Sun. Aug.

2nd, 2015

ROAR in the City- Really Outrageous Adventure Race

Really Outrageous Adventure

Race
Sunday, Aug. 2nd, 2015 @ 9am
About
2
Get to know ROAR in

Sponsorships
3
By supporting this

Forms
5
The boring but ever-

the City- A Really

Outrageous
Adventure Race, and
the non-profit behind
it, UpaDowna.

event, participants
are encouraged to
support your
business.

so-important-part of
this entire packet.
Your dedication to
supporting a
community event.

I had more fun than I have had in a

while. I will definitely be
participating again.

Our team is
already waiting for
next year. Just a
fun event for
everyone.

ROAR in the City- Really Outrageous

Adventure Race

Sun. Aug. 2nd, 2015

I've
participated in
several events
likeOyster
this
(i.e.
Race,
Denver Challenge
Nation) and this was
hands down the best
one. It was extremely
well organized, staffed,
great ideas for activities
that were not just
physical but mental as
well while getting me to
see some parts of the
Springs I've never seen.
Great event - looking
forward to next years!
Thank you for taking the time to review our sponsorship proposal. We ask that you please keep this info
private and only share with those that are in charge of making sponsorship decisions within your
business, thank you.
What is ROAR?
In its 2nd year, ROAR in the City- Really Outrageous Urban Adventure Race is a team challenge that
raises money for the 501(c)3 nonprofit UpaDowna. This event encourages participants to travel by foot
or by bicycle to various stations around Downtown Colorado Springs where a challenge of brawn or
brain will await them. There is also a Photo Scavenger Hunt Challenge where participants are
encouraged to take team selfies outside of, or inside of, sponsoring businesses in order to mark the
task off of their list. (See photos above)
New in 2015:
This year, the event is open to all ages including family teams. To make it family friendly, we have made
registration prices affordable. For example, during early registration, a family of 5 would only cost $85.
That comes out to $17 a person. There are also two routes this year, a short and long, as well as the
theme of Prehistoric Party!
Who is UpaDowna?
UpaDowna's mission is to provide access to outdoor adventures for all through events and programs
that empower individuals, create healthier communities, and foster a respect for the environment. We
host over 100 free programs a year that encourage the community to explore the outdoors with us in a
safe, fun, and educational environment. ROAR helps to fund our annual outdoor program efforts.
Gifts are tax deductible within the limits of the law 501(c)(3).
UpaDowna's mission is to provide access to outdoor adventures for all through events and programs that
empower individuals, create healthier communities, and foster a respect for the environment.
POB 309, COS, CO, 80901 719-216-2183 randi@upadowna.org www.upadowna.org

ROAR in the City- Really Outrageous

Adventure Race

Sun. Aug. 2nd, 2015

I loved that it was nothing like what

is normally offered around here!

Why should I be a sponsor?

Unlike an event based out of one location, ROAR is unique in the fact that it will take place in numerous city
parks, as well as pass through Downtown Colorado Springs. This race course is designed to support businesses
by encouraging event participants to come to YOU and either participate in an activity or take a photo there.
Supporting businesses also have the opportunity to be recognized and showcased by being listed on our
banners, flyers, posters, brochures, website, registration site, Facebook, Twitter and Instagram. Sponsors at any
level are welcome to have a booth at our check-in/after-party site as well as have the opportunity to sign up for a
complimentary team, thus giving them another way to be seen at the event.
What do sponsorships entail?
ROAR race Integration
Be a part of the race! The ROAR can create a checkpoint specific to your company/brand/product, or feature a
checkpoint at your business location (if along race course).
Product Placement
Put your product in racers hands for great experiential marketing before, during or after the race.
Pre- and Post-race patronage
Racers are encouraged to check out sponsoring businesses before and after race with coupons/gift cards.
Tagged in all forms of marketing
Dedicated eblast features, social media, mentions on website, registration site, print and race materials.
On site presence on Race DayGifts are tax deductible within the limits of the law 501(c)(3).
Interact with racers
by having
anis exhibit
space
the race,
display
product
placement.
UpaDowna's
mission
to provide
accessafter
to outdoor
adventures
for banners,
all through or
events
and programs
that
empower individuals, create healthier communities, and foster a respect for the environment.
POB 309, COS, CO, 80901 719-216-2183 randi@upadowna.org www.upadowna.org

ROAR in the City- Really Outrageous

Adventure Race

Sun. Aug. 2nd, 2015

All sponsors will receive multiple shout outs during the check-in and start of
Sponsor
Benefits
Summit
Alpine
Subalpine
Montane
Basecamp
the race.
$5,000+

$2,500$4,999

$1,000$2,499

$500-$999

$250-$499

P
Logo on ROAR SWAG
items for participants
P
P
Logo on ROAR Checkin/Finish Banner
P
P
P
Logo on ROAR Finish
Photo Backdrop
P
P
P
P
Host* a scavenger hunt or
activity stop at place of
business or at park.
P
P
P
P
Logo on ROAR
posters/flyers
P
P
P
P
Logo/link on ROAR
Website and Registration
Page
P
P
P
P
P
Social Media tag from
participants during race
P
P
P
P

Complimentary Race
Entries
up to 12
up to 10
up to 8
up to 6
up to 4
P
Name on ROAR
Posters/Flyers
P
Name/link on ROAR
Website
Reg. on
Page
*Hosting an
activityand
depends
location to race route. If business is not along course, you can still host an activity at a park. ROAR volu

-Custom opportunities are available for our most generous sponsors and provide unique and effective mechanisms
for supporting your marketing and philanthropic objectives. For example, title sponsor of proprietary subevent: i.e.Subaru Super Volun

Media Sponsors (We are flexible on negotiations regarding Media Sponsorship details)
Provides:
Receives:
Radio Partner:
Radio Partner:
-ROAR event listed on Events Calendar (if available)
-Complimentary team of up to 6 participants
-One live interview with Race Director
-Logo/link on ROAR website, registration page
-Recorded PSAs that play 2x a month
-Logo on ROAR posters/flyers
-Remote broadcast at check-in, day of event
-Social Media tag from participants during race
-Optional: Booth at after-party
-Front and center presence at start of race
-Optional: Branded SWAG for participants
-One-on-one interaction with booth or SWAG options
Print Partner (Newspaper):
Print Partner (Newspaper):
-ROAR event listed in Calendar (print/online)
-Complimentary team of up to 6 participants
-ROAR ad in paper (2x May, 3x June, 4x July)
-Logo/link on ROAR website, registration page
-Race day coverage with photos and story
-Logo on ROAR posters/flyers
-Optional: Booth at after-party
-Social Media tag from participants during race
-Optional: Branded SWAG for participants
-One-on-one interaction with booth or SWAG options
TV/News Partner:
TV/News Partner:
-ROAR event listed on Events Calendar (if available)
-Complimentary team of up to 6 participants
-One live interview with a team 1 week before race
-Logo/link on ROAR website, registration page
-Race day coverage with story/interviews
-Logo on ROAR posters/flyers
Gifts are tax deductible within the limits
of the
law tag
501(c)(3).
-Optional: Booth at after-party
-Social
Media
from participants during race
UpaDowna's mission is to provide access to outdoor adventures for all through events and programs that
-Optional: Branded SWAG for participants
-One-on-one interaction with booth or SWAG options
empower individuals, create healthier communities, and foster a respect for the environment.
POB 309, COS, CO, 80901 719-216-2183 randi@upadowna.org www.upadowna.org

Sun. Aug. 2nd, 2015

ROAR in the City- Really Outrageous

Adventure Race
In-kind Sponsorship

Inkind donations will be valued at half their fair retail value when assessed against sponsor benefit levels but
at full retail value for sponsoring companies tax purposes. Inkind donating companies may receive the same
benefits offered to Subalpine Level sponsors if they are accompanied by a minimum $500 cash or check
donation. Please select the inkind opportunity below and explain the donation in column on the right.

In-kind Opportunities
Custom Tubular Bandanas (qty: 300)

Description of Donation

Awards for race winners (gift certificates, prize

baskets, etc.)
Name of Business/Individual______________________________________________________________
Advertising

Telephone_________________________Email______________________________________________
Street Address___________________________City_________________State_________Zip Code_________

Printing

Hereby Agrees to Sponsor or Donate:

The above business/individual hereby agrees to the following sponsorship:

(Please circle sponsorship level and indicate actual dollar amount in box below)
Signage
Water Stops (host a stop, donation of cups)
Summit
Alpine
Subalpine
$5,000+
$2,500-$4,999 $1,000-$2,499
Food or Beverage during or after race
$
$
$

Montane
$500-$999
$

Basecamp
$250-$499
$

OR The above business/individual hereby agrees to the following InKind Item valued at $___________
Promotional Items for participants (with $250
Description
donation) of InKind Donation:_________________________________________________________
__________________________________________________________________________________

Live music for after party

Please add further information as appropriate (limitations, etc):

__________________________________________________________________________________
_________________________________________________________________________________
Gift Certificates, gift packages for door prizes
__________________________________________________________________________________
__________________________________________________________________________________

Other items as negotiated

________________________________________________________________________________________
Authorized Signature
Position
Date
_________________________________________________________________________________________
UpaDowna Representative
Date
Please fill out and tear off this end sheet. We prefer a scanned copy that is emailed to randi@upadowna.org. We can also
come to your place of business to pick
up.tax
We
request within
that donations
no later than one month before the event
Giftsitare
deductible
the limits ofare
thereceived
law 501(c)(3).
UpaDowna's
mission
to provide
access toChecks
outdoor can
adventures
for out
all through
events and
programs
(July 2nd, 2015,
does not apply
to isin-kind
donations).
be made
to UpaDowna
with
a memothat
of ROAR and
mailed to POB 309, empower
COS, individuals, create healthier communities, and foster a respect for the environment.
POB 309, COS, CO, 80901 719-216-2183 randi@upadowna.org www.upadowna.org
CO 80901.

Turn over for sponsorship

form >5