History

Amalgamated bean coffee trading company (ABCTC) is a Chikmagalur based

company which grows coffee in its own estates of 12,000 acres (4249 hectares). It is the largest producer of
arabica beans in Asia exporting to various countries including USA, Europe and Japan.

Caf Coffee Day was started as a retail restaurant arm of ABCTC in 1996. The
first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. It rapidly expanded
across various cities in India adding more stores with more than 1000 cafs open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would
invest 1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company. The same year, the
logo was changed to the current logo, which the company stated was to showcase the chain as a place to
talk. This was done with major changes in the layout of the stores, including the addition of lounges and a
total revamp of the interiors.

The company is known for being vertical integrated to cut costs: from owning the plantations, growing the
coffee, making the coffee machines to making the furniture for the outlets.

Original logo

A cup of coffee at CCD

Sandwich, Coffee & Tea served at Cafe Coffee Day

A veg burger at CCD

About
CCD opens its second cafe outlet at Badnera Road
Amravati, 9th October 2009 :
Encouraged by the continuous request of the people of Amravati to enhance the coffee
cafe experience, Cafe Coffee Day, India's premier and largest chain of coffee cafes, today opened yet
another cafe in the city of Amravati, below VAMA Beauty Parlor, Badnera Road.
The cafe in Amravati is a spacious, where coffee lovers can relax and enjoy rich aromatic
blends of fresh coffee in a vibrant ambiance. Coffee drinkers in the city can now enjoy rich aromatic blends
of fresh coffee in a friendly and youthful ambience. In addition to the wide range of specially prepared,
signature coffee blends and recipes, Cafe Coffee Day also promises to offer its customers a tantalizing
spread of mouth-watering foods specially adapted to local tastes such (add 2-3 with short description of
each) and beverages like the Choco Frappe and Tropical Iceberg, that coffee drinker can enjoy over rich
aromatic blends of fresh coffee in a friendly and youthful ambience
The opening of this cafe takes the number of Cafe Coffee Day cafes across the country to
821 and to 0 in the state of Maharashtra.

About Cafe Coffee Day

Cafe Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean
Coffee Trading Company Ltd. (ABCTCL), the first to roll out the 'coffee bar' concept in India with its first
cafe in Bangalore. Cafe Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus
another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its
holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically
integrated coffee company. Cafe Coffee Day's menu ranges from signature hot and cold coffees to several
exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee
powders, cookies, mugs, coffee filters, etc. are available at the cafes.

Outlets
As of September 2014, there are 1640 outlets across 29 states of India. Cafe Coffee
Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.
Subsidiaries
In June 2010, CCD acquired Caf Emporio, a caf chain from the Czech Republic.
Cafe Emporio has 11 cafs in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and
2 are at Freeport-Hate.

Cafe Coffee Day's divisions include:

Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets
Coffee Day Square, a high level coffee bar in Bangalore
Coffee Day Xpress, which runs 900 plus Coffee Day kiosks
Coffee Day Beverages, which runs over 14,000 vending machines
Coffee Day Exports, its exporting wing
Coffee Day Perfect, its fast-moving consumer goods packaged coffee division
Coffee Day B2C Plant, Coffee vending machine manufacturing division

Awards
Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd
Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's
most popular coffee joint" in 2011.
According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th
among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Cafe Coffee
Day was ranked 210th among India's most trusted brands.

STRATEGIES:

Promotions
Advertising

Offers

Youth catching

Targeted customers

SALES PROMOTION:

Advertising
Seasons offers

Branding
Hoarding
Brand ambassador

TAGLINES:
Brace Yourself To Be Delighted
By the Signature Beverages of CCD!
ON TWITTER:
Meet, greet and retweet
It all happens over coffee!
ON FACEBOOK:
JOIN OUR
5,119,817 Friends on FB

VALENTIN DAY SPEACIAL:

Caf Moment card

CONCLUSION:

CCD Targeted youth only

They give offers only in the some seasons
Looks for quick services
Work place depends upon the CITY only
Quality base product provided

SUGGETIONS:

Lack in sales promotion

Segmentation needed
Look towards the another categories [Age group]