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Case EAC
Case EAC
multinational,
primarily
specializes
in
four
business
Nutritions
distribution,
manufacturing
and
packaging
China,
West
China,
Malaysia,
Thailand
and
Singapore,
respectively.
EACs primary competitors include Nestle & Wyeth. The prior enjoys
tractions within Thailand, Indonesia & India, respectively through a
recognized brand name. The latter, a product and network
specialist, Wyeth remains dominant in the Philippines, North & South
China, respectively. The industry relies heavily on marketing and
awareness and has often faced regional legal hurdles along the way
vis--vis powdered vs. breast milk benefits. Nonetheless, EACs
competitive advantages - solid and locally partnered manufacturing
and distribution webs, country concentrations, and impactful
branding/awareness - have allowed it to remain a key player.
Options
EAC currently faces the dilemma of choosing one or several
pathways for regionally expanding to sell its products whilst
simultaneously increase shareholder value. Potential routes include;
It has to
dominated
GUM
market.
Moreover,
Wyeth
has
not