HISTORY:

Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company,
The Company was incorporated in 1995 and initiated operations in 1996, The Company got listed on the
Indian bourses in February 2010, Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Enroll Private Ltd,
are the Promoters of the Company. The Company & its subsidiary operates Domino's Pizza brand with the
exclusive rights for India, Nepal, Bangladesh and Sri Lanka, The Company is India's largest and fastest
growing food service company, with a network of 500+ Domino's Pizza restaurants
Restaurants (as of 31st March, 2012)The Company is the market leader in the organized
pizza market with a 54% market share (Euromonitor Report 2010) and 70% share in the pizza home
delivery segment in India, The Company has strengthened its portfolio by entering into an agreement with
Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and operating restaurants in
India,
Over the period since 1996, Dominos Pizza India has remained focused on delivering
great tasting Pizzas and sides, superior quality, exceptional guest care and value for money offerings. We
have endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas
within 30 minutes or else FREE to a community of loyal consumers from all our restaurants around the
country.
Dominos vision is focused on " Exceptional people on a mission to be the best pizza
delivery company in the world!" We are committed to bringing fun, happiness and convenience to lives of
our consumers by delivering delicious pizzas to their doorstep and our efforts are aimed at fulfilling this
commitment towards a large and ever-growing guest base.
Dominos constantly strives to develop products that suit the tastes of our consumers
and hence delighting them. Dominos believes strongly in the strategy of Think global and act local. Thus,
time and again we have been innovating with delicious new products such as crusts, toppings and flavors
suitable to the taste buds of Indian Consumers. Further providing value for money and affordable products
to our consumers has been an important part of our efforts. Our initiatives such as Fun Meal and Pizza
Mania have been extremely popular with consumers looking for an affordable and value for money meal
option.
Dominos believes that when a box of pizza is opened, family and friends come
together to share the pizza. Hence, our brand positioning: Yeh Hai Rishton Ka Time
Thats why, all our efforts, whether it is a new innovative and delicious product, offering
consumers value for money deals, great service, countrywide presence or the promise to deliver in 30
minutes or free are all directed towards making relationships stronger, warmer and more fun by giving
consumers an opportunity to get together, catch up, reunite and spend more time together.

Consumers can order their pizzas by calling the single Happiness Hotline number
68886888 OR order online at Pizza Online.
Early years
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza
store in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down
payment, and the brothers borrowed $900 to pay for the store. The brothers planned to split the work hours
evenly, but James didn't want to quit his job as a full-time mailman to keep up with the demands of the new
business. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they
used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a
total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the
original owner forbade him from using the DomiNick's name. One day an employee returned from a pizza
delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed
the business Domino's Pizza, Inc. in 1965.
The company logo originally had three dots, representing the three stores in 1965.
Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as
Domino's experienced rapid growth. Domino's Pizza opened its first franchise location in 1967 and by
1978 the company expanded to 200 stores. In 1975, Domino's faced a lawsuit by Amstar Corporation, the
maker of Domino Sugar, alleging trademark infringement and unfair competition. On May 2, 1980, the Fifth
Circuit Court of Appeals in New Orleans found in favor of Domino's Pizza.
International expansion

Domino's outlet in Himayatnagar, Hyderabad, Telangana, India.

On May 12, 1983, Domino's opened its first international store, in Winnipeg,
Manitoba, Canada. That same year, Domino's opened its 1,000th store overall. In 1985, they opened their
first store in the United Kingdom in Luton. Also in 1985, Domino's opened their first store in Tokyo, Japan.
By 1995, Domino's had expanded to 1,000 international locations. In 1997, Domino's opened its 1,500th
international location, opening seven stores in one day across five continents. From 2007 to 2012, Domino's
gradually established a presence in India with at least 1,000 locations by 2012. By 2014 the company had
grown to 6,000 international locations and was planning to expand to the pizza's birthplace, Italy. CEO
Patrick Doyle in May 2014 said the company would concentrate on its delivery model there.

Sale of company
In 1998, after 38 years of ownership, Domino's founder Tom Monaghan announced
his retirement, sold 93 percent of the company to Bain Capital, Inc. for about $1 billion, and ceased being
involved in day-to-day operations of the company. A year later, the company named David A. Brandon
CEO.
Current era

Domino's Pizza logo used from 1996 until 2012 (in the United Kingdom; 2013 in
Japan; 2015 in the United States; to present day in the other countries)

The exterior of a Domino's Pizza store in Spring Hill, Florida.

In 2004, after 44 years as a privately held company, Domino's began trading

common stock on the New York Stock Exchange under the ticker symbol "DPZ". Industry trade publication
Pizza Today magazine named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011. In a
simultaneous celebration in January 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois, and
its 3,000th international store in Panama City, Panama making 8,000 total stores for the system. In August
2006, the Domino's location in Tallaght, Dublin, Ireland, became the first store in Domino's history to hit a
turnover of $3 million (2.35 million) per year.
As of September 2006, Domino's has 8,238 stores worldwide, which totaled $1.4 billion in gross income.

Innovations
In 2007, Domino's introduced its Veterans Delivering the Dream franchising program
and also rolled out its online and mobile ordering sites. In 2008, Domino's introduced the Pizza Tracker, an
online application that allows customers to view the status of their order in a simulated "real time" progress
bar. The first Domino's with a dining room opened in Stephenville, Texas, giving the customers the option to
either eat in or take their pizza home. Since 2005, the voice of Domino's Pizza's US phone ordering service
1-800-DOMINOS has been Kevin Railsback.
In a 2009 survey of consumer taste preferences among national chains by Brand
Keys, Domino's was last tied with Chuck E. Cheese's. In December that year, Domino's announced plans
to entirely reinvent its pizza. It began a self-criticizing ad campaign in which consumers were filmed
criticizing the then-current pizza's quality and chefs were shown developing a new pizza. The new pizza
was unveiled that same month. The following year, 2010 and Domino's 50th anniversary, the company hired
J. Patrick Doyle as its new CEO and experienced a historic 14.3% quarterly gain. While admitted not to
endure, the success was described by Doyle as one of the largest quarterly same-store sales jumps ever
recorded by a major fast-food chain.
In 2012, Domino's Pizza removed the word "Pizza" from their logo, to emphasize their
non-pizza products. At the same time, Domino's introduced a new logo that removed the blue rectangle and
text under the domino in the logo, and changed the formerly all-red domino to be blue on the side with two
dots and red on the side with one dot. In February 2015 Domino's Pizza announced it would now just go by
the name Domino's, explaining it better suited their more varied menu, including sandwiches and pastas.
Menu

Domino's Pizza (Malaysia), Chicken Pepperoni, New York Crust.

A makeline at a Domino's
The Domino's menu varies by region. The current Domino's menu in the United
States features a variety of Italian-American entrees and side dishes. Pizza is the primary focus, with
traditional, specialty, and custom pizzas available in a variety of crust styles and toppings. In 2011,
Domino's launched artisan-style pizzas. Additional entrees include pasta, bread bowls, and oven-baked
sandwiches. The menu offers chicken side dishes, breadsticks, as well as beverages and desserts.
From its founding until the early 1990s, the menu at Domino's Pizza was kept
simple relative to other fast food restaurants, to ensure efficiency of delivery. Historically, Domino's menu
consisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coca-Cola as the only soft
drink option.
The first menu expansion occurred in 1989, with the debut of Domino's deep dish or
pan pizza. Its introduction followed market research showing that 40% of pizza customers preferred thick
crusts. The new product launch cost approximately $25 million, of which $15 million was spent on new
sheet metal pans with perforated bottoms. Domino's started testing extra-large size pizzas in early 1993,
starting with the 30-slice, yard-long "The Dominator".
Domino's tapped into a market trend toward bite-size foods with spicy Buffalo
Chicken Kickers, as an alternative to Buffalo Wings, in August 2002. The breaded, baked, white-meat fillets,
similar to chicken fingers, are packaged in a custom-designed box with two types of sauce to "heat up" and
"cool down" the chicken.
In August 2003, Domino's announced its first new pizza since January 2000, the
Philly Cheese Steak Pizza. The product launch also marked the beginning of a partnership with the National
Cattlemen's Beef Association, whose beef Check-Off logo appeared in related advertising. Domino's
continued its move toward specialty pizzas in 2006, with the introduction of its Brooklyn Style Pizza,
featuring a thinner crust, cornmeal baked in to add crispness, and larger slices that could be folded in the
style of traditional New York-style pizza.

In 2008, Domino's once again branched out into non-pizza fare, offering oven-baked
sandwiches in four styles, intended to compete with Subway's toasted submarine sandwiches. Early
marketing for the sandwiches made varied references to its competition, such as offering free sandwiches to
customers named "Jared," a reference to Subway's spokesman of the same name.
The company introduced its American Legends line of specialty pizzas in 2009,
featuring 40% more cheese than the company's regular pizzas, along with a greater variety of toppings. That
same year, Domino's began selling its BreadBowl Pasta entree, a lightly seasoned bread bowl baked with
pasta inside, and the Lava Crunch Cake dessert, composed of a crunchy chocolate shell filled with warm
fudge. Domino's promoted the dessert by flying in 1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center
near Mount St Helens in Washington State.

In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza
recipe "from the crust up", making significant changes in the dough, sauce, and cheese used in their pizzas.
Their advertising campaign admitted to earlier problems with the public perception of Domino's product due
to taste issues.
In September 2012, Domino's announced it was going to roll out a pan pizza on
September 24, 2012. Following this move, the Deep Dish pizza was discontinued after 23 years of being on
the menu.
In December 2013, Domino's Pizza, in Israel, unveiled its first vegan pizza, which
uses a soy-based cheese substitute.
After a stock low point in late 2009, the company's stock had grown 233 percent by
late 2011. Even as the American economy has suffered and unemployment has risen, Domino's has seen its
sales rise dramatically through its efforts to rebrand and retool its pizza.
Beverages
Domino's serves Coca-Cola products and is the only "Big Four" pizza chain to do
so. Rivals Papa John's Pizza and Little Caesars sold Coca-Cola in the past, but both switched to Pepsi, in
2012 and 2007, respectively. Pizza Hut, due to its previous ownership by PepsiCo, has a lifetime contract to
sell Pepsi products. Domino's Pizza in Mexico switched to Pepsi in November 2012 and Domino's Pizza in
Pakistan is with Pepsi as well.

.
SALES PROMOTIONS:

BUY 1 GET 1 FREE

COUPONS
FREE GIFTS
VOUCHERS
OFFERS
FAMILY PACK
DISCOUNT
PRIZE OFF

TOOLS & TECHNIQUES:

QUICK SERVICE
30 MINUTE SPECIAL
PRE-PAY SERVICE
SEASONS OFFER

TARGETED CUSTOMERS

OFFERS:

Enjoy 20% OFF On Bill Of 350

Get A CHANCE To WIN An i-PHONE6 DAILY
60 WIN PIZZA Per YEAR [ DAILY PRIZE]
3 COUPLES WIN Trip To AUSTRALIA [WORLD CUP SPECIAL OFFER]
8640 PIZZA Discounts e-booklet [ 1 every 5 minute]
1440 PIZZZA e-vouchers worth Rs. 500 [ 1 every 30 minute]

CONCLUSION:

STORE IS FAR AWAY FROM CITY NOW A DAY

AMRAVATIS CUSTOMER CAN NOT APPLY FOR OFFERS

SUGGETIONS:

OPERATING SHOP COULD NOT ON TARGET

PRIZES ARE MORE THAN THE CUSTOMER CAN AFFORD
COMPANY SHOULD GET MORE FOCUSED ON THEIR TARGETED
CUSTOMER
SALES PROMOTION SHOULD REACH AT THE END CUSTOMER

In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate
when purchasing a product.
Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in
retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes,
magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile
devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the
savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to
those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to
regional markets in which price competition is great.
In government, a coupon is a paper certificate used to administer a benefit or permission.

A voucher is a bond of the redeemable transaction type which is worth a

certain monetary value and which may be spent only for specific reasons or
on specific goods. Examples include (but are not limited to) housing, travel,

and food vouchers. The term voucher is also a synonym for receipt and is
often used to refer to receipts used as evidence of, for example, the
declaration that a service has been performed or that an expenditure has
been made.

A gift or a present is an item given to someone without the expectation of

payment. The gifted item should not be owned by the recipient. Although
gift-giving might involve an expectation of reciprocity, a gift is meant to be
free. In many countries, the act of mutually exchanging money, goods, etc.
may sustain social relations and contribute to social cohesion. Economists
have elaborated the economics of gift-giving into the notion of a gift
economy. By extension the term gift can refer to anything that makes the
other happier or less sad, especially as a favour, including forgiveness and
kindness. Gifts are also first and foremost presented on occasions birthdays and Christmas being the main examples.