WWW.WIPRO.

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CUTTING-EDGE SOLUTIONS.
ENABLING NEXT-GEN RETAIL.

WIPRO AT NRF 2012

DO BUSINESS BETTER

DRIVING THE FUTURE OF RETAIL

In continuing with our constant endeavor to deliver the best for the retail industry, Wipro offers best-in-class next-gen
solutions for the retail industry. Our wide gamut of solutions covers almost all critical areas of retail operations and is
built through the perfect blend of expert domain knowledge and technology expertise.
Our solution offerings for the retail industry are divided into four corners
tying to the corporate themes of:

Innovation

Analytics

Customer
Experience

Variabilization

Corner 1:
Innovation
SOLUTION: OMNI CHANNEL
With customers holding a plethora of connected devices, todays retailer must find new ways to attract consumers and
inspire high levels of customer loyalty. Omni channel innovative solutions can create a truly differentiated online, in-store
and customer service experience with interactive tools that put a wealth of information at retailers fingertips about
customer touch points.
With easy-to-use solutions, customers are empowered to access a wide variety of real-time information including
product and promotion details, pricing, location, availability, advice and more right where they are located whether at
home or during shopping. This suite of Omni channel experience solutions give retailers and customers the best of both
worlds the instant information access and the experience of shopping in the brick and mortar store. Wipros Omni
channel solutions showcases these new solutions, examining how the concepts work, their applications and the
experience of a highly effective Omni channel suite of solutions.

Online Channel:
The Online Channel Pod will showcase the customer touch points on the online channel.
Solutions such as New Channel Advertising, Semantic Search and Universal Wishlist are
integrated together to provide a number of scenario-led demonstrations focusing on
enhanced online customer experience and improved promotion effectiveness. These new
concepts allows customers to truly make the most of each online visit maximizing time
spent on the online website as well as the value of each visit. With new channel advertising,
customers will not only have more fun shopping but theyll also enjoy a one-of-a-kind
experience, with an electronic version of the catalog always at their fingertips providing
the ultimate in customer service.

Store Channel:
The Store Channel Pod will showcase solutions proposed for in-store experience which
makes an extensive use of location aware applications, facial recognition technologies and
recommendation engines. New technologies such as facial recognition help retailers for the
automatic and reliable identification of people for effective recommendation of relevant
products. The in-store experience will also entail enterprise connect solution that lets
store associates tap into internal social networks for effective customer experience and
NFC payment which allows customers to pay for in-store purchases simply by using
their smartphones.

Service Channel:
The Service Channel Pod will showcase solutions on enabling customer service on social
media. Customer service for brands doesn't just take place on the phone, in the store, or
on the website. The social web has become a vital part of customer contact. By
incorporating social media with traditional customer care channels, the customer service
solution empowers the retailer to connect with the customers like never before. This will
help improve acquisition and retention, enhance brand loyalty and increase sales and
revenue. Also showcased is the customer analytics solution which monitors and measures
customer touch points across the channels and provides insight to retailers in helping
manage and meet customers expectations.

Corner 2:
Analytics
SOLUTION: MARKETING MIX MODELING [MMM]
CMOs the world over are facing the challenge on how to measure and prove the return on every investment and
measure the impact of marketing on profitable revenue growth. Marketing Mix Modeling maximizes the spend efficiency,
provides dynamic, aggregated, and actionable insights in close to real time.
Wipros Marketing Mix Modeling Solution is a combination of state-of-the-art modeling techniques, advanced consumer
behavior research and real-time evaluation framework for marketing strategies.
MMM Solution includes web-based features for Marketing Effectiveness Modeling, What-if Analysis and End-to-End
Process Management. We also have Advisory Services for data and model refresh and Platform-based Services for lower
time-to-value and lower cost of ownership.

SOLUTION: iNTEGRATED CUSTOMER INSIGHTS AND ACTION [iCIA]

iCIA (integrated Customer Insights and Action) is Wipros Customer Analytics Solution for the Retail Industry. It enables
Retailers to optimize customer buying by delving deeper into the data and providing predictive analytics around it.
Conceptualized as an end-to-end decision making enabler for Retail Managers, iCIA helps decision makers understand
their customers better by readying and analyzing the available data (transactional and demographic, psychographic when
available). It assists managers in identifying trends and behavior patterns through segmentation and market basket
analysis, which in turn provides Insights into customer buying patterns. Using predictive analytics for micro-targeting like
propensity/response modeling and Lifetime Value Calculators, it helps marketers control the Communication channel
and enables them to reach out to the Right Customer by the Right Channel with the Right Message at the Right Time.
iCIA also supports Actionable Analytics through Design of Experiments and influences future strategy through
Performance Measurement of Marketing Campaigns. iCIA is accessed by an easy-to-use, interactive GUI that collates and
presents actionable information for fast, efficient and insights driven decision making. Under the hood, iCIA uses the
best-in-class services from Wipros Analytics and Information Management Practice, including Analytical Services using
Complex Statistical Modeling and Data Management Services using the latest technology in CDI.

SOLUTION: PRIZE OPTIMIZATION - REVIONICS

Todays retailer faces a number of challenges, including rising costs, increased consumer sensitivity to price and pressure
on margins. Retailers now have a clear advantage over their competition if they leverage demand-driven pricing for their
products. Adoption of the Revionics Life Cycle Pricing solution helps achieve retailer success with the following benefits:

USABLE SCIENCE
Integrates & balances
retailers business
INTUITIVE, USER
FRIENDLY
Leads to adoption,
which is the key for

rules, strategies and

TRANSPARENCY

operational policies

Insight as to why

into the optimization

the price is

model

recommended

retail speed-to-value

REAL TIME WHAT-IF

SPEED

SIMULATION

Optimization results

Compare performance

at the point of

of different strategies &

decision for

pricing to make

merchants

informed, fact-based
choices
SOLUTION: PROFITABILITY ANALYTICS SOLUTION AND SERVICES
Market saturation, rise of multi channel buying, changing demographics, diminished customer loyalty in Retail and CPG
industry are fuelling demand for Profitability Analytics, which helps organizations accurately analyze their true financial
position & profitability in all lines of business and link this information back to their strategic, financial and operational
planning process.

Wipros Profitability Analytics Solution provides organizations with a holistic view & helps drive down to the granular
view of key profitability parameters, in the form of easy to understand dashboards and reports. Using generally accepted
Economic Profit / EVA Models, the solution enables organizations to critically dissect the business information across
multiple dimensions [customer segments, channels, products, divisions, stores, regions etc.] and multiple scenarios thus
providing critical & timely inputs to their Budgeting, Planning & Forecasting processes. This information will allow
companies to focus on their profitable customers, product lines, channels and processes thereby having direct impact on
their ability to influence Net Margin, EBIT and other key parameters.
Services include Advisory on Roadmap, Process & Architecture Blueprint Assessment, Implementation Services on KPI
Development & Net Margin Analytics and Support and Maintenance Services. The key differentiator is a KPI repository
that is pre-populated with calculations, metrics and drivers.The repository is linked to dashboards and reports which can
be tweaked based on different user based scenarios. This service helps us quickly transform existing client data into
actionable information that can help influence their business decisions.

Corner 3:
Customer
Experience
SOLUTION: ENCORE 2.0
Encore is a comprehensive platform designed to enable retailers manage their e-commerce operations in an integrated
way. Encore Capabilities include e-commerce engine like consumer facing features, associate facing features, performance
and scalability, secure transactions with the entire supporting ecosystem. It enables retailers to access new markets by
shipping globally and increase profitability by marketing at an attractive price point by reducing time to value by half.

SOLUTION:VENDORNET
VendorNet Commerce Suite is a robust, web-based suite of cross-channel and supply chain management solutions that
automate order fulfillment processes and inventory visibility throughout your entire multi-channel supply chain. From
distributed order management, dropship integration and fulfilment, brick and mortar store fulfillment and bulk inventory
purchases to corporate-wide inventory tracking,VendorNet has the integration technology systems to automate order
routing and transmission, order status tracking, shipping, invoicing, reporting and order lifecycle visibility. From any
point-of-purchase,VendorNets cross-channel and supply chain management solutions deliver integration technology for
best source fulfilment to the end customer, distribution warehouse or retail store.

Corner 4:
Variabilization
SOLUTION: ECO ENERGY
Wipro EcoEnergy is the clean-tech business division of Wipro Ltd. providing intelligent, sustainable alternatives for
energy generation, distribution and consumption. We leverage analytical insights obtained from real-time energy data
into effecting dynamic control back of energy infrastructure and designing long term-energy efficiency strategies to help
our customers reduce their energy consumption & related cost. EcoEnergy specializes in managing the energy landscape
of retail sector enterprises. Our dedicated team of refrigeration, HVAC and lighting experts will help customize our
services to cater to your specific requirements; aiding you cut costs without a compromise on your business needs.

SOLUTION: BPO
Cost arbitrage is a given and no more a motivator for outsourcing. Customers are clearer on their expectations from
outsourcing contracts; they are demanding transformation. They want outsourcing to resolve their business problems
but want it to happen their way. Technology is transforming the way buyers and service providers discuss outsourcing
deals. Customers welcome technology but conditions apply they wish to sweat their technology assets completely
before investing in new ones, want to deal with minimum change management, want their outsourcing partner to be a
one-stop-shop for all their technology related requirements and demand absolute control over their outsourced
processes. Wipro BPO takes the technology augmentation route to enable outsourcing for their customers; it unlocks
hidden values, impacts operations beyond mere sustenance and productizes best practices. And all of this with no
major capex!

SOLUTION: PROFIT LOCK

According to Global Theft Barometer 2011 released by Center of Retail Research (CRR), Retail loss is on the rise
worldwide, reaching $119 billion in 2011, and accounting for 1.45 percent of retail sales the highest shrink rate yet
recorded. The pace of increase across the globe averages about 6.6% with Europe (7.8 %) and the U.S. (6.0%) showing
the highest spike. With a view of the business process, Wipro has created a comprehensive platform to create an
end-to -end loss prevention solution that covers the entire business process identification, resolution and prevention.
Solution Benefits
Improved LP operations by leveraging best-in-class tools
Powered by industry leaders like Cisco
Cloud-based model
Predictive modeling to reduce and prevent shrink - Identify trends, shrink hot spots
Better business performance management by leveraging metrics-based systems
Usage-based variable pricing

SOLUTION: ORACLE RETAIL GLOBAL PRACTICE

Oracle Retail Applications are purpose-built to run retail-specific business processes including store operations,
merchandise operations, product lifecycle management, category management, inventory management and e-commerce.
Moreover, these applications are infused with leading retail science and analytics to facilitate granular decision-making at
scale and flexible to support innovative growth strategies. From price optimization, market-basket analysis and category
optimization to optimizing inventory levels to balance inventory productivity and customer service goals, Oracle Retail
Applications enable grocers to improve operations, deliver a differentiated brand experience and pursue growth
opportunities through innovation.

SOLUTION: ORACLE RETAIL GLOBAL PRACTICE - FLoW

FLoW is an Oracle-based pricing, supply chain and finance management solution specifically for retail franchises and
wholesalers, giving them much greater data visibility for faster, more accurate trading. The technology is a bolt-on
solution to the Oracle Retail Merchandising System (RMS) developed as a result of customer demand and enables users
to perform and view wholesaler operations side-by-side with the Oracle Retail Suite. This significantly increases visibility
and operational efficiency, as users can now see and manage their integrated operations of Retail, Franchise and
Wholesale on screen, an advantage not previously available. The flexibility of the solution means that retail franchises and
wholesalers have much control over pricing, fulfilment and billing.

SOLUTION: WiSTA FOR ORACLE RETAIL WIPROS STANDARD TEST ACCELERATOR

FOR ORACLE E-BUSINESS
Oracle Retail Testing challenges are manifold with the growing complexity of E-Business implementations, reduction in
IT budgets, increased emphasis on - better test coverage, reduction in risk to application quality, test efficiency and
accelerated test cycles.
The need for a Test Accelerator Solution which alleviates some of the above testing challenges and improves the quality
of testing over the last few years has propelled Wipro to develop one. Wipros Standard Test Accelerator for Oracle
Retail reduces the time taken for Oracle Retail Test Design & Development, speeds up the process of validation of
Oracle Retail Application changes (upgrades, patches, hot fixes) and imbibes some of the best practices of Oracle
Retail implementation.

ABOUT WIPRO TECHNOLOGIES

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing
company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep
industry experience and a 360 view of Business through Technology helping clients create successful and adaptive businesses. A company
recognised globally for its comprehensive portfolio of services, a practitioners approach to delivering innovation and an organization wide
commitment to sustainability, Wipro Technologies has 130,000 employees and clients across 54 countries.
For more information email us at info@wipro.com

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Wipro Technologies 2012

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