Team 3510 Business Plan 2014-2015

Business
Plan
Mexico City Regional
TECTRONIC Team number 3510
Celaya, GJ, Mexico.
52 (461) 598-6000

Team 3510 Business Plan 2014-2015

Executive Summary
Being the BEST is about being FIRST
TECTRONIC is an upstanding team team that pursues to follow FIRSTs
values on the grounds that we believe and support the organizations ideology,
and contribute to its achievement. The team is committed as well to follow our
institutions values of being integral, ethical and having a humanistic vision, willing
to be internationally competitive.
We love challenges, robots, engineering, and business planning and solving
pre-thought problems. One of our biggest goals is to take science and
technology everywhere we can by promoting it. Not a single person in our High
School wouldnt be acknowledged, TECTRONIC demonstrates the importance of
science and technology with action and proactivity.

Tectronic was founded in 2010 by the initiative of Pablo Caracheo with the aid of
Carlos Garca and Engr. Crisantos Martnez at Celaya, GJ.
Twenty students collaborated with the foundation of the team, six of them were part
of the teams board:
CEO: Juan Carlos Ayala
CFO: Sofa Ponce
CEOS assistant: Daniel muoz
Secretary: Mariana Vieyra
Financial attendant: Alethia Pesce Logistics attendant: Csar Aguilar

2011 Rookie Inspiration Award at Colorado Regional.

2012 Team Spirit Award at Colorado Regional.
2013 Team Spirit Award at Las Vegas Regional.
2014 We obtained the 28th place at Mexicos Regional

Team 3510 Business Plan 2014-2015

2015 This year on FIRST our goal is to obtain the Engineering Award by
creating an innovative robot design constructed by unique components that
work in an efficient way. We are also looking forward for winning the Team
Spirit Award, which recognizes the team with the best actitude and
participation during the competition.

TECTRONIC is located in Celaya, GJ, Mexico.

7 Mexican team created and 2 in our state
Better to be occupied than preoccupied

We are conscious of how important entrepreneurship is, and innovation is

what our country (Mexico) needs. We strongly believe that progress is in our
hands; however, we are not only searching for a technological development
but also are sensible of the need of the sustainable usage of natural
resources. Conjointly, we count on the mentoring of our Head coach Pablo
Caracheo, teacher Carlos Garca and the help of GKN.
TECTRONIC plans for the future and does not jeopardize teams economy.
Managing and planning of finances for 2015 season started since August
2014
o Fundraising for this season started from January 2015
Sustainable Budget within limits of previous planning
Ethical and honest policies, we do not allow ourselves to have mistakes
regarding financial management
Succesful relationships with teams sponsors
o Update the teams progress and the usage of their sponsorship.
o Team members are committed to fulfill the agreements made with the
sponsors.
All of the teams sponsors are from Celaya, GJ; which makes interaction and
communication so much easier.

Team 3510 Business Plan 2014-2015

Our sponsors:
o
o
o
o
o

o
o
o
o
o
o

Tecnolgico de Monterrey
FIRST
Grupo Segura
Mr. Lucky
FORD Montes

Cotell y Asociados
Transforma
Farmacia Herrera
GKN Driveline
Municipio de Celaya
Tvr Comunicaciones

Business plan created with the teams Chairmans along with a skilled mentor
and team members.
Quest of a win-win relationship with our sponsors, community, High School
and everyone related to the team.
Tectronic undoubtedly outstand who we are and where we come from.
o Representing Tecnolgico de Monterreys entrepreneurial model and
FIRSTs innovative misin.
o Place itself in investors spotlight for them to invest more in Mexico.
VISION: By the end of 2015, Tectronic will have satisfied all of the business
relationships with sponsors as well as keep on teams enchanching.
Entrepreneurship will be practiced ceaselessly in order to improve every single
segment contributing to the teams progress. This will be done by running
the team as a business.

Team 3510 Business Plan 2014-2015

Table of contents
Executive Summary. 2
Table of Contents..5
Tectronics Overview...6
Tectronics History...8
Awards10
Founding Organization (FIRST)10
Gracious Proffessionalism and Coopertition11
FIRST Robotics Competiton (FRC)...11
FIRST in Mexico12
Community Involvement.13
Team Goals...15
Team Managment & Organization.17
Team Structure..17
Member Application to the Team18
Job Descriptions18
Marketing Strategy/ Fundraising...21
Sales strategy.21
Sponsor Relations.23
Categories of the sponsors..24
2014 sponsors24
Financial Plan.25
Income Statement.25
Outcome Statement..25

Team 3510 Business Plan 2014-2015

TECTRONICS Overview
TECTRONIC Team Number 3510
Mexican team founded on October 2010
52 (461) 598-6000
Head Coach: Engr. Pablo Caracheo
Chairman: Juan Manuel Ledesma
ADDRESS
Tecnolgico de Monterrey High School
Camino a San Jos de Guanajuato km.5
Celaya, GJ, Mexico.
MISSION
TECTRONIC is an upstanding team that pursues to follow FIRSTS values on
the grounds that we believe and support the organizations ideology, and
contribute to its achievement. The team is committed as well to follow our
institutions values ob being being integral, ethical and having a humanistic vision,
willing to be internationally competitive.
VISION
By the end of 2015, Tectronic will have satisfied all of the business relationships
with sponsors as well as keep on teams enchanting.
Entrepreneurship will be practiced ceaselessly in order to improve every single
segment contributing to the teams progress.

Team 3510 Business Plan 2014-2015

DEMOGRAPHICS
There are students 26 students and 3 teachers and 6 mentors
7 females students
19 males students
The ethnicity of the team members is 100% Hispanic, all of them being
Mexican.
AWARDS TECTRONIC has earned the following awards throughout the four years
of participation:
2011 Rookie Inspiration Award at Colorado Regional.
2012 Team Spirit Award at Colorado Regional.
Premio Juventud Viva (Youth Alive Award) Award given by the Youth
Institute of our state due to the entrepreneurial actions of a group team.
2013 Team Spirit Award at Las Vegas Regional.

Team 3510 Business Plan 2014-2015

TECTRONICs History
Tectronic is a team created by teachers and students on October 2010 at
Prepa Tec Celaya, GJ, Mexico; it emerged after Team 3354 TecDroid because
the Alma Mater is the same (Tecnolgico de Monterrey). Tectronics Rookie
season was at the Colorado Regional in Denver where the team won the Rookie
Inspiration Award due to the amount of effort, different sponsors gotten and a
remarkable robot and attitude on the LOGOMOTION challenge in 2011.
Tectronic offers services to enterprises such as:
Business by printing the company logo on all promotional items.
Giving receipts which are taxes deductible.
Since transactions are made with high amounts of money, a daily record of
incomes needs to be made; this is why Tectronic runs as a small business that
has its own mission, vision, and values.
Following the regular season. Tectronic optimizes all the time previous to
the Kickoff in order to achieve fundraising and become a self-sustainable team.
Since Tectronic is a Mexican team, travel expenses need to be considered.
Taking that into account, there is a philosophy of hard-work which provides an
essence and recognition
As it was said before, on 2010 Tectronic participated in Colorado Regional,
which meant the formal foundation of the team and the recognition of some FRC
fellows; on 2010, the team accomplished to win the Rookie Inspiration Award.
During the previous arrangements, the team faced some administration obstacles
since it was founded when there were only six teams in Mexico; at that point
Tectronic faced rough stages between the integration of everyone as a team
and the duties management.

Team 3510 Business Plan 2014-2015

Consequently, the team suffered financially that year, where a
sponsorship for the trip went bad a month before the regional; that circumstances
led the team to look approximately 60% of the funds in a very short amount of
time.Even though it was really precipitated, the team knew how to improve its
situation and made fundraising events such as classic music concerts and sales.
Tectronics attitude was something that impressed the judges back in Colorado
regional; the same thing happened three years ago, even though there were
some problems with the robot, the team never lose hope and won the Team
Spirit Award.

However, the team is preparing since last year with the fundraising and team
integration; it is very important to learn from mistakes and not repeat them again.
This year, the team assembled a robot, each of the integrants of Tectronic
contributed some help to built it and our target is to win the Mexico`s city regional,
as well as the quest for awards like Engineering Award, Team Spirit Award and
all the other awards that can be given during the competition.

Team 3510 Business Plan 2014-2015

Awards:
2011 Rookie Inspiration Award at Colorado Regional.
2012 Team Spirit Award at Colorado Regional.
Premio Juventud Viva (Youth Alive Award) Award given by the Youth
Institute of our state due to the entrepreneurial actions of a group team.
2013 Team Spirit Award at Las Vegas Regional.

Founding Organization
FIRST (For Inspiration and Recognition of Sciene and Techonology) is an
organization founded by inventor and entrepreneur, Dean Kamen, in 1989 to
develop ways to inspire students in engineering and technology fields. The
organization is the foundation of the following robotics program:

Junior FIRST LEGO League

FIRST LEGO league
FIRST TECH Challenge
FIRST Robotics Competition

FIRST was founded as a not-for-profit public organization with charity

designs accessible, and innovative programs that motivate young people to
pursue education and career opportunities in:
Science
Technology

Engineering
Math

All of these while building self-confidence, knowledge, and life skills,

FIRST also operates: FIRST Place, a research facility at FIRST Headquarters
in camps for students and teachers.
GRACIOUS PROFESSIONALISM and COOPERTITION
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Team 3510 Business Plan 2014-2015

FIRST seeks to promote a philosophy of teamwork and collaboration among

engineers and encourages competing teams to remain friendly, helping each other
out when necessary. Terms frequently applied to this ethos are Gracious
Professionalism and Cooperation terms coined by Woodie Flowers and Kamen
that support respect towards ones competitors and integrity in ones actions. The
concept of Gracious Professionalism grew from a robotics class that Flowers taught
at Massachusetts Institute of Technology. Coopertition is a Word patented under
US Patent 7,507,169 by Dean Kamen.
The first and highest scale program developed through FIRST is the FIRST
Robotics Competition (FRC), which is designed to inspire High School Students to
become engineers by giving them real world experiences working with engineers to
develop a robot.
FIRST ROBOTICS COMPETITION (FRC)
FIRST Robotics Competition is an international high school robotics
competition organized by FIRST. Each year, teams of high school students
compete to build robots weighing up to 120 pounds (54 kg ), not including battery
and bumpers. These robots are supposed to complete task, which changes every
year, in order to compete in a healthy and sportive way.
Since 2005, games have been played with two opposing alliances, each
one composed of three teams. Three years ago, the organization had around 1808
FRC teams with over 45000 students from all over the world: United States,
Canada, Mexico, Israel, United Kingdom, the Netherlands, and so on. In 2011,
2075 teams were registered in the competition.
The dynamic of the competition goes like this: teams are given a standard
set of parts. A maximum Budget is allowed and to buy or create specialized parts,
as long as they conform to FIRST Safety Rules. The challenge and game details
are revealed at the first week of every year at an event called KICK-OFF. Teams
are given only six weeks to construct a competitive robot that can operate

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Team 3510 Business Plan 2014-2015

autonomously as well a when guided by wireless controls in order to accomplish
the games tasks.
FIRST IN MEXICO
Ricardo Salinas owner of TVAzteca, is an entrepreneur committed with
mexican youth so as to build a better Mexico; Salinas promotes FIRSTs mission
throughout the country by sponsoring the organizations events.
The growing of FRC Mexican teams has been really notorious, there are now
41 teams.

2007:1 team
2010: 3 teams
2011: 11 teams ( TECTRONICs Rookie Season)
2012: 21 teams
2013: 38 teams
2014: 41 teams

FIRST as an organization, has the support of many businesses and

institutions committed to the children and youth of the country such as Grupo
Salinas through Azteca Foundation, ITESM, ITAM, General Motors Mexico,
Honeywell, Mabe, Bosch, Motorola, Johnson and Johnson, and so on.
For 2013 season, Salinas Group supported multiple teams from Aztecas
High School, in addition to other public school teams.

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Team 3510 Business Plan 2014-2015

Community Involvement
In order to be a self-sustainable project, TECTRONIC involves with the
community so that the people know more about FIRST and also as a way to raise
funds; which is the approach that the team has for the community, providing
services, following ethical codes, and being proactive as a Student Group.
For Team 3510, the contact with its surroundings represents a key to the
team's success as well as community's success. Which is why, TECTRONIC, is in
contact with its fellow classmates at school facilities, in order to provide the alumni
with different products, which consequently will be for the team to leave
impressions, besides the extension of the contact information, the extension of a
helping hand willing to help. Among these sales, every semester the team had
authorized two trades, where it had variety of merchandises, such as desserts,
gorditas (a typical meal from our region and country), and many other meals.
These sales are gathered with the sales as a student group, Valentines
days, every years Jr. High schools tournament (which sponsored by our insititute)
as well as the organization of external events.
As the dynamics for integration and the development of the project, Team
3510, Tectronic, organized diverse events such as parents meetings, etc.
2011: The team had parents meetings for the discussion of the project in
order for them to know every aspect and to get involved with the work of their
children. This meetings were done before the robot build season. Likewise, the
Team received an invitation from the President of Mexico (Felipe Caldern), in
order to receive a recognition regarding the obtaining of the Rookie All-Star
Award.

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Team 3510 Business Plan 2014-2015

Besides, within the very start of the following semester, Team 3510, was
formally a Student Group, which elaborated a strategic plan for the whole next
season and organized a parents meeting for involving the new members to the
project. Furthermore, the Team established a dynamic of team meetings every
week, in order to have constant communication with all the new collaborators; this
policy remains to date.
2012: For this years season, Tea, 3510 remained with the week gatherings
as well as an integration camp, coordinated by GAM (Grupo Aguilas Mxcio) to
improve group managment and teamwork activities for integration. After this event,
Team 3510 had a pre-regional meeting with the parents, where the points of the
goals reached, amount of funds and sponsors, conditions for the trip, etc.
2013: Afterwards, within the next semester and after the 2012 season, Team
3510 prepared a small reunin for all the team members, where all could get to
know each other by party integration games. Also, reunions with parents were held
in order to expose FIRST, the conditions for the trip and the participation of planned
for little children, before they can know about Robotics they should know the first
basis about computers.
2014: In this years season, Tectronic realized, along the semester, a series
of workshops where members of the team were able to get to know more about
mecanincs, electrics, etc. and at the same time were able to spend time with their
partners. As in the other years,

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Team 3510 Business Plan 2014-2015

Team Goals
A goal is a desired result a person or a system envisions, plans and commits
to achieve, which are meant to endeavour to be reached within a finite time by
setting deadlines. Goal-setting is most forwarded to establish objectives
previously evaluated according to their achievability, time scheduling, how it is
going to be measured and demonstrated, as many other important things on a
major scale process.
Tectronics Mission as a group of teachers and students from the Tecnolgico
de Monterrey Prepa Celaya is to be an inspiring association moved by the passion
for challenges, robots, engineering, programing, businesses, design, strategic
planning and the solution of pre-established dares or tasks.
For Team 3510, the goal-setting process represents a very important step on
the way to the regionals. The team prepares an exhaustive analysis and
chronogram for every areas short-term goals, as well as the percentage
comparison between the reached and the pending in order to gather a journal on
everybodys participation and their opportunity areas.
By the time of March 2015 Tectronic would have participated in Mexico city
Regional of FIRST Robotics Competition, where an award will be achieved to bring
home and interpersonal relations will be created. Also, one of the teams goal is to
go to honour and wave proud the Mexican flag and the name of the School,
hometown, and state and of course, Mexico.
The purpose remains in the heart of the team; which will lead it to succeed.
The main points of focus are forwarded to the assembly of a competitive robot with
an entrepreneur mini-enterprise behind it with a remarkable business plan
proposal. As it was previously mentioned, Team 3510 is very persistent with
sponsors and fundraisings because every team member who has the real interest
on hard working and team support is the one who works for his place into them.
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Team 3510 Business Plan 2014-2015

Each year there are generations of very valuable members who graduate from
High School to chase after their life plans. This circumstance represents a big
challenge for the team due to the integration of the new members and the
departure of such hard working people. We aim to build a competitive robot, even
though sometimes it passes our capacities, we are very enthusiastic.
Consequently, another objective is to make cooperative alliances based on our
high-standard robot which has been built step by step, every day, despite teams
limits, always looking forward to help when needed and to look for assessment
when needed as well. Were not afraid to learn. For April 2015 Tecronics members
would have developed different abilities in each of the offered areas, developing
on essential and multidisciplinary ways.

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Team 3510 Business Plan 2014-2015

Team Managment &

Organization
TEAM STRUCTURE

CEO Assistant
Everardo Fernndez
SECRETARY
Daniela Flores

CHAIRMAN
Juan Manuel Ledesma

CEO
Juan Pablo Sancn

CFO
Jos Ricardo Medina
CIO
Marco Antonio Patio
COO
Csar Prez
PUBLIC RELATIONS
Regina Carln

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Team 3510 Business Plan 2014-2015

STUDENT APPLICATION TO THE TEAM

TECTRONIC Team 3510 does not reject a member willing to be part of the
team, since this (FIRST) is something that we love and try to everyone in our high
school to know much better. Even though we never say not to people wanting to
be part of the team, each member needs to be commited and of course, dedcate
time to teams tasks.
Every team member needs to respect each one of the other team members,
since we work as a little family. Besides respecting other team members, there
needs to be respect for mentors, sponsors and parents. If a person does not have
any respect for the others, he or she will be asked to leave the team or to change
the attitude, since this is not good for the mission of wanting a healthy team
environment.
People wanting to be part of the team need to talk to the Chairman and the
teams Head Coach, after this, the team will ask to the person which rea is the
best suited for he or she, as well as the expectations and commitments to make
teamwork greater.

Job Descriptions
CHAIRMAN: Is the one in charge of all the teams activities and the one who is
able to take any decisions that concerns with the team. This person is the one who
has the control and leads the team.
CEO: Is the teams leader, the example for getting ahead. The one who plans and
determines the working team, joints it and guides it towards the same end. Is the
responsible person and the one in charge of whom all the elements of the group
are kept towards the same goals.

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Team 3510 Business Plan 2014-2015

CEO Assistant: Is the right arm of the president, link for the others, is the one who
takes the decisions when the president is unable to do it, the one that takes charge
of special projects and who supervise that the realized work is finished right on
time.

SECRETARY: Is the responsable of having an order with the meetings, of taking

notes of the points that are treated in any reunin and the responsable for the
others to stay in touch. The secretary keeps in order every date in which the team
is involved.
CFO: Is the person in charge of the financial control, responsible for the funds
managing.
CIO: Is the one who has knowledge and experience about every engineering area,
such as mechanics, electrics, etc. and that supports this areas.
COO: Is the person in charge of all the logistic of the group.
PUBLIC RELATIONS: The searching of the institutions and enterprises to find
economical support so that in this way the team can collect materials, tools and
raise funds. This team is involved in awards, communication, teams website and
teams image to the community.
ELECTRICS: They are in charge of the robot cabling or wiring.
FINANCES: People in this charge are the ones that create the teams budget, give
ideas in order to obtain funds and make those ideas happen; also, theyre in charge
of preparing a business plan that includes why the team runs as a business.
LOGISTIC: This person plans the whole mobilization of the team since the
traveling part to the determination of the necessary things for any event.
MECHANICS: Design, assemble and work on the robot, taking into consideration
all of FIRSTs rules and manuals (Chassis and robor mechanisms).
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Team 3510 Business Plan 2014-2015

PROGRAMMING: Ensure the whole operation of the robot, as well as the

autonomous mode.
SAFETY: The Safety team will act in safe manner at all times, this team will put
the example for others to follow, he or she will implement safety rules as they come
on the FIRST manual, since this is very important to the robot sesin as well as
the FIRST events. The Safety team will make sure that each one of the team
members use their safety glasses at events as well as to use wisely (or not use)
the tools around them.

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Team 3510 Business Plan 2014-2015

Marketing Strategy/ Fundraising

Creation of local events to the community so they get to know the team
Fundraising events
Team flyers are made so that community knows the team better
Online interaction with other U.S and Mexican FRC teams

Sales Strategy:
Multiple sales as a Group:
2011, within the authorized sales inside school facilities, as well as an extra sale
for Jr. High Schools tournament where our school as a sponsor:
Frappes
Potato Chips
Basket Tacos
2012, within the authorized sales inside school facilities, as well as an extra sale
for Jr. High Schools tournament where our school as a sponsor. Likewise, some
sales that took place by team members:
Potato Chips
Desserts
Spicy Apples
Basket Tacos
Women Accessories
2013, within the authorized sales inside school facilities, as well as an extra sale
for Jr. High Schools tournament where our school as a sponsor.
Cake pops
Basket Tacos
Frozen mango pops
Pasties
Fruit

2014, these trades are among Valentines Day, the Jr. High Schools tournament
and the trades that Tectronic has inside the perimits as a Student Group:
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Team 3510 Business Plan 2014-2015

Desserts
Gorditas
Breaded
Other fund raising events into the community:
2011, events inside and outside school facilities, these are the external fund
raisers:
Beatles Tribute Classic Music Concert
Mexican Traditional Classic Music Concert
Robot presentation at schools Talents Show, where there were open
donations.
2012-2013, events to the community.
Concert in our hometown in order to obtain funds
Trip to Six Flags
Sales within in our High School

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Team 3510 Business Plan 2014-2015

Sponsor Relations
Throughout the season, all members of the Logistic Area are responsible
for obtaining sponsorship and raise the necessary funds to support the team. At
the beginning of each season, team members are trained to be able to make a
successful presentation. Obtaining sponsorship and fundraising depends on
certain things.

Present the project in the best way possible

Impress the sponsors
Keep sponsors updated
Be thankful
Have an excellent organization and attitude
Communication between all team members
Manage time well

The team has made letter formats so as to ask for an appointment to an

enterprise. Once the meeting is arranged, around 4 team members attend to each
engagement with the potential sponsor; a Power-Point Presentation is presented
to the sponsor in an estimated time of 25 minutes. The presentation needs to be
extremely productive; the slides show the mission, vision, FIRSTs history, teams
history, budget, community involvement and the dynamic of the competition.
The sponsor-team relationships very important because thanks to them
TECTRONIC can achieve many things. Its necessary to keep all of the sponsors
updated in order for them to know the advantage of their support (and also as a
way to say thanks). After a sponsorship is achieved, the sponsor is recognized in
an especial way by placing its logos on the robot, team uniform and promotional
tems. The recognition of the sponsors is described at the following table:

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Team 3510 Business Plan 2014-2015

Donation

Level

Benefits

$1000-$3000 Gold Sponsor

$500-$1000

$0-$500

Recognition such as press release. Company name

on our team t-shirts and banners (large size). Receive a
team t-shirt and sponsors package and everything below.
Silver Sponsor
Company name on our team t-shirts and banners.
Recognition on our website with logo and link and
everything below.
Bronze Supporter Company name on our team t-shirts and banners.

2015 SPONSORS
SPECIAL THANKS TO:

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Team 3510 Business Plan 2014-2015

Financial Plan
The Secretary and the CFO put together a Financial Plan which keeps a record of
everything done in monetary terms. The income and outcome statements show
the self-sustenance of the team, since the beginning there are sales on the High
School. All of this is done to improve the ability to manage the team as oneself.
It is expressed in pesos.
INCOME

OUTCOME

Hospedajes y Desayunos
Comidas desayunos y gastos
Embalaje y empacado
Envo
herramienta
Playeras
Total

$30,704.58
$18,000
$1,700
$3,500
$5,000
$7,800
$66,704.58

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Team 3510 Business Plan 2014-2015

Acknowledgements
Special thanks to:

Monterrey Institute of Technology and Higher Education (ITESM)

PREPA TEC CELAYA
GKN Driveline
Mr. Lucky
Adriana Jimnez Revorio
Carlos Garca Hernndez
Pablo Caracheo

Business Plan created by:

Daniela Flores
Juan Manuel Ledesma

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