CRH Case Study (extension

approved by management)
by SHABNEEZE ABBEDA ZARINE MUNGUR CADER

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SIT EDAT A_T EMP_T URNIT INT OOL_2088386423._1768_1385548874_

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27-NOV-2013 10:41AM

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CRH Case Study (extension approved by management)

GRADEMARK REPORT
FINAL GRADE

GENERAL COMMENTS

50

Instructor

/100

PAGE 1
PAGE 2
PAGE 3

Comment 1
Good introduction.
PAGE 4

Comment 2
Very clear identif ication of strategies. Student could also explain the competitive position of
CRH as a result of these strategies.
PAGE 5
PAGE 6

Comment 3
Value adding activities are clearly identif ied. However, a classif ication based on a theoretical
f ramework was expected.
PAGE 7

Comment 4
Some of the CRH management activities are mentioned. However, CRH management style
(question 3) has not been discussed.

Comment 5
T his is not a social f actor. It is an internal f actor.
PAGE 8

PAGE 9

Comment 6
Challenges, opportunities and recommendations are explained. It was also expected that
recommendations are evaluated against internal and external f actors.
PAGE 10
PAGE 11

RUBRIC: BUS748 -1

Q.1 (30%)

50 / 10 0

60 / 100

What strategies does CRH pursue? Describe the main elements of the successf ul strategic approach
employed by CRH in a dif f icult industry environment.
1
(10)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. No indication of case
study understanding.

2
(20)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Poor understanding of
the Case study.

3
(30)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Some knowledge
about the case study.

4
(40)

T he work shows some knowledge and required skills are present to a degree.
T here may be appreciable error or omission of f acts, poor structure, misdirection
to the task, or poor conceptualisation or illustration of the work. Evidence of
analysis and evaluation is weak. T here will be indications in the work that the
candidate is capable of improving it by f urther application to the task.

5
(50)

T he work contains suf f icient descriptive inf ormation. T here is some analysis and
explanation with appropriate illustration and example, and some attempt to
evaluate. T he work will generally be coherent and relevant, it will contain some
usef ul proposals or solutions related to f amiliar solutions and there will be some
attempt at originality. It will be communicated clearly.

6
(60)

T he work contains all the necessary contextual inf ormation. T here will be adequate
analysis, explanation and conceptualisation, with appropriate illustration and
example, and sound attempts to evaluate and judge. T he work will be substantially
coherent and will contain relevant and f easible proposals or solutions related to
f amiliar situations, some responses to uncertainty or ambiguity and some
acknowledgements of the implications of change.

7
(70)

T he work will contain complete explanations using most available inf ormation.
T here will be substantial analysis; the ability to recognise evidence, use ideas,
conceptualise, evaluate and judge in f amiliar situations will be clearly
demonstrated. Proposals or solutions will be contextually relevant and usef ul, with
substantial evidence of the skill necessary to operationalize them in a variety of

situations, including those in which uncertainty, ambiguity or change are present.

T he work will provide evidence of originality and of usef ul knowledge transf er to
novel situations. It will be coherent and convincing.
8
(80)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present.

9
(90)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. Conceptualising beyond course work.

10
(100)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. High level of innovation beyond course works.

Q.2 (20%)

50 / 100

Outline the nature of the parenting advantage provided by the centre in CRH and the extent of the
value created.
1
(10)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. No indication of case
study understanding.

2
(20)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Poor understanding of
the Case study.

3
(30)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Some knowledge

about the case study.

4
(40)

T he work shows some knowledge and required skills are present to a degree.
T here may be appreciable error or omission of f acts, poor structure, misdirection
to the task, or poor conceptualisation or illustration of the work. Evidence of
analysis and evaluation is weak. T here will be indications in the work that the
candidate is capable of improving it by f urther application to the task.

5
(50)

T he work contains suf f icient descriptive inf ormation. T here is some analysis and
explanation with appropriate illustration and example, and some attempt to
evaluate. T he work will generally be coherent and relevant, it will contain some
usef ul proposals or solutions related to f amiliar solutions and there will be some
attempt at originality. It will be communicated clearly.

6
(60)

T he work contains all the necessary contextual inf ormation. T here will be adequate
analysis, explanation and conceptualisation, with appropriate illustration and
example, and sound attempts to evaluate and judge. T he work will be substantially
coherent and will contain relevant and f easible proposals or solutions related to
f amiliar situations, some responses to uncertainty or ambiguity and some
acknowledgements of the implications of change.

7
(70)

T he work will contain complete explanations using most available inf ormation.
T here will be substantial analysis; the ability to recognise evidence, use ideas,
conceptualise, evaluate and judge in f amiliar situations will be clearly
demonstrated. Proposals or solutions will be contextually relevant and usef ul, with
substantial evidence of the skill necessary to operationalize them in a variety of
situations, including those in which uncertainty, ambiguity or change are present.
T he work will provide evidence of originality and of usef ul knowledge transf er to
novel situations. It will be coherent and convincing.

8
(80)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present.

9
(90)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. Conceptualising beyond course work.

10
(100)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. High level of innovation beyond course works.

Q.3 (30%)

40 / 100

Discuss the style of corporate-level management employed by CRH.

1
(10)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. No indication of case
study understanding.

2
(20)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Poor understanding of
the Case study.

3
(30)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Some knowledge
about the case study.

4
(40)

T he work shows some knowledge and required skills are present to a degree.
T here may be appreciable error or omission of f acts, poor structure, misdirection
to the task, or poor conceptualisation or illustration of the work. Evidence of
analysis and evaluation is weak. T here will be indications in the work that the
candidate is capable of improving it by f urther application to the task.

5
(50)

T he work contains suf f icient descriptive inf ormation. T here is some analysis and
explanation with appropriate illustration and example, and some attempt to
evaluate. T he work will generally be coherent and relevant, it will contain some
usef ul proposals or solutions related to f amiliar solutions and there will be some
attempt at originality. It will be communicated clearly.

6
(60)

T he work contains all the necessary contextual inf ormation. T here will be adequate
analysis, explanation and conceptualisation, with appropriate illustration and
example, and sound attempts to evaluate and judge. T he work will be substantially
coherent and will contain relevant and f easible proposals or solutions related to
f amiliar situations, some responses to uncertainty or ambiguity and some
acknowledgements of the implications of change.

7
(70)

T he work will contain complete explanations using most available inf ormation.
T here will be substantial analysis; the ability to recognise evidence, use ideas,
conceptualise, evaluate and judge in f amiliar situations will be clearly
demonstrated. Proposals or solutions will be contextually relevant and usef ul, with
substantial evidence of the skill necessary to operationalize them in a variety of
situations, including those in which uncertainty, ambiguity or change are present.
T he work will provide evidence of originality and of usef ul knowledge transf er to
novel situations. It will be coherent and convincing.

8
(80)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present.

9
(90)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. Conceptualising beyond course work.

10
(100)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. High level of innovation beyond course works.

Q.4 (20%)

50 / 100

In light of the challenges and opportunities f acing CRH in 2010, develop a programme of action f or
Myles Lee and CRH senior management.
1
(10)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. No indication of case
study understanding.

2
(20)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Poor understanding of
the Case study.

3
(30)

No work has been submitted in the time allowed, or the work submitted
demonstrates little or no understanding of the task or the subject matter. T his may
be evident where the work is substantially incoherent, irrelevant or lacking in
f actual content, or where these shortcomings are present in combination such that
the work as a whole is unsound. Major errors of f act, or evidence of substantially
poor cognitive or other relevant skills will also lead to a f ail. Some knowledge
about the case study.

4
(40)

T he work shows some knowledge and required skills are present to a degree.
T here may be appreciable error or omission of f acts, poor structure, misdirection

to the task, or poor conceptualisation or illustration of the work. Evidence of

analysis and evaluation is weak. T here will be indications in the work that the
candidate is capable of improving it by f urther application to the task.
5
(50)

T he work contains suf f icient descriptive inf ormation. T here is some analysis and
explanation with appropriate illustration and example, and some attempt to
evaluate. T he work will generally be coherent and relevant, it will contain some
usef ul proposals or solutions related to f amiliar solutions and there will be some
attempt at originality. It will be communicated clearly.

6
(60)

T he work contains all the necessary contextual inf ormation. T here will be adequate
analysis, explanation and conceptualisation, with appropriate illustration and
example, and sound attempts to evaluate and judge. T he work will be substantially
coherent and will contain relevant and f easible proposals or solutions related to
f amiliar situations, some responses to uncertainty or ambiguity and some
acknowledgements of the implications of change.

7
(70)

T he work will contain complete explanations using most available inf ormation.
T here will be substantial analysis; the ability to recognise evidence, use ideas,
conceptualise, evaluate and judge in f amiliar situations will be clearly
demonstrated. Proposals or solutions will be contextually relevant and usef ul, with
substantial evidence of the skill necessary to operationalize them in a variety of
situations, including those in which uncertainty, ambiguity or change are present.
T he work will provide evidence of originality and of usef ul knowledge transf er to
novel situations. It will be coherent and convincing.

8
(80)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present.

9
(90)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. Conceptualising beyond course work.

10
(100)

T he work will clearly demonstrate the ability to analyse accurately, reliably and f ully,
all relevant inf ormation; to use evidence; to conceptualise, evaluate and judge; to
propose and operationalise ef f ective solutions, and to show substantial originality
and creativity in a variety of f amiliar situations or in the f ace of ambiguity,
uncertainty or change. It will demonstrate valuable knowledge transf er and propose
f easible solutions f or a wide range of situations. Evidence of the ability to
innovate will be present. High level of innovation beyond course works.