to its prices or money is more
important them and frequency of reading TOI (if we provide TOI at free
Page 26 of 41
of cost) is very often because 234 out of 400 respondents are ready to read
TOI every day.
231 out of 400 respondents rely on information provided by TOI because of
it brands, taking opinion from readers, and not adding mirch masala to it
news.
31% respondents do not have time to read newspaper because of tight
schedule or job. They get news from T.V., internet and radio.
28% respondents have problem with understanding language of TOI
because of Gujarati culture or do not know English perfectly.
24% respondents prefer Guajarati newspaper at home because; they habituated
to read Guajarati newspapers with their family members.
The Times of India comes with so many sexy images so member of family
do not like to read is front of members.
Most of respondent (approx 56%) have problem with language of TOI.
There people prefer Ahmedabad Mirror not TOI.
If any newspaper does not cover local news, then nobody is interested to
subscribe it, approx 36% respondent agree with TOI lacking in covering
local news. But 39% respondents are uncertain about it.
Due to good branding, improvement in readers life, and status, 248 out of 400
think TOI is going to add value in their life.
TOI provide effective information and 58% respondents like everything in
TOI so respondent said whenever they get chance to read TOI, they read it.
They getting information very well.
50% respondents agree with, internet, radio and T.V. are providing more
knowledge than TOI. They like to take information, news from electronics
media only.
Page 27 of 41
WHAT STUDENTS ARE THINKING ABOUT TOI

Most dominated qualification of students is graduated and engineers.
Most of students (graduated, engineers) are reading Divya Bhaskar and
Gujarat Samachar. Because they like or they do not know value of English.
They said we are getting\ knowledge from Guajarati newspapers.
47% respondent think that paying extra cost of TOI over being subscribe
newspaper is important for them.
31% student having time constraints to read newspaper because they get these
newspapers from friends or from anywhere else. They do not want to waste
their time to reading newspaper.
26% of students are not comfortable with English language, so they take more
time to understand and article and English newspapers.
25% of respondent prefer Guajarati newspapers at home.
68% respondents agree with TOI that TOI is going to add value in their
life if they read it regularly.
Approx 56% of students are like to take knowledge from internet, TV, radio.
They do not like to spend their time to read newspaper.
Page 28 of 41
CHAPTER 5
RECOMMENDATIONS
Page 29 of 41
Recommendation for the Times of India

Students are the most potential market for TOI, so TOI Should give1. Promotional schemes to organization, classes or schools so new
generation become habitual to TOI Only.
2. More career news on regular basis (twice or thrice a week) on TOI

newspaper or start two supplements on career per week.
Give presentation on importance of TOI over other newspaper to these

readers(specially students) because
1. 63% educated respondents (students 66%) are reading Guajarati

newspaper.
2. 32% respondents have neutral attitude.
3. Approx 50% respondents think extra cost of TOI, over being

subscribed newspaper, is important for them.
To penetrate into the market for various reasons (based on finding and
inferences.)
1. Make it compulsory for Vendorwala to put banner outside their home

with toll free phone number and vendorwalas mobile number and one
lead line number.
2. Give toll free number on every copy of Times of India one specific
location.
3. Give some copies (fix 100, 200) to persons are coming in big clubs to
make habituate to TOI.
4.
Cover more local news like Divya Bhaskar in TOI.
5. Start SMS alert on mobile of short news. For register mobile number
make some arrangement in TOI website.
Page 30 of 41
6. Improve distribution channel in interior areas of Ahmedabad.

As new generation like to take information from internet so improve e-paper,
make reader friendly, and make it easy to assess.
Tell disadvantage of going online like-eye problem, Cost of electricity,

Computer, Internet. Tell cost calculation of going online and start
subscriptions.
Do not use abbreviation like SC (Supreme Court)

Reduce semi-nude images of models.
Improve Grammar mistakes in TOI.
Start giving more news on stock market.
Avoid repetition of news.

During survey we found some strengths of TOI like1. Non-TOI have good attitude towards TOI.
2. They think TOI provide quality of information.
3. TOI will add value to their life.
4. Provide information effectively
5. They rely on information given by TOI.

TOI should high light these strengths in market to make them regular TOI
reader.
TOI should survey like the Divya Bhaskar is doing they should give the
questionnaire in their paper .Divya Bhaskar is doing this survey every six
months and find out the results of it and they will make the changes according
to the consumers preferences. We had attached that questionnaire.
Page 31 of 41
Page 32 of 41
Page 33 of 41
CONCLUSION
Page 34 of 41
CONCLUSION
From above survey we conclude that
Non-TOI reader has a problem with understanding language.
TOI lack in covering local news like Divya Bhaskar.
New generation like to take news from T.V, RADIO and INTERNET or any
electronic media.
Educated people like to read Gujarati newspaper.
In Gujarati peoples mind, money is very important for them.
During survey we found some strengths of TOI like1. Non-TOI have good attitude towards TOI.
2. They think TOI provide quality of information.
3. TOI will add value to their life.
Page 35 of 41
4. Provide information effectively

5. They rely on information given by TOI
APPENDIX:
Questionnaire on which we conducted this survey is
Page 36 of 41
SURVEY QUESTIONNAIRE FOR TIMES OF India

Please fill this to help Times Of India Serve You better.
(The information provided by you will be kept strictly confidential.)
(FOR PEOPLE WHO DONT" READ TIMES OF INDIA)
1) What are you doing?
(A) Student
(B) Employee (C) Businessman (D) Other please specify....
A) Which news paper are you reading?

1) Sandesh
2) Gujarat Samachar
4) The Hindu
6) Ahmadabad Mirror

B) How do you feel when you heard name of The Times of India?
( Please tick on any one of graphics)
C) What do you think about quality of information of The Times of India as

compare to other English newspapers?
(B) Excellent
(B) Good
(C) Fair
(D) Poor
(E) Cannot say
D) If you are subscribing any other newspaper then a expert says to purchase
The Times of India
than extra cost of The Times of India will be
important for you

(A) Very important
(C) Neutral
(D) Not so important (E) Not at all important

E) If somebody provide you The Times of India at free of cost, than are you
going to read it? Why? - ______________________________________
What will be frequency of reading The Times of India?
(A) All of the time(B) Very often (C) Often (D) Sometime(E) Hardly ever
Page 37 of 41
F) How much reliable information of The Times of India?

(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all
G) Ticks on more than two relevant boxes.
(mention area____________________________________)
Requirement to read other newspapers. (Mention name)
H) Anything you dislike in The Times of India.
_________________________________________________________
Rate The Times of India (TOI) on these 5 scales.
s.
Questions
Stron
Ag
Uncer
n
gly
ree
tain
o
agree
1
0
1
1
1
2
1
3
Problem
with
understanding the
language of The
Times of India.
Lacking in cover
local news (any
information fun
also) that other
newspapers
cover?
_____________
How much % of
that information
The Times of
India cover?
Do you think
The Times of
India is going to
add value to your
life?
Is The Times of
India providing
020%
2040
40-60
Disag
ree
Stro
ngly
disag
ree
60-80
80100
Page 38 of 41
information
effectively
to
you?
1 Are T.V., Radio or
4 internet giving more
knowledge
than
TOI?
Personal detail:Name . Contact No.
(15) Education
(1)S.S.C(2)H.S.C(3) Diploma(4) Graduate(5) Post Graduate(6) Others__________
BIBLIOGRAPHY:
Books:
Page 39 of 41
Kotler, Philip, et al., Marketing Management: A South Asian perspective,

(13th ed; Delhi: Dorling Kindersley (india) 1994) Ch.6 & 8.
Rao S. Shreenivas, Hand Book for Writers And Editors, (10 th ed; Ahmadabad:
(AMA2007) ch.6, page no. 49,ch.8, page no. 64-67,ch. 10, page no.102-111.
Zinmund William G., Business Research Methods, (7 th ed; New Delhi:
Cengage Learning India Private Limited2002) ch.4, page no. 58-75
Internet:
S.no
Name of site
Article Name
www.wikipedia.com
Times of India, the Hindu, the 25 may 2009

Hindustan, Newspaper industry.
www.newspaperin
Brief history
industry.
dustry.com
Date of the
site visited
of
newspaper 30 may 2009
www.pbs.org
What you should know about 30 may 2009

newspaper industry?
www.icmindia.com
Case study of the Hindustan Vs 30 may 2009

The Times of India.
www.mpdailyfix.com
What is going on
newspaper industry?
www.indiatimes.com
About company.
17 June 2009
www.taipeitimes.com
/News/editorials/archi
ves/2004/02/05/20030
97557
Archives of newspaper industry.
18 June 2009
DIVYA
BHASKAR Questionnaire of Divya Bhaskar 23 June 2009
NEWSPAPER
newspaper survey.
in
the 17 June 2009
Page 40 of 41

Consumer Behavior Towards Times of India News Paper

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Consumer Behavior Towards Times of India News Paper

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Consumers Preference Towards Times Of India

Analysis:Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

GRAPH NO.3.1 Showing No. of respondents of different category

As per survey conducted

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

2) Which news paper are you reading?

3) The Indian Express

7) Divya Bhaskar 8) Other (Please Specify):____________________

= Divya Bhaskar (212)

GRAPH.NO. 3.2 Showing No. of readers of different newspapers

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

TABLE NO. 3.3 Showing different attitude

GRAPH NO.3.3 Showing attitude of respondents towards TOI

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

(E) Cannot say

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

GRAPH NO.3.4 Showing % of quality of information of TOI

The quality of information provided by the Times of India is good because

(B) Fairly important

(E) Not at all important

Consumers Preference Towards Times Of India

GRAPH NO. 3.5 Showings-

Every educated or non educated family is subscribing English or Guajarati

Free Improve- Inform

= Free of cost (57%)

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

TABLE NO. 3.6.1 Showing effect of providing TOI free of cost

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

GRAPH 3.6.2 Showing Frequency of reading newspaper at free of cost

(D) Not much

(E) Not at all

TABLE NO. 3.7 Showing reliability of Information

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

GRAPH NO. 3.7 Showing reliability of readers on TOI Information

According to our survey, approx 281 out of 400 respondents rely on

3. TOI takes opinion from readers not vice-a-versa

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

Not easily available in your area (service/delivery problem )

GRAPH NO.3.8 Showing-

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

GRAPH NO.3.9 Showing-

Parul Institute Of Management, Vadodara

Consumers Preference Towards Times Of India

A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

having problem with language of

GRAPH NO. 3.10 Showing-

APPROX 56% respondents are agree with problem of understanding language

Consumers Preference Towards Times Of India

C) Uncertain D) Disagree E) Strongly disagree

TABLE NO. 3.11 Showing coverage of local news

GRAPH NO. 3.11 Showing local news cover by TOI

Only approx 21% people disagree.