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Apk Syllabus 030110
Apk Syllabus 030110
LEARNING OUTCOMES
Upon successful completion of this course, students should be able to:
● Practice the theories of entrepreneurship into strategic planning and entrepreneurship
development activity.
● Develop a new business in economy that could be attached when initializing an
entrepreneurship career.
● Prepare and manage a feasible business proposal as a basic of new venture
COURSE MATERIALS
Text book: Kementerian Pengajian Tinggi, Majlis Keusahawanan Mahasiswa,
MAKMUM, dan Institusi Pengajian Tinggi Awam. (2007). Asas
Pembudayaan Keusahawanan. Malaysia: Penerbit Universiti Utara
Malaysia.
References:
1) Hisrich, R.D., Peters, M.P. & Shepherd, D.A. (2008).
Entrepreneurship.
7th Edition. Singapore: McGraw Hill.
2) Barringer, B.R. & Ireland, R. D. (2006). Entrepreneurship:
Successfully Launching New Ventures. New Jersey: Pearson Prentice Hall.
3) Lambing, P.A. & Kuehl, C.R. (2007). Entrepreneurship. 4th. Edition. New
Jersey:
Pearson Edu, Inc.
4) Ab. Aziz Yusof. Prinsip Keusahawanan. (2003). Malaysia: Pearson Malaysia
Sdn. Bhd.
5) Hoe Chee Hee & rakan-rakan. Asas keusahawanan. (2005). Malaysia: Thomson
Learning
(A division of Thomson Asia Pte. Ltd.)
6) Rosli Mahmood & rakan-rakan. (2007). Prinsip-prinsip Asas Keusahawanan.
Malaysia:Thomson Learning (A division of Thomson Asia Pte Ltd.)
ASSESSMENT
IMPORTANT NOTES
1
1. All the test and assignments/report/presentation are compulsory for all the students.
2. All the assignments and report must be submitted before dead-line. Submission
deadlines will be strictly enforced. Assessment items must be received by the due date
and time. Extensions will only be granted on medical or compassionate grounds and
will not be granted because of work or other commitments.
3. Attendance percentage must achieve 100% (must submit an official letter to be
excused).
COURSE OUTLINE
WEEK TOPICS ASSIGNMENT
1 MODULE 1: ENCOURAGING 1. First week initial briefing
THE ENTREPRENEURSHIP 2. Notification of due date for submitting
CULTURE assignments
CONCEPT AND DEVELOPMENT OF *time, date and venue – discuss &coordinate by
ENTREPRENEURSHIP lecturer
3. Notification of the date of written test- week 8
(*CHAP 1. BARRINGER)
2 ENTREPRENEURIAL COMPETENCY 1. Distribution of Personal Entrepreneurial
ANALYSIS Competencies Questionnaire/ assessment form/
CREATIVITY AND INNOVATION IN Score (page 15-20) or
ENTREPRENEURSHIP Refer to internet website http://lms.ums.edu.my
2. Entrepreneurial Simulation Activity (pg 38)
(*CHAP 2. BARRINGER)
3 ENTREPRENEURSHIP ETHICS 1. Pg 37 (refer to the textbook)
MODULE 2: OPPORTUNITIES
AND BUSINESS PROPOSAL
BUSINESS OPPORTUNITY (*CHAP
2. BARRINGER)
4 FEASIBILITY ANALYSIS(*CHAP 3.
BARRINGER) Group presentation for Business opportunity
INDUSTRY AND COMPETITORS
Pg 117~128
ANALYSIS(*CHAP 5. BARRINGER)
SKILL FOR INITIALIZING A Pg 69
BUSINESS
MID SEMESTER BREAK
5 PLANNING FOR A Group presentation for Business opportunity
BUSINESS(*CHAP 4 BARRINGER)
6 BUSINESS PROPOSAL Group presentation for Business opportunity
ASSESSMENT DETAILS
1) Written Test
-multiple choice questions that cover all material presented in lectures and the text, up
to week 7.
You are adviced to refer to at least five (5) references, including journal,
articles, magazines or online journal. Please include your references in your report.
Late submission will be penalized, one (1) mark for every one (1) day late will be
deducted from the overall marks of the assignment.
3) Expo
-The selection of topic for practicum project (choose 1 from the 2 assignments):
a) The practice of direct selling
b) Event management
ASSESSMENT CRITERIA:-
2. IMPLEMENTATION/ Management
BUSINESS STRATEGY
Operation
Marketing
- Effort
4) Practicum Presentation
1. All students will be given the opportunity to present their practicum project’s report at
specific time which will be decided by the assessment panel.
4
2. It is up to the students to decide for their report presentation style.
4. Q&A session will be allocated according to the relevancy and discretionary of the
assessment panel. Q&A session will be held at the end of the presentation.
6. The PowerPoint slides should be submitted before the presentation to your lecturer or
supervisor (3 slides per page is preferable).
7. The time range for the presentation: 30 minutes (including Q&A session) per group.
8. Questions are directed to all members of the group and should be resolved within half-
an-hour.
-ASSESSMENT CRITERIA
5) Attendance
-Attendance will be accounted during the meeting (4 MEETING ) with supervisor