BUSINESS PLAN PROJECT:

I.
II.

BUSINESS NAME: ARC JEWELRY SHOP

NATURE OF BUSINESS:

Jewelry industry is a strong and energetic business. Also, what makes it

more appealing to the market is the fact that this steadfast industry
continues to grow and succeed. The demographic trends toward an
even greater dwelling segment of the population forecast continued
success.
The biggest threat for the business is the competition. Considering that
the business site is inside a mall, it is possible that other businessmen
would think of putting up the same business and hence, the market will
be more segmented and it yields a smaller target market for the
jewelry shop. However in the long- run, the business will not just
dominate the whole mall but will also extend to other places like the
nearby mall near the Cainta, Rizal and probably other areas like Rizal
province or Metro Manila area.
III.

WHY DID YOU CHOOSE THAT BUSINESS?

The project came about the thought of a business partnership between
the group members originating from a fast food chain up to the Jewelry
Store. Thinking of what business to put up that suit inside the Sta.
Lucia Grand East Mall is really the main thing. A fast-food chain may be
viable in the location however a lot of competitors are already
operating inside the mall so the group though of a different business
where in the target audience could focus their attention into; and that
is a Jewelry Store.
Jewelry store are seen to be good business since there are less
competition. This kind of

business does not require much effort for

the customers and the business owners as well. For the business
owners, hiring few employees that would manage the business is just
the only task to do. Employees will be needed for selling the jewelry.
Thus, the group thought of this kind of business for practicability and

demand from the target audience. It will be a good help for meeting
the customers expectations through satisfying their wants.
IV.

WHERE DO YOU PLAN TO PUT UP YOUR BUSINESS?

The store will be located in 2 nd floor Building B of Sta. Lucia East Grand
Mall in Marcos Highway cor. Felix Avenue, San Isidro, Cainta, Rizal.

V.

VI.

BUSINESS TAG-LINE: Your one stop, customizable jewelry shop

COMPANY LOGO:
The ARC Jewelry Shop logo stand for the initial of the owner name. The
diamond below the ARC symbolize that the store is a jewelry shop.

VII.

VIII.

IX.

COMPANY I.D.

EMPLOYEE UNIFORM

OWNER

Salesman Uniform
Sales Lady Uniform
COMPANY ORGANIZATIONAL CHART

STORE
MANAGER
Sales
Representat
ive

Sales
Representat
ive

Sales
Representat
ive

X.

RESUME WITH PICTURE