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Not Just Another Boring Graphic Standards Manual
Not Just Another Boring Graphic Standards Manual
Not Just Another Boring Graphic Standards Manual
ANOTHER
BORING
GRAPHIC
STANDARDS
MANUAL
HEY
DUDES!
TABLE OF CONTENTS
GRAPHIC IDENTIFIER
BRAND IDENTIFIERS
1.1
CLEAR SPACE
1.2
MINIMUM SIZE
BRAND AUDIT
1.3
1.4
UNACCEPTABLE USAGE
1.5
TYPOGRAPHY
2.0
PRIMARY TYPEFACE
2.1
SECONDARY TYPEFACE
2.2
STATIONERY SYSTEM
BUSINESS CARD
3.0
LETTER HEAD
ENVELOPE
3.1
3.2
3.3
APPLICATION SYSTEM
MENS APPAREL
4.0
4.1
WOMENS APPAREL
4.2
MENS HOODIE
4.3
WOMENS HOODIE
4.4
APPAREL CAP
SCOTT GUGLIELMINO
Senior Vice President of the Xgames
1.0
HELMET
SKATEBOARD
SKATEBOARD WHEEL
EVENT ID BADGE
LANYARD
4.5
4.8
4.6
4.7
4.9
4.10
4.11
4.12
GRAPHIC
IDENTIFIERS
BRAND IDENTIFIER
CLEAR SPACE
1.1
1.2
MINIMUM SIZE
BRAND AUDIT
1.3
1.4
UNACCEPTABLE USAGE
COLOR CHOICES
SECONDARY GRAPHICS
1.0
1.5
1.6
1.7
BRAND IDENTIFIER
The Logo is a wordmark that has
been designed to evoke the visceral
feeling of action sports. This mark
is done by hand to give it that
attitude that we where looking for.
The wordmark is done with a graffiti
maker this achieved the graffiti look
that we where going for this mark
is easily drawn by anyone that sees
x
7.25 x
This clearspace shows the minimum
space around the logo that will give
it the most visibility and set it apart
from other accompanying graphics
or body copy.
4x
4x
MINIMUM SIZE
.75
BRAND AUDIT
The minimum size of the logo is
3/4 of an inch. Any smaller, the
logo starts to plug up and lose the
original intent.
Never do an abrupt
gradient.
Black
Solid Colors
Reverse
Color Reverse
COLOR CHOICES
SECONDARY GRAPHICS
For secondary graphics, skulls are
used in various ways to give the
viewer a visceral feeling of how
dangerous these extreme sports
can be. Also, conveys it the antiestablishment attitude that most
of these extreme sports share. The
brush script X was done with a
graffiti paint marker, once again
TYPOGRAPHY
2.0
2.2
UNIVERS 65 BOLD
CASLON BOLD
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
!@#$%^&*()_+=|\/?<>,.~`
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()_+=|\/?<>,.~`
UNIVERS 55 ROMAN
CASLON REGULAR
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
!@#$%^&*()_+=|\/?<>,.~`
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()_+=|\/?<>,.~`
PRIMARY TYPEFACE
SECONDARY TYPEFACE
STATIONERY
SYSTEM
BUSINESS CARD
LETTERHEAD
ENVELOPE
3.0
3.1
3.2
3.3
.27
1.25
3.0
0
.25
John Doe
XGames
9201 Circuit of the Americas Blvd
Austin, TX 78617
John Doe
.75
XGames
9201 Circuit of the Americas Blvd
Austin, TX 78617
.20
0
.15
BUSINESS CARD
This business card was designed
with action sports in mind. The
card is long just like a skate board,
snowboard or surfboard. The big
logo commands the front of the card
just as action sports commands the
SPECIFICATIONS
attention of everyone who watches
it. This card will truly represent
action sports as a whole and not just
a piece of information.
3.2 LETTERHEAD
0
0
.75
2.00
2.40
3.6
4.0
9.50
10.38
.85
.78
3.2 ENVELOPE
0 0.3
1.4
0
.37
.96
3.81
ENVELOPE
This envelope was designed to be
clean and professional with a toned
down Identifying mark in the right
hand corner.
5.60
APPLICATIONS
APPAREL MENS
APPAREL WOMENS
4.1
4.2
MENS HOODIE
WOMENS HOODIE
4.4
BASEBALL CAP
4.5
SKATEBOARD WHEEL
4.6
SKATEBOARD
4.7
HELMET
EVENT ID BADGE
LANYARD
4.8
4.9
4.10
4.11
WEBSITE
4.12
4.0
4.6 HELMET
4.7 SKATEBOARD
4.10 LANYARD
4.12 WEBSITE
AUSTIN
ASPEN
ATHLETES PHOTOS
VIDEOS
EVENTS
WORLD OF X