Marketing Budget Plan

Marketing Budget Plan

Category

Research
Research firm fees
Web research
Independent research
Other research

Estimated
Quantity

Estimated
Cost per Unit

$2,300.00
$1,100.00
$300.00
$250.00

5,000
5
13
1

$0.15
$4,000.00
$350.00
$350.00

List Services
Valet services
Entertainment #1
Entertainment #2
Other services
List Service Costs Subtotal
Audio/Visual Services
Basic PA system and podium
Screen
XGA data/video projector rental
Wireless mouse
Confidential Proprietary

$750.00
$20,000.00
$4,550.00
$350.00
$25,650.00

3
2
2

$50.00
$20.00
$32.00

Networking Costs Total

Event
Number of attendees
Meal (breakfast, lunch, or dinner)
Food
Tax (10%)
Food and beverage gratuity
(20%)
Meal Costs Subtotal

$4,600.00
$1,100.00
$900.00
$500.00
$7,100.00

Communications Costs Total

Networking
Memberships
Affiliations
Subscriptions

Notes

fsdds
2
1
3
2

Research Costs Total

Communications
Promotional brochures
Television
Radio
Web

Estimated
Subtotal

$150.00
$40.00
$64.00
$254.00

50
$23.00
$2.30
$5.06

$1,150.00
$115.00
$253.00
$1,518.00

1
1
1
1

$300.00
$800.00
$1,200.00
$200.00

$300.00
$800.00
$1,200.00
$200.00
$2,500.00

1
1
1
1

$0.00
$0.00
$45.00
$12.00

$0.00 Provided by venue (usually)

$0.00 Provided by venue (usually)
$45.00
$12.00
Page 1

Marketing Budget Plan

Category

Power strips
Extension cords
Lavalier microphone
Labor and AV technicians
Tax (8.8%)
Audio/Visual Services
Subtotal

Estimated
Quantity

1
1
1
1

Estimated
Cost per Unit

$0.00
$0.00
$0.00
$300.00
$31.42

Estimated
Subtotal

Notes

$0.00 Provided by venue (usually)

$0.00 Provided by venue (usually)
$0.00 Provided by venue (usually)
$300.00
$31.42
$388.42

Additional Costs
Invitation
(printing and postage costs)

$834.00

Time & Expense (T&E)

Company staff T&E
Customer testimonial T&E
Additional Costs Subtotal
Giveaways
Giveaway #1
Giveaway #2
Giveaway Subtotal

$600.00
$200.00
$100.00
0
25
25

$10.00
$5.00

Event Costs Total

Event Price per Person
Promotions
Product giveaways
Product discounts
Special offers

Advertising Costs Total

$600.00
$200.00 <Number of persons onsite>
$100.00
$1,734.00
$250.00 <Giveaway item description>
$125.00 <Giveaway item description>
$375.00
$6,515.42

$130.31

50
300
200

$8.00
$3.00
$2.50

Promotions Costs Total

Advertising
Brochures (development and product
Mailings
Postcards
Television
Radio
Newspapers
Billboards
Bus sides

$834.00

$400.00
$900.00
$500.00
$1,800.00

5,000
15,000
15,000
2
4
6
2
3

$0.15
$0.04
$0.03
$600.00
$300.00
$220.00
$556.00
$125.00

$750.00
$600.00
$450.00
$1,200.00
$1,200.00
$1,320.00
$1,112.00
$375.00
$7,007.00

Public Relations
Confidential Proprietary

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Marketing Budget Plan

Category

Charity events
Advertising
Employee promotions
Sponsorships

Estimated
Quantity

3
4
6
3

Public Relations Costs Total

ESTIMATED MARKETING GRAND TOTAL

Confidential Proprietary

Estimated
Cost per Unit

$200.00
$200.00
$200.00
$200.00

Estimated
Subtotal

Notes

$600.00
$800.00
$1,200.00
$600.00
$3,200.00

$51,526.42

Page 3

Marketing Budget Plan

Research
Advertising Public Relations
Research
14%
6%
14%
Promotions
3%
Event Communications
13% 50%
Networking
0%

Communications
Networking
Event
Promotions
Advertising
Public Relations