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0620 ADFL Gaudiani LangsBus
0620 ADFL Gaudiani LangsBus
THE NEWIMPERATIVE:
THE M.B,A.AND FOREIGN
LANGUAGES
A CaseStudy of the JosephH. Lauder
Institulefor Managementand International
Studies
ANIERICANbusnre$exccurjles
eneased
in inlernaronal rradewill, bythe year2000,ivanlilcreasingllro nreer
tnceto face\vith rhen counrerpartsiD other countnes
and to be ableto speakrheirlansuaeeand add.e5sthcif
poljti.al and socialconcernswnh sersnivity.L
In re.enl tians:far Adb4, the rcpott rakcs pani.u1a. coenizance
rcas, therehas bcena sienificanrincreasein intc,na
o f t h e n e c d so f r h e b u s i n e s sc o m m u n i t y :
ljonal hade by Americancodpanicsand in rhencedto
d( \ . loD t o p e
l c ,. l .o ,,o r.rn .(r .e p e nopn\..
Becalsol o!r lack ofronrp.rer.. i. to'ei8n larglalrr
'
likelyto rcmainan essenrialcharacG.isticof
Anrc.icanbusi.e$ nandslo losenrark.nro ro.eisncorr
tuturebusiper!oi, and as orhc. .ounrneschaltcnge,and io so!,e
nc$ life. Sincel960,rhe tolalvalueofUrned Starcsfor
cascs,ovenakeourl.ad in hiBhrechDolosJ-,
ejsn tradehassro$n frod lessrhar 100,.0
ou. s.icnnsL),
ro over25r,r
enginccs,add rechnicia.sae hampeEdi. rhrir accc* ro
of our CNP Abour 40qioof Aderican fanntaDd!,u'd r a t o
ro.. I n.1 .r, ,.ie
ducesc.ops for export, and abour Slon of corporate
need,
but
do
nor
insisr
on, tun!rionalconte!encyjn tu.
profils aregeneraied
by irrenrarionalacrjvities.Perhaps
e r g n l a n g u a g e sf o r p o l i t i . a l a $ e $ n r e n t ,D e S o r i a r i . ,
non telling ol all, Aniericanconmcrcial bankshavc
aeri.!lruralde!elofde.r, r(hnical asnranceprcjccriho
j
n
$llil br llion l o a n so u ts ta n d j nro
C d e v e l o p i ng
counln thi! conrcri,n i\ shockingro knos rharcom
'lelentc.
tnesand thc Conmurirr bloc,rvjth 1,500banksthfoush
p4en.enra lorcignlanguaecisdo longerrequired
on rhc
' ur r " e io . n r.J .n .o .\p d n l e n J g o I d i r \Tc (J
f ofeign ServiccE\anin!rion
alone( A m e ri c a nC o u n .i l o n E d u c a ti o D
( U S . D e p a i m c . r . f F d l c a r i o n5 )
6 ). Thi s l asr
na . r i, . lo , e L p .p . n ( t e " n d | |h e ,,' b rr." o| i .e .,
for *anple, $ho areengageliin inrernarional
A s a s o r l d p o n e r ,r h e s e c u r i r la . d D r o s p e r j royj r r c
bankins.
Unrr.d S'ale! dependon a .ornplex.crwork ol .etarior5
The knowledse
of orhd cou.r.icsand culluresrhal u,$c
trrh rhc fc{.f rhe Lrorld.
preriselybecausc\r !,r
otliceA havemusrafricl rheircapaciLyro makciIreui,
Denris P Irckharr, !i.e prelidcntand dea danaser,
Citicorp, Inc., w.otc recertly:
a \yorl(ipoNer,$c havereJponsibilitics
and obtigarions.
$t also hlE an econoD! fun.llmenrallyricd ro woro
| - dc .
\\
r " J .l .r c l ..1
o,c r .,
j .r 30..
il
ao Inkrdcpcndcrt sorl{1.
A s abus in e \s c u kwu.a
Ierc .o r!o D h i s ri c a rdnne.na{j o.
Nlanacemenr
educa!ionin Americanbusinc$s.hoots
qenecdrobccome
alu .
moreann.d rorhepsychol
has
nor
rraditionally
insisredrharcraduaresdcvelo!rogy of inrernarional
ral.!
sin.. tane!ag.ij (ne
Iensiveknowledeeof foreign culturesand lansuasc\.
prinrary
caherotcuhur.,prolicicnqin a buyetslangudsr
Many progrms havelackedsubnanriatintenalional
. I ie. . r e d oro l
cationand mediumol i.sishlsinro culru.alanribures .ontent in disciplinarycounes.The JosephH. Lauder
*hich aftu.rlhe salessiruarion.
IDsiitureoiltlanagedenrand lrrle.nationatSrudieshas
Resnecr
for.ulrur. i. "
poserlulsellingrool Thereii.o n.ongcrnrcaisro con
b(r e abl ,.5eJro redre* .or- ot he J o,..rm.np.
vej_res!cdinr.!lrure Ihanlan!uage
in .u.rent nranagenen!cducation and above all to
D.oficiency.
respo.dlo rhc needsofbusinessexecutives
in the world\
Our capacilyrodo busine$*c11,ar homeandabroad, rncreasingly
interdependenr
economi The insrirutcaims
dependson our cducarinean incrcasiDsly
]argenum
to developcorporateleadeBwho are seDsirive
ro cul
ber oi sludentssho can engagein internationaldis- ruraldjiircncesand capableof operalinscomfonabty
cou.sern more than onc raneuage.
dr d e" < . \c.) In ori d
tr cl nour.i .,
Theseconc..nshale bernanedin eovemmenr
&clcs. rhcesrablishbnt
of theinsriruterhccofounder,
rlondd
In January198.1,
the secrerary
of educarionreceiveda
.epor! prepded by rhe National Advisory Board or
Theauthot is Assistan!Dne.lot aJnk JasephH. tauoer ,t
International Educarion Progrnmsencouragingrhe shhae oJ ManaEehenl an.l h1elnotia.at
Studjes, d,d sehiar
developnent
policf.EntiiledC.rr Jbllaw in Ranan.e hhtuac5 a! the S.raat .I Ans ah.t
ofa nalionallanguag
tcot Needsin Intentatbnal Education:Re.anmenda- S.ientes, the Untfttsitt oJ Pennsltyari|.
A DF L B uLL F rr--,
1 6 ,N o . I, S EP T EMB1F9R8 4
23
( ''i ., ,: -l
Srudentscan specializein one of tour eeosraphical
Laudc., alludcd to his fathefs concern over the disad_
wesrernEuropetnlin Amcrica,EastA!ia, o. (for
lreas:
abroad
execulires
brsincss
lantage of American
'rd
the United Slatsand Canada To be
foreisnnudenls)
acccptedinlo the program,studentsmustdemonstare
S eN i cel nsi nur e
of2 on theForei cn
anoral prol i ci ency
Don ren i. r llrons
_, . ! r oiev . r t s ir i. dunialjobs a n do 'e
.rr olercq four asicuhu.allob! d.pendo' imerna'ionaL scalein a secondlancuage,choosingone ol rhe seven
norcrnterdetcn'
l l i l al l ) h" i n " P
' ore,gn.cngurP ('ol he n
.ade As rh.sorld becodesin rhnlqaJ_
' rue
de.r. rlrc Dfupoiion ol Aneri.xns *bosc livelihoodde
$i11oilerFrenchand Cerman(lo. WesbrnEuropearea
c J e lr e o e J
r o 19' ndr ier
ta . J c l
srud!), Spannhald Portusuese(ior Latin Anei'ca),
'
re r'
' ' ' ' r ' 4J
lapaneseand Chinse (for EastAsial, and Enelish(1or
idtrdep.nd.nte So,too, n rhe necdro u.ds{and olher
rhe United Srare!and Canada)
..onodiic inf'a{rucNes and orhcr mo{le!orcondud'n3
,^llselensectionsofrhe Lauderlnstnuteforeignlan
guage
and cullure programhavetwo comnon goalsl
an
ln
!flord
inlularnv
The fact is, \rt sinplr !aDnor
pllmlini. *ond, qnh the Unncd Slatesno
oloPi
e1' "r oe
c l1
rhar Re ('I
caLDroercs,it b.comci a ntrrrer oJ urCencr_
oudclvesthc sc.lousraskof L.dc^ra.dni3 liie i' dLfler
enrcuhural.onle\ls \\'e du{ srad no\r ro producea oe{
kin d o l.\ c Nr i! c , one \ ho c an r es pond! igor o r s l v! 'd
cre!ri\cLy(o Ihc neRinr.rna(ionalcconodi.realiliesThe
dcn and $ontn se ncedro lcadAmncanr'du{tv ano
e .krn rG cin I hc2li. e. r u4 nun bc educ at etdo n c I r r e
! id.no ro 'r y I o '
t
cirrns oilhe\ ! or ld.Thc v m usundebr
ci!n cortorario.i and bu!incsspra!!.cs, but rhe sooer!
I 2al )
o ui.l \h ic h r hc s eenc . 3c ( unir of Penns v L v a 'r
in.r.!!ielt
lrod rhei'rcrmed'aic
nudcn6'proficiencv
I roin.rease
to the ad\anced levekthat sillpcfmit prolcsionallnd
social use ol thc second lanCuag.:
2 ro broaden nudcnk' kn.wlcd-qe of some oi thc cul
rurcs shere ihc lansu.lc is sfoken Cou^cs $ill focus
n'
l ''^d I
J o.i .'\'
c.e.r"d
'.np
'on,c
insrir!tions and values, !nd some siSnilica.r lncmrt
and hsrorcaL Ie{8.
o,
21
a'/?2a 3
cialmoresoflhc countrieswhererheirlecondlarguase lnsr'rurcboard dembcr, commentcd:
is spoken.Tesrnrgsrudcnrsborh beforeand atler then
panic ipat ion
i n i h e p ro g ra mw i l l h e l pfa c u l ry .edesi g! l o i D r e r n a r i o nbr ul s : d r s ,e i a b l i s h i n !a n d \ h a . j n g
!.atr
the curiculLrmand conrinuallya$esshoN$etlthe pro
meansrca.lingconmon$oundi lrom \cryditJerenr
nangram ts meerinsns objecri!s.
nig noina. Bchavlor*ork nrcrhods,Jnorivarions,.!n.or
Thc full rangeol Ianeuag+relarcd
lremposedupo. teoplefrom urcrty J,!eiseba.kBro!.Js
experienccs
willno!
\ 4 , 'a g e 1 , . . . . , '. e 1 . ..,"
o.ly makesrudentsbetterequippedro funcrionn elli
,,dr.
.,
gentlyin the languages
and cuhu.e5rheyhayemaslcrcd an u.de^tandrngof eachorh.fs .ulrure and languasc
( U J r t ro. f p c n r \ v l r r n i al l l t )
bui sill ftake thcm fasrerlearnersof additiona,,anguaeesand culturesasreqDnedb,!lhe demardsoftheir
Each years clas oi filty studen$ (hatt ftom Lhe
Unjted Statesand half fton orhercounr.iet wjll have
d, opDor uni, r ' u o e re l , o a rn ! r..r.rrr \ o e i e.
Io rhe intcrnarionalbusiness
codhuniry Conracrswnn
the institute\ boardol govcrnos and rhrouehrhe coF
poFie a!sociates
programwjllbroadensrudenrs,
undeF
standingof the dedandsoi inrernarionatbusiness.A
rangcofexiracudcular adivirics*illbring gucstspeal,
ersto campusasmcmbersol rheSocieryofSenior Fel
lows of rhe lnsrirure.fcllows witl be dratrn ftom the
businessworld, as well as f.om fieldssuchas poriiics,
sove.nmenrjand diplonracy,and wilt sharerhircxper
lise wirh studenls.ln addition, lhe inslirurewill offer
opportunrncsro ariendcultural elents ibcusedon rhe
vanousrecionsoi rhe sorld.
The needfor comp.ehensively
trainedbusine$reao
efs$ likelyto persisrinro the twentyj;st centur!:Sfleral
rnmbers01 the inslirur\ board ol golcrnos havc
st.essedtbe nnto.lance of inrernarionaljzing
manage
menr educationin rhe global e.onomy of rhe iurure.
Jacques(1.Maisonrouge,
seniorvice-p.esident
of rBM
Corporarion,chairman of thc board ol IBM Wo.ld
Tra.leCorpomtion,and membe.oflhe eoverningboard
lbr the JosephH. Laude. lnsrirure recentlyrcmar(eo:
Thereisa erowi.eneedlor ,nte.nailonal
manaseb,
rhar
r, eoodmanaees
ofnalionalcompanle\
whoareakorru
bileadapbblq
andareasc
1ncullures
orhcrtha. rheiroen
Suchpeopleshould
hawoncor lso foreian
ldsuagesano
undcKr..dlhesocioFolnrcalenvnonmenr
i. shichrtLcr,
workand. soad viewrhaiinhibirsrhegro$rhof chau( Univ of Penns ) _l\ anl 5i al )
Resinald H. Jones,chairman cmerirus ofCeneratEtect.ic Companyand chairman ol thc Board ofCovchob
oith e Jole ph H. Laude. lns t it ur e ol M anagem e n ra n d
inle.narional Srudies stated:
Ar a rrmeqhcn iech.ologt infornalion, rnde and peo.
ple rhemselvcs
move wnh unprccedented
specd,we can
pro rp an d Lr \ \ e v nl) bL. n- . a! n. onD, n" t e . r
ma na ge rials k ilhwir har hor ought y gr ounded
k nowl e . s c
o, orher.ounlries,rhcnhnrories,lan3uager,
economicr,
rhet Polici.sand pracrices.
(Univ. or PennsytvariaIlll)
Jean Ir. Caste, dirccteur sdndral olNesrlt and a Lauder
25
L,b):
and JereR Behr
with 5pecialists
fron thecorporalc Managemenl,Univc6ity ol Pennsylvania.
narionalnegotiations
man, Asociare DiFcror ol rhe Lauder lnstitutc and rhe
as wl1as Ihe acadeni. sectos.
Schoolor A s
w j l l l a k ec ousesi n l unc_ willian e Kenan,Jf.,Profesor oi Econonrics,
I n t hes p ri n s l c rn ,s l u d e n rs
prcparincrhe daierialson which thi aiiclc
in
and
Science\.
projecr,
and
tional afeapolicy,do an advancedstudy
.e' .urri (L_
Laleele .ri ' e o " rn ro r rh eJ rr. d r d
-i e r
1un and ftom the Whanon curiculun. Theysillcod'
\\ORKS CITED
f p e r h er c rp e rel .e b ) " .d p { o 1 e p ol i cr rr' -" r
Durins the sprins break ot this year,sludentswill be
assisnnentsfocusingon busine$and so_ AnericanCouncilon Educarion.Commissio.on Intcrnahonal
sivenoverseas
Edrcation. whol we Darl Know Con Hu Us: The Shorl
on a specific
ciety.They*ill be expecledto do research
A n"i
r opL or p ,o b ' m
rh (nr' oo n .i re" b ru dd T eD dr' ne J o l '- | a r 'n " t b n o 'a o " p e t e t 1 u d l ' S r o r .D a
"nd
council
on
Education,
c.n
U9341.
question
*
Dunnglhe hol
a policypaperon lhe issuein
kckhan, Denni P LaneuaseSkillsand l crnarionalBusi
r{o-yearpe.iod,the conrinuinslanguageenhancemenr nes Skilhi Th. Botrom Line. ln Faretanltuuaqes ond
programwill bcsupporredby a publicspeakinsandoral
Inkrnttiandl Ttade: A Alob.l Perspectire Ed Samta
and writtencommunicationprogramin Engli!h assll
spcncer Fodhcoming.
as by a computcrprogranming senes.
rlS. Depannenroi Education.Naronal AdvisorvBoard.n
rnrcrnationalEdurationProsrans C.itical Needsin Inter
nttional Educotion: Re.omn.ndatio"s lot A.tian \"tash\nE
ton, D'c: U.s. Dcpr. oi Educalion,1931.
' ! p ' r t o P c . r'. . , a n . d I ', l o . e D hH t j ' d . r I n ' i r r r e
'
ol Manasenenta.d rnrcrnarionalStudiesThe JosephH
ttuder InniIute oJMonasenent ah.t lhternational Studies
N p., !9311.
N(]ILS
jl
would like Io ackno\-ledcc rhc a$islance ol Jcrv wind,
Dre.ror ofthe Joleph H. Laudd Innirule ol jvanasemenl and
Irncnarional Studics, and rhe Lauder Prolesor and Prores
sor ol Markctiig and Ma.asencnt in lhe lvhlion Scho.lol
ETS-Pennsylvania
StateOral
ProticiencyTestingProiect
The U.S.Deparlmentoi Edu.arioDhas awa.dedio
I d, r dr' o n .l Irri rt s " \i .e ,1 1 5 ,a 1 J Ien vrdl i a
SrareUnilcrsilya rhreelear grantto condudoral proti_
forcignlancicncrle(ing sorkshopsforpostsecondary
; . dge e J .l ,e . .n .c n t r d n d q * rc rn P !n- vl ' d ' J:
cenrral,westcrn,and northernNcw York: and lvlichi
san, Ohio, WesrVireinia, Nlaryland,and thc Distrrcl
Thc firsr oralproficiensylcstingworkshopuill take
placcat Pennsylvania
StaleUni!er!ity,Unive6ity Park,
o! 7 ll Nolember 1984.Trainins will bc olrired ,n
French,Cerman,and Spanish.
F r n ro , n r' .o i .b o u ' rh c t ' ' .1 d r d rpol i .dr' o{
fo.n!, rvriteor call Judnh E. Liskin Gaspano,Educa'
te1.
NJ 035411
r ioDal T e s ti nScc rv i c e1 8 E, P ri n c e l o n,
609?1 1 -1 .1 8 7 .
between
campusnearlhe Ohio River,al tbe crossroads
will
seminar
and
the
Sou1h.
The
takes
smtes
lhe Grear
beginon Sundayafternoon,2 June,and concludewirh
lunch on wdnesdax5 June Host for the sem,nar$
chairmanol the DepanmenrofClasDavidHershberc,
sical and Modern Languages.
A D IL\ ri r)r\enrLr rin o
S emi l dr\\e.r. ep,e.erri ng
rhe Pacific Northwesl, h tenlatively scheduledfor
wednesdayto Saturday,19 22 June,on the campusof
the Univesny of washingtonin Seallle,with support
irom rhe univenjlyt CraduateSchooland Collegeol
Servingas hosl ior the Semhar rs
Ans and Sciences.
victor E. Hanzeli, chairman ot the Deparrmentol
RomanceLanguagesand Literature.
lor bolh
Informationon programsand arrangemenls
in the Brl/e/n and in a specnl
sminarswill bereleasd
brochuremailed1.]all nembersnx1Malch
Correction
1985ADFLSummerSeminars