Britannia Industries

Britannia Industries Limited

Old Logo-

Industry

Food processing

Founded

1892

Headquarters

Kolkata, West Bengal/ Bangalore (Karnataka), India

Number of
locations

300 stores (2000)

Area served

India

Key people

Nusli Wadia, (Chairman)

Varun Berry, (MD)

Products

Bakery products, including biscuits, bread, cakes and rusk, and dairy products, including milk, butter, cheese, ghee
and dahi

Revenue

46.70 billion(US$760 million) (2011)[1]

Profit

1.34 billion(US$22 million) (2011)[1]

Parent

Wadia Group

Britannia has an estimated 38% market share.

Recently, the company has been growing at 27% a year, compared to the industry's growth rate of 20%. At
present, 90% of Britannias annual revenue of Rs 22 billion comes from biscuits.
Britannia is one of India's 100 Most Trusted brands listed in The Brand Trust Report
During the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large
quantities of "service biscuits" to the armed forces
Timeline:
1892: started (Kolkata) with an initial investment of Rs. 295

1910: with the advent of electricity, Britannia mechanised its operations

1921: became the first company east of the Suez Canal to use imported gas ovens
1975: the Britannia Biscuit Company took over the distribution of biscuits from Parry's
1979: Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL)
1997: the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray
into the dairy products market.
1999: the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand
Britannia'.
2001: Britannia 50-50 Maska-Chaska became India's most successful product launch
2002: Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy
Company, and Britannia New Zealand Foods Pvt. Ltd. was born
2003: 'Treat Duet'- most successful launch of the year. Britannia Khao World Cup Jao rocks the consumer lives
yet again
2005: Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant! Britannia launched
'Greetings' range of premium assorted gift packs. The launch of yet another exciting snacking option - Britannia
50-50 Pepper Chakkar
2009: Britannia takes full control of Daily Bread.
Awards: 2013

17th January 2013: GOLDEN PEACOCK NATIONAL QUALITY AWARD for the year
"Manufacturing Supply Chain Award for End to End Customer Solution Excellence"
on 23rd January 2013
Britannia bagged two National Quality Excellence Awards for 2013- one for Best
End-to-End Customer Solution (Supply Chain), and the second, for Planning,
Processes and Systems
Namma Bengaluru Award for 2012, Corporate Social Responsibility category for
initiating and implementing Solid Waste Management.
IWLF Award for 'Solid Waste Management Project' and 'BNF' project at the
International Women Leadership Forum on 25th April 2013.
New Logo:
Britannia saw the writing on the wall. Its "Swasth Khao Tan Man Jagao" (Eat Healthy,
Think Better) re-position directly addressed this new trend by promising the new
generation a healthy and nutritious alternative - that was also delightful and tasty.
Thus, the new logo was born, encapsulating the core essence of Britannia - healthy,
nutritious, optimistic - and combining it with a delightful product range to offer
variety and choice to consumers.
Why Britannia?

At Britannia we believe in creating growth opportunities by encouraging idea

leadership and taking responsibility for decision making.
Britannia gives you a great learning experience in varied roles enabling adaptability
in an ever changing business environment. Our work culture can be characterized
by strong performance focus coupled with high result orientation.
However Britannia is incomplete without an essential ingredientFUN!!! Every new
joinee finds a friend and a mentor in every Britannian he or she encounters during
his/her tenure in this organization. The Family like culture of this 100 year young
organization fuels the life-blood of every Britannian and has helped strengthened
bonds manifold across almost a century.
Looking for following qualities:

Integrity
Team Orientation
People Development
Learning Orientation
Customer Orientation
Quality Orientation
Drive for Results
Entrepreneurial Spirit
System and Process Orientation
Communication
List of products:

Do visit for all adds: http://britannia.co.in/tvcs.htm

New releases : http://britannia.co.in/overview.htm