Nico Ian B.

Apuli
Lot 15, Block 4, Phase 1, El Puentebello de Sucat, Paranaque City
09055713629 | nicoianapuli@gmail.com

EDUCATION

De La Salle College of Saint Benilde

Bachelor of Science in Business Administration Major in Marketing Management
GPA: 4.0

PROFESSIONAL EXPERIENCES

GOOGLE
Senior Marketing Specialist, Manila, Philippines - November 2010 - Present
Manage 3 brands across the corporation to ensure consistency in branding and optimum positioning and to contribute to
revenues of $260 million in 2012.
Develop persuasive business proposals within the private and public sector in order to contribute to bottom line of the
organization and create customer satisfaction.
Produce compelling copy to be utilized in all marketing collateral including websites, brochures, sell sheets, business proposals,
direct email/direct mail campaigns and other various media to articulate unique selling propositions in an effective and
engaging manner.
Spearhead companywide branding overhaul and re-launch, coordinating between all internal teams and vendors/agencies in
order to successfully launch initiative.

 Generate market research scopes and methodologies in order to gather quantitative and qualitative data to uncover insights
pertaining to service satisfaction, resonance of unique selling propositions and employee engagement.
Formulate and employ corporate social media strategy to reach key audiences to create awareness and differentiation in the
marketplace.
Lead and administer Salesforce Customer Relationship Management database for the company in order to forecast revenues
on an ongoing basis.
Implement new corporate technologies/platforms and act as global administrator for programs for efficiency and customer
satisfaction.
Manage award-winning company newsletter writing, design, and production.
Participate regularly as a guest contributor in strategic planning meetings with senior management teams in order to
continuously advocate for innovation in all aspects of marketing as well as processes driven by technology.

Market Research Analyst, Manila, Philippines - April 2010 to November 2010

Designed database for ACT! Customer Relationship Management (CRM) and put into place for usage by national sales team.
Researched market climate to uncover bid opportunities for sales team in order to contribute to development of business
nationwide.

PETA
Volunteer Marketing Assistant, New York, NY - February 2010 - March 2011
Developed a custom social media strategy and implemented various digital marketing communications for President and
Founder in order to engage potential fosters and adopters.
Administered website in order to maintain content and continue to engage potential adopters and fosters.

BRAINJUICER, INC.
Market Research Consultant, Manila Philippines- January 2009 - January 2010
Pioneered new research solutions such as Mobile Moments of Truth text message based survey and Juicy Brains Community
forum successfully in order to surprise and delight clients, resulting in additions to client base.
Tailored proposals with clients research objectives in mind in order to deliver highly engaging studies resulting in rich and
insightful feedback from respondents.
Designed questionnaires and developed methodologies aimed towards clients specific research needs.
Collected quantitative and qualitative data pertaining to consumer demographics, preferences, needs and purchasing behavior
to identify potential markets and other opportunities for product success.
Generated marketing debriefs including graphically represented data in order to provide clients with highly engaging and
valuable analysis and business recommendations.
Coordinated globally across several partners and time zones to ensure studies are seamlessly launched and in a timely manner
Partnered with Vice President of North America and Client Director in presenting BrainJuicer solutions to clients in order to
provide clear and highly actionable research to clients.
Provided value and rich qualitative-quantitative analysis on a continual basis to clients in order to contribute to companywide
annual profit of $3 million.

JOSE CUERVO INTERNATIONAL, INC. (PROXIMO SPIRITS, LUXURY BRANDS DIVISION)

Marketing Intern, Manila, Philippines - July 2008 - December 2008
Executed strategic projects for all brand managers and ad-hoc projects for the V.P. of Marketing in order to create dynamic and
intriguing marketing campaigns for all brands.

PROFESSIONAL CERTIFICATES
Certified Professional Marketer
March 2009

Project Management Certificate

April 2010

AWARDS/CITATIONS
Certified Google Philippines Employee of the Year (2011-2014)

COMMUNITY SERVICES
Gawad Kalinga Volunteer

Gawad Kalinga, translated in English means to give care, is a Philippine-based movement that aims to end poverty by first
restoring the dignity of the poor. It employs an integrated and holistic approach to empowerment with values-formation and
leadership development at its core. Established in 2003, The Foundation currently works with over 2,000 communities and has
been recognized as the 2006 Ramon Magsaysay Awardee & 2012 Skoll Awardee for Social Entrepreneurship.

PETA Volunteer

People for the Ethical Treatment of Animals (PETA; stylized PeTA) is an American animal rights organization based inNorfolk,
Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees, it says it has three
million members and supporters and is the largest animal rights group in the world. Its slogan is "animals are not ours to eat,
wear, experiment on, use for entertainment or abuse in any way