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Custom Gear Case Study
Custom Gear Case Study
Custom Gear Case Study
OPERATIONS MANAGEMENT(GSM5113)
DR. AFFENDY ABU HASSIM
PUTRA BUSINESS SCHOOL
17 MARCH 2015
Table of Content
Question 1....................................................................................................................... 2
Question 2....................................................................................................................... 4
Question 3....................................................................................................................... 6
Conclusion...................................................................................................................... 8
Receiving dock
Milling Machines
Drilling
Tool Crib
Shipping Dock
Heat Treating
Lunch
room
Question 3
How can this case be related to operations strategy and process design concepts?
Operation strategy and processing design is a fertile area for achieving competitive
advantage and / or increasing customer satisfaction and increasing sales and maintaining a
reputable market. Potential sources of such benefits include:
1) Increasing on better quality and more options raw materials where it can be components
of the gear for future expansion to make it easier to use the same parts across different
models and brands, thereby saving time on design and testing, and saving money on
manufacturing and quality improvement. With these, Custom Gear should set a research
and development department to survey and search various trustable suppliers for cheaper
and trustworthy raw materials.
2) Change the machines or upgrading them. 90% of the bottlenecks is due to the machine.
They may be obsolete and not friendly user and the worst case scenario may need overhaul
which is more expensive than buying a better technology machines and platforms for
expediting the production process for better quality products. Hence, concurrent
engineering to shorten engineering time.
3) Marketing and implementing tactics to attract customers and reduce the changing order
during process ie standardize but more options of attractive, reliable and useful gears to
choose and satisfying customer needs such as protocol of customization before the process
of the product.
4) Packaging products and ancillary services such as reduced costs for bulk buying, offering
installation and services, offering extended warranty, etc.
5) Continually monitoring products for small improvements such as getting feedback from
customer on the usage what problems they encounter during the usage and what to
improve after a period of using.
Conclusion