Business Idea 12: Production of Mixed Fruit Juice

Appropriate Scale: Medium

Franchise Option: No
Home-based Option: No
Part-time Option: No
General Information: A mixed fruit juice factory can be located in the urban, semi-urban or rural areas. What really
matters is that raw materials are readily available and that power and water supply is stable. It is possible to brand
youre your products as fresh and straight from the farm, which will be a much more credible claim if your factory is
located in a farm than in an urban center. Fruit juices are a mast consumer product and unless you will be doing
direct marketing, the middlemen will be important customers to your company.
The required education and training are basic literacy and knowledge of process technology, which can be obtained
from either a university or a technical institution. Additionally, the business owner needs to be innovative and
personable, possessing good communication skills.
This business has the potential to grow into a major player in the non-alcoholic drinks and agro-allied processing
sector.
Products and Services: The product is mixed fruit juice. It is a popular drink at parties, in offices, hotels, restaurants
and households. The product will be packed in bottles and sold to consumers.
Total Cost: N10, 000,000 to N25, 000,000 including the cost of accommodation (3 years rent payment), cost of
incorporating the business, cost of machinery and equipment, cost of materials and cost of labor.
Summary of Startup Costs
Startup Requirements
Rent for 3 years

Business Incorporation, legal and agency fees

Insurance

Other costs

Total startup expenses

Startup Assets
Cash required at startup for recurrent expenses (1 year forecast)

Startup inventory/stock (6 months supplies)

Other assets required at startup (office furniture, equipment,

machinery)
Total Assets
Total Requirements

Costs
1,350,000
350,000
600,000
1,200,000
3,550,000
1,900,000
2,950,000
3,250,000
8,100,000
11,650,000

Company Ownership: The recommended models of company ownership for this type of business are soleproprietorship and partnership.

Sole-proprietorship: in this model, the business is owned and managed by the same person, the ownermanager. The model is apt for this business if the individual has acquired basic education and skills or interest
in the area of this business.

Partnership: in this, the arrangement involves 2 to 4 people (we do not recommend more than 4 people) who
bring their different technical and management skills together to run a business. It is the case when none of
them has the required combination of these skills to ensure a successful running of the business.

Market Analysis: This provides the minimum output and sales targets for this business in its first three years. These
targets can be surpassed.
Potential Customers
Offices

Year
1

Output/Sales Target (bottles)

48,000

Hotels

64,000

Households

74,000

Restaurant

Strategy and
Implementation

Summary: SWOT Analysis of Business Idea

Strengths
Huge demand
Raw materials are available locally

Easy to acquire required technical and

management skills

Weaknesses
Competitive market, extensive marketing
is required
Factory must be located near regular
power and water

Market is broad based

Opportunities
Large and growing population
Funding Agencies both private and
public is prepared to facilitate access to
capital

Product is perishable (has a short shelf

life)

Threats
Down turn in economy

Entrance of a large scale producer in the

rivers State area

Local Govt. is creating enabling

environment

Competitive Advantage: This may derive from anyone or a combination of all of the following factors:

High quality product

Excellent marketing and relationship management

Good pricing

Marketing Strategy: The recommended strategy has the following high points:

Sales through existing distribution channels made up of wholesale and retail shops
Direct sales canvassing effort targeted at hotels and restaurants

Advertisement on bill boards and with leaflets

Sales Strategy: A simple strategy that eliminates all bottle necks in the payment and delivery of products. It should
also remove every cumbersome and time wasting activity in the sales function.
Important Milestones: 4 weeks develop business plan; 8 weeks incorporate business; 16 weeks buy and install
equipment, materials and startup; 24 weeks first product get to market.
Number of Employees required at startup: 10 to 20 persons including the business owner-manager.
Personnel Plan
Business Owner-Manager (CEO)

Production staff including 1 storekeeper

4 Admin. Staff including 1 quality control, 1 accounts,

2 sales

2 Security/Cleaner
Total Payroll

Yr. 1
480,000

Yr. 2
600,000

Yr. 3
840,000

1,080,000

1,500,000

1,800,000

960,000

1,200,000

1,440,000

240,000
2,760,000

360,000
3,660,000

480,000
4,560,000

Startup Funding and Investment Plan

Startup Funding Sources
Business Owner

Amount (N)
150,000

Local Govt.

Additional investment required (from financial institutions and other

investors)
Total Funding

6,500,000

5,000,000

11,650,000

Revenue Projection
Year
1

Output (bottles)
48,000

Unit Price (N)

130

Total Revenue (N000)

6,240

64,000

130

8,320

74,000

130

9,620

Business Model By Pranav Joshi pranavsir@gmail.com

2. About Fruitly Fruitly Juice is in the food industry. Fruitly Juice is unique because it is a healthy
alternative to fast food. Fruitly Juice is based on 100% natural ingredients, no preservative added. Fruitly
Juice is having a goal of life time profit organizational structure.

3. Logo and Slogan Fruitly Juice Logo Slogan is Have a juicy day

4. Benefit of Fruitly Juice Up to twice the fruit and half the ice of the competition No artificial sweeteners,
colouring or additives Organic live active yogurt cultures (a probiotic) and prebiotics Smooth, natural
sorbets which use inulin (a probiotic) to reduce sugar and add many health benefits (no sherbets or ice
creams) Over 100% of the daily requirement of fruit and pure juice in most of our smoothies A free
nutritional supplement in every smoothie

5. Startup Info. As a initial starting amount one require 6,000 USD and 1000 USD as a backup money. Need
a food stall license Fees for approval of business name: USD15 per name. Registration fees: S$50
Yearly renewal fees: S$20 For business setting up in India the total fee would be around 2,80,000 INR

6. Basic Setup Required kiosk space in ground floor in crowded shopping mall At lest 8ft X 6ft, with 3phase
electricity and 24hr water connection. Build a Kiosk Fix furniture & fixtures (Chairs,Light,Lightboard,Mixture,Juicer,1Fridge,Ice Storage, Fruit Shelf, Cash-Register, Juice Glass Sealing machine, etc..)
2000 plastic cups (printed or plain) 2200+ straws Kitchen tools (Knifes, Spoons, Vessels, Storage
Containers, etc)

7. Regular SetupExpenses Type USD per dayBuying fruits every day or every 2 day. 120Arranging Ice every
day or twice a day. 162 workers, for making juice and collecting money salary 62Utility (Electric, water, etc)
3.75Kiosk Rent (Shopping mall) 80Average expense a day 281

8. Average Income StructureIncome USD per dayAverage cup of juice sold a day 120 X 3$(per cup)= USD
360- expenses 281- other expenses 15Balance Profit 360 286 = 64Average profit a month 1536

9. Excluded There are two things excluded from this presentation one and main thing is Juice, the reason I
have not included it is there are plenty of juice recipe in market and as per different country or state there are
people with different taste. Upon request I can send you more info for free . The 2nd thing is not included
here is Juice cup sealing machine, in few country people prefer to have a different types of cup format where
no sealing necessary, if you are thinking to add cup sealing machine to your juice shop it would be costing
you around USD 800.

10. Thank You !Since this is just an overview of the total business plan, you can ask as manyquestion as
possible to the author, guidance is provided with no intention togain any form of benefit.