Godrej Properties

Parent Company

Godrej group

Category

Real estate

Sector

Commercial residential property development

Tagline/ Slogan

Brighter living

USP

Strong brand equity

STP

Segment

Capital and metro cities

Target Group

Upper middle and upper class customer

Positioning

Positioned as strong brand

SWOT Analysis

Strength

1. Risk management in land sourcing

2. Out sourced support functions
3. Superior execution
4. Diversified portfolio

Weakness

1. new in the real estate secoter

2. reach is limited to a few metro cities

Opportunity

1. with RBIs rate cut there will be boom on real estate sector
2.there are large untapped market In tier ii & iii cities

Threats

1.current economic situation may have adverse effect on construction

industry
2.infrastructure safety always a risk

3.competitoers are emerging by leaps and bounds

Competition

Competitors

1.Hiranandani Real Estate

2.K Raheja Universal
3.Kalpataru Group