Professional Documents
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BuzzFeed Brand Book
BuzzFeed Brand Book
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Typography 6
Logo Usage
8
Logo Colors
12
Logo Proportions
14
Correction Policy
16
BuzzFeed
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should include the accurate information. It should explain the error, and
it may restate the error when its necessary to clarify what it was or to
debunk a claim.
Corrections should be in plain English, not in the
somewhat formal corrections style traditional among
news organizations.
Try to mention the
correction on all
channels the story went
out on. If you tweeted it,
tweet the correction, etc.
Be very thorough and careful. The absolute worst thing is to have to correct your
correction. If the correction is about a person, its often a good move to read the
correction on the phone to its subject before printing it.
An error of fact in a
news story should
usually be labeled: