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Hybris Developer Training Part II - Commerce - Module 10 - Advanced Personalization
Hybris Developer Training Part II - Commerce - Module 10 - Advanced Personalization
Hybris Developer Training Part II - Commerce - Module 10 - Advanced Personalization
Advanced Personalization
6/3/2013
Advanced Personalization
Advanced Personalization
6/3/2013
Age
Order History
Gender
Country
Advanced Personalization
Pers. Content
Pre-Segmentation
(via user groups)
Customer
Profile
Personalized Pages
Targeting
Rules
Session
Profile
Cart
Viewed Pages
Referral URL
Affiliate Link
Product Recommendations
Advanced Personalization
Customer Behavior
Customer Characteristics
Marketing Actions
6/3/2013
Customer Segments
Advanced Personalization
User: demo
Buys
many
products
User: demo
Puts
Laptop
in cart
User: demo
Segment =
User/usergroup +
Laptop In Cart
Laptop In Cart
Laptop In Cart
Rules +
Free Laptop
Insurance
Output actions
Free Laptop
Insurance
Free Laptop
Insurance
Attribute
Advanced Personalization
Contains
id
name
catalog version
sites
is active
6/3/2013
Advanced Personalization
LEFT
OPERAND
OPERATOR
RIGHT
OPERAND
Rule Types:
Cart Rule
Customer Rule
Website Rule
Order Rule
Output Actions
Advanced Personalization
10
10
6/3/2013
Advanced Personalization
11
11
Frontend Integration
Advanced Personalization
12
BTGSegmentFilter
2. (Preview)Context
3. Invalidation
4. Evaluation
12
6/3/2013
Advanced Personalization
13
Report View
Success rate
Rule success rate
Segment success
over time
Known/Unknown
users rate
Advanced Personalization
14
6/3/2013
15