Analysis of McDonalds Corporation in

Malaysia
Global Company in ASEAN

Siti Izzah Fadzilah B. Hj Dolhan

85701091003
3/21/2015

Aj. Andrew Ronald Cottam

Introduction
The McDonalds Corporation
The McDonalds Corporation is said to be the worlds largest chain of fast
food restaurants. It serves approximately more than 60 million customers
daily in 119 countries across 35,000 outlets. Its headquarter is in the United
States, where the company began in 1940 as a barbeque restaurant run by
Richard and Maurice McDonald. Later onwards, in 1995, Ray Kroc franchised
the chain from McDonald brothers.
Since then, the famous golden arches of McDonalds have become a familiar
spectacle in towns and cities all over the globe. In 2014, the chain not only
had 14,350 restaurants in the United States, but a further 21,908 in
international locations. Not only that, McDonalds is one of the biggest
employers in the world with over 1.7 million employees worldwide.
McDonalds restaurants offer a substantially uniform menu, although there
are geographic variations to suit local customer preferences and tastes. In
addition, McDonalds tests new products on an ongoing basis.
McDonalds menu includes hamburgers and cheeseburgers, Big Mac, Quarter
Pounder with cheese, Filet-O-Fish, several chicken sandwiches, Chicken
McNuggets, wraps, French fries, salads, oatmeal, shakes, McFlurry desserts,
sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and
other beverages. In addition, the restaurants sell a variety of other products
during limited-time promotions (McDonald Corporation, 2013)
McDonalds restaurants in the U.S and many international markets offer a full
or limited breakfast menu. Breakfast offerings may include Egg McMuffin,
Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and
hotcakes.
McDonalds background in Malaysia.
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In 1955, McDonalds Corporation was founded by Ray Kroc and opened the
first restaurant in Des Plaines, Illinois. In 1980, GOLDEN ARHCES
RESTAURANTS SDN BHD gets the license to operate McDonalds restaurant in
Malaysia from McDonalds Corporation USA in 1980. The first restaurant
McDonalds Malaysia opened at Jalan Bukit Bintang, Kuala Lumpur. Now, it
has more than 200 restaurants operated in Malaysia. . McDonalds have
created over 7000 job opportunity ever since they arrive in Malaysia over the
years. Their vision is to be our customers' favorite place and way to eat.
Two Hamburger University gold-standard training centre was opened in
Malaysia in January 2012 to cater to the increasing training and development
needs of people in Malaysia. Not only that, to meet their growth plan of 500
restaurants by 2020 in Malaysia, McDonalds will be creating 13,500 new
jobs within eight years. It has been third time in a row that McDonalds has
won the Aon-Hewitt Best Employers award; a testament to their commitment
in executing good people practices.
Company overview
Golden Arches Restaurants Sdn. Bhd. operates as a subsidiary of McDonald's
Corp.
Level 11, Menara Luxor
6 Jalan Persiaran Tropicana
Petaling Jaya, 47410
Malaysia
Phone: 60 3 711 8888
Fax: 60 3 711 3938
www.mcdonalds.com.my

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Size
Employees:
As McDonalds is the worlds largest fast food service retailer, Christodoulou
(2013) stated that there are a total of 314 restaurants which accumulated to
more than 10,000 employees in Malaysia.
Out of all the employees hired in Malaysia, the companies employ nearly
12,000 Malaysians. In Malaysia itself, McDonald serves over 13 million
customers a month in all the restaurants.
Revenue:
Amount

Increase /

Increasing/

(Decrease)

(Decreasing)
Excluding
Currency
Translation

Dollars in millions

2013

2012

2011

2013

2012

2013

2012

Company operated sales:

U.S.

$ 4,512

$ 4,530

$ 4,433

0%

2%

0%

2%

Europe

$ 8,138

$ 7,850

$ 7,852

4%

0%

3%

6%

APMEA( Malaysia)

$ 5,425

$ 5,350

$ 5,061

1%

6%

2%

5%

Other Countries &

$ 800

$ 873

$ 947

(8)%

(8)%

(6)%

(7)%

1%

2%

1%

4%

Corporate
Total

$ 18,875 $ 18,603 $ 18,293

Franchised revenues:
U.S.

$4,33

$4,28

$4,90

1%

5%

1%

5%

Europe

9
$3,16

4
$2,97

6
$3,03

6%

(2)%

4%

5%

APMEA (Malaysia)

2
$1,05

7
$1,04

4
$958

1%

9%

8%

8%

1
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Other Countries &

$678

$662

$625

2%

6%

8%

11%

$9,23

$8,96

$8,71

3%

3%

3%

6%

U.S.

$8,85

$8,81

$8,59

0%

3%

0%

3%

Europe

1
$11,3

4
$10,8

2
$10,8

4%

(1)%

3%

6%

APMEA (Malaysia)

00
$6,47

27
$6,39

86
$6,01

1%

6%

3%

6%

Other Countries &

7
$1,47

1
$1,53

9
$1,57

(4)%

(2)%

0%

0%

$28,1

$27,5

$27,0

2%

2%

2%

5%

06

67

06

Corporate
Total
Total revenues:

Corporate
Total

Comparing the total revenues from 2011, 2012 and 2013, McDonalds Corporation
has appeared to have an increase in its total revenue to $28,106 in 2013 from
$27,006 in 2011 in total (worldwide).

Market

Market Trends

As one of the trends in the world is fast food culture, around 98 percent of
Malaysians adults eat at take-away restaurants. Countries that have the
highest percentage of fast food restaurant consumers around the world
compare to America which count 97 percent are Malaysia, Philippine and
Taiwan (ACNielsen, 2005). Due to having commitments on work and having a
busy life, consumers tend to spend less of their budgets on the grocery store
while most of their food budget ended up in cash registers at the restaurants
and fast food outlets (Kara, et. Al., 1999). Around 59% of Malaysian eating
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takes away every week. Even the state of one's health has become primary
concerns for consumers, but it does not affect the way consumers choose to
eat. It has become a part of their life to eat fast food, particularly in Malaysia,
Hong Kong and United State.
Since this trend has become part of the consumers life, McDonalds will be
able to increase their target markets in Malaysia. McDonalds can have a
better performance if Malaysians customers suggestions can be fulfilled as
54 percent of Malaysian prefer convenience location to eat (ACNielsen, 2005)

4 Ps (Marketing Mix)

Product
The food served in McDonalds is halal and serves local taste as McDonalds
takes into account cultural factors in serving Malaysian consumers. Even
though they served a wide range choice of menu similar with Burger King,
seasonally McDonalds serve the prosperity burger for celebrating Chinese
New Year. McDonald's also serves healthy food but this will effect on the
taste and consumers eating experience. For instance, saturated oil that now
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is replaces with Trans-fat oils have changed the taste of the McDonald's
famous fries (UK Essays, n.d)
Price
McDonald's have more price reduction compared to KFC and Burger King.
They offer a very competitive food prices. They have the Value Mc Savers
and the Mc Value Meal. KFC do have their value meal called Jom Jimat
Everyday and Burger King but in term of their price, McDonald offers the
best price for fast Food. However, McDonalds, they offered only during
certain period of time there-for rise the question of its availability.
Place
In terms of distribution, McDonalds have more than 200 restaurants in
Malaysia. As Malaysians are likely to enjoy shopping, McDonalds are built
mainly in retail areas like shopping malls. In some strategic places,
McDonalds also opens in several local gas stations such as PETRONAS Mesra.
They open an express caf that serve some popular products where they can
satisfy the hunger of consumers such as, working executives on-the-go and
motorist.
Promotion
In order to achieve good profit and high customer satisfaction, promotion is
one of the main factors. According to Kara, Kaynak and Kucukemiroglu
(1999) fast food buyers are seeking price deal and promotions before visiting
a fast food restaurant.

Competitors
Naturally, rivalry among fast food industry is strong as the competition
focuses on providing the best service and product variety. Other competitors
such as KFC and A&W create an intense rivalry among the fast food provider
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because KFC is constantly providing more choices ranging from fried

chickens to burgers and to side snack such as potato wedges and salad.
Moreover, competitors equal in size and power and growth in the industry.
Rank in Malaysia.
1. McDonalds
2. Starbucks
3. Kentucky Fried Chicken
4. Old Town White Coffee
5. Burger King
6. Sushi King
7. Secret Recipe
8. Marry brown
9. A&W
10.

Kenny Rogers Roasters (Top 10 of Malaysia, 2012)

Threats from substitute products

One of the factors that could cause the company to make less profit is the
limited choice of product offered. Hence, many people will go to substitute
products. The substitute products for McDonald's will be the other fast food
chain, for example: Burger King and road side burger stalls. Although
McDonald's has applied 24 hours all around, however, road side burger stall
that operates until late at night and other fast food restaurant is also
operating 24 hours service.

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The threat of new entrants

New entrants pose threats and increase competition in the industry. The
lesser the threat of new entrants, the greater will be an industry's
attractiveness as it is in the retailing industries. Due to low switching cost
and lack of product differentiation, new competitors can easily enter the
market. For example, McDonald's face competition from Carl's Junior and
Wendy's which are quite new in the Malaysian market still.
Bargaining power of suppliers
The bargaining power of suppliers is viewed as a threat because the quality
of the supplied products is highly dependent on them. They can either raise
the prices or lowered the quality if the suppliers are powerful. In the fast food
industry case, the power of suppliers is relatively low because the inputs are
standardized, low switching costs and there are a lot of substitutions of
supplier.

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SWOT Analysis:
1. Strengths:
Strong brand name, image and reputation
McDonald's was the most valuable fast food brand in the world with an
estimated brand value of about 85.71 billion U.S. dollars (The Statista Portal,
2015). It has built up vast brand equity. It is the no 1 fast food company by
sales, with more than 30,000 restaurants serving burgers and fries in almost
120 countries. As McDonalds is a well-known fast food sector, the brand
image itself is recognized everywhere. This brand is in top ten of the most
powerful brand names in the world with Samsung, Coca-Cola and Burger
Kings.
Large market share
While Wendys or Burgers Kings are losing market share in 2006,
McDonaldss market share is increasing which this indicates that McDonalds
is considered the largest player in size and global reach. Market share of
McDonalds in 2010 is about 12.70% while Yum! Brands Inc. is 9.70%,
Wendys is 6.60% and Burger King is 5.10% (The Statista Portal, 2015)
Specialized training for managers

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McDonalds is very serious on training managers. This company has its own
program to train managers the most professionally, which is called
Hamburger University. As a result, McDonalds has many good managers who
can help company development well. Not only that, 85% of managers at
McDonalds restaurants in Malaysia started at the crew level.
Introduction of new production
Being considered as the first one to enter fast food industry, McDonalds has
initiates other brand to enter this industry. As a result, customers will always
think of McDonalds when it comes to fast food. In fact, McDonalds is the first
choice of a large number of customers in some developed countries,
especially in United States.
Product Innovation
The strong global present becomes one of the biggest strength McDonald's
has. It makes McDonald's able to capture large market in other countries
such as Malaysia. McDonald's expand their market has proven successful
which is supported by the brand recognition. It generated more sales and
gain market share. McDonald's product innovation is the other strength it
has. The innovation of fast food which is different in every country it enters is
a good strategy for localizing the taste and preference of customers.
McDonald's offers Ayam Goreng which is only available in Malaysia and
McCurry Pan in India. McDonalds also offered 24 hours delivery services
which enable consumers to enjoy foods during midnight if they feel hungry.
This is the core competencies for McDonalds over its competitors where KFC,
Subway, Burger King and others do not have 24 hours delivery.

2. Weaknesses:

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Unhealthy food image

Producing food products which provides large amount of calories but less
nutrition create an unhealthy food image for McDonalds. Not only that,
documentary such as Supersize Me has left a negative view as Morgan
Spurlock contributed the societys obesity to McDonalds and other fast food
chains.
Customer loses due to fierce competition
As McDonalds has to compete with other fast food industry that has a strong
brand names such as Burger King, this has resulted to a decreasing number
of consumers dining at McDonalds as they prefer favor of other brands.
Problem related to health issue
Trans-fat and beef oil which affects badly on consumers health are being
used in McDonalds food. Although it is not illegal, these oils can cause some
kind of cancer and consumers who care about their health have stopped
eating at McDonaldss restaurant which this resulted to decreasing revenue.
Legal action:
McDonalds has been involved in a number of lawsuits and other legal cases
in the course. For example, there are many cases which involved with
trademark issue. McDonalds force many others restaurant, company of just
a coffee shop to change their brand name because of keeping Mc letters.
Unbalance meals:
Although McDonalds tries to update its menu by healthy criteria, McDonalds
meals are still unbalance. For example, there are many dishes with chicken
(both grilled and fried), bacon, beef, rib or egg. Besides, just several dishes
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are salad with vegetable and fruit. Moreover, amount of fruit or vegetable is
not much.
High employee turnover rate
Although there are many good managers and skillful employees, the
turnover is still high where this caused layoffs. Furthermore, with a high
working pressure but low salary too made many others to quit their jobs.
Dissatisfied Franchisees:
Franchisees are beginning to become very dissatisfied with the fees that
McDonalds are forcing them to pay. As the company continues to expand,
they are also increasing the amount of fees franchisees have to pay for the
use of the notorious fast-food brand. Many people are not very happy about
this and as a result many franchisees are selling their businesses.
Products varieties:
McDonald's has low width of product caused by the saturated market in food
industry has make McDonald's difficult to add new outlets in their menu lists.
The last breakthrough for McDonald's is their chicken nugget in 1983. The
increase of competition such as KFC, A&W, Burger King, and Subway, has
created a tight price competition. McDonald's unable to earn much revenue
from this price competition. Health concern becomes one of the major
weaknesses of McDonalds where many people complaint with the oily foods
that are offered.

3. Opportunities:
Growth of the fast food industry

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Fast food industry now is developing significantly. The change of lifestyle

leads to the change in people eating habit. In the past, if just workers, drivers
or someone who had to work busily and didnt have enough time for a home
meal choose fast food; nowadays, almost people eat fast food and a major of
them like fast food very much. It is a huge chance for fast food brand to
increase their revenues, especially McDonalds.
Conservation
McDonalds should make researches and use the advantage of being
environmental friendly with their packaging.
Globalization, expansion in other countries
McDonalds has more than 31,000 restaurants serving in almost 120
countries. Of the 31,000 restaurants, at least 14,000 are in US. However,
now, because the care of McDonalds about favors and cultures in each
countries it enters, McDonalds can open more restaurant in new areas such
as China or India the countries which culture influences on people lifestyle
deeply. They are very potential markets. The expansion of these areas is big
opportunities For McDonalds.
Low cost menu is preferred by large number of customers
McDonalds is well-known for having a low cost menu, and this can attract
customers with low income. This segment makes up a fairly remarkable part,
especially in the recent time, when global economic is struggling. It is not
difficult for McDonalds to apply low cost menu on all restaurants.
Diverse tastes and needs of customers
Customers tastes now become more diverse. As a result, they require new
format of service in order to satisfy them. McDonalds, with new format of
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business such as McCafe, it can attract new segment of customer; for

instance civil service, who prefer coffee as well as want to use Wi-Fi to work
when drink coffee.
Growing health trend among the customers:
Since the public is being concerned about how McDonalds influence badly on
their health, with developing new products such as vegetarian burgers with
olive oil or healthy dessert can attract more consumers.

4. Threats:
Intensity competitors
Along with the development of fast food industry, there are many new fast
food brand enter to the market. It is nothing to say if there is no strong brand
which can compete with McDonalds. However, in fact, there are some and
they are stronger gradually, for example Yum!Brands, Wendys or Burger
King. Although market share of these brand are lower than McDonalds, they
try to gain more customers from McDonalds. Moreover, more casual dining
restaurants increase their burger offering and decrease the price. If we are
not really hurry, we may choose this kind of restaurant instead of fast food
restaurants. They also become the competitors of McDonalds.
Public health crisis
With a growing number of obesity cases among Americans, fast food chains
like McDonalds will continued to be overshadowed by their previous products
offerings, for example Supersized Meal, no fruit or yogurt, slim salad
selection. Besides, people nowadays are facing heart problem more seriously.
As a result, they require nutritious and healthy food as well as lifestyle.
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Economic recession
The company's revenue streams are diversified, but depending on the length
of this "recession", they will inevitably be negatively impacted by the
trickledown effect. Recession or down turn in economy may affect the
retailer sales, as household budgets tighten reducing spend and number of
visitors.
Serious environmental issue:
Environment is one of the hottest topics all over the world. Any action which
influence on the earth and human life is criticized strongly. Consequently, if
McDonalds keep using HCFC -22, it may lose customers, especially who really
care about the earth.

P.E.S.T.L.E ANALYSIS
1. POLITICAL
Concerning health issues such as cardiovascular, cholesterol, and obesity
among the young and children in the country have made the government to
control the marketing of fast food restaurant. This action has affected the
operations of McDonalds. Not only that, government also control the license
that is needed to open fast food restaurant or other business regulation that
needed to be followed such as for a franchise business. However, good
relationship with government in giving mutual benefits such as employment
and tax is a must for the company to succeed in any foreign market.
McDonalds should also protect its workers by ensuring all the hiring,
compensation, training or repatriation is according to Malaysian Labor Law as
stipulated.
2. ECONOMICS
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As a business entity, McDonalds need to face a lot of economic variables

outside its company orTeits macro environment. Dealing with international
sourcing for its material McDonalds should be aware on the global supply
and currencies exchanges as McDonalds imports most of its raw materials
due to limited supplies from the local. Any upside of currencies especially
dollar will be impacting its cost of purchase.
Working on the local country, McDonalds must face government regulations
on tax of profit where it gains from the operation and other tax such as
entertainment and restaurant service tax.
With different scale or types of tax that each country may have, McDonalds
needs to follow the regulation to continue the operation. As a franchise,
McDonalds should also pay certain percentage of the revenue to the parent
company in United States.
The economic condition and growth of the country also is an important
indicator to the demand of products that McDonalds offered. As the food
priced slightly above normal foods, not many people will have the income
range to consume the products. Moreover if the economy is bad and income
per capita is affected, the demand of McDonalds product will certainly going
down. On the other hand, the good economy also means disposable income
is more and people can spend more on more expensive food at fast food
restaurant.
3. SOCIAL / CULTURAL
The changing lifestyles of Malaysia due to development of Malaysian
economy should be also taking into consideration. Consumers tend to have
higher expectation when they are able to eat at more expensive outlet such
as fast food restaurant. They want to have quality in services and more
conveniences that can differentiate one restaurant from another. Young
urban consumers want technology in their life and facilities such as credit
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card payment, wireless internet, cozy and relaxing ambient place, and other
attraction for their hangout and eating which all these needs should also be
taken into consideration. There is not much difference between cultural and
the purchase of products in a single country but for different countries
cultural sensitivity should be upheld. For example in India people (Hindu) do
not take beef, Muslim countries do not take pork, German like beers, Finnish
like fish type of food menu, Chinese like to associate food with something
good (for example prosperity), Asian like rice and Americans eat in big-sized
menu. So far McDonalds has shown good efforts in localization of its menu to
suit local taste but it should constantly survey and learn about local culture
to better understand and design the best product for them.
4. TECHNOLOGY
For a fast food restaurant, technology does not give a very high impact on
the company and it is not a significant macro environment variables.
However, McDonalds should be looking to competitors innovation and
improve itself in term of integrating technology in managing its operation.
For example in inventory system, supply chain management system to
manage its supply, easy payment and ordering systems for its customers
and wireless internet technology. Implementation of technology can make
the management more effective and cost saving in the long term. With these
changes, consumers will be happy if cost savings results in price reduction or
any campaign that will benefits them from time to time.
5. LEGAL
In Malaysia, they are bound with the Syariah law which states all food
served must be Halal. McDonald's is one of the many fast food chain
restaurant in Malaysia gained Muslim consumers confident. McDonald's in
Malaysia underwent rigorous inspections by Muslim clerics to ensure ritual
cleanliness; the chain was rewarded with a halal (clean and acceptable)
certificate, indicating the total absence of pork products.
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Other legal requirement that the business owner should follow as stipulated
in laws are such as operating hours, business registration, tax requirement,
labor and employment laws and quality & environment certification (such as
ISO) in which the outlet has been certified. The legal requirement is
important because the offenders will be fined or have their business
prohibited from operating which can be disastrous.
6. ENVIRONMENT
Malaysia natural environment is considered good. Based on the report by
Department of National Environment Energy and Resources, the Air Pollution
Index is in the status of good in many areas in the country.
In relation to this, McDonalds around the world has always been a company
which practice to protect the natural and community resources that support
and are affected by their activities. McDonalds promotes recycling and
energy conservation. Since 1990, they had recycled 2 billion corrugated
cardboard, purchased more than $3 billion in products made from recycled
materials and eliminated several million pounds of packaging (McDonalds,
2009).
However, as one of world largest consumer of beef, potatoes and chicken,
McDonalds always had been critics for world environmentalist. This is
because high consumption of beef causing the greenhouse effect by
methane gasses coming from the cows ranch. Large scale plantation has
effect the environment and loss of green forest opening for plantation
activities. Vegetarian environmentalist criticizes the fast-food giant for
cruelty to animals and slaughtering.

Human resource issues

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As was said by a former employee (2013), working in McDonald as a parttime crew in Seremban (Malaysia) was tiring but enjoyable. However, conflict
between manager and staff commonly occur in this organization (Glassdoor,
2013)
This has proven that McDonalds human resource department needs to put
more attention to such matters instead of just giving the employees training
regarding their scope of work. The employees are being trained using the
following methods:

Self-study, which allows participants to work independently using a

standard curriculum to learn the important operational standards.

On-the-job coaching gives the participant the opportunity to work

shoulder-to-shoulder with a coach, which builds on-the-job practical
restaurant skills and shows how the concepts work in real life.

Training tools enable consistent messages to be delivered.

Classroom training is a planned, instructor-facilitated event, held either

in or out of the restaurant. Classroom activities include real restaurant
experiences.

Though McDonalds have given the best training to the employees as

mentioned above, problem within higher and lower hierarchy will always
occur. One way to solve this kind of problem is by implementing a better way
of management and increasing their level of job satisfaction by practicing job
rotation, job enlargement and job enrichment as job rotation will create an
ancillary effect of cross-training for all employees that will increase the
flexibility and adaptability of the organization and job enrichment will make
the staff to not focus on giving updates or to report to her/his supervisor
and the staff can make her/his own decision. This will motivate the
employees and can reduce employee turnover.
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Future growth
By the year end, Golden Arches Restaurants Sdn Bhd plans to open a new
outlet that will be placed in Putrajaya by year end. This plan required an
investment that will be accumulated to a total of MYR 17.5 million. The new
outlet is a part of the companys growth plan of having 500 restaurants in
Malaysia by 2020 (Bloomberg Business, 2014)
The construction of the restaurant with a built-area of 30,000 square feet is
expected to be completed within four months of approval of the building plan
made by the Putrajaya Corporation.
As a part of future growth, Golden Arches Restaurants Sdn Bhd were said to
open up to 35 new McDonalds restaurants at a total cost of MYR 200 million
in 2014. By doing so, McDonalds will be creating more jobs in the market.
Aside from aiming to open 500 new outlets by 2020, one of McDonalds
future growth plans is to execute the Plan to Win. Plan to Win aligns the
McDonalds System around the three global growth priorities that represent
its greatest opportunities to drive results- optimizing the menu, modernizing
the customer experience and broadening accessibility to the brand in order
to remain relevant to the consumers (McDonalds Corporation, 2013)
However, to ensure the plan will go smoothly, it depends mainly on the
following:
1. McDonalds ability to anticipate and respond effectively to trends or
2.
3.
4.
5.
6.
7.

other factors.
McDonalds continued innovation in all aspects.
The impact of changes to the value menu.
The risk associated with the franchise business model.
The success of McDonalds tiered approach to menu offerings.
Ability to drive restaurant improvements that achieve optimal capacity.
Plans for restaurant reimaging and rebuilding.
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8. Ability to respond effectively to adverse perceptions about the quick

service category of the IEO segments or about the food (including its
nutrients content and preparations).
9. The success of sustainability initiatives to support McDonalds brand
ambition of good food, good people and good neighbor.
10.
The costs and risks associated with McDonalds
increasing reliance on the technological and digital systems that
support Systemwide restaurants.
Nonetheless, McDonalds Corporation needs to overcome all the boycotts
that have been launched by the public as it could bring bad reputation
where competitors can take advantage of the situation in order to sustain
its future growth. Not only that, as the company merely depends on the
performance of the employees of the front line to manage the consumers,
McDonalds Corporation should not risk to have unskilled employees as it
will costs loss of consumers. Aside from that, technology innovation too
can sustain McDonalds future growth.

Conclusion
In conclusion, McDonalds Corporation is still on its growth stage where it
shows that McDonalds will still manage to maintain its business for a
longer time. Besides that, for years McDonalds has become the top
ranking among its competitors. However, McDonalds still have problems
with its human resource management where this can lead to a loss of
skilled employees. Nevertheless, as a whole, McDonalds will be able to
sustain its future growth with their plans and trainings that they are giving
to the employees.

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References
Christodoulou, E. (2013). McDonalds puts people first. Retrieved on March
19th 2015, from http://mystarjob.com/articles/story.aspx?
file=/2013/5/11/mystarjob_careerguide/13043078&sec=mystarjob_careergui
de
Bloomberg Business. (2014). Golden Arches Restaurants Sdn Bhd plans to
open new outlet in Putrajaya by year-end. Retrieved on 19th March 2015,
from http://www.bloomberg.com/research/stocks/private/snapshot.asp?
privcapid=5733574
Glassdoor. (2013). McDonalds Malaysia reviews. Retrieved on 19th March
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