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Training Project Report

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³Comparative Analysis Of Angel Broking Products With Other
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Similar Industries Product, Kota´
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Submitted in partial fulfillment for the
Award of degree of

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Master of Business Administration

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Submitted By: - Submitted To:-

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Vaibhav Hada Miss Shikha Bansal

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MBA Part -II ( Asst. Professor)

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2008-2010
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OM KOTHARI INSTITUTE OF MANAGEMENT & RESEARCH, KOTA

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(Affiliated to Rajasthan Technical University, Kota)

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OM KOTHARI INSTITUTE OF MANAGEMENT & RESEARCH

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(Affiliated to Rajasthan Technical University, Kota, Approved by All India Council
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for Technical Education ± Government of India and Sponsored by Om kothari
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Foundation, Kota)
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CERTIFICATE
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This is to certify that Mr Vaibhav Hada a student of MBA ± II Year (Sem ± III) at Om Kothari
Institute of Management & research has completed Training Project Report entitled
³Comparative Analysis Of Angel Broking Products With Other Similar Industries
Products, Kota ³. The project has been completed after studying for one year in MBA course

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and for partially fulfilling the requirements for awards of degree of Master of Business

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Administration of Rajasthan Technical University, Kota.

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The Training Project report has been completed under the guidance of ³Miss Shikha Bansal´ of
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OKIM&R and is as per norms and guidelines provided.

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Dr.K.C.Shringi Miss. Shikha Bansal

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Director Academic Guide

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Kota
Date:
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A ± 1, special I.P.I.A. Jhalawar road, Kota ± 324005
Phone: 0744-2490878, 2490402, E-mail: oki_mr@rediffmail.com
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Fax: 0744-2438069
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(Affiliated to Rajasthan Technical University, Kota, Approved by All India Council
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for Technical Education ± Government of India and Sponsored by Om kothari
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Foundation, Kota)
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CERTIFICATE

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This is to certify that Mr Vaibhav Hada a student of MBA ± II Year (Sem ± III) at Om Kothari
Institute of Management & research has completed Training Project Report entitled

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³Comparative Analysis between Angel Broking And Its competitors On The
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Basis Of Products And Services, Kota ³. The project has been completed after
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studying for one year in MBA course and for partially fulfilling the requirements for awards of
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degree of Master of Business Administration of Rajasthan Technical University, Kota.

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The Training Project Report has been evaluated and viva ± voce conducted by the
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undersigned panel of examiners. The Project has been found Satisfactory and is
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recommended for acceptance.

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Prof. Prof.
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Internal Examiner External Examiner

Kota
Date:
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A ± 1, special I.P.I.A. Jhalawar road, Kota ± 324005

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Phone: 0744-2490878, 2490402, E-mail: oki_mr@rediffmail.com

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Fax: 0744-2438069
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Preface

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Classroom teaching helps the student by making conceptual base clear, but on
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the job training is a way, which helps the students to get the applied knowledge
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of the concept. Normally the students are not aware of the actual requirement of
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practical field, keeping in view this fact; a system of summer training has been
established to make the students acquainted of actual difficulties that are to be
faced in the demanding corporate sector.

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Summer training at Angel broking Ltd, has given me a great experience .I

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was required to prepare a training report on the topic

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³Comparative Analysis between Angel Broking And Its competitors On The
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Basis Of Products And Services´. The managers of marketing department

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helped me a lot to prepare this report.

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ACKNOWLEDGEMENT

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I take this opportunity to express my gratitude and thanks to all those who help me in
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various ways in successful completion of my project report.
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I am thankful to Mr. K.C.Shringi (DIRECTOR, Om Kothari Institute of management &
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Research, Kota) to provide me opportunity to do this project.
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I express my sincere thanks to my project guide, Miss Shikha Bansal Asst. Professor
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Marketing, Department for guiding me right form the inception till the successful completion of
the project. I sincerely acknowledge her for extending their valuable guidance, support for
literature, critical reviews of project and the report and above all the moral support she had
provided to me with all stages of this project.

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I also extend my heart-felt gratitude to Mr. Arpit Patodi Asst. branch Manager, (Angel

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Broking ltd., Kota) for their wholehearted co-operation and valuable help provided to me,
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Above all, I am very thankful to my family and friends whose support makes me possible to
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complete the research work successfully.

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VAIBHAV HADA
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Executive Summary

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There is growing competition between brokerage firms in post reform India. For investor
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it is always difficult to decide which brokerage firm to choose.
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Research was carried out to find which brokerage house people prefer and to figure out what
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people prefer while investing in stock market.
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This study suggest that people are reluctant while investing in stock and commodity market
due to lack of knowledge
Main purpose of investment is returns and liquidity, commodity market is less preferred

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by investors due to lack of awareness. The major findings of this study are that people are

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interested to invest in stock market but they lack knowledge.

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Through this report we were also able to understand, what are our Company¶s (Angel
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broking Ltd.) positive and strong points, on the basis of which we come to know what can be
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the basis of pitching to a potential client. We also gave suggestions to the company, what
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improvement can be done to our product.

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I. CERTIFICATE

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II. PREFACE

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III. ACKNOWLEDGEMENT
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IV. EXECUTIVE SUMMARY
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CHAPTER PAGE
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Chapter 1 Company Profile
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Chapter 2 Conceptual Framework 18-34

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Chapter 3 Research Methodology
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Chapter 4 Data Analysis and Interpretation

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Chapter 6 Conclusion
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Chapter 7 Suggestion
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Chapter 8 Annexure
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Bibliography
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INTRODUCTION TO COMPANY: ANGEL BROKING
LTD.

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Angel Broking Limited (Angel Broking) was established in India in the year 1997. The company
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is promoted by D Thakkar. Angel Broking provides stock trading services in NSE and BSE in
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its cash and derivatives market segment. It also provides commodities trading services in
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NCDEX and MCX. It has a network of 66 branches, 1800 employees, 2408 sub-brokers and
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5081 trading terminals spread over 220 centres. It has a market share of more than 5% in BSE
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and a combined market share of more than 3% in all segments including commodities through
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its various group companies. It makes a turnover of around Rs 220.5 billion. Angel¶s products
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and service offerings include IPOs, trading, depository services, margin fi nancing, technical
analysis, investment advisory, company research, internet trading and distribution of various
mutual fund products.
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The Angel Group has emerged as one of the top 5 retail stock broking houses in India, having
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memberships on BSE, NSE and the two leading commodity exchanges in the country i.e.
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NCDEX and MCX. Angel Broking Ltd is also registered as a depository participant with CDSL.
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It is the only 100% retail stock broking house offering a gamut of retail centric services like
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Research, Investment Advisory, and Wealth Management Services, E-Broking & Commodities
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to individual investor.
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The group is promoted by Mr. Dinesh Thakkar and professionally managed by a team of

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1877+ direct employees. It has a nation wide network comprising 12 Regional Centre, 60

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branches, 2452+ registered sub brokers and business associates and 6276+ active trading

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terminals which cater to the requirements of 209226+ retail clients. Angel Broking has started
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its depository services by registering with CDSL
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Future Plans
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Angel Broking plans to expand its institutional client base. The company also plans to augment
its capital by looking for a fi nancial partner and use the fund for acquisition and growth
(organic and inorganic). It also plans to venture into investment banking and the overseas

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market. It plans to bring out its IPO in 2009.

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Summarised Detail of Angel Channel
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Angel Broking Limited

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SEBI Registration : NSE - INB 230600236, BSE - INB 010996539

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NUMBER OF TERMINALS
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Total 5081

CLEARING BANK
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ICICI Bank, HDFC Bank

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MEMBERSHIP
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Cash Market: NSE BSE

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Derivatives: NSE BSE

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Commodities: MCX NCDEX

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Mr. Dinesh Thakkar, Chairman and Managing Director

Mr. Dinesh Thakkar is the founder Chairman & Managing Director of the Angel Group of

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Companies. Born into a reputed business family, Mr. Thakkar ventured into the stock markets

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essentially to raise capital for his own independent enterprise. However, he recognized the
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opportunity offered by the stock markets to serve individual investors, and established the
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industrys first retail-focused stock-broking house in 1987. The visionary in him also ensured
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that Angel was the first broking firm to introduce the branch-concept as well as to adopt new
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technology for faster, more effective & affordable services to retail investors.Valued for his
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understanding of the economy and the stock-markets, Mr. Thakkar is often sought out by the
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print and electronic media for his views on the trends in the markets as well as investment
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strategies.
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Mr. Lalit Thakkar, Director - Research

A part of the senior management team since the Angel Groups inception, Mr. Lalit Thakkar is
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the motivating force behind Angels highly acclaimed Research team. His ability to produce
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views from technical as well as fundamental perspectives has provided impetus to building
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Angels strong market research team. Research-based & personalized advisory services are
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Angels forte, and Mr. Thakkar has undoubtedly been the brain behind it.A genius with hands-
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on experience in analyzing the markets in depth, Mr. Thakkars views on market trends are
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often quoted in the print and electronic media.

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Mr. Amit Majumdar, Executive Director Operations & Finance

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Mr. Amit Majumdar directs the finance function as well as looks after operations for the group.

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A Chartered Accountant by qualification, he has rich experience in financial, consultancy and

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advisory services. Mr. Majumdar has worked in the varied roles of financial controller, treasury
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manager and investment banker in the past, and has been associated with Rabo India
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Finance, Ambit Corporate Finance and Ernst & Young before joining the Angel Group.
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Mr. Rajiv Phadke, Executive Director - Human Resources & Corporate Communications
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Mr. Rajiv Phadke manages the two key functions of Human Resources & Corporate
Communications for the Angel Group, and has actively contributed to the Groups growth over
the last four years. Holding a major in Finance, he is a strategic thinker with expertise in the
fields of corporate planning, international marketing, financial services, brand-building, HRD

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and quality management. Mr. Phadke has rich industry experience of over 32 years, and has

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successfully led profit centers, SBUs and financial companies from concept to commissioning.
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He has been associated with Motilal Oswal Securities, Times Guaranty Financials, Nagarjuna
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Securities & Tata Exports Ltd. in the past. He is a speaker at various HR forums and business
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development programs, and is frequently featured on various electronic media as well.

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Mr. Nikhil Daxini, Executive Director - Sales and Marketing

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An MBA with specialization in finance, Mr. Nikhil Daxini has been instrumental in introducing
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the concept of professional marketing of broking services at Angel. His area of focus is
Business Development, Risk Management and Operations.Mr. Daxini is vastly experienced in
the marketing of financial products and services, and has been associated with HDFC Bank
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Ltd. in the past.
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Products Of Angel Broking

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EQUITY: Investing in equity involves purchasing shares of a company listed on a stock
exchange. You can acquire these shares in two ways - either through the Primary Market, i.e.,
when a company makes an offer to issue its equity for the first time (this is called Initial Public

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Offering (IPO)) or through the secondary market, i.e. via a stock exchange. When you trade in

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equity through a stock exchange, you have to make use of the services of a brokerage firm,

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which acts as your agent whenever you buy or sell. Equity is considered a high risk-high return
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investment avenue. This is because there is scope for considerable appreciation or loss of the
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capital that you invest, depending on various factors such as the performance of the company
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that you have invested in, general market conditions, the state of the economy, etc. However,
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it forms an integral part of any well-balanced portfolio, since it is at one end of the risk-return
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spectrum.
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The timing of trading in commodity market is

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Monday to Friday 10am - 3:30 pm

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Angle has 3 different products and voila trading on BSC, NSC, F&O, MCX & NCDEX. It
provides three softwares to customers for online trading.

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1. Angel Diet
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Application based ideal for traders.
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User friendly & simple navigation

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Robust & speedier execution of trade

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BSC, NSC, F&O, MCX & NCDEX

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2. Angel Trade

Browser based for investor

No installation required
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Advantage of mobility
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Trading as simple as internet surfing

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BSC, NSC, F&O, MCX & NCDEX

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3. Angel Anywhere
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Application based ideal for traders using technical tool

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Intra-day/historical charts with various indicators

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BSC, NSC, Cash & Derivatives
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Investment Advisory Services
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To derive optimum returns from equity as an asset class requires professional guidance and
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advice. Professional assistance will always be beneficial in wealth creation. Investment
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decisions without expert advice would be like treating ailment without the help of a doctor.

Expert Advice: Their expert investment advisors are based at various branches across India

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to provide assistance in designing and monitoring portfolios.

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Timely Entry & Exit: Their advisors will regularly monitor customers investments and guide
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customers to book timely profits. They will also guide them in adopting switching techniques
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from one stock to another during various market conditions.

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De-Risking Portfolio: A diversified portfolio of stocks is always better than concentration in a

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single stock. Based on their research, They diversify the portfolio in growth oriented sectors
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and stocks to minimize the risk and optimize the returns.

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Commodities
A commodity is a basic good representing a monetary value. Commodities are most often
used as a inputs in the production of other goods or services. With the advent of new online
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exchange, commodities can now be traded in futures markets.

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When they are traded on an exchange, Commodities must also meet specified minimum
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standards known as a basic grade.

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Depositary Participant Services

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Angel Broking Ltd. Is a DP services provider though CDSL. We offer depository services to

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create a seamless transaction platform to execute trades through Angel group of companies

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and settle these transactions through Angel Depository services.

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Wide branch coverage
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Personalized/attentive services of trained a dedicated staff
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Centralized billing & accounting
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Acceptance & execution of instruction on fax

Daily statement of transaction & holdings statement on e-mail

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No charges for extra transaction statement & holdings statement

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Portfolio Management Services
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Punch Line - Experience Wealth Care, The Angel Way

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Successful investing in Capital Markets demands ever more time and expertise. Investment
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Management is an art and a science in itself. Portfolio Management Services (PMS) is one
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such service that is fast gaining eminence as an investment avenue of choice for High
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Networth Investors(HNI). PMS is a sophisticated investment vehicle that offers a range of

specialized investment strategies to capitalize on opportunities in the market. The Portfolio
Management Service combined with competent fund management, dedicated research and
technology, ensures a rewarding experience for its clients.
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Angel PMS brings with it years of experience, expertise, research and the backing of India¶s
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leading stock broking house. At Angel, experienced portfolio management is the difference. It
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will advise you on a suitable product based on factors such as your investment horizon, return
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expectations and risk tolerance.

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professionally managed funds by Fund Manager.

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Feedback

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Minimum Portfolio size of 5 lakh & 10 lakh Rupees (for NRIs)
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Four Unique funds offering 100% discretionary service
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Angel Equity & Derivative Funds :

First in the Indian industry to introduce a portfolio with equity and derivatives to capitalizing on
growth and volatility in market to achieve realistic returns.

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Angel Oyster Fund :

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Wealth generation by delivering superior returns over long term through investment in bottom
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up concentration portfolio with emphasis on value interesting.

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Angel Bluechip Fund :

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Wealth generation through broad based participation in equity markets by creating a diversified
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equity portfolio of Large-Cap & Mid-Cap companies.

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Angel Growth Fund :

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The scheme will seek to achieve return through broad based participation in equity markets by
creating a diversified equity portfolio of Mid-Cap & Small-Cap companies.
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Angel Gold:
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• Premium service for clients who need professional guidance on their investments
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• Minimum portfolio of Rs. 1 Lakh is eligible for Angel Gold

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•
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A team of 12 sector analysis headed by Director - Research to design & monitor your
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portfolios
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• Regular client interaction with Advisory Desk and periodic meetings at the branches
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• Quarterly news letter from Fund Management Team.

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Mutual Fund

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To enable clients to diversify their investment in the right direction. Angel Broking has added

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Access to in-depth research & proper selection from diversified funds based on your preferred
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criteria
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Rating and rankings of all mutual funds from our in house expert analysts
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News and alert for your Mutual fund Portfolio and performance tracking with watch lists
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Current and historical performance of different funds enabling comparisons

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Benefits
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No risk of loss, wrong transfer,mutilation or theft of share certificates.

Hassle free automated pay-in of your sell obligations by your clearing members

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Reduced paper work.

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account, increased liquidity of your securities.

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Instant disbursement of non-cash benefits like bonus and rights into your account.
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Efficient pledge mechanism.

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Wide branch coverage.

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Personalized/attentive services of trained help desk.

µZero¶ upfront payment.

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No charges for extra transaction statement & holding statement.

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All in one combined Monthly µBill-cum Transaction-cum-Holding-cum-ledger¶ statement.

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FUNDAMENTAL SERVICES
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The Sunday Weekly Report

This weekly report is ace of all the reports. It offers a comprehensive market overview and

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likely trends in the week ahead.

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It also presents top picks based on an in-depth analysis of technical and fundamental factors.
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It gives short term and long-term outlook on these scripts, their price targets and advice trading
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strategies.
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Another unique feature of this report is that it provides an updated view of about 70 prominent
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stocks on an ongoing basis.

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Stock Analysis

Angel¶s stock research has performed very well over the past few years and angel model
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portfolio has consistently outperformed the benchmark indices. The fundamentals of select
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scripts are thoroughly analyzed and actionable advice is provided along with investment
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rationale for each scrip.

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Flash News
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Key developments and significant news announcement that are likely to have an impact on

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market / scripts are flashed live on trading terminals. Flash news keeps the market men

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updated on an online basis and helps them to reshuffle their holdings.

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TECHNICAL SERVICES
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Intra-Day Calls

For day trader¶s angel provides intraday calls with entry, exit and stop loss levels during the
market hours and our calls are flashed on our terminals. Our analysts continuously track the

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calls and provide the recommendations according to the market movements. Past

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Position Trading Calls

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Angels ³Position Trading Calls´ are based on a through analysis of the price movements in
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selected scripts and provides calls for taking positions with a 10 - 15 days time span with stop
losses and targets. These calls are also flashed on our terminals during market hours.

Derivative Strategies
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Our analyst take a view on the NIFTY and selected scripts based on derivatives and technical
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tools and devise suitable ³Derivative Strategies´ , which are flashed on our terminals and
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published in our derivative reports.

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COMMODITIES SERVICES
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Agro Tech Speak

Mainly gives the investors insight into and a forecast for agro commodities viz.
pulses(urad channa etc); reports on oil complex (soyabean castor etc.) along with

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spices with reports on kapas guar seed .

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Commodities Tech Speak
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This report mainly equips the investors dealing in MCX segment in commodities like
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gold, silver, crude oil, copper etc with the market insight and expert recommendation on
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the trading strategies.

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Work
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CHAPTER-II
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Conceptual Frame
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ABOUT STOCK MARKET
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What is Stock?
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Share or stock is a document issued by a company, which entitles its holder to be one of the
owners of the company. A share is issued by a company or can be purchased from the stock
market.

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What is Market? at
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In economics, a market is a social structure that has emerged more or less spontaneously or
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has been constructed deliberately by human interaction to enable the exchange of rights (cf.
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ownership) of services and goods. Markets enable services, firms and products to be
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evaluated and priced. There are two roles in markets, buyers and sellers. The definition implies
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that at least three actors are needed for a market to exist; at least one actor, on the one side of
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the market, who is aware of at least two actors on the other side whose offers can be
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evaluated in relation to each other. A market allows buyers and sellers to discover information
and carry out a voluntary exchange of goods or services. This is commonly done through
trade. These trades may be handled a variety of ways, but in small market environments,
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buyers and sellers typically deal in currency, and goods. In everyday usage, the word ³market´
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may also refer to the location where goods are traded, or in other words, the marketplace.
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What is Stock Market?

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A stock market, or (equity market), is a private or public market for the trading of company stock
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and derivatives of company stock at an agreed price; these are securities listed on a stock
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exchange as well as those only traded privately.

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The expression ³stock market´ refers to the market that enables the trading of company stocks

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collective shares, other Security finance securities, and Derivative finance derivatives. Bonds

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are still traditionally traded in an informal, Over-the-counter finance over-the-counter market
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known as the bond market. Commodities are traded in commodities markets, and derivatives
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are traded in a variety of markets but, like bonds, mostly µover-the-counter.
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The size of the worldwide ³bond market´ is estimated at $45 trillion. The size of the stock market
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is estimated at about $51 trillion. The world derivatives market has been estimated at about
$480 trillion face or nominal value, 30 times the size of the U.S. economy«and 12 times the
size of the entire world economy. It must be noted though that the value of the derivatives
market, because it is stated in terms of Notional amount|notional values, cannot be directly

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compared to a stock or a fixed income security, which traditionally refers to an Actual cash

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value|actual value. Many such relatively illiquid securities are valued as mark to model|marked
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to model, rather than an actual market price.
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The stocks are listed and traded on stock exchanges which are entities a corporation or mutual
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organization specialized in the business of bringing buyers and sellers of stocks and securities
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together. The stock market in the United States includes the trading of all securities listed on the
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New York Stock Exchange|NYSE, the NASDAQ, the American Stock Exchange|Amex, as well
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as on the many regional exchanges, Indian Stock Exchange Sensex e.g. OTC Bulletin
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Board|OTCBB and Pink Sheets. European examples of stock exchanges include the Paris
Bourse now part of Euronext, the London Stock Exchange and the Deutsche Borse.

Capital market
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The capital market is the market for securities, where companies and governments can raise
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long-term funds. The capital market includes the stock market and the bond market. Financial
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regulators, such as the U.S. Securities and Exchange Commission, oversee the capital markets
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in their designated countries to ensure that investors are protected against fraud. The capital
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markets consist of the primary market, where new issues are distributed to investors, and the
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secondary market, where existing securities are traded.

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A market where dealing of securities is done is known as share market. Basically Indian

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Stock Market are devided in two types :

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1. Bombay Stock Exchange (BSE)

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2. National Stock Exchange (NSE)
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INDIAN STOCK MARKET
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The origination of the Indian securities market may be traced back to 1875, when 22
enterprising brokers under a Banyan tree established the Bombay Stock Exchange (BSE). Over
the last 125 years, the Indian securities market has evolved continuously to become one of the
most dynamic, modern and efficient securities markets in Asia. Today, Indian markets conform

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to international standards both in terms of operating efficiency.

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The stock market is one of the most important sources for companies to raise money. This
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allows businesses to be publicly traded, or raise additional capital for expansion by selling
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shares of ownership of the company in a public market. The liquidity that an exchange provides
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affords investors the ability to quickly and easily sell securities. This is an attractive feature of
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investing in stocks, compared to other less liquid investments such as real estate.
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History has shown that the price of shares and other assets is an important part of the
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dynamics of economic activity, and can influence or be an indicator of social mood. Rising
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share prices, for instance, tend to be associated with increased business investment and vice
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versa. Share prices also affect the wealth of households and their consumption. Therefore,
central banks tend to keep an eye on the control and behavior of the stock market and, in
general, on the smooth operation of financial system functions. Financial stability is the raison
d¶être of central banks.
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Exchanges also act as the clearinghouse for each transaction, meaning that they collect and
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deliver the shares, and guarantee payment to the seller of a security. This eliminates the risk to
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an individual buyer or seller that the counterparty could default on the transaction.
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The smooth functioning of all these activities facilitates economic growth in that lower costs and
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enterprise risks promote the production of goods and services as well as employment. In this

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way the financial system contributes to increased prosperity.

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The financial system in most western countries has undergone a remarkable transformation.
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One feature of this development is disintermediation. A portion of the funds involved in saving
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and financing flows directly to the financial markets instead of being routed via banks¶ traditional
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lending and deposit operations. The general public¶s heightened interest in investing in the
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stock market, either directly or through mutual funds, has been an important component of this
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process. Statistics show that in recent decades shares have made up an increasingly large
proportion of households¶ financial assets in many countries. In the 1970s, in Sweden, deposit
accounts and other very liquid assets with little risk made up almost 60 per cent of households¶
financial wealth, compared to less than 20 per cent in the 2000s. The major part of this

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adjustment in financial portfolios has gone directly to shares but a good deal now takes the form

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of various kinds of institutional investment for groups of individuals, e.g., pension funds, mutual
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funds, hedge funds, insurance investment of premiums, etc. The trend towards forms of saving
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with a higher risk has been accentuated by new rules for most funds and insurance, permitting
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a higher proportion of shares to bonds. Similar tendencies are to be found in other industrialized
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countries. In all developed economic systems, such as the European Union, the United States,
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Japan and other developed nations, the trend has been the same: saving has moved away
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from traditional (government insured) bank deposits to more risky securities of one sort or
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another.
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Riskier long-term saving requires that an individual possess the ability to manage the
associated increased risks. Stock prices fluctuate widely, in marked contrast to the stability of
(government insured) bank deposits or bonds. This is something that could affect not only the
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individual investor or household, but also the economy on a large scale. The following deals
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with some of the risks of the financial sector in general and the stock market in particular. This
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is certainly more important now that so many newcomers have entered the stock market, or
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have acquired other µrisky¶ investments (such as µinvestment¶ property, i.e., real estate and
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collectables). With each passing year, the noise level in the stock market rises. Television
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commentators, financial writers, analysts, and market strategists are all overtalking each other
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to get investors¶ attention. At the same time, individual investors, immersed in chat rooms and

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message boards, are exchanging questionable and often misleading tips. Yet, despite all this

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available information, investors find it increasingly difficult to profit. Stock prices skyrocket with

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little reason, then plummet just as quickly, and people who have turned to investing for their
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children¶s education and their own retirement become frightened. Sometimes there appears to
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be no rhyme or reason to the market, only folly.
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This is a quote from the preface to a published biography about the long-term value-oriented
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stock investor Warren Buffett.[2] Buffett began his career with $100, and $105,000 from seven
limited partners consisting of Buffett¶s family and friends. Over the years he has built himself a
multi-billion-dollar fortune. The quote illustrates some of what has been happening in the stock
market during the end of the 20th century and the beginning of the 21st.

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Structure and size of the markets
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Today India has two national exchanges, the Bombay Stock Exchange (BSE) and the National
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Stock Exchange (NSE).Each has fully electronic trading platforms with around 9400
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participating broking outfits. Foreign brokers account for 29 of these.

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There are some 9600 companies listed on the respective exchanges with a combined market
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capitalization near $125.5bn. Any market that has experienced this sort of growth has an
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equally substantial demand for highly efficient settlement procedures.

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In India 99.9% of the trades, according to the National Securities Depository, are settled in
dematerialized form in a T+2 rolling settlement environments. In addition, trades are guaranteed
by the National Clearing Corporation of India Ltd. (NSCCL) and Bank of India Shareholding Ltd.
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(BOISL), Clearing Corporation houses of NSE and BSE respectively. The main functions of the
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Clearing Corporation to work out.

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Furthermore, each exchange has a Settlement Guarantee Fund to meet with any unpredictable
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situation and a negligible trade failure of 0.003%. the Clearing Corporation of the exchanges
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assumes the counter-party risk of each member and guarantees settlement through a fine-
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tuned risk management system and an innovative method of online position monitoring. It also

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ensures the financial settlement of trades on the deliver the required funds and/or securities

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with the help of a settlement guarantee fund.

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Short selling
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In short selling, the trader borrows stock (usually from his brokerage which holds its clients¶
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shares or its own shares on account to lend to short sellers) then sells it on the market, hoping
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for the price to fall. The trader eventually buys back the stock, making money if the price fell in
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the meantime or losing money if it rose. Exiting a short position by buying back the stock is
called ³covering a short position.´ This strategy may also be used by unscrupulous traders to
artificially lower the price of a stock. Hence most markets either prevent short selling or place
restrictions on when and how a short sale can occur. The practice of naked shorting is illegal in

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most (but not all) stock markets.

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SEBI - Securities and Exchange Board of India
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In 1988 the Securities and Exchange Board of India (SEBI) was established by the Government
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of India through an executive resolution, and was subsequently upgraded as a fully

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autonomous body (a statutory Board) in the year 1992 with the passing of the Securities and
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Exchange Board of India Act (SEBI Act) on 30th January 1992. In place of Government Control,
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a statutory and autonomous regulatory board with defined responsibilities, to cover both
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development & regulation of the market, and independent powers has been set up.
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Paradoxically this is a positive outcome of the Securities Scam of 1990-91.

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The basic objectives of the Board were identified as:

To protect the interests of investors in securities;
To promote the development of Securities Market;
To regulate the securities market and
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For matters connected therewith or incidental thereto.

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Since its inception SEBI has been working targeting the securities and is attending to the
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fulfillment of its objectives with commendable zeal and dexterity. The improvements in the
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securities markets like capitalization requirements, margining, establishment of clearing

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corporations etc. reduced the risk of credit and also reduced the market.
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SEBI has introduced the comprehensive regulatory measures, prescribed registration norms,

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the eligibility criteria, the code of obligations and the code of conduct for different intermediaries

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like, bankers to issue, merchant bankers, brokers and sub-brokers, registrars, portfolio
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managers, credit rating agencies, underwriters and others. It has framed bye-laws, risk
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identification and risk management systems for Clearing houses of stock exchanges,
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surveillance system etc. which has made dealing in securities both safe and transparent to the
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end investor.
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Another significant event is the approval of trading in stock indices (like S&P CNX Nifty &
Sensex) in 2000. A market Index is a convenient and effective product because of the following

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reasons:

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It acts as a barometer for market behavior;
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It is used to benchmark portfolio performance;

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It is used in derivative instruments like index futures and index options;

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It can be used for passive fund management as in case of Index Funds.

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Two broad approaches of SEBI is to integrate the securities market at the national level, and
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also to diversify the trading products, so that there is an increase in number of traders including
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banks, financial institutions, insurance companies, mutual funds, primary dealers etc. to
transact through the Exchanges. In this context the introduction of derivatives trading through
Indian Stock Exchanges permitted by SEBI in 2000 AD is a real landmark.
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SEBI appointed the L. C. Gupta Committee in 1998 to recommend the regulatory framework for
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derivatives trading and suggest bye-laws for Regulation and Control of Trading and Settlement
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of Derivatives Contracts. The Board of SEBI in its meeting held on May 11, 1998 accepted the
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recommendations of the committee and approved the phased introduction of derivatives trading
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in India beginning with Stock Index Futures. The Board also approved the ³Suggestive Bye-
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laws´ as recommended by the Dr LC Gupta Committee for Regulation and Control of Trading
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and Settlement of Derivatives Contracts.

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SEBI then appointed the J. R. Verma Committee to recommend Risk Containment Measures

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(RCM) in the Indian Stock Index Futures Market. The report was submitted in november 1998.
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However the Securities Contracts (Regulation) Act, 1956 (SCRA) required amendment to
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include ³derivatives´ in the definition of securities to enable SEBI to introduce trading in
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derivatives. The necessary amendment was then carried out by the Government in 1999. The
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Securities Laws (Amendment) Bill, 1999 was introduced. In December 1999 the new framework
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was approved.
Derivatives have been accorded the status of µSecurities¶. The ban imposed on trading in
derivatives in 1969 under a notification issued by the Central Government was revoked.
Thereafter SEBI formulated the necessary regulations/bye-laws and intimated the Stock

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Exchanges in the year 2000. The derivative trading started in India at NSE in 2000 and BSE

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started trading in the year 2001.
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Depositories : Organisation which holds securities of investor, with request, in electronic
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form through a registered Depository Participant (DP) is known as Depository. It can be

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compared with Bank. It hold securities in an account, transfers securities between accounts on
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the instruction of the account holder, facilitates transfers of ownership without having to handle
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securities and facilitates safekeeping of shares. Minimum net worth stipulation needed by SEBI
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is Rs. 100 crore.

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Depository Participant (DP) :The agent through which Depository interfaces with the
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investor is known as Depository Participant (DP). It is compared with a branch of a bank like
Depository with a bank. DP is offered with depository services only after it gets proper
registration from SEBI.
Derivatives : The value of which is entirely ³derived´ from the value of the underlying
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asset like securities, commodities, bullion, currency, live stock, etc. is termed as ³Derivative´. It
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is any hybrid contract of pre determined fixed duration like forward, future, option, etc. linked for
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the purpose of contract fulfillment to the value of a specified real or financial asset or to an index
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of securities.
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Secondary Market : Secondary market is a market where securities are traded after
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initially being offered to the public in the primary market and/or listed on the Stock Exchange.
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Maximum of the trading is done in the secondary market. Secondary market comprises of two

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markets equity and debt.

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Market Types:
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The Capital Market system has four types of market.
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Normal Market
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Normal market consists of various book types wherein orders are segregated as Regular Lot
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Orders, Special Term Orders, Negotiated Trade Orders and Stop Loss Orders depending on
their order attributes.

Odd Lot Market

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The odd lot market facility is used for the Limited Physical Market. The main features of the

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Limited Physical Market are detailed in a separate section.
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RETDEBT Market
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The RETDEBT market facility on the NEAT system of capital market segment is used for
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transactions in Retail Debt Market session. Trading in Retail Detail Market takes place in the
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same manner as in equities (capital market) segment. The main features of this market are
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detailed in a separate section on RETDEBT market.

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Auction Market
In the Auction market, auctions are initiated by the Exchange on behalf of trading members for
settlement related reasons. The main features of this market are detailed in a separate section
on auction.
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Types of Securities Markets

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In the context of Equity products following market will be defined 5 types :

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These are:
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1. Primary Market
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2. Secondary Market
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3. Derivative Market

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4. Equity Market

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5. Debt Market

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1. Primary Market : Markets in which new securities are issued are known as primary market.
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This is part of the financial market where enterprises issue their new shares and bonds. It is
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characterized by being the only moment when the enterprise receives money in change for
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selling its financial assets.
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2. Secondary Market : Market in which existing securities are dealt is known as secondary
market. The market where securities are traded after they are initially offered in the primary
market. Most trading is done in the secondary market.

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3. Derivative Market : Derivatives are contracts that are based on or derived from some
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underlying asset, reference rate or index. Derivatives help to improve market efficiencies
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because risks can be isolated and sold to those who are willing to accept them at the least cost.
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Using derivatives breaks risk into pieces that can be managed independently. Corporations can
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keep the risks they are most comfortable managing and transfer those they do not want to other
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companies that are more willing to accept them. From a market oriented perspecive, derivatives
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offer the free trading of financial risks.

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4. Equity Market : Publicly traded equities form a significant source of capital for firms, and
equity markets are a key part of the process of allocating capital among competing uses in our
economy. Through issuance of equities,companies enable a broad set of investors to share in
the risk and reward of economic activities. A company¶s value is often measured by the price of
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its equity share. Equity offerings cold take the form of shares, ADRs, GDRs & QIPs. Equity
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shares are traded on the secondary market through cash & derivative segments.
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5. Debt Market : The Indian debt markets play an important role in the capital formation
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process. It comprises of two main segments, viz., the government securities market and the
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corporate securities market, besides a small emerging market for interest rate derivatives. The
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market for government securities is the most dominant part of the debt market in terms of

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outstanding securities, market capitalisation, trading volume and number of participants. It sets

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benchmark for the rest of the market, Major investors in Debt Market are shown in table

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Participants and Products in Debt Market.
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SENSEX - The Barometer of Indian Capital Market Till the decade of eighties, there was no
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scale to measure the ups and downs in the Indian stock market. The Bombay Stock Exchange
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Ltd. (BSE) in 1986 came out with a stock index ³SENSEX´ that subsequently became the
barometer of the Indian stock market.
SENSEX is not only scientifically designed but also based on globally accepted construction
and review methodology. First complied in 1986, SENSEX is a basket of 30 constituent stocks

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representing a sample of large, liquid and representative cmpanies. The base year of SENSEX

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is 1978-79 and the base value is 100. The index is widely reported in both domestic and
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international markets through print as well as electronic media.
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The SENSEX was initially calculated based on the ³Full Market Capitalization´ methodology but
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was shifted to the free- float methodology with effect from September 1, 2003. The ³Free-float
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Market Capitalization´ methodology of index construction is regraded as an industry best

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practice globally. All major index providers like MSCI, FTSE, STOXX, S&P and Dow Jones use
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the Free-float methodology.

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Due to is wide acceptance amongst the Indian investors; SENSEX is regarded to be the pulse
of the Indian stock market, As the oldest index in the country, it provides the time series data
over a fairly long period of time (From 1979 onwards). Small wonder, the SENSEX has over the
years become one of the most prominent brands in the country.
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Index Specification :
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Base Year 1978-79

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Base Index Value 100

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Date of Launch January 1, 1986

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Method of Calculation Launched on full market capitalisation method and effective

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September 1, 2003, calculation method shifted to free-float market capitalization.

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Number of Scripts 30

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Index calculation frequence 15 seconds

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NEED OF DEMAT ACCOUNT
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With SEBI making trading mandatory on more than 700 scripts, it is imperative that all investors
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have Demat Account with a Depository Participants. This is because most trades get settled
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electronically at the stock exchange. When you place a buy order, a seller can deliver the
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Demat securities, which can only be credited to Demat account.
The advantages of having Demat account is as follow
1. No space required to keep the shares.
2. No exclusive manpower is required.

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3. No insurance required.

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4. Periodic statement of holding is made available by the DP¶s easy verification of audits.
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5. No risk of theft / forgery.
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6. Faster and hassle free receipt of corporate benefits.

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7. Convenient portfolio shuffling and adjustment with in the group since delivery is
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through a single instrument, registration, instantaneous and cost less.

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8. Transaction charges vary from Nil to 10 basis.

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9. No market lot concepts

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10. No need to split.

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11. Facility for off market transactions, especially within the groups.
12. No postage and handling charges.
13. Immediate transfer therefore no opportunity cost.
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DEMAT FORM V/S PHYSICAL FORM
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A COMPARISON OF INVESTMENT IN SECURITIES IN PHYSICAL AND DEPOSITORY
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MODES
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IN PHYSICAL FORM IN DEMAT FORM

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Space required for storage and safety No space required
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Exclusive manpower to be allocated This function can be clubbed with
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functions.No Exclusive manpower is

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required
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Insurance is required No insurance required

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Laborious inventory verification during Periodic statement of holding is made

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internal stock taking and audits available by the Dp¶s Easy verification
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of audits
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Risk of theft /Forgery No risk of Theft/ Forgery

Pledging of shares is cumbersome Pledging is safe and easy
Receipt of Corporate benefits need Faster and hassle free receipt of
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monitoring and risks of loss in transit corporate benefits
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not ruled out

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Inconvenience in portfolio shuffling and Convenient portfolio shuffling and

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transactions within the group since adjustment within the group since
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buy/sell adjustment need movement of delivery is through a single instrument,

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paper registration, instantaneous and cost

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less
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The major Companies of ShareTrading
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• Angel group
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• Reliance Money
• Anand Rathi
• ICICI Direct
• India bulls

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• Motilal Oswal

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• Religare securities
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• Share Khan
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Angel Trade - Part of Angel Group

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The Angel Group has emerged as one of the top 5 retail stock broking houses in India, having
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memberships on BSE, NSE and the two leading commodity exchanges in the country i.e.
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NCDEX and MCX. Angel Broking Ltd is also registered as a depository participant with
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CDSL.web site url : http://www.angeltrade.com/

Reliance Money
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Reliance Money is part of the Reliance Anil Dhirubhai Ambani Group and promoted by
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Reliance Capital, the fastest growing private sector financial service company in India.
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Reliance Money, the Broking and Distribution arm of Reliance Capital provides a single
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window platform for transacting in a wide range of asset classes, including Equity, Equity &
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Commodity Derivatives, IPO¶s, Mutual Funds, Life & General Insurance, Money Changing and
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Money Transfer, Gold Coins amongst others.web site url : http://www.reliancemoney.com

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Anand Rathi Securities Ltd
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Anand Rathi Securities provides financial and advisory services including wealth management,
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investment banking, corporate advisory, brokerage & distribution of equities, commodities,
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mutual funds and insurance - all of which are supported by powerful research teams.web site
url : http://www.rathi.com/
ICICI Direct

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ICICI Direct Online share and mutual funds trading facility by the ICICI group.web site url :

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http://www.icicidirect.com/ at
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India Bulls
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Indiabulls is India¶s leading retail financial services company with 70 locations spread across
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62 cities. While our size and strong balance sheet allow us to provide you with varied products
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and services at very attractive prices, our over 450 Client Relationship Managers are
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dedicated to serving your unique needs.web site url : http://www.indiabulls.com/

Motilal Oswal
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Motilal Oswal One of the top-3 stock-broking houses in India, with a dominant position in both
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institutional and retail broking, MOSt is amongst the best-capitalized firms in the broking
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industry in terms of net worth. Company was founded in 1987 as a small sub-broking unit, with
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just two people running the show. Focus on customer-first-attitude, ethical and transparent
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business practices, respect for professionalism, research-based value investing and

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implementation of cutting-edge technology have enabled it to blossom into a thousand-

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member team. web site url : www.motilaloswal.com

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Religare Securities Ltd
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Religare Enterprises Limited (A Ranbaxy Promoter Group Company) through Religare
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Securities Limited, Religare Finvest Limited, Religare Commodities Limited and Religare
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Insurance Advisory Services Limited provides integrated financial solutions to its corporate,
retail and wealth management clients. Provides various financial services which include
Investment Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity
Broking, Insurance and Mutual Funds.web site URL: www.religare.in/

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Share Khan
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Share Khan is a ethical company in Indian Broking House Industry. It also the member of BSE
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& NSE. Provides various financial services which include Investment Banking, Corporate
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Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual
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Funds.
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41
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m RESEARCH m
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CHAPTER-III

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METHODOLOGY re
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OBJECTIVE
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1. To know where the customers likes to invest the most.
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2. To know the market share of different brokerage house in kota.

3. To understand the regularity of their trading.

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4. To know the awareness of the customers regarding charges , other products , facilities

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and self online trading software provided by the company.
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5. Awareness of angel among the respondents.

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6. To find out the main reason considered while opening Demat account.
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7. To do comparative analysis of different brokerage house¶s on the basis of information

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provided by the customers.

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RESEARCH METHODOLOGY
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Every project requires genuine research. Successes of any project and getting genuine results
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from that, depends upon the research method used by the researcher.
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Research Methodology is a way to systematically solve the research problems. It may be
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understood as a science of studying how research is done scientifically. In this various steps
that are generally adopted by a researcher in studying the research problem along with the
logic behind them is studied.

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METHODOLOGY

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DATA SOURCE:
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To carry out the project both primary and secondary data were used as the source of
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information. The primary data has been collected by structured questionnaire and unstructured
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interviews. The secondary data has been collected from Internet.

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RESEARCH APPROACH:
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The approach adopted was a survey among the customers in kota.

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SAMPLING PLAN
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¾ Population: Customers of Angel Broking Ltd. and investors of other similar companies.
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¾ Sampling size: A sample of ten was chosen for the purpose of the study. Sample
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considers of small investor, large investors and traders of Angel Broking Investment Ltd.
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¾ Sampling Methods: Probability sampling requires complete knowledge about all sampling
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units in the universe. Since due to time constraint non-probability sampling was chosen for the
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study. So I take convenience and fundamental sampling.

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¾ Sampling procedure: The sample is selected in a random way, irrespective of them being

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investor or not or availing the services or not. It was collected through personal visits to the

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known & unknown persons, by formal and informal talks, survey and through filling up the
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questionnaire prepared. The group has been selected and the analysis has been done on the
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basis statistical tools available.
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¾ Sample design: Data has been presented with the help of bar graph, pie charts, line
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graphs etc.

¾ Field Study: Directly approached respondents.

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SOURCE OF DATA COLLECTION: - Both Primary and Secondary data are required.

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• Primary data is the first hand information collected directly from the respondents. Primary
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Data is collected through survey among existing clients along with the other investors. In the
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primary sources of data used Observation Method & Questionnaire method. Primary data can
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be collected either through experiment or through survey.

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The data collection for this study was done in the following manner:
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Through personal interviews:-

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A rigid procedure was followed and we were seeking answers to many preconceived
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questions through personal interviews.

Through questionnaire:-
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Information to find out the investment potential and goal was found out through
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questionnaires.
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Through Tele-Calling:-
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Information was also taken through telephone calls.

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• Secondary data is collected through internet, books.

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44
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MARKET SHARE OF ANGEL BROKING LTD
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) Angel Broking Ltd. has the highest market coverage with respect to channel sales. This is
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because Angel has the highest number of sub-brokers. There are 15 sub-brokers in kota.
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) Angel Broking Ltd Client wise is No. 2 in India

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MARKET SHARE OF COMPANIES

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MARKET SHARE OF ANGEL BROKING
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16%
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26%
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Angel Broking
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Religare
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Indiabulls
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Anadrathi
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28%
Others
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19%
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11%
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COMPARATIVE ANALYSIS OF COMPANIES
w

w
w

w
://

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tp

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SERVICES COMPANIES¶ NAME

ANGEL INDIA BULLS RELIGARE ANAND

BROKING RATHI

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MUTUAL FUND YES NO YES YES

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INSURANCE YES YES NO NO
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PMS YES NO YES YES

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ONLINE BACK-OFFICE YES YES YES YES

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E-BROKING YES YES YES YES

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INVESTMENT ADVISORY YES YES YES YES

M-CONNECT YES NO NO NO
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FUNDING NO YES YES YES

or

or
at

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HOME LOANS YES YES NO NO

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FC
D

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SOFTWARE USING ODIN POWER ODIN ODIN

ar

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DIET INDIABULLSDIET DIET

m

m
.S

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w

w
w

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w

w
://

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46
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or

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at

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SWOT ANALYSIS
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S - Strength

A Marketing support to channel partners ± Angel values the important role of its

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Intermediaries

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or
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Seminars by our eminent investment strategists to disseminate information about
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investment strategies
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Training Programs to upgrade the knowledge base & competency levels of our
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employees, channel partners & even our end customers

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tp

Aggressive Market
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Daily Market Output

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Research Team:
.c

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or

or
at

at

Angel Broking Limited is the 1st broking house in the country to have initiated Retail
re

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focused research since the year 2000

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FC
D

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ar

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50+ Member team doing Fundamental / Technical / Derivative & Commodities Analysis.
m

m
.S

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w

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w

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w

w
://

://

47
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ht

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 om

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.c

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or

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One of the largest research teams in the industry for small & mid-cap

at

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FC

FC
Risk Management System (RMS) at Local Level

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W - Weakness
w

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://

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low awareness due to lack of advertisement.
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Lack of loyal clientage
Developing product.

O - Opportunity

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or
Untapped area for Sub-Broker
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Discover the prospective customer & expension of branch

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T - Threat
.S
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w
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Competitive market
://
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Market volatility

New Broking Houses introduce in the market and they introduce new policies and
schemes in Indian Broking Houses Industry
om

om
.c

.c
or

or
at

at
re

re
FC

FC
D

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ar

ar
m

m
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w

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w

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://

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48
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or

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at

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FC

FC
D

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ar LIMITATIONS

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The following are the certain limitations of the study:
://

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• Time constraint

• Geographical constraint

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• The survey is limited to few areas in kota

or
at
re
• I am new in this field and I have no any past experience of opening Demat account
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and pitching for Sub-brokership

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ar
m

•
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People are reluctant to give appointment and real information

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w
w
://

• Product are expensive compare to other products in the field

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• Most of the people are not aware of the share market how to trade so it¶s hard to
convince them
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.c

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or

or
at

at
re

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FC

FC
D

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tP

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ar

ar
m

m
.S

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w

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w

w
w

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://

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49
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ht

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tp tp
:// ://
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m m
ar ar
tP tP
D D
FC FC
re re
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or tp or
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50
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CHAPTER-IV

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tP INTERPRETATION tP
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DATA ANALYSIS AND

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 om

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.c

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or

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at

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FC

FC
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DATA ANALYSYS AND DATA INTERPRETATION
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1. People mostly Invest in :-
://

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Respondence each out of
ht

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100 respondence
Fixed deposit 22
Market share 44

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Real state 12

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Commodity 08

or
Insurance 14 at
re
FC

Mutual Fund 35
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tP

100
ar
m
.S
w

80
w
w
://
tp

60
ht

Series1
40

20
om

om
.c

.c
or

or

0
at

at

Fixed Real Mutual

re

re

deposit Market state Commodit Insurance fund

FC

FC

Series1 22 44 12 8 14 35
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D
tP

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ar

ar
m

m
.S

.S
w

w
w

w
w

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://

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51
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 om

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.c
or

or
Interpretation: This graph shows that 22% of the respondents invests in fixed deposit, 44%

at

at
re

re
in Share market, 12% in Real state , 08% in Commodity , 14% in Insurance ,35% in mutual

FC

FC
funds.

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ar

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m

m
.S

.S
2. You have a demat account.
w

w
w

w
w

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://

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No of respondent
tp

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ht

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Out of 100

YES 70

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NO 30

or
at
re
FC
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ar
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30%
w
w
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Yes
://

No
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70%
om

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.c

.c
or

or
at

at
re

re

INTERPRETATION: 70% respondent have a demat account and 30% respondent have not
FC

FC

demat account.
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

://

52
tp

tp
ht

ht
 om

om
.c

.c
or

or
at

at
re

re
FC

FC
D

D
tP

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ar

ar
m

m
.S

.S
3. In which brokerage house you have your demat account.
w

w
w

w
w

w
://

://
Brokerage No of people
tp

tp
ht

ht
companies
Angel broking 21
Religare 17

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Anand rathi 24

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or
Indiabulls 17 at
re
FC

Others 21
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w
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w
://

21% 21%
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Angel Broking
Religare
Anand rathi
Indiabulls
17% 17%
Others
om

om
.c

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or

or

24%
at

at
re

re
FC

FC
D

D
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tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

://

53
tp

tp
ht

ht
 om

om
.c

.c
or

or
Interpretation: This pie chart shows that 21% people have demat account in Angel broking,

at

at
re

re
17% in Religare, 24% in Anand rathi, 17% in Indiabulls and 21% in others category.

FC

FC
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
4. You are aware of the brokerage charged by your company.
://

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tp

tp
ht

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No of people

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YES 65

or
at
re
FC
D

NO 35
tP
ar
m
.S
w
w
w
://
tp
ht
om

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.c

.c
or

or
at

at
re

re
FC

FC
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

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54
tp

tp
ht

ht
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om
.c

.c
or

or
at

at
No. of People

re

re
FC

FC
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
35
w

w
w

w
://

://
YES
tp

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ht

ht
NO

65

om
.c
or
at
re
FC

INTERPRETATION: 65% people are aware of the brokerage charge and 35% are not aware
D
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in brokerage.
ar
m
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w

5. What is the brokerage charged (Intraday, in Rs) by your company .

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w
://
tp

Intraday Charges (Rs) No of Respondent

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Each out of 100

0.03 ( 3 paisa) 70

0.05 (5 paisa) 20
om

om
.c

.c

0.07 ( 7 paisa) 07
or

or
at

at

0.10 ( 10 paisa) 03
re

re
FC

FC
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

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://

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55
tp

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ht

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or

or
at

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No of respondent

re

re
FC

FC
D

D
3

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7
ar

ar
m

m
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20 0.03 ( 3 paisa)
w

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0.05 (5 paisa)
w

w
w

w
0.07 ( 7 paisa)
://

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0.10 ( 10 paisa)
tp

tp
70
ht

ht
om
.c
or
Interpretation: This pie chart show that 70% respondent say that their intraday brokerage
at
re
FC

charges is 0.03 paisa ,20% respondent says 0.05 paisa , 7% says 0.07 paisa and other says
D

0.10 paisa brokerage charged by the company.

tP
ar
m
.S
w
w
w
://

6. The brokerage charged (Delivery in Rs) by your company .

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ht

Delivery Charges (Rs) No of Respondent %

0.3 ( 30 paisa) 60 60%
0.5 (50 paisa) 18 18%
om

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0.7 ( 70 paisa) 15 15%

.c

.c
or

or

1.0 ( 1 Rupees) 07 07%

at

at
re

re
FC

FC
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

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56
tp

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.c
or

or
No of Respondent

at

at
re

re
FC

FC
D

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7%

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ar

ar
m

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15%
.S

.S
w

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0.3 ( 30 paisa)
w

w
w

w
0.5 (50 paisa)
://

://
0.7 ( 70 paisa)
tp

tp
ht

ht
60% 1.0 ( 1 Rupees)
18%

om
.c
or
at
re
FC

INTERPRETATION: This pie chart show that 60% respondent say that their delivery brokerage
D
tP

charges is 30 paisa ,18% respondent says 50 paisa , 15% says 70 paisa and other says 1 Rs
ar
m

brokerage charged by the company.

.S
w
w
w
://
tp
ht

7.Regulatory of trade.
No of respondence each out
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Of 100
.c

.c

Daily 33
or

or
at

at

Weekly 25
re

re
FC

FC

Monthly 08
D

Special offers 34
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

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57
tp

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ht

ht
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om
.c

.c
or

or
at

at
re

re
FC

FC
D

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ar

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34% 33%
m

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Daily
w

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Weekly
w

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w

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Monthly
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Special offers
tp

tp
ht

ht
8%

25%

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or
at
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Interpretation: 33% people trade in daily basis, 25% people in weekly, 08% in monthly and
FC

others are sometimes trading or special issues.

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tP
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w
w
w
://
tp
ht

Q8. Equity products of your company are providing.

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.c

.c

Products Respondent
or

or
at

at
re

re
FC

FC

Insurance 20
D

D
tP

tP
ar

ar

Investment advisory 25
m

m
.S

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w

w
w

w
w

w
://

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58
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ht

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.c

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or

or
Mutual funds 35

at

at
re

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Providing each

FC

FC
Services out of 100

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Telephonic back office facilities
ar 35

ar
m

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Customers relationship manager 30
.S

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w

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Post purchasing facilities 25
w

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w

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Credit facilities 27
://

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tp

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ht

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P .M . S. 10

Trading 85

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Providing Facilities

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or
100 at
re
FC

80
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ar

60
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Series1
.S

40
w
w

20
w
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tp

0
ht

Mutual P .M .
Insurance Investment funds S. Trading
Series1 20 25 35 10 85

INTERPRETATION : 20% people say¶s that the company are providing insurance, 25%
om

om
.c

.c

investment advisory, 35% in Mutual funds, 10% in Portfolio manager services, 85% in
or

or

trading, 65% in all if above category.

at

at
re

re
FC

FC
D

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tP

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ar

ar
m

Q9. Is you company providing a following services?

.S

.S
w

w
w

w
w

w
://

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59
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ht

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 om

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.c

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or

or
at

at
re

re
FC

FC
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m

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w

w
w

w
w

w
://

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tp

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Providing
ht

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om
Credit facilities Telephonic back Telephonic back office facilities
23% office facilities

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30%

or
Customers relationship

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Post purchasing facilities
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Post purchasing
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facilities Credit facilities

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21% Customers
ar

relationship
m

manager
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26%
w
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ht
om

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INTERPRETATION: 30% people says that the company are providing telephonic back office
.c

.c

facilities , 30% in customers relationship managers, 25% in post purchasing facilities , 27% in
or

or

credit facilities.
at

at
re

re
FC

FC
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ar

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m

Q10. Is your company providing self online trading software?

.S

.S
w

w
w

w
w

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://

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60
tp

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or

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at

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NO OF PEOPLE

re

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FC

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YES 25

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NO ar 75

ar
m

m
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w

w
NO OF PEOPLE
w

w
w

w
://

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tp

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ht

ht
25

YES

om
NO

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or
75 at
re
FC
D
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ar
m
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w
w
w

INTERPRETATION: This pie chart show that 25 % respondents say¶s that the company
://
tp

provided a online software and 75 % respondent say¶s that the company are not providing a
ht

online software.
om

om
.c

.c
or

or
at

at
re

re
FC

FC
D

D
tP

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ar

ar
m

m
.S

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Q11. Do you know about Angel ?

w

w
w

w
w

w
://

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61
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or

or
at

at
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FC

FC
NO. OF PEOPLE

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ar

ar
AWARE 50
m

m
.S

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w

w
w

w
COMPLETELY UNAWARE 14
w

w
://

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tp

tp
ht

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HAVE HEARED ABOUT
36
THEM

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or
at
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FC

36 aware
D

completely unaware
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50 Have heared about them

ar
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14
.S
w
w
w
://
tp
ht
om

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Interpretation: This show that 50% people are aware to angel broking and 50% people are
.c

.c
or

or

partially unaware or complete unaware about angel broking.

at

at
re

re
FC

FC
D

D
tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

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62
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 om

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or

or
at

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re
SUGGESTIONS

FC

FC
D

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m

m
.S

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ƒ They should start funding facility
w

w
w

w
w

w
://

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ƒ They should start loan facility
tp

tp
ht

ht
ƒ They should provide proper training to sub-brokers in the area of customer service.

ƒ Time taken in account opening is too long i.e. 6-8 days in comparison with other DP¶s

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providing the account opening in 2-3 days and sometimes even in one day, so the time limit

.c
or
should be reduced so that the users are interested in opening the account
at
re
FC

ƒ A lot of Angel¶s customers have been a result of ³Word of Mouth´ awareness. If

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Angel could now focus on enhancing their Brand presence through marketing activities then
ar
m

Angel has the potential to attract more customers.

.S
w
w
w
://
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ht
om

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.c

.c
or

or
at

at
re

re
FC

FC
D

D
tP

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ar

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m

m
.S

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w

w
w

w
w

w
://

://

63
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ht

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tp tp
:// ://
w w
w w
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.S .S
m m
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tP tP
D D
FC FC
re re
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or tp or
.c :// .c
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w
w
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m
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tP

64
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tp or tp
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m m
CHAPTER-V

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CONCLUSION
FINDING AND

D D
FC FC
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 om

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or

or
at

at
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re
FINDINGS

FC

FC
D

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ar

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• Angel Broking Ltd. is a world class company and providing very good services to its
m

m
.S

.S
clients
w

w
w

w
w

w
://

://
• Its main objective to provide personalize services to the clients
tp

tp
ht

ht
• In the survey it found that 50 percent people among the whole are aware about the
services providing by Angel Broking Ltd

om
• 44 persons are like to invest in share market among the total which is the highest

.c
or
among other alternatives
at
re
FC

• Around 38 People among total are more aware about Angel Broking Ltd. and like to give
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preference
ar
m
.S
w

• There are 77 percent persons among total who like to invest in Angel Broking Ltd. than
w
w

others and 33 percent are used to trade daily

://
tp
ht

• Angel Broking Ltd. is providing lots of services to its clients like PMS, Investment
Advisory, M-Connect, E-Broking, Insurance, Mutual Fund
om

om
• 25 percent people said that their company from where they are availing investment in
.c

.c

stock market is providing online trading and others are not

or

or
at

at
re

re
FC

FC

• Among all the companies Angel Broking Ltd. is at the 1st no.
D

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tP

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ar

ar

•
m

Terminal Wise Angel Broking Ltd. India¶s Leading Company

.S

.S
w

w
w

w
w

w
://

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65
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 om

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.c

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or

or
at

at
re

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FC

FC
CONCLUSION

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On the basis of the study it is found that Angel Broking Ltd is better services provider than the
m

m
.S

.S
other stockbrokers because of their timely research and personalized advice on what stocks to
w

w
w

w
buy and sell. Angel Broking Ltd. provide the facility of Trade as well as relationship manager
w

w
://

://
facility for encouragement and protect the interest of the investors. It also provides the
tp

tp
ht

ht
information through the internet and mobile alerts that what IPO¶s are coming in the market
and it also provides its research on the future prospect of the IPO.

Study also concludes that people are not much aware of brokerage charges of different

om
company¶s and while it¶s going to be biggest market in India.

.c
or
at
The company should also organize seminars and similar activities to enhance the knowledge
re
of prospective and existing customers, so that they feel more comfortable while investing in the
FC
D

stock market.
tP
ar
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w
w
w
://
tp
ht
om

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.c

.c
or

or
at

at
re

re
FC

FC
D

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tP

tP
ar

ar
m

m
.S

.S
w

w
w

w
w

w
://

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66
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.S .S
ANNEXURE
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CHAPTER-VI

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BIBLIOGRAPHY

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BOOKS:- ar

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1. C. R. KOTHARI, RESEARCH METHODOLOGY
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NEW DELHI, VIKAS PUBLISHING HOUSE PVT.LTD.1978
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2. BERI G C. MARKETING RESEARCH
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NEW DELHI, TATA Mc GRAW -HILL PUBLISHING COMPANY LIMITED.

MAGAZINES:-

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BUSINESS WORLD, BUSINESS STANDARD

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NEWSPAPERS:-
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ECONOMIC TIMES, TIMES OF INDIA

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WEBSITES:-
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www.angeltrade.com
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www.angelbroking.com
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www.bseindia.com
www.nseindia.com
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www.indiabulls.com
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www.religaresecurities.com
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www.anandrathi.com
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ABBREVIATIONS
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NSE ± National Stock Exchange
BSE ± Bombay Stock Exchange

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NSDL ± National Securities Depositories ltd.

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CDSL ± Central Depositories Securities ltd. at
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SEBI ± Securities Exchange Board of India

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NEAT- National Exchange Automated Trading

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DP ± Depository Participants
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FII ± Foreign Institutional Investors

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MCX-Multi Commodity Exchange Ltd.

NCDEX-National Commodity & Derivatives Exchange Ltd.
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NMCX-National Metal Commodity Exchange Ltd.

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QUESTIONNAIRE
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Q1. Where would you like to Invest ?
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Fixed Deposits † Share Market † Real state †
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Commodity † Insurance † Mutual Funds †

Q2. Do You have a demat account?

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Yes † No †

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Q3. In which brokerage house you have your demat account?
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Angel Broking † Religare † Indiabulls †
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Anand Rathi † Others «««««««

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Q4. Are you aware of the brokerage charged by your company?

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Yes † No †
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Q5. What is the brokerage charged (Intraday, in Rs) by your company ?

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Q6. What is the brokerage charged (Delivery in Rs) by your company ?
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>0.3 >0.5 >0.7

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>1
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Q7. How often do you trade ?

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Daily † Weekly † Monthly †

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Special issues †
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Q8. Which of these products apart from equity your company is providing ?

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Insurance † Investment Advisory † Mutual Fund †

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P.M.S † Trading † All of the above †

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Q9. Is you company providing a following services?
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(a) Telephonic back office facility †
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(b) Customers Relationship Managers †
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(c) Post purchasing services †
(d) Credit facility †

Q10. Is your company providing self online trading software?

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Q11. Do you know about Angel ?
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Completely unaware † Have heard about them †

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Aware †
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Q12. If you open a demat a\c with Angel the main reason for this will be:-
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(a) Minimum brokerage †

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(b) Low transaction and maintenance charges †

(c) Providing a better services †
(d) Self online trading software †
(e) Others reasons ««««««««««..
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Q13. Any suggestions?

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«««««««««««««««««««««««««««« «««««
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Q14. Any references?

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(b) «««««««..
(a) «««««««..

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