MakeoverMontgomery2

May9,2014
JimProst,AICP
TOD&Gown

AG E N DA
Presentation
I.

ProjectIntroduction

II. TODEconomic/MarketWork
III. KeyIssues
III. Recommendations

ASSETS WITHIN TDDP

Land
PurpleLineLPA

Credit:www.msquare.umd.edu/thepark/masterplan

SUTAT
R B IAONN DAERSEI G
AS
N A N A LYS I S
1997CPRPTDDP
NorthArea,describedas:
Higherpedestriandensity;
Urbandesignfocusedon
pedestrianactivities;
Physicaldevelopmentbasedon
blockpattern,withbuildings
closetothestreetandshielding
parking

SouthArea,describedas:
Pedestrianfriendlyenvironment
withasuburbancampus
character;
Buildingstorelatetoeachother

U R B A N D E S I G N A N A LYS I S
CollegeParkUMD
StationArea
StreetNetwork

Preliminary,basedonthecurrent,proposedLPA

U R B A N D E S I G N A N A LYS I S
RiverRoad Before
LookingNorth

U R B A N D E S I G N A N A LYS I S
RiverRoad After
LookingNorth

Copyright2012:DesignCollective,Inc.

M A R K E T & E C O N O M I C A P P ROAC H
ExistingConditionsandTrends
ReviewPreviousStudies
MarketAnalysis
Office/University/R&D
Residential
Retail
Hotel
Forecasting
TODImplementationStrategies

Ofthe5.6MillionSquarefeetofofficerealestateintheregioncurrentlyunder
constructionlessthan1%ishappeninginCollegePark.

R O L E O F TO D I N S I T E S E L E C T I O N

SupportivePublicPolicies
TransportationAdvantage
ReducedParkingCosts
OpportunitiesforHigherDensity
OpportunitiesforMixedUseDevelopment
SupportRetail/Entertainment

AppealtoDemographic/LifestyleTrends
CompetitiveMarketAdvantage
Sustainability
EmployeeRecruitment/Retention

H I G H G R OW T H C LU S T E R S : Te c h - F i n a n c e - B i o

TheAmericaneconomyischanging
Highgrowthtechindustrieshavespecific
locationrequirementsandclustering
patterns
Attractedtohigherdensity,mixeduse,
TODs,
However,concentratedtraveldemand
oftenstrainsresources
*Source:the RoleOfTransitInSupportOfHighGrowthBusiness
ClustersInTheUS.APTA12/13

MajorTechR&DClustersinUrbanDistricts
T
T
T
T

T
T

T
T
T
T

ConflictBetweenMixedUseandSecureFacilities

Density
Collaboration
MixedUse

SpreadOut
Compartmentalization
SingleUse

a2

M A R K E T A N A LYS I S TrendLineTODLargeUser
BestPractices/CaseStudies
MixeduseResearchParks:
UniversityCityScienceCenter,Philadelphia,PA
CentennialResearchPark,Raleigh,NC
EvanstonInventure,Evanston,IL

MixeduseTODDevelopments:
GalleryPlace,Washington,DC
Charlotte,NC
ClevelandHealthLine,Cleveland,OH

GSA/FederallyAnchoredBusinessParks:
SoutheastFederalCenter(SEFC)
InnovationResearchPark@ODU

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M A R K E T A N A LYS I S HighTechGrowthClusters
BestPractices/CaseStudies
MixeduseResearchParks:
UniversityCityScienceCenter,Philadelphia,PA
CentennialResearchPark,Raleigh,NC
EvanstonInventure,Evanston,IL

MixeduseTODDevelopments:
GalleryPlace,Washington,DC
Charlotte,NC
ClevelandHealthLine,Cleveland,OH

GSA/FederallyAnchoredBusinessParks:
SoutheastFederalCenter(SEFC)
InnovationResearchPark@ODU

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M A R K E T A N A LYS I S HighTechGrowthClusters
BestPractices/CaseStudies
MixeduseResearchParks:
UniversityCityScienceCenter,Philadelphia,PA
CentennialResearchPark,Raleigh,NC
EvanstonInventure,Evanston,IL

MixeduseTODDevelopments:
GalleryPlace,Washington,DC
Charlotte,NC
ClevelandHealthLine,Cleveland,OH

Alternative2Creates
GSA/FederallyAnchoredBusinessParks:
HighTechcooperative
SoutheastFederalCenter(SEFC)
cluster
InnovationResearchPark@ODU
lessdependentonlarge
federalusers
Assumed3050%Faster
DevelopmentPace

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E C O N O M I C R E C O M M E N DAT I O N S
Identifyoneormorechampions tocoordinate
theimplementationoftheTDDP.
Promoteavibrantandregionallycompetitive
mixedusecenter.
Encourageadiversity ofhousingoptionsand
concentratedretaildevelopment.
Craftaregionaleconomicidentity forthetransit
districtfocusedonexistingandemergingstrengths
incybersecurity,languages,climatestudy,and
biotechnology

Slide 20
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Pictures

ahutchinson, 5/2/2014

a3

E C O N O M I C R E C O M M E N DAT I O N S
Transition industrialandautomobileorientedsmall
businessestousesconsistentwiththevisionforthearea
orrelocateexistingbusinessestoalternatesites.

LeveragethetalentandexpertiseoftheUniversityof
Maryland,andincorporateflex/incubatorspacetodrive
technologybasedeconomicdevelopmentandfacilitate
opportunitiesforentrepreneurship,startups,and
emergingcompanies.

Strategicallyplanforphased newandinfilldevelopment
atMSquaretoincludearangeofcomplementaryuses;

Slide 21
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Pictures

ahutchinson, 5/2/2014

Contact

JimProst,AICP
Jprost@vantagepointetds.com
4435697220