Ali Brown - Coaching Business Secrets Manual

Welcome to the
Coaching Business
Intensive
2011 All International, LLC
Day One Overview

SESSION ONE: Intro to the business of coaching;
What are we selling? The 5 Rules of High-End
Coaching Success
SESSION TWO: Coaching model possibilities,
examples, pros and cons
SESSION THREE: Creating your content/curriculum
SESSION FOUR: Filling your programs at live events
SESSION FIVE: Filling your programs
using the Internet
Notes
COACHING
BUSINESS
SECRETS
Day One Evening

"Best practices" coaching business panel
Open Q&A
Video exercise
2011 All International. LLC.
Day Two Overview

SESSION ONE: High-end program truths & design
SESSION TWO: Mindset and positioning; "The 10
Commandments" of the high-end coach
SESSION THREE: Back-end logistics of running
these types of coaching programs
SESSION FOUR: Policies, problems, and up-sells
SESSSION FIVE: Q&A, final considerations
2011 All InternatlOr,al, LLC
Notes
COACHING
BUSINESS
SECRETS
Day 1, Session 1
GET READY
2011 Ali International, LLC
Why are you here?
2011 Ali International, lLC
Notes
COACHING
BUSINESS
SECRETS
Why am I here?
Why we love coaching ...

It's easier and more fun to solve other
people's problems than working on your own
Great career for entrepreneurs who typically
get bored easily
You learn a lot, get inside other people's
heads and businesses
Easy to work from most anywhere
You enjoy high status and associated perks
Incredible income potential when
structured right
2011 Ali International. LLC
Notes
COACHING
BUSINESS
SECRETS
Why we hate coaching ...

Can drain all your time and energy if you
don't set up right
If you follow traditional models, you are stuck
with limited incomes
$50,510 (2008 ICF Global Coaching Study)
$134,800 (2009 Sherpa Executive Coaching
Study)
Larger programs require a lot of managing
and admin
But let's examine the

possibilities ...
2011 All International, lLC
Notes
COACHING
BUSINESS
SECRETS
$130,000 to $2 Million in One Year

Sales trainer Lisa Sasevich from
La Jolla, California: In 2008 her
business brought in $130,000 with
ebooks and a bit of coaching. In
2009, while in my Diamond tier, I
had the chance to work with her
personally, and by the end of 2009
she had grossed $2.2 MILLION.
The biggest reason for this jump?
Reengineering how she packaged,
sold, and delivered her coaching
programs.
An Increase of $250K in a Year

Karen Knowler from Cambridge,
England: Her niche is raw food, and
when she signed up to coach with
me last year in Diamond her
previous year's income was
$350,000.
By the end of 2009 her revenues
had skyrocketed to over $600,000
largely due to her introducing
programs that coached others on
the raw food lifestyle and how to
become a raw food coach.
Notes
COACHING
BUSINESS
SECRETS
From Less Than Six-Figures

to Multiple Six-Figures
Ciara Daykin, a wedding planner
from Alberta, Canada: Hired me
as her coach in 2008, goal was to
double her income and break
six-figures that year. She did.
In 2009, sold $65,000 in one DAY and
experienced her first six-figure MONTH. Doubled
her income again, sold $101,000 from the stage,
and now enjoying multiple six-figure years.
What changed for Ciara? Deciding to recognize
her own success and package it in a coaching
program for others in her industry.
W~~'f1
Doubled Her Revenues from

$1 Million to Over $2 Million
Kendall SummerHawk from
Tucson, Ariz.: A longtime coach
and entrepreneur, Kendall had
used many of my teachings to
take her business to approx. $1
million by end of 2008. At end of
her first year in my Diamond
program, she doubled her
revenues to $2 million.
The biggest reason for this jump?
Reengineering how she
packaged, sold, and delivered
2011b~!atSaRgching programs.
Notes
COACHING
BUSINESS
SECRETS
Took 2nd Business From Zero to

Nearly Six-Figures in Startup Year
Mitch Tublin of Stamford, Conn.:
maxed out working traditionally
with clients. Mitch joined Platinum
in 2009 and learned how to add
new coaching programs to his
offerings.
Since then, more clients participating at higher
fees. Launched 2nd biz that he took from ZERO to
nearly six figures during startup year. In 2010 he
expects both new businesses to earn between
$250,000 and $500,000. What changed? Adding
~~~~~~s~nd profitable coaching
W~rm1
2011 All International, LlC
Took Her Revenues Past the

Million -Dollar Mark
Sheri McConnell from San Antonio,
Texas, mom of four: She'd already
had a $750,000 year from her
publishing and association-based
companies when she joined my
Diamond program at end of 2008.
By the end of 2009 her revenues
soared well past the million dollar
mark.
What changed for Sheri? Deciding to recognize
her own success and package it in coaching
programs for others in her industry
via a proven model.
Notes
COACHING
BUSINESS
SECRETS
What Are We Really Selling?
Compare these services:

Teaching delivers step-by-step information or
curriculum
Consulting focuses on problem solving,
strategies, action plans, goals.
Mentoring advises or trains someone in their
accomplished area of expertise.
Coaching focuses on learning through action
and self-discovery to reach goals and dreams
@2011 Ali International, LLC
Notes
COACHING
BUSINESS
SECRETS
Best programs are hybrid of

some or all, delivering most
value to the client. For
purposes of this workshop we
will use the term "coaching".
The 5 Rules of High-End

Coaching Success
Notes
COACHING
BUSINESS
SECRETS
Don't sabotage yourself with:

Worrying about your lack of education or
credentials (e.g. no college degree, MBA,
certification)
Concerns over your lack of experience
Feeling awkward that your clients may even
do better than you do
Fear of losing clients
Hangups about money, power, strong
boundaries
Hln the land of the blind, the

one-eyed man is king."
- John Francis Tighe
Notes
COACHING
BUSINESS
SECRETS
RULE #2: Know What

You Are Selling
(You Are Actually Not
Selling Expertise!)
So what ARE you selling?

specialized
knowledge
fresh eyes
"stupid" questions
directed thought
connections
resources
challenge preconceived limits
challenge preconceived beliefs

discover hidden
opportunities
accountability
recognition
validation
motivation
but most of all...
certainty W~~
2011 Ali International, LlC
Notes
COACHING
BUSINESS
SECRETS
Why Do People Seek

Coaching and Advice?
Get information they need directly, quickly,
easily
Obtain access to coach's contacts, resources
Lack of certainty
Difficulty making decisions
Overwhelm with life
Overwhelm with information
Transfer of responsibility
Why Do People Seek

Coaching and Advice? (cont'd)
To have someone listen to them
To be able to "process" with someone
No one else to talk to
Approval of ideas, or conversely, talked out of
something
Encouragement and motivation
To feel validated
Someone to share success with
2011 Ali International, llC
Notes
COACHING
BUSINESS
SECRETS
People rationalize their

investment with logic, but they
make the leap fueled by ...
emotion.
Harry Beckwith, Selling the Invisible:

"Most companies in expert services - doctors,
lawyers, and accountants - think their clients are
buying expertise. But most prospects for these
complex services cannot evaluate expertise. They
cannot tell a really good tax return, a clever
motion, or a perceptive diagnosis. But they can
tell if the relationship is good ...
In most professional services, you are really NOT
selling expertise - because your expertise is
assumed and because your prospect cannot
intelligently evaluate your expertise away."
W~~
Notes
COACHING
BUSINESS
SECRETS
"Services are human. Their successes depend on

the relationships of people. People are human frustrating, unpredictable, temperamental,
sometimes irrational, and occasionally half mad.
But you can spot patterns in people."
The Truth About Selling

Services in General:
If you're selling a service,
you're selling a relationship.
And relationships are about
feelings.
Notes
COACHING
BUSINESS
SECRETS
RULE #3:
Be Known for Something
Ali's Journey
Notes
COACHING
BUSINESS
SECRETS
RULE #4: Be a Leader

(And Don't Be Afraid of This)
Know you are a leader,

and position yourself as one
Be the queen/king to be of service -- not the
servant.
It's a more powerful position because you can
provide a much greater value to your clients,
and to more of them.
Be ready for this to bring up any and all
insecurities - obvious or dormant
You and your client are not equals in the
coaching relationship.
(Ouch! Did that make your quills go up?)
We will be going deep into this
IN DETAIL tomorrow
@ 2011 All International,
lLC
W~1ml
Notes
COACHING
BUSINESS
SECRETS
Day 1 - Session 2:
Model Possibilities
What's Popular Now

Mix of tele-coaching and live meetings
Specialized information
Specialized target market
Combinations of coaching/mentoring/
consulting/teaching
Mix of traditional coaching with continuity
@2011 Ali International. LLC
Notes
COACHING
BUSINESS
SECRETS
MODEL 1:
One-on-One Coaching
2011 Ali International, LlC.
Characteristics
of One-on-One Coaching
working with client on specific issue or to
achieve specific result
selling your time for dollars
hourly or packages
original, simple, tried and true model
@2011 Ali International, LlC
Notes
COACHING
BUSINESS
SECRETS
Examples of
One-on-One Coaching
Coaching Directory
Il.~Qhl3' tr~ (lNlCI'~
iii tM WQfb:1
Featured Coach and Column

_Hill
Mtr~OO@iljUiE(;r..JMm:l::o:m
KaN" .a:ut800ach~inmmsltiOO-~ t01:'hO$e whOMd-~Et$ ~-a mtJt$:

balancoo Ufa. The 1)If't t.he: gWe& hat cfients is the support and: safely nsl they need to maim poslUve
char'Ige$, As a $t:#COt:seful:~,oom teJeclassleBder. she ~ seen flfst hand h:ow taldhg one hol,M'
oil ~k to ~ on What $-~nt tc yotl-eal'!: gNe yOIJ me ~t(l: make ~,The eornmon.
thertl$- With both Mer priVate eJlern$ aM her ~ f;)lII1idpant& ls biw1tlQ th$ svpport and
_ _ 'Of .... _N"'''''......ruIIy..-cI1nges,
P'fofeulonal
Experlen~
Kathee is art AssooIma Certffied Coach wrtn 1he lntemalkmat COaclt F-edet'a1fun and -a g;aduate of Coach
_U"M""II\',_~""i_overlS-"_"'
~ and
_ _ _ proje<:tmao_ _ ",aa_af
John
eorpiOlI8tlOll$ l1'lI~g
F#st Unlon N~ ~hOvla Cotporatloo, If'! addltlon to her CO:8Ohi:fIQ P~. _l(a~ 1$ a
1eaders'Np: t:oach with the' McCoi SCboOI Of Sa$iMSS:, Que6ns u~. ChartdUe. 00. haS 'written cca~ attiCleS fttt
'Today'll' ~ Wamao"':magazine. M a ~ ~ fea:clier', ~ has-de$ilgned 8m2 presented: a series of
--""'-""*""''''''',
MY_~~iIItobe
_ _ f _ MycJ""'lSfe"!IIO_yQf",,,,,,,_ _ , Theyl>eooma_O<I
to iake a:'IDtnlf 'of'ttlek-iNes,
Comments from ~".-cUent:slT~. Pill1lctpant&

"'OYer-me ~ f Wfia~nd of actMIv,- takl':og care- ofwry mmortl::Uerations al"Qtmd f'I't)" hOU~ fron't
~ $tTWl1[ ~ rrotnptctUt" l tIad ~al'QVr:td< to spot painting tI O(llJpla f)f $I'JUIU areas th$' ~ It to- m!U:mmg
Q-1flce itefn$IW- bHn- meamng to rerum ~C$: ()(::t:obe11 (and Yfj$, they acwally were nit$: 800tlgh to)
SECRET
Notes
COACHING
BUSINESS
SECRETS
Comment& from Kathee's ClientsITeleelss5 Partlclpant&

"Over tile weekend i was a whl!!wlild Of actlvlty, taking care of very minor tolerations around my house-everything from
spackting small holeS from pictures t had MOIled around, to spot palnting a couple Of small araas that needed il. to returning
office items I'IIt! been meaning to return since OctOber! (and yes. tIIey actually were nice enough to}
"Kathea helped me open my eyes to finding out whsl was good fOr me. nol only personally bill professionally, ['lit! been able \0
apply my learned skftls almost on a dally basis, I no longer assume tihel people know whsl my needs are alld am able 10 let
them know in a direC! alld nOlXO!1frontanonal manner, I'Ve learned to wntinuany "Clean out my closets" 10 mai<:& room fOr II'1Qoo
things in my life that matter to me:
"I feel SO energelk: now
,,' lW evan Inspired my COWOI'IIer (to start declllllering).
"I wanted to aCknowledge 1M value of tile work you 00. Also, I appreciated tile handout. it was halpM to Mve wmething to
Illfer to:
"I realty enjoyed the class and re<:elved a lot 01 value from It"
'Thank you so muct1, I appreCIate your Sinoerlty and authentiCIty,'

Kathee's Favorite Quotatl_
"tt is the ~mble Of risk whiCh shakes tile splrtt, confirms courage and reinstates daring'" - Mary Anne Radrnacher
'We're alf trying to make a big difference. not realiZing tile small difference we make for eaCh Other every day,' - Daphne
Kingma
i'l'ofeulOnaJ Fees
My mQl'\lhty fee fOr coaching is $300 for two 30 minute sessions. $41)0 fOr thrae 30 minute sessions and $500 for fhrae 45
minute seSSions. Unfimlled email support belween calls is lru::luded, Telephone 704,542,9343
PATTI (In Person) - $lOOO/Hour

PATTl (Phone) - $800/Hour
SENIOR STAFF (DESTIN, RACHEL) (In Person) - $750/Hour
SENIOR STAFF (DESTIN, RACHEL) (Phone)- $500/Hour
SENIOR STAFF (DESTIN, RACHEL) (Phone)- $300/Half Hour
Notes
COACHING
BUSINESS
SECRETS
Platinum Elite Member Lisa Manyon:

Manyon Marketing Makeovers
One-hour call with marketing review and
coaching
$225 per web page/item
(packages available)
Segue to upsell into
further coaching or
full rewrites of copy
2011 All International. LLC
Manyon Marketing Makeover Strategy Sessions:

This is where you can get one-on-one coaching and consulting by the hour. My guess is you're
here because you're tired of doing everything yourself, you want Ii new perspective and you
know you cannot possibly continue in the same way you've approached business in the past
Well, the good news is, we have ALL been there. Some just don't like to admit it So, by
investong In your buSiness now, you're one step ahead QI the procrastinators. Even better, I
can help you get unstuck NOW!
Limited
O"LY ol'R WUK
Somefimes we're Simply too close to our own bUSinesses to see all possibilities Clearly Ilnd Objectively LiS/l1S
able to srop In with big picture vision and quickly cut to the chase, She's been ills/rumental in helping me
create pick, click and pay packages /0 better serve my clients online, She a/so has 8 natural ability to Ilnergize
and move projects forward by keeping all pM/liS 8ccoun/able. 'highly recommend tnvesUng In Usa's
accountability plans if you're serious about moiling your bUSIness forward .
\Ilk! Vk!rtel- Digital Buddha Studios, Minneapolis, Minnesota
one-on-one sessions are designed to:

Provide you clarity and new perspective on the marketing Challenge(S) of your choice
Brainstorm business solutions, provide new resources and connections to help you generate more income
Provide an aUdio recording of your session for furure reference and growth if desired
we'll develop solutions to grow your business and meet your INDIVIDUAL goals,
Marketlng Makeover Strategy Sessions ~
Notes
COACHING
BUSINESS
SECRETS
Pros of One-on-One Coaching

very flexible - anytime, anywhere
easy way to get started asap
little setup or admin required
@2011 All International, LLC.
Cons of One-on-One Coaching

hours for dollars
limited time, so limited income
if hourly, positions you as a commodity
Notes
COACHING
BUSINESS
SECRETS
MODEL 2:
Group Telecoaching Programs
201' Ali International, LLC
Characteristics of
walking group through a process
phone, web, email
10-50 people
$97 - $997
Better results if you require a commitment!

(e.g. one year membership)
Notes
COACHING
BUSINESS
SECRETS
Examples of
2011 Ail International, LLC
Ali's Original Ezine Tele-Bootcamps

self-study course customers wanted help
implementing
I would walk them through getting first ezine
issue done and out the door
took only most important steps from the
manual
four phone calls with part training and part
Q&A over four weeks
email discussion list
$497 included full manual, or $297 if they had
previously purchased the manual (manual
sold for $197)
ffiA~H~~~
SE~RE;fs
Notes
COACHING
BUSINESS
SECRETS
2011 All International, L
Head Platinum Coach

James Roche's IMAP (2008)
walked people through creating marketing
message and infoproduct
6 modules taught over 10 weeks
calls featured training, Q&A, and hotseats
email discussion list
S1,200 per person
2011 Aliiniernaiional, LLC
Notes
COACHING
BUSINESS
SECRETS
ATTENTION:
Are You
Th21
to Break free from the foods

Health
Read on to learn more and

program
June 14.
Usten to JJ aud Leanne'" !'owed.. l preview G"I!

on the Break free Boot Cd"'P progralH,
DownlQad Audio FIle
Diamond Member JJ Virgin's

28-Day Break Free Bootcamp
3 lecture teleclasses
One Q&A teleclass
Members-only website and forum
Support materials, checklists, resources
Discounts and special offers for participants
$297 per person
Notes
COACHING
BUSINESS
SECRETS
Gold is ideal for

ne!!tle\el ,-
C,I sTiall buslne,s owners ihc are leadv 10 late their bUSiness to the
cost l These 3re all strate!]18S lilat />j; herselr'used 10 help burld a multr,
SIx-figure bU51n~SS (~'?hlch

!lito vhat is tDday an Inc 9:JGfanked rru!!Ir;!lhor-dollar
Ard Dest of all? f:;Qld Wi!!
on strategies
can start 1fl11:Jementmg ,mr'l.,jraleiv
that are no,cost IQ low,cost' leI's taKe a
at exactly what these strategies are
now so you
can fully understand what IS covered
What the Gold tier covers:
What the Gold tier covers:
1. Social Media How to Maximize These Free Marketing Tools Without Wasting
Your Days Away
Some consider the eWI-grov,rng social media and social networking to be a colossal waste of
time, Others are
connectIOns i3nd
at record-breaking speeds as a result of
soc:al media In this
Irmnlng, we pull
the curtain to rBveal how thiS new
of
commWllcatrng can actually bring yOU! bUSiness {and bank account) to new heights
very
!ltli2 effM Of cost WeT share
Step-by"step suggestions of hew to uS81he most popular social media sites (Whether
you're 3 newbte Of established marketer these tiPS 'Alii add upta money In the bJnk)
Cle,'er ways te use TWItter shorthand to get your message out
get il 'retweeted" to new communities]
!11
under 140 chalacters iand seldom-discussed ways to
What common mistake to ne,'er make in social media (Those who don't know thiS quickly become a panah
social arena)
III
the
Secrets to levfaglng your messages so new customers learn about your bU5111BSS (SOCial media wannabe experts'
thinK they know but youilleam the leal truth here)
Easy systems to IqAement that don! ffltter your days away 011 SOCIal media (Those who don t know tillS waste
days
and money
struggling to keep m front of social media cnmmumtres !
Notes
COACHING
BUSINESS
SECRETS
111. Speaking and Hosting Your Own Events: Behind-the-Scenes Truths

Sl'stems. that
own IJcrat,c,'8
m lh>:'
se-crets aboLt
Hen'i to ge! butts H1 seats fer y'8Ur ~rtlnent tOpIC (Ue s>?f!se in,lng an >?v>:tlt if no one IS
thefi! to hear you or
ynur tJe-st bafg31l1 ~,(I!1l

-.en,Je Little hinge::;' siilng h1g doc)rs
fll?d tc
,,\ina! you're 'Norkmg ,"<itt i
Secrets 10
1he
bli~i fWll yOU)
e~'<?nt
Jf1
When It ~1)lght :}f. cJ~'ay to

deCISion to (:Of'lP spec-fic
Important: Only Committed Business Owners Will Be Accepted in to Gold

Tbs pov-:erful !elfc~13rhlng pr::::gr<'wl 1$ desl!.f/'E>d to
you select your be-st strategies for the year-to he~p you
achieve your best results ever! And Ab only v:Jnts
owners m the Gold tjl?f <-'i~10 are sc(ous. abm.:t recetAng
o-ngoif':g education to help the'11 gro-;;'I That's why Gold is a year.long program and requires a brief application as
well.
Gold has been de~!gned more 3S a "strategy buffe-t"
y~~m-,long mBmi>~r'Sh:;; IS a tA In!!rmdat:ng dcn-t

n-e1 ali/leaf-style ClJl.Jrs that n~us.t be fcl!<J.-;,'ed and learned from
if the idea of a
~-
Ana
rrr,e,d~-er.
to end
not only are all these s-trategies nO-(05t to low (ost. but they will be useful in yOU! business
success library for YEARS. to corne All has mad.J $1.J!8 that all t"le (cm!tmt you 11 b-e !earmng in Gold is. scild arid prO'!-(+11
and he-re to stay these feCCfT',mendatICH1S are i'-)Ur
tactics that '..>ill
\';crk tor.a P.lJr:!h 0:' two: It'~ an
in'.:'estmart that surely MaKes sense rjc~,,:. lefs lcc:...rnernt-.:-r
you
Privileges of the Gold tier include:

11 Monthly training caUs (:o'.e-ring cur -l,::rw Ccst to Uo Cost" marketing and business strategls curnculurr. in detail
11 Live open Q&A calls that ar,S~VH your Ques.tHJf'S regarding eal::h r-l0nth\; tOPIC Ge-t (oachmg Jive en the phone and
re-eeive guidance on issues retevant to your business
Audio COs of all calls rTIm!ed to you ea-ch month
{Or::-~lCna!
- your choice! See be!o\>'>,',}
Digital MP3 recordings or all calls available to listen online Dr download
PDF Transcripts of aU caBs <!',;ailab!e- to fEad onlin>? or dO'i~nload

A beautiful binder to store and organize aU rnatenals (Opt!0nal _. your chciu;! See below )
3130 [fee-IV\? .an exclusive LIVE in-pers-on networking opportunity at a sp-ecla! f:tilflionalfB
F.1I2D10
Notes
COACHING
BUSINESS
SECRETS
.. Access to an of Ali's calls for the Silver tier of the Millionaire Protege Club featuflP9
!ntBr';'I~WS on helpful bUSII~e5S and He
as WE'll as entire caBs w:tb A.I! Past
Indl,d~(l
101, PR Seuds H.,;-,'111h
fel
Enf::'f9Y and How to Outdlt~
Bus=nf>5S Crf>{h\
of Gi!!S alsc: cF/8liabl;:o
A full subscription to Ali Magazine" It s busmess :lfe and sl/2' for the female
enfceo,enp,",
e'.;cd. . ed gel1tio,;lnan) al! >;cifappeJ

fuli-<..;::;i;.,if qU31terly p'Jb!i-c.~Jt;(In
IS makuq Wi:h~S It, the
fOf bongIng
ne'iBI SBen Once you tl1:>gm ~'euo>r:lng this pnnled Irea! you
Meet Your New Gold Coach: Master Marketer Lorrie Morgan-Ferrero

the Gold tIer and ,ts specihc content to de-lhfH she t<n~w 11
tel L"ad this proqrsrn H1 t'1B ~"llron<'Hre Proteg-9 Club She
and fnend Lorrie Morgan-rerH~ro b.Jsed on Lorn'::'":; e).:ce-P!n:~n.11 track
busll':es3 o">'vne-r and !'":'3rketer a"::, <I,>?!) 35 her ':><-I::ep1lcn-al teach:ng
It
N35
pt.:'d~ct fit~
Aw;::~rd-wmn!flQ
m;)rK6'te-f. worldfe>lo";';'fled cpy\vnter 3nlj creator 01 The ShB Facto.r<.v Lome

1<10"";;,,,,, e"NQ IS ums!dered th-e- top fern;::;!.::
In the mff.Hl1HfK8tH"!g Industry She has
awafd'~'dnnjng home
;horld~L.. ,nou:; 'fHti..:a! COpyt\l!tl!lg
(CachE:; oth':?"r
and is: curfer:Hi
IS d~dtcated to
shIft tfQn1 the- hyp.'"n~!Bd
10 a ((tore modern '..'(S-!011
,>vntten v,ltt! autr,enw:rty trust and r3ppon
f'larketmg
ThNe 'was no one better All LGuid conSIder to' IO!)! th!' Mli!lCIf1Jir(> ?roteqe Clut tea'l~ and pNsooaily deVvef these stratoq:I<?"S
that (30 change YOl1r husir.ess fore'.{er
New this year: The Gold tier goes "green" ..

the ne'N (Jold tier is
a'/adabl~
In
of the program Fen

may opt to enrol!
COP!!?S of theIS
Hw,
GreBH ';erSlon
HCh""eVer we kno'h' that

love
printe-d
on your
aCCI?Ss
to serninafs
!~dures !n hel cal ail th;?
Hard CDPY '/E!rsion of Gold Irs your choice

best
Best of all, we've designed Gold to be affordable for you

the Gold tier spec:ificailv fer those of j"Ol! who may II.:]';< ~vanted to partlClr.ate in her P!atinllrn or Diarrnmd tIers
'Nas firanc!ally out cf feach But thi' !Ofom~atiD.n in the Gold pro-gm'11 IS still extremely- powerful when j'OU
put It to use m your busmess In fact It would nat be unheard of that bV Just imp!ementmg a few of the-se strate9'les in fuiL
you could add tens of thousands of dollars to your bottom line this year
So "~vhl!e the program could easily be offered for up to $10 000 In fuJI, the
month, (Thars far less than even just one HOUR of time w"lth
strategies delivered in Gold are
program starts at as little as. $241 a

Of Lome would run
remember all thB
lowocost 10 no-cost 10 impe:nent too So Irs a
~vinnef all
VVhen you 3cd up all this value" along ivith the Pf0':j~n Gdd ccn!'nt "~ strategies designe-d by' an Inc sao entrepreneur and
deiben~d by an experienced marketing master '"' you've gd a program that's. a MUST to participate- tn!
2011 All International" lLC
Notes
COACHING
BUSINESS
SECRETS
Pros of
Group Telecoaching Programs:
leverage time for more money
help more people
easy to run
work from anywhere there's a phone
popular format
Cons of
Group Telecoaching Programs:
amount you can charge somewhat limited
(depending on interaction required)
not as impactful as live coaching
may require more admin and setup than you
realize
Notes
COACHING
BUSINESS
SECRETS
MODEL 3:
Live Group Coaching
Characteristics of Live Group

Coaching Programs
Includes live in-person meetings
Program length ranges from a few weeks to
several months
Often moving through a process together or
studying a curriculum together
2011 Ali International, LLC.
Notes
COACHING
BUSINESS
SECRETS
Example of
Live Group Coaching
Programs
Platinum Elite Member

Joy Chudacoff's Success Circles
$1,500 for six month program
10 or so women per group
Meet one half-day each month at beautiful
waterfront venue
Included 3 private coaching sessions
(live or phone)
Notes
COACHING
BUSINESS
SECRETS
SUCCESS CIRCLES
~or
more information ahout current circles, please go to
ilttnLLLw.t'{:ti.~iJfHl:::QUrp05e ~ pin~~Qf!J
Are yOU ..
DreanlH~g of your next act"
Thinking about st.a:rtlng a bus:ness::>
An entn2':pre0@Ur with big plans?
An
ex~cuti\le
woman .on her way to the top?
Ready to re~nter the workforce?
A wornan with a big Idea?
Great - there is a Success Circle for yOU!

When you join a Success Circle, you'll galn darity, set goals, design a plan that
will allow yOu to do exactly what you want to do, be inspired by other dynamiC:
women, and be accountable to achieve what is most importaf'lt to you.
Whefl you are in Circle, YOu are in a sacred space, As s-vch, evetythlng discussed
is confjdentiaL Your ideas JrQ honored as unJque:Jy yours, as preCiOUS seiWs that
need support iwd encouragement to grow.
Through a series of exercjses, discussions, and practices ~ach woman In the
dide partfcipates not O!!!y in creatuv~ her own pian for the future, but also gives
(e-edback and SLPPOftS other wome:n to do the same,
Circie 9athCrtf)95 are hfrld at the "LL'Le.L<L .i,g""C."'.i~t.""s ..,.mL,,"l:'1""Le.'3.
ThiS tranquil setting is ideal for getting dear about your future and creating your
personal p!a.n,
ClrcJ5 run ror six consecutive months as fo!!ows:

Month
Month
Nonth
Month
NOnth
Nonth
1:
2;
3:
4:
S;
6:
Getting acquainted and addressing each woman's objectives,

What do r value? where is. my passion, my energy?
Where am r going? What Is my Hfe purpose?
Who is on this journey witf1 me? What are my roles?
Visualizing and crcJ'Ung <1 personailled plan of action,
Solidi(ymg the action pian and celebratlng the future.
Success Circle Benefits

The support of other women in a
safe, confidential setting to focus, strateg,ze,
and set goals.

Discover new ways to manage your time and yourself.
Renewed sense of Clarity and purpose.
Inaeased energy, confidence, and selfo..1wareness.
AccGuntability to set and achieve your most important go<)ls.
Are You Ready to Join a Circle?

Whether you Me a stayathome mom, at'! executive woman on your way to the:
top of the corporate ladder, a 'young woman just getting started in your career,
Notes
COACHING
BUSINESS
SECRETS
Pros of Live Group Coaching:

Group leverages time
More dynamic experience in person
Often more compelling for clients
You can choose optimal environment
Cons of Live Group Coaching:

Meeting space expense and hassle
Limited to local market
Notes
COACHING
BUSINESS
SECRETS
MODEL 4:
Mastermind Groups
Characteristics of a
Mastermind Group
Typically 8-20 people
Typically annual program
Application process
Live retreats/meetings
Each person takes turn in "hot seat"
Calls in between meetings (group and/or 1:1)
$8,000 - $100,000 per year
Notes
COACHING
BUSINESS
SECRETS
Examples of
Mastermind Groups
Notes
COACHING
BUSINESS
SECRETS
Bill Glazer's Info-Mastermind

$16,000 per year (now $32,000)
20 members
three 2-day meetings in Baltimore, Md.
6 prescheduled half-hour 1: 1 phone calls
free/discounted attendance at events
Ali's Original Platinum Masterminds

$10,000 - $15,000 per year
12-15 members
three 2-day meetings on West Coast
10 prescheduled half-hour 1:1 phone calls
2-3 "as needed" one-hour 1:1 phone calls
free attendance at events
@l2011AII International, LLC
Notes
COACHING
BUSINESS
SECRETS
2006 Platinum Mastermind
2007 Platinum Mastermind I
Notes
COACHING
BUSINESS
SECRETS
2007 Platinum Mastermind II
2008 Platinum Mastermind
Notes
COACHING
BUSINESS
SECRETS
Ali's Diamond Tier of the

Millionaire Protege Club
$100,000 per year
8-12 members
three 2-day meetings in U.S.
10 prescheduled half-hour 1:1 phone calls
2 "as needed" one-hour 1: 1 phone calls
free attendance at events
full Platinum tier benefits
2009 Diamonds
Notes
COACHING
BUSINESS
SECRETS
2010 Diamonds
This supreme tier of tho Million3lre

IS dlstmctive!y {h;slgned tOI the
3ccelerated pace. This unrivaled
f'i',as1er-ed the bUSiness basic5
Diamond
Qwne! ,;:vl1o IS
not
mer~~ters
are- In the pre-stlgH1u5 position
the only clientele of
the ~"hlhcnaire Protege Clllb~Aho receive tailored one-on-OM pn,ate coachTlg Wit!; Air Brown - the
authonty in Bntreprene"uria!
SlJCC~SS
for WQrn'2-n, 8eroming a D-iamond member (If the Milltcnaire
IS the ultimate opportunity to achieve yo-ur gn?3test fhV2Uds
V\latch this \>1deo now
to rnBot all of Ali's 2009 Olan1cnd me-f"l00rS, rnany of '"vhom have a-chievl?d BxcepttCna! results
Notes
COACHING
BUSINESS
SECRETS
Privileges of 2010 Diamond Membership in the Millionaire Protege Club:

Private Diamond Retreats thfE:-E< kr~es. a Y>?3f '.!\ith All at luxur.'/
r;?Sc!1s w!lItn thE' UnJ"!d Sl(ih~;; 25 ,'!2!l as
Jut:~!n~ the
country'
The,'3~
'dc;:.ed-dooi'
t'>;'iO
:{~lth personal
rnasto:-rmH'ld!ng nf tM!? highest le\-e!
frerr. All on the SPf)t [ha'yc,mi rn~1nf;<.,r5 <'He
to
bU5ifl-3S$
coaching
tc him';) ,)nf:'
ttH:' i8t!'(>3t
2(110
Two haff-day coaching sessions with Ali in

lS -1 unique- q}porturdy tJ spend (Pli>? .\!th AJ! one--oo-one and
n ;:'Afson to fee'?!'I!? he( S!fate-gy Insights and ad',1ce
ThiS
10 Half-Hour Phone Calls ,",\lith Ali - Olar1(Hld

thelf acr-;3IK0r1'nt one-C~I-ione anSWl?"f 1u0s!lors
J OneHour Phone Calls With Ali

requires lTcore Ill-depth discuss~c:n
10 p-rivate Diamond group cails
th>?!! SU(CE'SSE'S and discuss thea
c~lIs
enji.)'/
D!3T.onc ::v:Plbers (an :::.,:hE'du!e these
the- Dlarnrmj group vdl
.",here AI! .'iill rEo-v;':)',,.-
pmgr>3sslng tc,?v3rd thE-If goals
and en'jure
one~h')dr
on the
Te->?l
cha!i>2ngE'':i
consult-:; 35 rl?edfd_ 'Nhe-n a topc
~hone
together v.-ilh Ali to update on
rf.:l%UfCeS
Exclusive Diamond email discussion fOfwn to lfli'?facl rmh (}th~f Chantln-d n'ei1'b~ts 8S;>;; qUB-stlons gel feedback
shafe- resources_ flin df:!as cast each other ar'lc ~"1or(>
VIP "ntry, seating, and networking at Shine 2010.

Bonus #1: C-On')p!eH
ment~fsh+
m-eetmgs. training calls, monthlr
benefit; (lithe Platinum tier (If the Millionaire Protege Club
lfltar'ilB,'i
Bonus #2: Comp!<3te Home Study

C:[1:;, bliJ~pf!fn maps. etc
\,erSlOn
CDs and a stiDscriptloll tc ,A), Ma93z"{Oe Tatled quarterly to n'y

of t~Ji-s "OniinE Success 8:u~print Syst>?r.1' 'with workshop 1:ander DVDs .and
Bonus #3: 50"% Discounted Day Rate fOf a-ddlh)fla! lrH'}erSl)n J)ne-{ln-On8 consultation tim>:: WIth All f20 10 day rate
-$3o_000 DIamond ml?n-'C<2rs' d3y fate- $1500DJ

Bonus 114: FREE Admission to Ali Brown', $10,000 ] Day Coaching Business Intensive. In
v,ilI! be hosting a f;-,{-j\ate
de-slgn sell. and rUIl
workshop \?,;hN~ she- ,>v!iI personally

coaching ;Nograrlls
The 2010 If1vestment hr Dlamcnd memt,ershlD

\'OU mal pay In full and en!,J')' 3 gB-!1BfOlJS
In
the f,j1lllion3lre
!)-E'
""nnci "'1m:"., 2010. All
teBchfng hH
Payment plans afe a'!atlab!e Qf
nH'~ fifst step en this amazing ne\? Journey

c0!15tderatlOo for membershIp now hI do,vnlil3d,nq
the info-brochure and application no(>v
,t to
Spots In the Mdhonaire Proteg.e Club JrB
lm,lt<ed ami apphcatlo-ns are considered on a firsh::cme flrst~sel\<'ed basis tNe lock fcrwald to cons.denng you tor
membersh.p m the- D!arn{>lxi tlef of the rA!!hon3He Protege Club
Notes
COACHING
BUSINESS
SECRETS
Pros of Mastermind Groups

able to charge high dollar per client
committed members
focused group moves forward together
members help each other
retreats in locations of your choice
higher dollar, easier the program to run
W~f1m1
Cons of Mastermind Groups

year-long commitment
time commitment
travel time and expense
group politics and issues
emotional taxation/aHachment
extreme resilience required
Notes
COACHING
BUSINESS
SECRETS
MODEL 5:
VIP Days
Characteristics of VI P Days
One-time event
Client pays for full day with you
Can be at your office, home, or other location
Coaching, mentoring, some teaching if
appropriate
Notes
COACHING
BUSINESS
SECRETS
Examples of VIP Days
Ali's VIP Day

with Dan Kennedy (2005)
At his home, outside of Cleveland, Ohio
At time was around $13,000 I believe
He controlled all aspects of visit - pickup,
drop-off
Responsible for my own agenda
We talked and I took my own notes and
recorded session
8:30am - 4:30pm. went out for lunch W~

Notes
COACHING
BUSINESS
SECRETS
Ali's Own VI P Days

(circa 2006-2007)
at my beach condo
$10,000, included one night at local Marriott
included car service to and from airport and
my home
clients responsible for own agenda
I used flip chart, visual aids, courses
gave clients choice of lunch out or in
W1ml
Notes
COACHING
BUSINESS
SECRETS
Pros of VI P Days
no emotional attachment to clients or results
easy to sell, quick burst of income
easy to run
"WBTYM"
Notes
COACHING
BUSINESS
SECRETS
Cons of VIP Days

don't get to follow through with client progress
no ongoing or follow-up income
high client expectations for short time together
MODEL 6:
Coaching Intensives/Retreats
Notes
COACHING
BUSINESS
SECRETS
Characteristics of Coaching
Intensive/Retreat
One time event
2-3 days
For coaching intensive, everyone gets a turn
at front of room (hotseat)
For retreats, combination of curriculum/
process and coaching
Examples of
Coaching Intensive/Retreats
Notes
COACHING
BUSINESS
SECRETS
David Neagle's Coaching Intensive

20-30 people over 2-3 day meeting
everyone takes time at front of room
coach gives feedback
then opens up to room for mastermind
pre-work required to speed process
$3,000+ for meeting
upsell to VIP Days or other higher end
programs
W~Wlfl
Platinum Member Joy Chudacoff's

Coaching Retreat
10-30 people over 2-day meeting
walking through process/curriculum
everyone gets individual work/feedback
$997+ for meeting
upsell to higher end programs and coaching
Notes
COACHING
BUSINESS
SECRETS
Pros of Coaching Intensives/Retreats:

Can work with multiple people at once, live
One event, one sell
Clients get good value
Live event gives you good place to upsell
Cons of Coaching Intensives/Retreats:

One-time sale only
Space rental and travel may be required
May compete with your other programs
Notes
COACHING
BUSINESS
SECRETS
MODEL 7:
Continuity
Characteristics of
Continuity Programs
age-old "book of the month club" model
monthly charge on credit card
can enter or drop off at any time
Notes
COACHING
BUSINESS
SECRETS
Examples of
Continuity Programs
;"'1%'1
iU
WEIGHT WATCHERS
ONLINE
M~k~
Ilmtm f.::to1
an"
FINALLY, LOSING,'
WEIGHT CLICKS
XNW~ cn{)~W!i
wOfr,3t111eflm<)~f..!J-ms
i1m!-m0re
witti OWl' 3.fJ({l f!l(:.Jl)<'!~ <lll;::! fmul d"'6. fjr;
Notes
COACHING
BUSINESS
SECRETS
The Silver tier of the tJlililOilalre Prot~ge Club 'Nas created for all le~els of entrepreneurs
and those
who are ready to make the leap to !Jeco"'1mg one This is our entry level of membership and a great
ha',e ongomg access to All and her teachings at a ',ery affordable rate - just S9 97 a month!
you read that cOfrectly )
All BrO'-lin cre<lted the SIi','er tier to f,U tho:! grovJlng nee{i of budding entro:!;>reneurs around the 'hofld to fecel,e IGporta.'1t
mfor'!'atlOn to Improve thell h\8S no matter \'that their budget
Privileges of the Silver tier of membership include:

Monthly group phol1e [,<1115 with Ali
Once a month All highlights ~arket,t1g and success
forward Recent tO~4CS have Included remventlllg
need r,l3-nagmg jour finances SIf!'plo:! f!'arketlng sirategies
rrasterJ for entl8Ffeneurs ho,\< to hire
team players. radIO and T\/ IIlterilewlIlg onlme busmess systems '>'<lndset secrets fer makm9 BIG leaps.
and mme
Online digital audio recordings
You'll ha~'e a{;cess to digital recordings of each call so you don I have to be concerned v'<'llh :.chedule confll-tts Files are
rvlP3 format and easily do'1.>1lJoaded to your computer or IPod
2011 Ali International, Ll C
A subscription to AJi Magazine

Get ready for a .,.,agazlne like JlO other In histof'ji Irs busmess life and st~lle for the female
entrepreneur all wrapped up In a gorgeclis full-color pub-llcatlOn Ai Mag&l:';e IS maklllg v.aves III
the publlshmg 'Nor!(j for bnngmg glamour to busJness like y(}u ....'e ne'~'er seen
It covers everything from phenomenal female moguls to hO'N to r::anage your bllsmess and family
from marr.:etmg hO"l,,,-to tlps to ::iressmg the part. frorn mot~iatlonal real-life stories to All's own
personal dose of mspJratlon even the 13t-est and hottest musIc and films (And men he assured
you'lllo'.le Air Magaz;.i tOOl} Once you bagm recelvmg tim, 84-page treat every season you want
want to miss a single Issue! Collect them an\:! refer back to each one over and over
BOtWS: All Silver tlef membefs receive a 1m>:. Ie each Issue as an online digllalverslon of Ali
MagdZrrie. so 'you can see the fresh new contellt BEFORE e.eryone else does
To activate your membership In the 311\.131 Iler of the Mlilionalro:! Pwtege Club@ sign up below ,1a our secure online
registration form You ,.'111 be automatically charged the low poee of only $997 a month (~14 97 InternatIOnal) If at any time
you'd like to cancel simply let us knov.' Via phone or ema,! and o{i~ wlil cease future charge-s immediately
DOll t walt any' longer For only 59 97 a mOllth. the Sll~'er lier of the Milhonalre Protege Club wdl be the most 'iajue you've
e..er recer... ed for so httle an Investment - and one that can change your life
Click here for U.S. membership

Click here for International membership
Notes
COACHING
BUSINESS
SECRETS
Dan Kennedy and Bill Glazer
In's'iaer's<il rcle"
Membership ~nd Coaching
Inlo"""tlon
(?ol<U:tl!;ml:0~
'" Diamond Te-it-Coach!ng
infQMASTERr,1!NQ Co.arhing
Monthly No B S Marketing Letter

Monthly Marketing Interview on CD
Peak Pt';liorrnef~ and Peak

Performers PLUS Coaching
Monthly Marketing Hot Sheel

Memb&rsh,p Upgradu
Gold ONLY CalPn Hours

Diamond JnfO%i:H!OP.
Gold ONL Y Res1rlded INebslte
Continually Up Dated MILLION DOLLAR RESOURCE

DIRECTORY
~"lernbe~shlp
No B S
Ma(~,et!ng
to me
Aff!~~~1
At Least a 30% DISCOUNT To Future Events & Seminars

FREE On-line Success Marketrng Strategies
FREE
Test Drove Two

Months of Dan Kennedy'.
Elite Gold Membership Ineludlng The No B.S. letter
Pros of Continuity:
Good for providing "sample" of your
teaching/coaching
Good as entry level designed to move
members up your ladder
If specialized information, you can charge a
higher fee
Can be a cash cow IF you are amazing at
directing large amounts of traffic to your site
and/or have a large list
and
Form
Notes
COACHING
BUSINESS
SECRETS
Cons of Continuity:
Need large list of members to make a profit.
Do your math!
Ex: List of 5,000 ~ 500 click to learn more ~
5% signup ~ 25 members x $47 a month =
$1,175 gross (then subtract hard costs and
labor!)
Need to continually bring in large numbers of
members to compensate for dropoffs and
keep making a profit
More customer service needed than you may
realize!
Notes
COACHING
BUSINESS
SECRETS
Day 1, Session 3:
Content & Curriculum
@2011 All International, LLC
By the End of This Session ...

You will know how to outline content for ANY
coaching program you want to create
You will see how to add multiple streams of
income from just ONE topic idea
You will know, step-by-step, how to extract
your knowledge and experience and turn it
into your own unique money making
"Signature Program"
@2011 All International, LLC.
Notes
COACHING
BUSINESS
SECRETS
But First ...
How Your Coaching

Program Curriculum
is Like Crepes!
I LOVE Crepes ...
Notes
COACHING
BUSINESS
SECRETS
... 50 I Wanted to Make My Own!

AbiJut.com :
Buckwheat Crepes Recipe
.. ifJ a.p41;"",fp!jil:>I1w.r
.. J: Z!JCJ..jlrrli'k
Notes
COACHING
BUSINESS
SECRETS
Your Signature Program

is Just Like a Recipe ...
It's a System!
Just Like a Recipe

Your Coaching Program Should
Deliver a Specific End Result.
It Should Solve a
Problem Your Clients
Are HUNGRY for.
Notes
COACHING
BUSINESS
SECRETS
Think About Something You

Recently Wanted Solved.
What Was the Ultimate Result
You Were After?
Maybe you want to lose weight - there are

programs out there to help you get that
Maybe you want to find your soul mate there's a program out there to help you get
that
Maybe you want to make money online there's a program for that...
Notes
COACHING
BUSINESS
SECRETS
Ali's Online Success Blueprint System
It's a Recipe!
Ali's Money Tree
Notes
COACHING
BUSINESS
SECRETS
Out of Ali's Signature Program

Came ...
Ali's Money Tree
2011 Ail International, LlC
Notes
COACHING
BUSINESS
SECRETS
The True Money Tree ...
other Money Trees Based

on a Signature Program ...
OVER 15 MnLWN SOLD
7 Habits of Highly
Effective People
#1 Be Proactive
#2 Begin With The End in Mind
#3 Put First Things First
#4 Think Win-Win
#5 Seek First to Understand.
then to be Understood
#6 Synergize
Slepben It Covey
"
Sha.p" The So.
w~m
Notes
COACHING
BUSINESS
SECRETS
~~Ililallila.
More Money Trees Based

on a Signature Programs ...
S~donaMethod<
Toll
Home IWhatts The Sftd!maMethod? IS&mtnar leuyNow I Contact Us
Notes
COACHING
BUSINESS
SECRETS
Thursday Step 1
Turn Fear Into
Power
The Firewalk
Experience
Friday Step 2
Turn Dreams Into
Reality
The Power of
On Day 1, you will learn
Success
Conditioning
how to annihilate your
Day 2 Will Qlye you the
lears. You'll have the
clanty and power you
opportunity to walk
need to accompilsh
across a bed of hoi
whatever you sel out to
coals between 1,200
do. Oain insight into
and 2.000 degrees
whal really matters to
Fahrenheit. and in doing
you and set 00.1 goals
so, you'll understand
that will ennch your life
that there i. absolutely
at the deepest level.
nothing you
cannot
Then, develop
innovative Skills and
Saturday Step 3
Break Through
Sunday Step 4
The Power of
To Your New Ufe
Pure Energy
Transformation Day
Day 3 is designed to
12 Master Principles
ofa
Integrate yoor key

decisions and to ensure
thaI you move forward

with so much strength
and verve that you
never look back. Learn
how to moo",1 others to

master absolutely
anything and to togger
globel chianges in all
Vital Life
Finally, Day 4 is about
steppmg into a fresh
new IIfe ..!h vitality and
Inexorable energy. By
leaming how to care for
your OOdy......llfe's most
procIOUS gift-you
enable yourself Ie
prosper and live tife to
the absolute fullest.
amas 01 your li!a.
techniques that Will help

you stay 00 track while
garnering exporential
msulls in both weal!h
and personal relations.
More Money Trees Based

on a Signature Programs ...
@2011Ali International, LlC
Notes
COACHING
BUSINESS
SECRETS
What is YOUR Money Tree?
Creating Your Signature Program

Your signature program is your overall topic
and all the components that make it up.
Your topic is the trunk - the steps or principles
that make up your topic are the branches.
Notes
COACHING
BUSINESS
SECRETS
Your Signature Program

Will Be Either ...
1 - A Step-by-Step Model
2 - A Principle Model
2011 Ali International LLC
Before We Begin Outlining ...

You'll use the same outlining method for every
signature program, every coaching program,
every product ... every business!
It takes practice to generate content into an
organized way. Allow yourself to have fun
today and just focus on the PROCESS - don't
try to make your model perfect today. Okay?
Notes
COACHING
BUSINESS
SECRETS
The 5 Steps to Outlining

Your Curriculum
1. Choose Your Topic
2. Identify Your Program's End Result
3. Brainstorm What You Do
4. Edit and Prioritize
5. Transfer Your Post-Its into a Word Document
Step 1: Choose Your Topic
Notes
COACHING
BUSINESS
SECRETS
2 Ways to Finding Your Topic
1. From the Inside
2. From the Outside
Finding Your Topic from the Inside
1. What interests you?

2. What are you passionate about?
3. What do you like?
2011 Ali !nternatlonal, lLC
Notes
COACHING
BUSINESS
SECRETS
Finding Your Topic from the Outside

1. What does your ideal client want?
2. How do they want it delivered?
- What format? Group coaching, live event,
teleclasses, etc.?
3. Would they pay for what you're offering?
- If not, what would make them change their
mind and pay for what you offer?
4. What are others in your field offering and how
can you be different?
step 1: Choose Your Topic

Will Your Topic Sell?
You can't just do a program on a topic you're
passionate about. There has to be a hungry market for
it, too. This is a business decision, not a personal
decision.
Don't fool yourself with wishful thinking. Just because
you're passionate about a topic doesn't mean it'll sell
as a coaching program.
If you're market doesn't want what your offer bad
enough, you'll struggle trying to market your coaching
program.
Notes
COACHING
BUSINESS
SECRETS

The Top 3 Winning Topics That SelL ..
1 . Health
2. Wealth
3. Relationships

You Must Get a "Yes"
To All These Questions ...
Is your prospect experiencing pain and
urgency?
Is your prospect proactively looking for a
solution?
Is your prospect willing to pay for a solution?
Notes
COACHING
BUSINESS
SECRETS

Action Step
What is your topic? Make sure it gets yeses for
the three questions. Write it as the trunk of your
Money Tree.
Is your program going to be 1) a step-by-step
model or 2) a principle model?
Which of these winning topics does it fall
under?
Health I Wealth I Relationships
Step 2: Identify Your

Program's End Result
Notes
COACHING
BUSINESS
SECRETS
Step 2: Identify Your

Program's End Result
Write the answer to this question: "The End
Result of My Program is
"
The more tangible and real the results, the
easier it will be to sell your program
The more vague and abstract the results,
the harder it will be to sell your program
Notes
COACHING
BUSINESS
SECRETS
Step 3: Brainstorm
What You Do
Step 3: Brainstorm What You Do

Action Step
Write one post-it note per idea you have for
content you might want to include in your
signature program.
Don't try to prioritize or edit - that's coming up
next. Just get everything you might do in your
program onto paper and out of your head.
Notes
COACHING
BUSINESS
SECRETS
t<>fie...; 5~Jf\4tvre..
f\ ccJe I:
5n.,pp,, Srtp
6-fb,/tt [.iT1.l....: ,,)11:>'1./ f,;
2011 All International,
rrf ~tJf.
Notes
COACHING
BUSINESS
SECRETS
~.ft'1. t..
~~w~:
Notes
COACHING
BUSINESS
SECRETS
2011 All International,
Step 4: Edit & Prioritize
Notes
COACHING
BUSINESS
SECRETS
Step 4: Edit & Prioritize

Mapping Out Your
Main Steps and Sub-Steps
2011 Ali International,
Notes
COACHING
BUSINESS
SECRETS
step 4: Edit and Prioritize

Action step
Now create your outline using your post-it notes
For every post-it note, ask, "Is this a general step or is it
a detail step (is it a sub-step)?"
Organize your post-its into columns. Put your main steps
going across your page horizontally, detail steps
vertically underneath.
Your goal is to have between 3-7 main steps. Each
main step might have 3-12 sub-steps.
Notes
COACHING
BUSINESS
SECRETS
Step 5: Transfer Your Post-Its

Into A Word Document

You can use the "Styles" under the
"Formatting Palette" in Word
Main topics should be "Heading 1"
Sub-topics should be "Heading 2"
Notes
COACHING
BUSINESS
SECRETS

Heading 1 Centered
for Chapter Title
Heading 1 for Main Steps or Main Points

HeadIng 2 for Sub Points
Creating Your Signature ProgramJames' Section (5 Minutes)

Introduction
In this seCllon I'm lJOing to Share with yoo OON to distil "'!'\at yoo dO, your
magic, 00wt1 to a few stmple steps that you can teach others,
I'll &~OW you how to take t~e knowl-edge and experiel>Ce in your head and
organiZe ~ ,oto a group ccooNng program tIla! can make yC<J multiple 6
and 7 figure ~ncomes
When I'm done, you'li know tile exa<:1 step-by.te? process 10 teach
anyt~in9'
c YOu',1 use IN> technique I'm going to ShOW you to create yPur group
coaching program AND ...
ANY coaching program you want 10 create
1C!9roWlill11 pnxlucts
... ttY.!: .vents

9119 much more (yOlJ'11 see;.)
How Your Coaching Program Curriculum

is Like Crepes! (5 Minutes)
Shere story 01 my love of crepes
Show photos Of til<> walk across tile bndge. outside wim Arne and me with
crepe maker.
Tefl story of my bUying crepe maker and looking online to find a recipe
Your Signature Program is Just Uke A Recipe
Th.re are people OIJt tnere with problems 100\1"9 for SOlutionS
It's JUS! Ill<e yoo wher yoo
a problem yoo want solved. You go
Iookirg for a step,by-step 5OMion. Something I!I!!!. recipe.
You offer M end r.esiJ~t - just like the end result of a crepe recipe is a
he,.
lovely crepe.
Think About Something You Recently Wanted Solved.

What Was the Ultimate Result You Were After?
Notes
COACHING
BUSINESS
SECRETS
The Ultimate
"Secret" Shortcut ...
A Reference for the Rest of usr

~;mlj'!"i4M\,0 M'~Rd.li1
Notes
COACHING
BUSINESS
SECRETS
Your Outline is Probably

Already Done!
Just find the "Dummies" book on your topic
(or other books on your topic) and see how
they organized the content. Easy!
The "Dummies" books have two Tables of
Contents
1. "Contents at a Glance"
2. "Table of Contents"
2011 All international, LLC
Contents at a Glance
lltvluiuefilm ................................................................ 1
Part 1: Sq Y..,u Waltlla Play Guitar ................................. 9
Ch.itpkf L G\i:H41' Ho
Chapter:!; TmTl On, Trnw In
Part 11: So Start Pttt/Jin9: The &tsics .......................... .39

Chapkl ,1: TIlt> F.1t..~k$l Way r(~ ?!,\y; R';1J( M>ijuf .md M!ntJt (hmds
Ch<lptO:-f 5: Pt~ying Mdodiffi without Rt~t'ldtng M\t~kl
{'h.)~~Ut
(;: ;\'dtting ~'IIW' :;pki"l~sk 7!h Ch'.rd-r.
,,31
__ 61
71
Part 111: 8elJonJ the &t$ics: Starlin9 to Sound Coot ...... 87
Prt Ill: A Cornucopia ..,f Styles ................................. 153

\h<l~tkt
It);
R()(:~
Chi.l.pler 11 '. Blut.'5

Chiil)l~f 12: folk
Ch'~ftkl' 13: fhl!\.;1k..,t
Ch.'lpkr t .1; Jau
Prt II: Purchsinll nd CTin9 (IJT Your Guitr ........... 261

Ch.i1~rt~r
t6: (tuitar A(,~I?"$$nfk$

Cha.ptd 17, GdHnj:ll $1nlflJ't Ah)n~: (, nanj:l!Og Strm!{1. .
Chap,j:('f 18: ~f<lytng Fit.: H<I.!>k 1\b.mkllatlct:' iH~d R("p""jrti ,
,,_,,",.. ,.':~5
3,U7
Prt 1/1; The P(lrt of Tens .......................................... 325

2011 A
Chapier 19: Ten Gtlitarit;:t~ You Should
KJWW
t'hJ~!*.'"f '.,:-tJ: 'h'1l {iujhU.!i: \flU !'i-hG)J!d Kllow
Notes
COACHING
BUSINESS
SECRETS
Table of Contents
Jntruductil1n ., ................................ ,.............................. 1
(ot1\'l-n11()1l;> \h' {.iii-I" III Thi~ R,t<1}.::
-1
1
,.:l
H, .'.... Thh [tt,..~ b j .l~g<11IiI,_'tl

VH~l ;-"'Y"H\\",-WB4P!.,,\f;\l,I,H
i'\ur I).~) :'>I.~H l't.\lfI~ It\!' 1\.,'<1<',.
!)iUt JJ!: lky-nnd tht: H",ei.!('", !>t<H1wg to !>JJUIH! (. U<01
'\ Cnfllw:,-,pi.1; rlf
i~art
l)-lit~
' . ,.J.i
~lyl.,";;
r'Bdm~;in_~ <HId ( Min;.:
!"r
yqq(
C,UI!,H
VI. Th", f'ft" .. I Td'f; .

VB. 't.ppt'lldl'l:M;.
rt,b Honk
Ikw
Part 1: SII VIIU Wanna Piau Guitar ................................. 9

Cbapl"'!: Guilar 101
.....11
II
11
1;
l5
, if;
J"
Cbapl&rL; TUrd On. Tu.e ,.
. ....19
2011 AI
Chapter 3: Ready. Set ... Nul Yot: Dewlupin9 ilia Tools

alld Skills 10 Play
..... 21
Hand f\-:lliitlon and P"Mtlrt::

~dinJOl fn h~ # ~dl in~ pn~iWm
6-l.lmdlBI4 1~,~Ji~Jl!1 .
LdHt.vu! t_'kIlHH!c ndnni~
~lfj
m.Hh~ ~,'1-~'Ii .
')4
HIgh! 'h;d~{r FK,W.~tb!l

)'oa I.k;I't ~L, ..t ... tr. i-te>itd MB...'1J<: ~I~ Under."I.iUtd~_.lIltM NDlitt-J~lr!
G...1HII~ h~' WiUll~ HHl>r hdl~ fr"tII 1): d~nF~ dj<~f;!ln -.
:~'1
I{t-'t.lIn4, r'lr'Ahm ~I-\L<;h<:",

T.liiHllt -ii k",lr., M t,~hlAh1h'
I-Iv\"': it, i'by ~ ('hO{d
3fi
37
.-;t~
fjtl~t-nng a t:hord
'\I.ufdin~ h!.!t.wf<
:t'{
P4rt 11: Sq Start Pia,infj: The Basics ............................ 39

Chapter 4: The Easiest We, 10 PI.y:
Basic Major aed Minor Cllords
...... , .................41
t!
12
Pl,<ying; OH>n:h 'in tho!.: A ra:srd!y

Fi'l~dng A {~~.lni~y d'(I.ld$ ,
Stnmlffihig ,\,f~ml!~' rh ...r.!:-.

Pb)'in\l; ("horrb 1n ! b~ I) r,nn~I)-'
f1u$,'rit!~
OJilmily ~'hw{h>
~\rutllmH~~ rq,l!"mty dvmb:

PI.~}tiH~ f ht>Nl.. ~n fh:' to F"*J:f'~f~Y
FIfl~m1tlg G---h_mily t'h.(lrd.s.
Strumming (j.4amUr choM:s
N",}-lng flwr<:h 1ft !Jw C family

FlHg.;~tlny' C ,tamil)' chotds ,
St"lJmmtrt~ C"f,nnily -rhoni1.
f'1&Yin~:xmV with B-Mk M,\jor and \hnor (bl_~Hb
Having fun w~lh U'J~k M{ljt~r tmd Minor (hnrqw.
rtf'
"Pldfl"~'" Pwg:h'to~h:'l!
ChlIpler S: Playing Melodies witllout Reading Music!
........... 41\
j9
.so
,:",,0
.51
.58
..61
Readin;; Tahhti Hh'- Wtdk H$t.--ning tn th~' U)

f;:t
TVP-':l( t><_'t~t'~IH"
h2
RJxnJ nr 1..,1l? ,
fi:l
(;rttim~ Cnpm~ tdH-bnil fwg.t'nng ,... ~" ''''''''''"' """.""""""",,,,,,,.,,Jl4
UsingAltE"maote i-\-(,klng """.," " .." '"'' '"
,,,.... '" """."" ..,"
64
PI-aying S1g:!> with Slmph;, MdodiM
66
w " . . ." , , , . .
2011 A
Notes
COACHING
BUSINESS
SECRETS
Day 1, Session 4:
Filling Your Programs
Via Online Launches
2011 Air international, LLC
Benefits of an online launch:

Little to no cost to implement
Larger potential audience
Longer lead time
Launch from home!
@2011 AlllnternatlonaJ, lLC
Notes
COACHING
BUSINESS
SECRETS
Downsides of a online launch:

Much more planning, scheduling, and details
Lower conversion rates (compared to live)
Harder to sell higher-end programs
Lots of information required
Lots of confirmation required
Stellar support and systems required
iRAff.JH~ti~
5 E~ RE;fs
Plan your free virtual "event"

Teleseminar (TS) or webinar
require optin to register
use video if possible to garner interest
start collecting testimonials asap
buy any domain names you need to
Notes
COACHING
BUSINESS
SECRETS
Options for Teleseminar Content

Option 1:
Content segueing into offer
" and the steps all
e.g. "5 Steps to
correlate with that they will gain from
program
Option 2:
Straightforward info on program
e.g. "Is My
Program Right for
You?"
Plan Your Free Teleseminar Content

Why
What
How
Success stories
@2011 Ail International, LLC
Notes
COACHING
BUSINESS
SECRETS
Plan Your Promotion Schedule

ezine mentions
ezine solo blasts
affiliate promotions (if used)
social media blasts
optin lists/sublists
pick date for IS and back out your promotions
from there
"Are you ready to make 2D10 your

best year ever? Ali's shaling all the
detaUs about her MiUlonaire Protege
Club's m.Gst powerful-coacning
programs on this complim@ntary
LIVE call..."
Wednesday. December 2, 200'
8:00 pm Eastern Ume
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~-",0J0j"'-'-""'!!!!!!--
Notes
COACHING
BUSINESS
SECRETS
Are You Ready to Go

Platinum This Summer?
Learn How YOU Can Benefit From Coaching With AI.i Brown and
James Roche on This Special One-TIme Informational Call
Did you miss this call? Sign up below to access the call audio now.
If ,Oli 'j'"
S~tl<~US
.~''O\.jl'!.~ Ic,n.j
blj-3jr~s Jf1:j ::;rE< (<)-)j .. ~o get
abo-ut doing what it fakes ;,) ;,;<?-11'.
>?f", nCA)(j{>r;oc:;
P;~hrr-,m' tn;s S;..i'l)~;e
. r:e F'Lttir'ur>'l tJer of we

Out! "'>"'.3,:; U<i!31e'j for
Sign up for this

FREE call now!
,<vltr, "-.II and Jarn'23

f,h!I!~n,He P((Jt;e
,,!1~rB:pn2Uf-S ',~tl':'
3ff;>
S\!li ~r> g10101tl st;;g>?s - ''lr",1flcr tro,,,
t>'I-c,N,;; ,:~!":n(::{.3
ccnS:<1fnn'J 3: c,brLp
~- 8n.j ""r;{, ilf", ready to hit sr.'( .. fi9uHH. and
beyond F!J.nr,u:-<"l je!"ers: J. t%tej. ClJ'~I(.l;l'Jm
d.;:".igr:>2Z<' 10 tr.af='3i':::,rrn:it 1:'\';$11":"'% 1!(fH the
tradrtFO.3\ r,(it.f$,jcr(j(,li';fS
m~'de!
to J!"H' ,tnt
9IlH:ates fl'lUlt!ptfl stre-ams 01 mcorn-e

taSij <)f'; S,slens ,:?,e!o~t'c c, -'-!I 8r':,<';n
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fhHermine ff ym.t'r-e- real1y 10; P\.1tlr',w~'1
l~;"'I"'i::'lei~h!c 11)0;,';.' ~\jl! ;.iI::;0 tee anS'NBJlfuJ
yoar Ques-tions ilboot t-ne progHlm tiYe on
the caR but (fo)tt t OzIJ{' trilS ;">ltC-/,?;',
Congratulations!
You're enrolled in this complimentary call ..
"Learn More About Platinum Coaching"

with Ali Brown and James Roche
Wednesday, June 16, 2010
8:00pm Eastern
(7pm Ce-ntral. 6pm Mountain. 5pm
Panfic)
Bridge Line: 507-7:6-3250

Passcode:2679#
On thiS complimentary LIVE can. All dlHj James- ',vd ';'<<llk you Hvvugn what tt)(' Mi!honaire PrGh:~ge ClUI) Platinum pW{ram t~nt3!l-s. and nelp
you de!emlloe If you're ready for Platlnum memt~efsrl;p Tt':ey w!!l alSO be answering your questions about the program live on the
call
As a !{;-Q!slranf, you 11 also aufomail-cally get :3
lin~,
to me d:wm!oaaatsle rile or tht~ c aU recording when it's 3v311abl-e But YOll snDl..Jld (1efiMely
be on the cal! liVE rf ')-'DU can! That's >Nnere Ai and James can answer your quest!Dns. They r13ve helped hundredS 01 enuepr-ensurs grow'
thel: business ~ vihy no1 yours lDO"?
Notes
COACHING
BUSINESS
SECRETS
Don't Delay. Learn More Now About This Extraordinary Program

and Claim Your Membership. Deadline for Applications is
Midnight Monday, June 21, 2010.
If yCll-'~-i? :;Ben flounzlenng arollt:d long f'n'J~;Gh In \ ell!" bH,,:n~ss: Clnd are
about doing what it takes 10 get 10 th", next leo;>?; 'yeu

8ro,'f0
Ali fcUfld thm

fgUf\l15.
atcess
ow~r
the
and mto the
be re3cty te,
_if building hN WSlli2SS frOM scralch to

that hE>( ~p1Jrts. of gfc>,~,th ','~f're test
to
lh ne;.j 1"".'1 of '.iOUf busmess wlthcut

:wd how, lAnd It;, best to !earn !t (10m
knOw'Ir)g
S0t:"!e00B '{l!lO
Coaching .~ b~lllg able to get SP~(!fl( a,j;,1,:.2- and ask qt;eS1;ons irorn S(Jn~eor-) who! as
been
In
yc-ur sl1o,,-,s and
a prc"'Bfl
((<teil
and
bl.l~lne'55
leader IS ;:;.nce:ess
,<\!th (;(h0r suc.ce;::;:fd busiile~'S (l'NOHS to help

a~'d ",ns\,,:en f';s.ler
Masterminding - IN;) h",{l<1", afe b""t!er Hun COB" ;:lnct
JSU '.,',db your buswes.s
<tnC d,a!le"92s
Networking - Snilrt enh:;)fBn8l,J1"S k!ww that

as hefp you meet others Wt10 BPi
tDr13<:ls and If.BC0I'CeS Ci>n t!elp ye>u l1K",e iGl"A<"PT1 ra.;tet fI':;; .\-ell
yew ;deaJ
()f (tJ~1o~,ers
Live retreat."> - thE~e i'S no 5ubstitUt." fm

(1Hwr ;.>uC(e~Sfd bU-S\[I':-ss O.\'lW'S. tr)
yomst"!i q) fm h'<iO
!im,
Df ~TH)r'Ol
di3:"5 with
a Ch311ge{j p"'rSOl1!
5e.:auselhere ~'.;'.a:,; r'J(} on'

thaI co"kmed 311 the-S+} e!en:ents br the sn~ali b'Js'r'l+}ss [>Wflff, Ah crea1e-d the
Plai!fl:Jr. 11.,.1 of th:: fkliicn;:me
(I(.;!;
Pf'rtt1-d for o;:ntf~pf"'f~eU?-"; l.,tlO are ~.,l)H if) gfONth '>wg':'!s
an >:i>jstmg busmes:s Of aJ c,)nS~defH:g a stJr!up "~1!td ;''.:Itw are ready to hit sbdlgures and beyond P!a-1m~W'1
tested Ct,iHKUlu;;'l designed to tri:lf'sfCH:' a bus.u~>':S$ rr{w' th.,. twdH1U-flai hQL!1-:,AliJ-GoHar:3 m-od>?1 to; ~nB lila! g~nHi:lt;:s
multiple strams or inoJme based on sy'}t~rtl'<:
by AI! 5n:r,,,'tl
Tlw Millionaire Protege Club IS AA progrsm Il'\e flO olner ::.<ased 011
:>u"dmg (>du: aV0!1 !rem ;)fc~n entrepreoeurialleader Ali Brown
CClr,-,p,afill.l$, :as ranke-d be!' the Inc 500 r{(i~
nSidN bus;n(>ss
e-:(Ck,$I'leITem
-"'last<?fl111f1d t;:
one-cn-OM -:oachlng the
Prcte-g->? Out> is about
hrnefica s fas!.;>s!
thinking big.
extraordinary, and se-ttJin-g: for nothing less than the best

r..Hlicna;rB Prot:;;'94! C!",t;
<)f s~all
~u;;!l1ess (rNfle~'S
o-,\fi rnerJus and coach"s She
h3se~i
Of) hiH
as l."!11 as ho?f
",n"~slGfl,,,d a ("ub 0"1:11
xp.:!n",n{~es
in pitfs::ma.lly werking
jf) worbng ';\'<lti~ her
;e--..<;;-h of suppnrt and

~ Villh optWl)S fOf i;er;or.e f((l1"o h::lI~~e~bas""d rn{lms \",ith J startup !dea tc
Bnreprene-'')rs ,a!r.,.ad'r' r,lflning a rr;hon~dol:ar-phJ'" business
of
Notes
COACHING
BUSINESS
SECRETS
About Platinum: Our Most Popular Tier of Coaching

The Platinum tier (If the /<.11!!lw13Ife
lead bc!h ""\~rt'flH".ed hU'~:I~<:?ss (;','>0"':>

soj,d suc:'ssfu! busm>?;.;. !nto th SIX Ojgures
o<:?\.'ond This.
ide(ll for the 5ewice-based solo,preIH~ur VJho ~'ilshes IJ
!eWfll.H?S
P<1'~:;I'J>? r,",'i~nu", ("':''1od1?!
fwd :-.hlft 10'h3rd:i- a
ThE Pl1'Itimm: (_UflK:~!jUF' is dt?ib,~!",d

detailed
:J0tll '/13
iu< r'leefirlgs and phon>?
f83turmg
for at: 11~tl"<bN; 10 as.::
along '?\i!th
::Eh'Kf?- fro~n
\\'at(h HI!'; ,'!(:~'l) nO'i-/!i) Flrt SCf")';: of

f~"'iJtts
Benefits of 2010-2011 Membership in the Platinum Tier:

)t 2 LIVE Platinum Retreats '. These (are-fully
m-de-pth C1JS!!1"% success t!,:w'vng .as WE'll as
~J~rnbefs i~3-[q
th>?si?
~'.-enh
Nith
n~'.-'t
two--da\ '?':ems feature

mastern:lndmg af:(i
bus!nes:; and Sbccess
>;kdl,:~
on fl~xt steps fl)r 1118)( bJ'1m~ss ,;F"ld nt-Vi busifl>?ss ccntact~ in

have the o,",oonunlt\.< to b featufed m the hQt seat' for a kit"
persona! Dusiness :1"!a}(eo'>'er ~~ ~~i~n a~ the chat1ce to
<h.Hlrlg
allQUe-d O&A tlrw?'

late Winter 2D 11
2010
r~tr~,,)t
dates. Sept.::rnhN
m Phoenix, Arizona
are TOD}
11 In-Depth Training Calls Covering Om Cuuiculum in Detail ~ Wh<?t!1"" 'Iou

choose to focus on u~3ting an !nforrp3ti!.)!j mart:i'tmg Of st'r;H.::e-h-a;,~d b-osiness
y-ou 'l/l!i rec!3:'i"j 3 3011<1 cUffkulurn <lc-sigl1ed to ueate a prc:f;ti>b\:- ),figu,e-plu$

ent."fpnse Topics fut thB information marketing Hack ,ndude creatlng
mfo-prodt<c-ts that sfll dm.-ing bIg pa:yJjays onlln'2', market res.arch v,;eb traffic. an-d
list budding Tq~,;:s for ttH~ service-based business track include
reliable cllenl lef8fr~il s.ystem
and ;h!btlity, e~tabkshng
sales strate-gies 'clos.!n~if
anj
your se-f\KeS
programs that
(1,:!ki'(
fW::Jte mcom~ for your tlnY~
Open Q&A Calls that

c.alb for each track s trsmH1g
'It
Private Mastermind Calls
Joining P!.atmum
meet on the pkme twice a

with you; 3"s!gn',d
and gf'1 your queSh)nS answHed
COS of all Platinum hack calls
m or",
Ot
ooth tracks
questHJflS r.;>garding each month's wples li".;:e- on th", lme ThE'f are separate Q&A
-~
be as'S!gne<l to a smail masterrnmd gfOUp of

Tiles' feg;j~af ch"Ckin calls hlp mahe
7~1{)
Sl;fB
meml:rers "Nha
yeu stay or, tfacK
both tracks .. maded to you each month. to add to yom business. success library
MP3s of aU Platinum calls w)!h trvcks .- avai!ablt for listening cmhne or

!Pod ~r orh",\' <np3 ;:;-Iayer (lou m-3y' acce% ail audios rega~'{ll",ss
'lOU selected}
- Printed transcripts of aU Platinum calls ~~ both tracks - made-d to: you lZ3Ch
~n-Qnfh. to add 1J your h;;s:ness success, library
Notes
COACHING
BUSINESS
SECRETS
Jlo
COs of all Platinum Track calls
both tr,'Kks
rr-Jd<?d
t(,l yO:.!
each n~onth to add to your
tJU<.:d1eS$
MP3s of illl Platinum calls _. Doth tfack~ _. 3',mlai;!", for

pla)i?r ,You ma,' access
l*
P,inted transcripts 01 all Platinum calls _. Do;h hach.
n~ontl"j
to add to y"qr
hU~<:!lI'<"S
success hbfar/
onlinE' O!
(j,!<'lms !f"g3'dl~ss
'lVl:!e-d!.) yDt.: ;>3ch
Itlrarj
PDF transcripts of all Platinum calls ,_ both !r3ci<.s
A+
a',ad~bJo? cn~me
ftv do,micad
E:xclusive pri .... ate Platinum online forum to ;nh:fJC ->'11th othe! Fialu:uri [~~emb-~fs, ask Q'u(>-::.t!i)!1S qet f('('dba<:K sha~'e
{lZ$OUrc\:,s fun ld~'JS past lac/) <Jthe( r:~'!i'{<H~ and f'no~e
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10 Monthly business success "cheat she-ets" tMa! Wi!! 'Jt:tlm2 .J P3rtl!:ular bus-mess IXO(:<?sS st;;op,bV"5!BP~!) lV'3ke- It
to u:tegrate lNo ','our ~u;lfjess a'-Id t;'3:fl yOUf \ea(')~ '['PIC S
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35 ~~)On~ scnpts to t!perJtlons Pfo-C>?:z$~5 s\j(h as h!fJ()g Y(;H.,r tearn
(!rdm~
as. s+?tt:og w:) '.I.'<Jur markt'tmg
fiJnnfd
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Official PI3tinum Millionaire Prot-e.ge Club fulkolor labb-cd binder and CO case to Keep ill! of jO!)f PlJ.tnum
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ttJ:rJl(~g and Q&1\ (JUS
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tran';<:npts of all (aH; 3f'd an e:<cl1..i';';h' !U
M:!tI<)na:[2 Prole.ge Cub c,:r:t =1) fa!! 2010
)i
'Ie,,\<' co::.t to n[: CClSt"

audiO
an,j PDF
at a sp2-claJ
Access to aU 01 Ali's calls for the Sillier Tier of the Millionaire Protege
Club
:fHeFdews or: helpflJ bSIni?$s and llf.:;
as ".-ell as
101 PR
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subscription to Ali Mtlgazine

bli col(;(
It'S bUSlrHy:;~,_!:t", ;ll1ri styl". tor thi"! r"'4,,,j,,, Prl1rf"pren::.or land evo!<;ed
/I', M.]g,'}2Jl~
lf1 thB
br
Plus, See These Membership Bonuses ...

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tB;:Khing h9! ~Jjtti:l>$uccessf'l.d ~:tratBgi~s on how to
programs l!sm-q Ali's methods, s:veral of her stli(~'.S-nt~
the; bJttom line '{ee:,
rs;dy lEr<lj you'!!
1e-am It all at C8P
Bonus #3: 15% off Suness Store Purchas-es ,. A'3 a M:!l!onaire Protege CkJb Platinum member yeu '.",lIl receive
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lfl
the Success SloI"? h?8!\Jrmg Aks <:tward-wH1!1ing ~"fodtJcts
Since JOining Plallnum, She Tripled Her MonthlV Income

"Since r"" wen part of Al' 8ram" Platinum Pf"!)fam aod applied what I learned at the
first Platinum Retreal. rye Inpled my omrni11y Income and It'S 001)' month fum am:!
itrljllemenled a fra<:bOO .f what I learned, B<>c.u.e of my mer.ased iocome, my
husband now doe...'1 have to work which is yiving him qualily time wilh nu, son
and
about to take a family """atioo, f can wcrK from anywhere in th. world and
visrt my Mom fO! her .()tll birthday in Spain This is a dream come true 'n Platinu""
the systems A1190""rou,I1" .har haw allowed me 10 !ower my oper.bog cost. and
lro:r...~ my tiro. pr.ductMty and made m. 'a'Ni tu hiring the fl9ht staff for my
businos. and pet.ooai lik I must admit I nad soma doubt .bout u.ing All. c.""hing
mode-I fu! my business but that has been eliminated 3$ I'm e-xpe-ri-encmg: $u-cc::ess upen S\lCC'ss -In my
cUlu::hing business!' h<e stuctie-d with many marketing and bustn:e-S-s -coaches and AU is hands do"A't11he best
SM has far exc""ded aU my e<~ctation. llov. you Ali,
r""
we',.
Joanna Garzilli
~5%,
off
Notes
COACHING
BUSINESS
SECRETS
Sinee Joining Platinum She's Positioned Herself a.s the Go-to Expert in her Industry
I filmed Ali s M!ho03!Hl Prote.g.e C~ub Platinum !fer lO 201(}-1 had M website. no
virtual assistant and no pre-ducts_ But ~cause of what I learned nght -out cf the gatewithin a couplo? of m-onthsl had- a new vjrtua~ aSSistant, a nev;'w$bsite, social media
preSf>llct! ,A!<.IO c(~at&d my first offer, lh'hICh has started to grow my list from s-c1'3tch J
also was pres\?f11fy slJrpJ!s~d ',,,,han my fitst te!e<::ias$ had 40 petjpfl! on It (I was
ex~ctif19 onfy 2' or :31)
",\\'h<?fl
As a result I flOw taba up th~ Mtlfl!! first .and m-osl ofthe s-Q-ccf'ld fulf page of organtt
search resuUs on Googie for my name, rank V?ry high (.(If my brand nam~_ and my web$ite- went from being
ranka:d mw 6 milfiofrth In the V'iorid when 1launched to bemg ranked nO,oOOth In the wond in just a fv~< short
months
wen 3sk~d
00 the fatt..J!1y of a
entre-pfen~-urial f"!'mMS l'm
,And be-cails~ of the exce-!tel1t networkmg with amazing women in the Mllhcna-lre Prote, Clutt I've
to speak (Jn
$t;a9~
at a major women's event this tear been irrvitoo to be th~ legal &xpert
ma.jcrwom"o's website. and !:)eM reCfuited to ~ tegal expert for a community fl)j'
nil\\> 'j.,<flting my first nOOi( with the- help of another memb-eJ of the- Mllfi-ot'!aife Pro-tf-ge Ctub" and Just this
mQrning, I was a$k~d to do a: weekiy pxicas-t on a maj{lJ ~ntrepref1e-ur network as siegal e:>::pert for sma!!
btlsmess
Al! this has ooo)me possibl-e 6:n me because of At!, the- training, the mastem1ind groups:, the- retreats and so,
mu'ch mOle I'm getting from the- Ml!honai.re- Prot4g4 Ctub Platinum plogfam Joining the Pbtinum tier has
Me-faBy chang:ed my !doe and launched my btJsio-ss, and! am 80 gta1ffill t-o .Ali ilnd Jarn-es for everything they
hnng us, Including mere-dib!y genume support and e-flc-c1-Uragem~nt,~
Jemcea Eaves- Mathewshttp/<\vl:'M'.}ess.icae-avesmathev,<$,(:om
Increased Revenues by Over $50K Sinee Joining Platinum

'ihJ!:! slralegies I have learned as a memhe-r of th~ l\4PC 11m'!!:! atlowed Im't-O
intreas-e my fENenlJe-S iI1 my new Cfi-3cning bUSiness by O'ief S5-0J)OO In- the
last six months. Ak James, and the f~st of Team AU pro\>ide, o-utstan<ling
content. fantastir s.upport an<l an 3mazinglv S.UppG'rtlv!' leaming: Illt1'Aronment If
ynu a;-!;l tOQking't0'1a:k~ jl)Ur oosines$ and YQI..Jf hf!;l tu 1he ne--xi; !l'}\<~t . t urg~
you to cuoo-ect VAth Platinum!
Phil [)ye,
httpA~'W,t:ota!busim~'s:stmnsf{ffmati(1:n.com
What Type of Business Owners Are in the Platinum TIer?

PlB1H"um is ideal ft:r an~/ smail business (Winer who wants to gain mere clients lnCfaS% herfhls inCoMe streams. and
utlil.l8 the Intemet !o 'IKrt."3S their 8US'I"lt."SS :flto Ihe ,,;IX fiqmes and
!TIlf1<Jed
nlf~Pfe-l1ei..Hs H~je~:;:
* Fii"lJfI<:!JI PlannHs
~
Sales
Just a S.Ar-.1PUtg:2i of what cur
And
{lUi
CUI!,""!
, Rea! Estate
~
Prd",$-lD~a!5
Lac1atFfn COflslljtants
E"ent Planrwfs
U< Coaches
, BwslI1i'sS COflsult;mts
, Rav,' f oed Expot $

~ !nterlor Oe-Cl)t3tors
, ReSJfch.::+rs
of Attraction Coaches
Psyckcs
lrr,age Ct.ms'litanls
* l;=h<,i
Y
Notes
COACHING
BUSINESS
SECRETS
Meet Your Head Platinum Coach: Master Marketer James Roche

V':h:!e AJi
the Platinum te-r and
'.,';35
SOE'CttIC ccntent shi> ~:tlev... she ne~ded a strong and
Its
I;;'ad."r to C("ja~J1 akng '<,,;Jth h~f
BXp>?fh?fiCed
fh.:l1
!tack !~cord at personaH} wOfkH"lg ',\:'ith S~T~~~n :Xlsme-ss OW:li:1f~: to

geo::rJ!e C"'N sIx-figurE's a year Plade him 3 peifec1 fit
IS Ja:r:es Rochi?" JiH"?1eS

onLne business>::':; that
James has helped thol!:;ands

~,\{orh1h'ld", atH3(t ~1~Of!? c:ll"?nts create Information
pr;:'l{jv~ts and mak'2
onhn~
kH his UI1IQU'
to cO~Kh th~ products and
Gut of you
and E'ZlS:!y Sm(.~ 200~ ,..l3mes has
sm3!! bUS!l,~3S (:">'vners from
H)dt,s,tries
(oge-the! :n the Plat:num tlef to personallv de-kiN these
'#Ifh stfvby~step tralrHog lhat s d<1Slgnfd It! H~c<?a~,8 your btlsmess rB'Jenlll?S .;inti i:T'pW.'1?
Download Your Application Now for This Investment In Your Business, Yourself,
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The first step on this amazmg ne',v jOumey b89:f1S "vlth yQU
Click here now to download your applicaton

There arB CUffe-ntlv
are (:onSld8~'8d Qt;
two riozen fn<?mrrershlps rern3!ning In th;: Platinum

f;r$t''3<:;~'ied
And as a spe-o,gl rf.'3rd fer

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For more mformatio!1
Of
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()f the f'.:1Iilion;'Hfe Protege ebb Applic-atmns
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as
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1-888-4&:1.-5559 ext 3
Opt-in
Page
Thank-you
Page
Sales
Page
Thank-you
Page
Notes
COACHING
BUSINESS
SECRETS
Promote your Teleseminar
Affiliates
Host your Teleseminar
Be clear and confident

Use script or detailed outline (5-7 main points)
Weave in success stories whenever possible
Whenever referring to a member mention
membership (e.g. "My Platinum member Lisa
Smith")
Have program ambassador available for
conversation and questions after TS
Consider scheduling interviews if necessary
after TS
Notes
COACHING
BUSINESS
SECRETS
Position Success With Key Points

share your own story about stepping up to
invest in yourself
share how you had to get creative about
investing (where to find $)
"no matter what it takes" attitude
making fast decisions leads to success
stepping out in faith when you often don't see
the full path
use material such as Think and Grow Rich
book for backup
Case Studies - How to Choose

best: students or members who are currently in
your program
next best: students or members who have
been in your program
used your methods
at least: people who have used same
methods that you are teaching in program
(even if they did not learn from you) W~
Notes
COACHING
BUSINESS
SECRETS
Case Studies - How to Use

for content-based call, try to match up a
success story with each teaching point
have member share live on call if you have
time (but don't overdo)
mention program by name when referring to
member and their success
Idea: Success Panel Teleseminar

people love hearing from people "just like
them"
feature all or some of your clients or coaching
group on a call
if larger group pick 5-10 best successes
(NO MORE)
creates camaraderie and emotion unlike
separate stories
be very considerate of time
give them some pre-coaching on how to best
use their time
Notes
COACHING
BUSINESS
SECRETS
Tips for Your Teleseminar

Success Panelists
be brief and be clear, use notes if needed
focus on "before and after" program
watch timer to stay on track
relax and have fun!
And Here Comes the Pitch ...

Not as scary as you think
Why, What, How
Walk them through program
Emphasize high standards for membership
Give clear instructions
(e.g. go to this web page to download
brochure and application)
Fast action bonus
Notes
COACHING
BUSINESS
SECRETS
Sample Hot Seat

Application Questions:
Please provide a brief description of your
business.
If you are chosen for a hot seat, what is the
specific area in your business you would like
help with?
What have you done so far to help solve the
problem?
Why would you be a good choice for a hot
seat at this event?
Idea: Hot Seat Call

work best when planned beforehand
use form for easy submissions, give deadline
choose ones you know you can help best in
short time on a call
allow 10-20 minutes for each, but be flexible
aim to give immediate action steps ...
plus big picture overview of what person
should work on that is included in your
program
Notes
COACHING
BUSINESS
SECRETS
Brochure Must-Haves
Have as much detail as possible, but nothing
they don't need to know now
What is the aim of the program
What is included, what is not included
How coaching/information is delivered
Bonuses (if any)
Brochure should be able to sell on its own
Content most important but needs to look
good
Notes
COACHING
BUSINESS
SECRETS
Application Must- Haves

Complete contact information (more than you
think you need)
Describe their situation in detail
Admit their gaps - what do they want to
change
What do you most want to know about them?
Commit to program
Commit to payment
Platinunl Tier
CO-~0
~ ..> --~---------7,[,,><1<
Notes
COACHING
BUSINESS
SECRETS
Sample Application Questions/

Sections:
Please describe your
as it is now
Briefly describe why YOU are a good
candidate for this program
If you could wave a magic wand and change
three things about
, what would they
be?
What have been your biggest
accomplishments in the last five years?
What other programs have you participated in
to improve your
?
What's your long term vision for
----?

Sections (cont' d):
Who or what do you think is your biggest
obstacle in reaching your current goals?
Who or what do you think is responsible for
your current results?*
What motivates you?
Anything else you'd like to share with us when
considering you for this program?
Please indicate your approximate
_ _ _ _ _ for these years ...
Please choose your payment plan below
Notes
COACHING
BUSINESS
SECRETS
Day 1, Session 5:
Filling Your Programs
At Live Events
Programs Sell Best When Have:

quality content
leader with great reputation
in-demand topic
member success stories/case studies
edified members
a bit of member elitism
Notes
COACHING
BUSINESS
SECRETS
OSBW 2006
Notes
COACHING
BUSINESS
SECRETS
Lessons Learned from My

First Platinum Launch at OSBW '06
People will join your group - don't be afraid
Don't be afraid of last minute changes
Rehearse your pitch over and over and over
People will show up for free lunch!
Make clear not everyone will be accepted
Benefits of a LIVE launch:

Higher conversion rate
Easier and smoother sale
Meet your members before accepting them
Notes
COACHING
BUSINESS
SECRETS
Downsides of a LIVE launch:

You have to sell an event first
You need to host an event
You need to pay for an event
2-3 day event typically best to sell a higherend program
Event content needs to segue into the
coaching program
"Choreography" can be complex
Position Your Program and Members

have program signage and materials present
from start of event
have program ambassador available for
conversation and questions during entire
event
point out and edify members at beginning of
event from stage
have members wear identifying clothing or
accessory (pin, tiara, lanyard)
whenever referring to a member mention
membership (e.g. "My Platinum
member Dave Smith")
Notes
COACHING
BUSINESS
SECRETS
Position Success With Key Points

share your own story about stepping up to
invest in yourself
share how you had to get creative about
investing (where to find S)
"no matter what it takes" attitude
making fast decisions leads to success
stepping out in faith when you often don't see
the full path
use material such as Think and Grow Rich
book for backup
2011 Ali international, LLC
Case Studies - How to Choose

best: students or members who are currently in
your program
been in your program
used your methods
at least: people who have used same
methods that you are teaching in program
(even if they did not learn from you) w~~m
Notes
COACHING
BUSINESS
SECRETS
Case Studies - How to Use

as you teach each module of your program,
match a success story to it
show as much as you can on screen or in
person (show more than tell)
have member share on mic if you have time
(but don't overdo)
live testimonials best - in earlier years I have
paid for hotel and/or helped with travel if it
meant a super success story being present at
an event
mention program by name when referring to
member and their success
iRAfiJH~ti<i
SE~ RE;f
Success Panel
an audience favorite!
feature all or some of your clients or coaching
group on stage
if larger group pick 5-10 best successes
(NO MORE)
creates camaraderie and emotion unlike
separate stories
USE VISIBLE TIMER and have signal if they go
overtime!
give them some pre-coaching on how to best
use their time
2011 AI! International, LlC
Notes
COACHING
BUSINESS
SECRETS
Diamond Panel, Shine 2009

Tips for Your Success Panelists

be brief and be clear, use notes if needed
focus on "before and after" program
watch timer to stay on track
dress your best -- wear bright colors and extra
makeup - you'll be immortalized on video
relax and have fun!
Notes
COACHING
BUSINESS
SECRETS
Hot Seats
work best when planned beforehand
use form for easy submissions, give deadline
choose ones you know you can help best in
short time on stage
participants do not know if they were selected
until session
allow 10-20 minutes for each, but be flexible
aim to give immediate action steps ...
plus big picture overview of what person
should work on that is included in your
program
W~'Mn
Notes
COACHING
BUSINESS
SECRETS
Sample Hot Seat

Application Questions:
Please provide a brief description of your
business.
If you are chosen for a hot seat, what is the
specific area in your business you would like
help with?
What have you done so far to help solve the
problem?
Why would you be a good choice for a hot
seat at this event?
Enter to Win a "Live Business Makeover'

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Notes
COACHING
BUSINESS
SECRETS
And Here Comes the Pitch ...

Not as scary as you think
Why, What, How
Walk them through program
Emphasize high standards for membership
Give clear instructions
Fast action bonus or event-only bonus
Incorporate a fun close if it's your style
(e.g. butlers, showgirls, tikki men)
W~W~ll
Notes
COACHING
BUSINESS
SECRETS
Confirmed Applicants
Should receive pin or other symbol of inclusion
- preferably to wear
High end applicants can be invited to a
special reception or lunch
Have photos/video taken at reception/lunch
to help you remember applicant details
Schedule individual interviews asap after
event (how-to's covered tomorrow)
Notes
COACHING
BUSINESS
SECRETS
Brochure Must-Haves
Have as much detail as possible, but nothing
they don't need to know now
What is the aim of the program
What is included, what is not included
How coaching/information is delivered
Bonuses (if any)
Brochure should be able to sell on its own
Content most important but needs to look
good
Notes
COACHING
BUSINESS
SECRETS
Application Must- Haves

Complete contact information (more than you
think you need)
Describe their situation in detail
Admit their gaps - what do they want to
change
What do you most want to know about them?
Commit to program
Commit to payment
Notes
COACHING
BUSINESS
SECRETS
Platinum Tier
(?--~"'S;)

Sections:
Please describe your
as it is now
Briefly describe why YOU are a good
candidate for this program
If you could wave a magic wand and change
three things about
, what would they
be?
What have been your biggest
accomplishments in the last five years?
What other programs have you participated in
to improve your
?
What's your long term vision for
--- 2011 Ali International, LlC
Notes
COACHING
BUSINESS
SECRETS

Sections (cont' d):
Who or what do you think is your biggest
obstacle in reaching your current goals?
Who or what do you think is responsible for
your current results?*
What motivates you?
Anything else you'd like to share with us when
considering you for this program?
Please indicate your approximate
_ _ _ _ _ for these years ...
Please choose your payment plan below
Sample Timeline for Two-Day Event,

Day 1:
8:30-10:00 intro/teaching session

10: 15-12:00 teac hing session
12:00-1 :00 lunch
1:00-2:30 teaching session
6:00-7:30 dinner
7:30-9:00 hot seats/teaching session
(Case studies peppered throughout
teaching sessions)
Notes
COACHING
BUSINESS
SECRETS
Sample Timeline for Two-Day Event,

Day 2:
10: 15-12:00 panel and pitch
12:00-1:00 lunch
2:45-4:15 hot seats/teaching session
4:30-6:00 close/teaching session
teaching sessions)
Sample Timeline for Three-Day Event,

Day 1:
8:30-10:00 intro/teaching session

12:00-1:00 lunch
6:00-7:30 dinner
7:30 - 9:00 networking event/party
teaching sessions)
Notes
COACHING
BUSINESS
SECRETS

Day 2:

10: 15-12:00 teac hing session
12:00-1:00 lunch
4:00-6:00 success panel and pitch
6:00-7:30 dinner
7:30-9:00 hot seats
teaching sessions)

Day 3:
10: 15-12:00 teaching session
12:00-1 :00 lunch
2:45-4:00 teac hing session
4:00-5:00 close/teaching session
teaching sessions)
Notes
COACHING
BUSINESS
SECRETS
Day 2, Session 1:
High-End Programs
Why people join high-end programs:

greater value of program itself
greater accessibility to you
to set themselves apart from others
exclusivity of group
quality of other members
connections the coach may have
promotional value in being a member
feeling of belonging
Notes
COACHING
BUSINESS
SECRETS
#1 factor in selling high-end

programs is your reputation.
It precedes you and anything
you do.
(Covered in next session)
Pricing Considerations
Your reputation, positioning, and exposure
What you help clients achieve
Your client success stories
Your current demand/waitlist
What the program includes
In GENERAL, $1 OK/year a great place to start
fO. r many programs. $lOOK/year now ffiACHI~~
also not uncommon
SE&I~ff
Notes
COACHING
BUSINESS
SECRETS
A Few Pricing Notes

Generally we see 1/3 to 1/2 of all applicants
pay in full (PIF) versus select payment plan
Offer generous discount for PIF
Always have some type of initial deposit - at
least 10% of program total - for you to know
they are serious, and for them to feel they are
invested
To help with retention, front load payments for
first six months of year
Alert your merchant account co.
that this $$$ windfall is coming!
Follow-up Interviews
(for High End Programs)
Allow 15-30 minutes for each with break in
between
Walk through application answers with them
Ask them why this program and why now?
Address any red flags (e.g. not sure if they can
pay, or abdicating responsibility)
See if they have questions
Confirm acceptance if definite or tell them
what happens next (e.g. you'll receive a call
from Amy on our team within three days
telling you if you have been accePted~ARr~fi<i
~
~~RE;f
Notes
COACHING
BUSINESS
SECRETS
Considerations
Member standards
Specific type of situation
Years experience
Proven track record
Income reached
Potential success
Notes
COACHING
BUSINESS
SECRETS
Curriculum
not required for a program to be powerful
could be exact course or product as is
or based on course or product (our Platinum
curriculum was loosely based on OSBS)
current Diamond has no set curriculum
but Diamond members have access to
Platinum curriculum and benefits
2011 All International LLC
Group call options:

training/lecture
Q&A
mastermind
accountability
monthly, biweekly, weekly
Notes
COACHING
BUSINESS
SECRETS
One-on-one calls
they call you (or you call them)
pre-scheduled versus as-needed
30m-bOm
every month, twice a month
Ali's Sample Diamond 1:1

Prescheduled Call Day
(3 rd Tuesday of the month)
6:30 at desk to respond to team emails, write copy, planning
8:00-9:30 workout, shower, protein shake, get ready for day
10:00 Jayne & Anne
10:30 JJ
11:15 Star
12:00 Mike
12:30 lunch
2:00 Sandi
2:30 Bob & Kiyla
3:15 Bill & Dave
4:00 Kendall
Notes
COACHING
BUSINESS
SECRETS
One-on-one meetings
full day or half day
Ali does half days 9:00 - 12:30 & 2:00 - 5:30
your home*, office, or neutral ground
coach always controls the process
twice a year, quarterly
Notes
COACHING
BUSINESS
SECRETS
Group member communication

Forums best for larger groups (30+)
(e.g. Ning we use for Platinum)
For smaller groups an email discussion list is
fine (e.g Google Groups we use for Diamond)
2011 All international, lLC
Email coaching
clients can ask questions or send you
materials for review
set a clear limit if clients abuse the privilege
most important is to set expectations for
turnaround (mine is 3 days)
Notes
COACHING
BUSINESS
SECRETS
Mini-Masterminds
helps members of larger groups feel more
connected and get questions answered
next best thing to having a team of coaches
choose or invite current members to step up
to lead groups within
their job is not to coach but to facilitate
connection, action, discussion
our Platinum Masterminds meet on phone
every two weeks
our Platinum Mastermind leaders meet on
group phone call with James once a month
treat leaders to dinner, perks, etc.
when possible
W~~ffl
High-end Client Management

I don't use any special software
binder with tabs for each client
each binder section has original application,
notes from discussions, meetings, calls, as well
as background materials and info
giant labeled zip-Ioc bags contain other client
materials (their products, CDs, brochures, etc.)
special emaillolder for all client emails
assign a program coordinator/concierge to
help with questions and info
Notes
COACHING
BUSINESS
SECRETS
LIVE Retreats
Notes
COACHING
BUSINESS
SECRETS
Hosting Retreats
schedule first meeting quickly to bond group
choose accessible yet upscale locations
try to find meeting rooms with windows or
sunlight when possible
host generally pays for some or all meals
clients pay for own travel and
accommodations
Diamond seating set up in "U" shape
Platinum seating set up in rounds
flip chart, markers, projector, screen,
laptop computer, limer
W~~1
Margins and Budgeting

Aim for at least a 70% profit margin on your
programs
Retreats may cost more than you think for luxe
venues - especially for smaller groups
We spend approx. $400 per member for
Platinum retreats and $1,000+ per member for
Diamond retreats
Consider meeting space, A/V, client meals,
team travel, meals, and
accommodations
@2011 All InternationaL LLC
Notes
COACHING
BUSINESS
SECRETS
Sample Diamond Retreat Schedule Day 1

8:00 doors open, refreshments
8:30-9:00 introductions, icebreaker,
announcements
9:00-9:30 opening meditation or intention
9:30-9:45 break
9:45-10:45 member session 1
10:45-11 :45 member session 2
11 :45- 12:30 Q&A or roundtable discussion
12:30- 1:30 group lunch
Sample Diamond Retreat Schedule Day 1 (cont.)

3:30-3:45 break
4:45-5:30 a-ha sharing, Q&A or roundtable
discussion
5:30 - 7pm break
'-
7:00-9:00 group dinner
Notes
COACHING
BUSINESS
SECRETS
Sample Diamond Retreat Schedule Day2

8:30-9:30 a-ha sharing, Q&A, or roundtable
discussion, announcements
9:30-9:45 break
10:45-11 :45 member session 7
11 :45-12:30 Q&A or roundtable discussion
12:30-1 :30 group lunch
Sample Diamond Retreat Schedule Day 2 (cont.)

3:30-3:45 break
4:45-5:30 a-ha sharing, Q&A, commit to action
items
Notes
COACHING
BUSINESS
SECRETS
Sample Platinum Retreat Schedule Day 1

8:30-9:30 announcements, introductions,
icebreakers
9:30-9:45 break
9:45-11: 15 work session 1
11:15-11:30 break
11 :30-12:30 work session 2
1:30-3:00 work session 3
~
3:00-3:15 break
Notes
COACHING
BUSINESS
SECRETS
Sample Platinum Retreat Schedule Day 1 (cont.)

3: 15-4:45 work session 4
4:45-5:00 break
5:00 - 6:00 Q&A session
6:00-8:00 dinner (on their own)
8:00-8:30 achievement award contest
8:30-9:30 guest speaker
Sample Platinum Retreat Schedule Day2

8:30-9:30 a-ha sharing
9:30-9:45 break
9:45-11: 15 work session 5
11: 15-11 :30 break
11 :30-12:30 work session 6
1:30-3:00 structured networking
3:00-3:15 break
Notes
COACHING
BUSINESS
SECRETS
Sample Platinum Retreat Schedule Day 2 (cont.)

3: 15-4:45 hot seats, Q&A
4:45-5:30 a-ha sharing, closing ceremonies
5:30-6:30 Ali & James mingle and take photos
Notes
COACHING
BUSINESS
SECRETS
Notes
COACHING
BUSINESS
SECRETS
Retreat Exercise Ideas

Introductions and icebreakers
Creativity exercises
Strategy exercises
Group/partner brainstorming
Group/partner problem solving
Roundtable discussions
Structured networking
ADVANCED STRATEGY: Bringing in a

Co-Coach or Trainer
to add value to program, to serve more
members, to gain you time
positioning is crucial
non-competitive expert or coach best
Create a tight legal agreement that covers
who owns loP, and how commission works, if
any, if they secure clients they meet via your
program
flat fee vs. % of program revenues
Notes
COACHING
BUSINESS
SECRETS
Day 2, Session 2:
Mindset and Positioning
2011 All International. LLC.
Part One: Your Mindset

(Internal Positioning)
Notes
COACHING
BUSINESS
SECRETS
"The 10 Mindset
Commandments of the
High-End Coach"
1. Thou must believe

wholeheartedly in
abundance.
Notes
COACHING
BUSINESS
SECRETS
2. Thou must "be the queen."

(Or king. Or "wizard." -DK)
2011 Ali International lLC
3. Thou must disregard industry

and society norms.
Notes
COACHING
BUSINESS
SECRETS
4. Thou must make bold leaps.
5. Thou must move

through fear.
2011 Ali International. lLC
Notes
COACHING
BUSINESS
SECRETS
6. Thou must accept not being

liked by everyone. And even
accept being detested.
7. Thou are responsible to,

not for, your clients.
Notes
COACHING
BUSINESS
SECRETS
8. Thou must NOT get

emotionally attached to your
clients.
9. Thou must surround yourself

with people who think and live
and earn even bigger than
you do.
2011 AlIlnternatJonal. LLC
Notes
COACHING
BUSINESS
SECRETS
10. Thou must hire a mentor or

coach and pay them well.
Part Two: Your Positioning

(External)
Notes
COACHING
BUSINESS
SECRETS
What we essentially are paid

for long term -- more than we
realize -- is not what we do but
instead how we are
perceived.
2011 AlllnternaliOnal, LLC
People cannot see your

service. So they judge you by
what they CAN see.
ClEven when they know better. " - HB)
Notes
COACHING
BUSINESS
SECRETS
Our reputation among other people:

What they know about you
What they believe about you
What they read about you
What they hear about you
What other people have told them about you
Consider your current reputation:

In your current business circle
In your current social circle
Within your client circle
In your target market
Within your peers
Notes
COACHING
BUSINESS
SECRETS
How do you want to be

perceived?
FIRST, THE OBVIOUS ...
@2011 Ali International, lLC
Notes
COACHING
BUSINESS
SECRETS
1. YourbiojC.V.
2. Your story
Notes
COACHING
BUSINESS
SECRETS
3. Awards
4. Industry credentials
Notes
COACHING
BUSINESS
SECRETS
5. Client success stories
6. Media appearances
Notes
COACHING
BUSINESS
SECRETS
7. Author
8. Publisher
Notes
COACHING
BUSINESS
SECRETS
9. Accomplishments
10. Speaking
Notes
COACHING
BUSINESS
SECRETS
11. Pricing
12. Your Marketing Materials

Overall Branding
Website(s)
Business Cards
Brochures
Client Materials
Notes
COACHING
BUSINESS
SECRETS
Then, The Not So Obvious ...
1. Your appearance
Notes
COACHING
BUSINESS
SECRETS
2. Your visible lifestyle
3. How you carry yourself

at events
Notes
COACHING
BUSINESS
SECRETS
4. Where you are seen
5. Your mystery
Notes
COACHING
BUSINESS
SECRETS
6. Your accessibility
7. Your humanness
Notes
COACHING
BUSINESS
SECRETS
8. The process to work

with you
@2011 Ali International, lLC
Notes
COACHING
BUSINESS
SECRETS
Day 2, Session 3:
Backend Logistics
What happens behind the

scenes at Ali International
Notes
COACHING
BUSINESS
SECRETS
Sample Team
Organizatlona' Chart
Sales
e
The Sales Process
Creating Brochures & Applications
The Sales Page
The Emails
After The Call
Collecting and Pre-Screening

Applicants
2011 Ali International. lLC.
Notes
COACHING
BUSINESS
SECRETS
Sales - Ready to Take Your Business Platinulll Email

Jane,
Hi, it's Ali Every business O\''11er asks themselq"s when they'rerea9.Y to move their business to the next level Thl'" fIrst time It
h;mpen~d forme, I made the choice to go from a I-bedroom
apartment. to a ~-bedro(1m so I'd ha..-e separate room farmy offiCI'"
It ',:<;a5 3. financial stretch at the time, but I kne,;" it was taking
lPY business seriously And that decision ','.:<1$ a big turning pt~rnt
f~'-r me both pasonally :md profe-s.sionally
Are you feeling it's time for you to make a serious decision
r~gard,iJ:lg your conunitrnent to sucass:') Hay\", you reached a point
you know you \:e just got to do what it takes) PeIhaps as 1
e""P~rienced_ earh ill my career. YOU have \"OUl back against the
walJ and knO\Y it's noV': rime to sink or swim' Time to break
th.r~mgh the six-figure mark and \\'t"11 into the multiple
~~:\'-flgme's and beycmd TrNt your bl.l!>tne-ss like' a real business
agd not a hobb)
lfthat sounds Jike vou. YOU rnav be read .... to be considered for
our Platinum tier of the [\.1illionaire- Pr9tege: Club And I'd like
to tell :you :ill about it on J. spe-cial !.eh:~sernillll." happening next
week
Please join me on this cmnplimentary call on Wed.nl5day, June 16.
at 8pm Eastem On this calt 111 be walking you live through
J-Q-e Platinwn pIogram--exactly what it delivers. what it eutails.
;i.p.d ,,,,hat Out membership requirements are. l"ll also be ans:wering
yqu.r queSl:lom on the call about [hit ptograru (That s right--YQu
;2\ -..
f',,',
"'.-0;.:1)""".
Notes
COACHING
BUSINESS
SECRETS
If you-va t!--erI flour-denng arcund long

about doing what it t<llkes to 1",1 to ille
your DusmESS JI1d <Ire '<;>3dy to gel serious

It>'"el 'lOll 'T;3y ice ready to "go P1atnu'11' "'Ith Ali
III
AIQ<:~n
All found that 0'-i8r th",

figures and Into Ihe
access to
01 :JUlldlllg
h8f
business from scrat-ch to
Specialized knowledga - you
ne\t level
kno'.\M)9 exactly what you should

sOP~-t!-on'"
then sa',en-
w~r~ j)e~t
'hat her spwts of -gw,,1h
bL.lslness wrtll-oL.lt
best to learn It from
.....110 has dC1l1l whal v-ou \'I<ant
Coaching - bll1g able to get soecific ad.'lCe and ask questlOng from someonE who has
been m your shoes and IS a proven cOil-ch Dnd bUSlnQSS leDdN IS pnccl~ss
Milistenninding - 'two heads are bE'tter than one' and worl<lng together "'llh other 5llccessful bJ5lnESS owners to help
yo.u with y'Cut bllsmes5 ntamstorrP.lng and chall.mye", will help yuu de",,!op IIjea~ .l11d answers faster
2011 All international. LLC
:\IPC Platinum Sales Opt-in

Ctmgrau, \-'Oll are h!gtstelt"d for tnV Ir\IPOR TA.",a cn<! ttm~ ::~lllhJ..t
""ill g1."'e yeu the s.ectth you need to finally prcpeIbngyoU1'~-elfto
-?-f!;(Il:' ycuwant t(l h finam:iaIly. fart
{On this (ill III .,he> bf"rexe;tlingllll the details cnho\~-y()U
q,l1lt~er,t one of -only a few dozens-pace" th.1l we').,!,(lpeningup
!ll tht Platinum neo! (>ftht Mllhonal1e Ptcti!g:e (tub ')
U S (~ewyot:k tune)
5pmPat.ltk{;pmMoalUm, ~p-mCtra!}
S;O<,)pm-9:I:'pn1Lt~ern
BRrDGELlXES
1-:5<,)'" -:535-):555
1-218-)55-3555
PA$SCODE: S)5)!!c
Pfeau can In a f~vminute); tarly to ml-ke sure

y,q\lgetcnth~bnt' \Ye\\il} !.tl.npromptly
Love and Success,

Ali
Notes
COACHING
BUSINESS
SECRETS
platinum See You In A Fe" Hours
HI,it'$ Lyl\dJ. Pllt;l~y iremAli"s Cw.t"mt.'rSupPoll TearliJwt

makmgrure thlt youhol\ et.h~ pho~ nuniJe: h.1U1:h:l.~e bdo"'J;>
fq ...\'h"f ((\mp!n:nent~ryc~h~ppenngtOJuu
~pn, .E.:ut~rR
an HOUR ono at
OnUm ll{l-cost c.IIl.Ah ';>,ill be JDroedby held:l-Wllonatte

Protege ~h,l.b C(,ach,Jarn~ R(>.:h~ Ic,.,alk",'c.utmou$\"hat lh~
~,Ul;lWn:;lIze Pro1ege< Oub ptatmum prcgJ4I11 ~m:ali1 .lIfidhelp:,< (lU

4t.'t~rml,lleti\oun'If'ld\' fOl PhlInUrBm.. nr<t'l~hp TIH'vwilllho
ttt' aru\. . enngy()!.U'1ueStl{llU about tbtptogI.lmll\e on the clll

Bdo" a.relhedetau~f(>rt(>d.aY'SCln mdudmgbndgehne:
411tm inf,;)nnat1on
CAll DF.L-\JLS
'Lel.m~lcreAboutPhtmumCcJ;d1ng
\;.M.Ali B1()'''nmdhmesRoche
Toda:une 16, :C>lOat Spm :man.fM'Vm;:\T)!nn~
CpmCmtut6pm;"!oul'tlll1, 5pruPa':lJi~)
P.-\SSCOD
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Set'ycuonthe caU
TO~JGHT'
Tovow;;.uC'cen
LvndaPmsley
Custcffief Supp-crt
2\IPC- Can we reward

Platinum Email
Hi,.lf~
~l:!~J.!.t:
~'ou
for referring others to
Ali .;sndhme:l,l"tlUl1w.gyoU.',lth&\:<me ex.::itmgnfY....s

OUl mid.y~ PiatmmndlIOnml!lt\
As ,'(lU know the mere IJ1mben ...."e ha: '. e m Pl.3tinum, lhemmt
~.I!:~PW<:~fR'e- all hat>!' :on~e~stc> T11t"rnort' 1<"~OUl'('e~ WI!' hl\',.. !ht'
mPJ~ p,;rweJt'uI and e:ffe~ti',e !\fPC' )~.
So '.::;e recently rame tl) the decisi.-on (.Ifr~drding (.Iur CUl'Iffit

f(.lffvery ~EWmemberthfy:refe.rto Pbtml.i1IT That'S.
w-Quldlih tOle ..\;udyouwrtha gemt'-Clus $2,'::,00 fot
~\~<:I}:nftwPb.IUlUmmi':mlh::l thatjf.lDU ill durillgUuscummt
m}~lmm:~
~.&W:-",.~
romw~$w
mroUment penod
We are hcstll1ga ccmpwnentary c.ill~m Wednesday, June 16tc~~PWn \\uat Platmunus andwa1kingh5tenen through exactly
"j'.il(l,I. il dtbven, '''i13t tt t'ntai1~, and \\tlat ounnl"mbeurnp
t~q,~AA(,I}t~ ar~. V.-'~llahobe antw~ringquertlomhve onthf
qll about the program

All YOU ha'l.-e (.:> d~:>}!encvurlgey':>Ulcc>Uelgues.. fiil'-nd!.,and
ij:l:r';<IX:~~hoyou1hwkm:lghl b~
~u~nJ.[hi1.
a gcTod {'an.idate fOl Platmumto
r:aD. To makethis~asy fOfYOU w'e hil'~pn3'1.ideda

e-millbeJow th_t vou canielld ""lthth~ d~t2fu
c9'pS~;j.~14~<ig
A1 the endQflhe(an.w't Vtill !-t'Udhnffi-eU to a link "hele

~~y
rom do",;nl.:>,adthe appl:iratlonfNth<!' ~lPC Phtinumpmgram
Snnply ha nau)one-that you reftr put YOtr name M'\.\n:u th<!

refe-U~l<' Qntheif apphun-on. :rndnot only ;...ill YOU ...,tll get
S: .00-0 forrl!!fmingthe-m hut 'se,ue g:iv~ younefe-le-f~ a
S:.OO"; dUcoutt.uwdl. Its a Wll:1,~tl.-m
@2011Alilnternatlonal,LLC
Notes
COACHING
BUSINESS
SECRETS
platinum 3 Days L~ft Email
Hllfs.1IJi "J.ntlng te.;ill (lfmy Su','t:r mdGcld:-'1PC numbers to

letyoukn-(''."the1~ 3rt' e>nly 3 dJysldtto gel y"w-Pblmum
~.P4(il!l-C'P,~ Ill.-yc<udc,n'l '.n.n! tonllH It' Ifvou\'~ ~~'~r
(tln.w;l.~Q
Itt"ppmg.up to th~ PbtUl(Iuie\'d it s not 10<.'> b.lt'
w~~ yOIJ
ontht- .::all Wednesday rught ta lelmmN~ lboo1th~

PU:Y:Vll' You can stillh~ent..-, th~ AUDIO re,crdmgdm~' call
\\1thJames RMh .. ng!lt h"1 ..
\.n;';wnulliCllllToeProteg:e(rub ''-81n go-pl.mmnl-:l.u<io
Onthi! caU, Jame~ ind I 'i':<lIkdthr,yugh th~ PLatmuntlel ofth<e

~hIlwnalJt' Proh~ge ('lub - tXHt!\'\\'lut It ddl" .. r~ ,dllt)t
t:ma,m. '.,hilt Clu;) ~emb:nrup I>!~fments .HI!' 1;ndt'.'h;;I;tH'PN (.f
b\.Um.~H_ ownen It benefits the m,:.>.t. Plus. <.\''! :lJU'''''eIeJ _J)Y .:Iud
,4U quern{'mlt.... fr<1mow: b.stmen ab<'ut the Phtmwnprtgram
.-\nd ;',hat great qu<!~t10m people had'

There ue<:wtently orUyt\...(> d-ozenrnemhetililp!.lemairungm the
Pll..lmumtl<!"roffhe ~filbonalte E'lNege Club, ~nd "ppUl.:<ltlOlll
Otla first...::.:nn .... fint-s-er;ed bam
4t~ ::{>nsidel~d
BO:'\US The fint 1(1 accepted PJatmunuwli:t.rots can chc<<,.~e arr.~

of my .award.,\uru:angprQducts froruruySU(:":-~$~ Store as a
31ft' Act socnto fe<el'.'l!lhlslpeoaJ
qll~
~.ej;d('omphm ... ntal'y
bs}I;l~~
Fmd out what Platmum can do for "'Nl.and vou- bUSIDtS-f. bere
',\,;V',y.Jom..\1PCPlatm-um corn
W".knowthatthlsprogUHnsno1 fOIJllit anyoT.lle. smcel1 IS

P:~~got4 for thou <"no are !mtere~"< d-ed:tcat~d h' that 1:>Umt~St
grr~\1h.lf~ fNthcte Wh01UUy "'~'imt to fasHrark th6I
Jnum~~~in
oldettolt:achtheugoalf.qmcldy If) (lU \"ut:n't on
lb,eline \Yednt>:;.&.,. nudn then 1strom;l.". em:'Qura~e \'OUtl1 hs1en

t,:'!th-e caB $0 that y~uknCt"-':~'l,--hethe:r~;pwgr.Jm ;l;ght for
y(\~
Reminder Emails
rlatinum Audio Rendy Email
Platinum Last D:1Y Email

Jmt',
Hi, its Ali
~'"litins 1<> tb>p-~
1-"ho :eghftft'd tOt my PhHln-wn
":rnic.q,ifjS P"~-i~ w'itk hm~~ Rq('b-l'
(fycumiutd tht cillliw, don't w()m: theAtJDlOi. po$ud
:m4 toad-.-' f~r Y<1U htrt

"""'\.>"'1'.".milliOl1air~ott'g1ub
COllI g.o-pbtinum-a.udio
<rn thi~ (6ft Jam~); anJ 1 ~,c*Ikl tluwsb the Pl..,tinl-Ilu ti-tt ot'tloc
Milli,--m~ Pr~fI':M.aub
~1.~ainl
tn<l'!C
it ill,
and "I,-at.:h special \"100 P(C~OU.tioo here
w"\'\\'
JQwMPCPb.tinllli1.cG<tl1
Sint.-oe J d-dJutw my ':::-010 :\llJl>nal%1: .~9;,~.s,~ Club- <t.>llchi.ng

pr~~ -" Shine lan yom, the lll11j,mty ofPbtin>J.m coadu',.g
$j?9tlh\l11<et>l fill~ Butl;<<<u.s(' "'lIS gffio;;chold ~"'m-lQ;y
mqMI~ ~~1
membenhip
O''I'oe:J'
peiod We-'re aC('qrting
im ,"unsidemio., but ooly lhroogh midnight Monday.
JuneZl, :010
Thl!!:l'.ue OUl'entl.. onlYiwodo.z:enalonba:srups remainin.g iII the
pt.l.licnl.llt tier cithe ~!illiCtl.titt -?::r~t~$~. Chlb .m.d appl.kltions
&toe con.s.idae'd 311 il. W-st->me. fint ..,a..ed ba~s
alreadv dune so, you cau download the brochure and
~"""v.JoinMFCPl.attnwn.ccm
We know that this program is not fCK ~vo'y ....ntrtpr....neur_ nit

Platinum tier ;)-fthe 11illionaire Protege Club ill d\!signed for
m~~e.who are sincerely dedicated to swift busincs-i growth. It's
fortbosC'\vho all' r-e-ady roo le.ap their way 10 theD>!Xt 1~'e1 and
~.eY~I19
Ihopeyoull join us'
tht- pail coopl-e: O'f mcon!hs-. [\~
4~4~tollQld.JUmitt4--time' d1rollm~t
ap~!lt;i~
If~'ouha\'~U't
ilPP!i~'9'l[l here
fl'M;::dy whadr Jcli~'f':n. wb;at it
~t:Wt whal <:Ir w-tm~rup rtq;uirt"rtl,>!!tlu :nfl', ;mcf what t~lH'8 of

""4~ij:/.tlJ Q';n~en illxmdit$' lh~ IUOli-t. Phu, wor. ;Ul!,wert-d aoy >lnJ
.,If. qu:mkms t)(l-ro YOU -1b~!;\t thf- Pl:atinum ptogl;l.1:n
YQU can kam
Hi. it's Ali ~'Iiting to W()5t' who reginer-ed for my Platinum

FQ!l-fh,iu&pre\iew with JiUlles Roclle. Ijll51 wanted tl)remind you.
lbit. TODAY is the last dAy to get ynur Platinum appllca:ti,m iIL
LO\'eand sucress,
Ali
Notes
COACHING
BUSINESS
SECRETS
l ) hI !l1O!hl ,tnt! PLninlllll I itT\

C?A1!)c.)
@2011 All International LLC
Notes
COACHING
BUSINESS
SECRETS
The Process
Process Deposit
Set Up Interview with one of MPC Coaches
Wait for Email of Approval
Contact New Member & Welcome Them to
Platinum
Follow New Member Setup
The Welcome Call

MPC Coordinator calls each new member to
introduce themselves & personally welcome
into the program
Talks about what to expect - emails, Welcome
calls, forum, welcome kit
Answers any initial questions
Let's them know ok to contact throughout the
program with any questions/needs
2011 Air International, LLC
Notes
COACHING
BUSINESS
SECRETS
New Member Set Up
$1 DO
_~dcc
500 alwa
a
~ames
al info
5DO
---_~ii4--~2-:00P~
~~55-555-555
555-555-555
x email
$500
I'6/24
"
_~_~~255-555
555-555-555
x email \email Grou 4
/l'etOfficeTOOIBOK.COM
""
Orders
prodUctS
(IrentS
Email li:filiIi.kitiJj;g.Anabsetup.MY.At.c:otitlt
6/t5;'201G
1~:2E:GC
AI>\
I
I
5/15,'2010
1~::>'5:CQ
AI>l
GroLJ 4
NO
1.30pm
Ali
1(X,-
l-.-!!.Ia~1
-r-
r/24 _loopm+-'==""l-'-"......
R~ui'U$
",,4ii
Notes
COACHING
BUSINESS
SECRETS
Welcome Email
'etOfficeTooIBox.CON
GD lo Me'>$<I91!
I\lterllille Denio.iltioll
Subject line
Meuage Sody
MPC Platinnm Welcome Emaill

Dealhne
Hilt's Ali BlOwn and Platlnum HeadColchJ:ulltlRoche-,
COl'lgratutauoO$.onyow :v::ttpan(~t(>th~ :'010 :'01 J Piatmantier
Qfthf.' ~li.lliorn.-U-<! PIotegeClub. TheTeu 110 bf.>t!ertuneto
mY~ in Y<Hasdfth:mnow
You hJyt' made:l pCW-f'tful denwm fNyoutulf and yC<tJt bumtt':u

l(YJoulingthf.>MPC PUtinumuer Here'$ a rffi1l11JtlohUQ(
t.l)\!,pmi1egl:!:~ .ilnd hnetlts yOUlt'C~H' a;: part ,;:.fthls.
~9mPrrll!,:Jjye_pl'Ogt;un
? LIVE PtaanumRetreaH Thesee:u>!fully deugnedtwo--day

sn..dl"plh bwmeu mer-ess tn.mmg u'\<.'!'n a~
\fembtn Id\"e these
tyms. tt,ithnewbusineu and su(ces slalh. m'UUo:rue danty <.111
A
~y_ro~_$. feature
wv..~tw_~d.tnalte1lJ:m.:illg and Ilet>.\orkltlg

r;H~~tsttp'l-
fN theR b~u_ and new bUSll1l"H eC,n1at"tt in hand
Youwill :llrolun'thf.' oppcrttuny to be' fea1aedinthe "hot

~~~t.~ foralinpers-olUlbwmessm..lki!{>Hl, as weD Hthe
~b,a;v~e, to ukquerucru dunng aJlott~dQ&..<\ time. (Fan:O 10
~~~;lJ dates.: Sept~nim ~3-24mPhoerux, Anz-01U Late \Y~ter
2011 d.J.t~auTBD,)
11 In Depth TrainingCaIl!Co\'elingOw Cuniculumin Detail'Whethetyouclw\!setof~rur;\!ncuatmg.l:~lJif{\mntl:oqmatketJrl.g
gr.HTvice-b,ued bw.m~u.. you \\U1 Iecei'<"t~:1 $oud cumculum

d{,!,~J:'4Io neate., pr<lrl!ab1e~ix~flgUI{'-plw ent{'qJnse
Topic.! for the infonnationm;uhtingtnckmdude eluting
~f~~PJQ(jq~ thai sea drivingblg paydayt onhnf',mad:et
r,,~~tJ~fP:, web traffic, andlat butldmg Topi<:t fOlthe
~~~,:;:_~~~a,~t4.busmes.s. track I2lclu.ie geneutmg a It.'li.1ble tbern
Uf!!~~,!\'Stem,plomolionand\;ability,e;nabli:dling"e),,-pert'
~~J~4, sales mategtu, "dos'Ing" technique;;, andk!\-enging
yq.w: sm-'1cesmto group ptog:nmsth3t delfnrmore mcome fCit
ypl.:ll't1me- Y ou are wekcme to FartlCIpare- In "me or bothtrach
@2011 All InternatIOnal, LLC
Notes
COACHING
BUSINESS
SECRETS
Member Communication
Welcome Kit - Binder, notebook, letter
General Updates
Call Reminders, Action Steps
Retreat/ Event Reminders/ Registration Process
Member Relations
Scheduling 1:1 Meetings/ Calls
Scheduling Calls
Coordinate Guest Speakers
Create Master Call List
Schedule Recordings with B&W
Monitor all calls - trouble shoot with team and
B&W on google chat
Create Prep Sheets for Calls
Back up Recording - Audio Acrobat ~ARr~~~
Edit Audio as needed
SE~ R E;f S
Notes
COACHING
BUSINESS
SECRETS
Call Schedule
Platinum calls take place at 4pm ESTjl pm PST - 1st and 3rd
Wednesdays
Gold calls take place at 4pm ESTjl pm PST -2nd & 4th
Thursdays
Silver calls take place at 8pm ESTj5pm EST - 1st. Tuesday
Diamond Calls Group Calls take place at 12pm PSTj3pm EST1st. Tuesdays (No calls in July)
Diamond One-on-One Consults take place as scheduled 3rd Tuesdays (No calls in July)
Changes are made as needed
,nvitation to Be a Guest Speaker for the

Millionaire Protege Club Silver Tier
Date
To:
All Brown ";O\.lldhll.e10 in,meyouto!le ss.peoa!gues1or; ~ne o-ftlHMlflkmair(! Prmege

CIOb Sllv@rt:iercalls Eden memt>wIn Ull5 Qfo.l:pOf O't&f 1!)()!} ccaches:, consultant-s
;U..!!f1JHS, SPea~H5> JM I)mer solo-NOfeSSionalS: pays 10 O~ part arthis exclusi'i&
ptQW}ffl, !'you can learn more abootltlll $ll'.'er ref at
tl~Jt#wWXflllhO(l~r~pr~l;:gedut
cOl"'limefl'1bernpisllv&!;
All's memb~s ha~'e3 d&ep loyattto her, lolio'Nherrec:omrnendauoos and bWMr produds
They at~o Ii!ten dGse!Y!1) wM <lndW'tlaL>\11 focommands andshe-dh~el0 !llg:hltgllYOU en:;;n
opcom!l'1Qcalf!
The-calls are usuallv 31rea en these~t>no Tu&sda~' of t'>'ry mooth at 3pm Eastern hme i!ndllJO
for aoout75 minutes. i~e otten ~,rerecl}(d Itle cans at a !lme mutuall! tCrI('fioolto you anoAH
Wewouldhke 10 !fliltepu ID bea gljest!orOlir _ _ _-!JT8QJJ,L.._~~atl
HOWEACH CAU WORKS:

Orl earn cali, WE e,:pBdow ~uesttc oeh....er alieast45fuf1 mmutes ofContenllll an#ltefftew
lormatwfthAlt.
You stmulc reS!f~(t ao<)ut 15 mJos for Q&A al 1!H! end ottlw call. Ll11eners sendthf/lf
queSlJOtlSlfla(!< .ance
'
(tU! !lsleners elpE:t1SHtlpie.cleaf.useM IflformabOl'l onyourtDplC The..,
!!QmJI1~ogL'A1jm ~Qncr!'lte ~.te~,9r.~J~T{:!~UtQ_Q<t
sh(ltJj(1\V.3!~.
away
Notes
COACHING
BUSINESS
SECRETS
ALI BROWN'S 2010 MPC MASTER CAlL LIST

UPDATED June 15,2010
Calls:n black text are regular monltl~ calls
Calls In btue text are all oltler/speCiat calls
Items In red text have been changed or added SInce the last list was
distributed
Websileto check lor correct lime htlpJltime90v

An X In the 'BW Record" column = BralnWave!s to record thiS
,,"
AA beside an All team member IndICates thiS person does the M bilek-up recording
!call Title
;1 Jes fonus Sliver Cad Pre-Record --
Member Communications &

Announcements
Weekly Updates
Call Reminders
Audio Posted
Scheduling One-on-One appointments
Live Event Reminders
RSVPs
Notes
COACHING
BUSINESS
SECRETS
MPC SilWf
.A.b
\Y.lnt~dme
\v~kly
l-pdale
toupdatt-you on \',haf~commgup {oethe 5th'nlltl (lfthe ~!PC
TtJE5DA Y. f.... bTUlT.. 9,"::01 n, S pm bstern'~')")tunt'- !Th4f~ ~ pm Centnl. 6 pm

~lotmt.;un.j pmPacific.1
_.> SrlVt-lli.e-l ~-lll '-',1th Ah BtO\\11lnd ~penal gut-s.l

Tma;\l~f.l:
Topl"::: "Tip- Toettlgl0 SUtct-~s Ho,,- ll-hgh-School DrDpOut
C'~atedtht'
50 10~1-
CompanyF('I.:>t Ptlab"
Tma
,-V~P:., CEO
ofFout Petals.is ,-,<--rut Ierne 'i'.-ouldcaU anunlikdy enlleptJ.'!lh'!ut A

iht- Eother t-a:1;,' nut b:<i.[,.l':lllg !lJoce:ne~ and w"Olkmg III ti,e m~n at
Tod:!)' mee runs the multmulhon...:ioll:n c"mpmy FClotfet'lk \\tuch
manufactlJes.uniquepadt anduuoles fe>r '.>,omenwho cra\'e comfm but shlliove then
lugh-~hool diopout,_
\~l~tCri~'~ S.eoet
stilettos
It staned v.nh anidea andfromU)ef. me 1.'.-"N'kedherbum offto get he-lpwdu;:t Ulto t~
nght ~tores.O\1 the rightprict'. Heljoum~y Wl.,mt a smc>otho.1tonho~<"'eyerl.s-$h,,managed
to ~\'t'rC(lmt' m~- hUId~! --llldudingh:i\TIgH.'> coml: up 'V.lthfundi 11) p-ly for large
ord~H qutCkly.JOlll w-1"lt:mt\\hatIl ultsto go flOn'lldHt~\pl'Od1.ll.:tto cd-ebnty
dadmg andmultnl1illwn-&ll.u succ~s~
tSE~D I:'
)'OUR QUESTIO:-;S*
Dcyouha.. e a quemome-lahngtotlusmolllh'$teplC. ~Tlp.T"eingto SU\:c~u' Howl.

High.5choolDr<lpout CI'!l.tM tht S! GM~ CCnpnyFODt Petals' 'V:tth TIIU.-\l.4a,t;:
:\IPC Sliver Call Is Tomorrow
TImis:
Ai comt's)'r~nllllde;rf(lr(lut llf'Xt
caU, ~:lllthH TO)'10RROW 1
Tot.-fORRO\\', TUESDAY, ApnllL;::0HUprnEl~em{r-.l)tirn~tnuf{ 7pmCentral

tpmMou:/l!ain, ~pmPacifi.::)
...J Stint titI U.n, 'T.lplnt<:> Your(fi.n lnnntion
fQ,t Entrepreneurial Suaess"
Every mt'ce~ifuJptlwnuus.tht'ito\\TIintuitionor -gut

to pridtthemt:hroughbu$\ne-s~ dui.swru_ .. andpe-m:mal
<}Ms tc-o.lt '~hkt' Y(lutp<!rsonai OF'S, hdpmg you de-temul1e
~J"
~1:-fhtoadt{l
take to rel.ch y(lUfgC>l;ls_~~ mare:olt'"h-er =1

But,<dule wom-e--nlu-;:-e--a f:mJOlrly
t9~tforUlaf'ss{;mdit'ifree)
JW\,1l::. gtft cfstrcngintuibon, mon "fus- al't!u't uunglt to

({\,u:fuJlpotential
JcinAli BlO"\',l"land spe-cia! gue!-tJoanna G:unlli, a ce1ebritv
p~~bi~.kn\>'n "u- "Amenc::l';: bltunionCoa.=.:h" ""no hu been
(e~tw..e4onM1Yandts.authaofUnkash Th~ P~ychic In You: How
1,9' Jm):oUl;.4~~tis>n (W ~q:t$:.t\IlQ.e':::1~\!.n,.!'.J~}~m,g,
Notes
COACHING
BUSINESS
SECRETS
~IPC Silver Call is Today

Hl.lane
nutU
a {ourt~sy rurunder for QUl oext call. \'\tu.:h t~ TODAY'
TODAY TUCSDAY Apn.ll.' :01j
,SprnEHttm~:"'(!ttme(nnti-JHnC!'nml t-pm
Moun[;llll,~pmP.1C1fic)
~.;> Sil\'ef
n-tr
~.all
"Tapmto Your(hm IntUlWm
fw Entrepleneunll Sutte~>
EYdY gucc!!~$ful ptt"S<:-n md 1hl'1I O\\l} mtunien ()l
-gut
!l1-'1mC," to gwdethem through btmne55de.::hioru. _. aucipt"l1:oml
Qn{stoo, It -thkeyoUlpers<>nal GPS. helpmg you Jetennme

"i'ttm:hlOldtot3ket"Iuchn'uzgc.ai!. Ah tll,l}fs!t sh... r'::'!
ts<)jf"nutc~n.(al1dlfsfrl1';) B~\':fuIe w"mtnh.a\'~.1 farnn..l'.h'
n;lt.wal gift ofstrongmh.utlQu,m;:.>t OfUi aren-t ilimglt to
'Om fuilpotentul
Join All Brown :a.nd lp<"na! guest J;:.aruuGauilh, a cd .. bn!':
p~ydU{: ktlO\\ll n' 'America' 11U1UltionCo~ch" ...... 110 hl. >been
featuredon).f!Vandls authorcfUnkaili The P~'ch1:::-ln You: Hc<:<.'
v
)"qe.p: .I.nttnt1cn.Jo{ Su;;:cessful Peq~,on Makm.,g;
r r.rwt.
You'nle.>tm
~IPC Slh'rr Call Audio Posted

Hdane,
()n!his t~ "T:lpin!\:> Ye.W" 0.\11 fnttrint<n fm rnm~pfenetzi:.l.!Suc;:e:ss' Ali and Joanna

taIL: ilboi.l: h~wt\) mot your own inh.ution Ol' "gutm;tUKt"'to guide YIJU throutJ.h bu.:.ine$S
deciriom . .tndpenowlonestoo 1t'}hkeyompemmaJGPS helping} ou det ermine
,+,,:bi..-hro.adtot:lic~toteachytl\Jrgc,als .-\11 ~hnesit'sher=l t,:lolfor !uc.:ess (andrtI.
frt'e-). \'bil~ w<lln'enh"'\'e a fa.mouslyrutunlgjft ofs.lrongintUl1ilJn. mo~t ofusa.ren t
uml.!tt 10 OUl full potroD",,}
"1)Pl\to me Yilur mtui.t:ion Ie make Ihe nghtpeuvml derui.ons

I,lt ~outbusineu alldhfe ... ev ....IYtune
.t ~ue;lsy 3~~ttp
procO!:ssto getunmhate cblll;': about anyot1!!~ or
~:n}:~- especuDy to id("ntify those th.at. m1.ybe dr:mllngyoUl

e.p..enr~'
-f;
t.au tmhowtouceJ"'e .:k:ugui-dance ahout n:h.al youneedto
~~andd"ne.:<Et
fOfyouro.'I,nsucreu
IfyourrU.tI-ed 1M ~an the< mgu:il AUDIO U wldy and c:mbe foun:l,;:ln '-'w PA".iSWORD
PROTICTE.DPAOE
C'b(k onth.::link beio\vtc>h-!!-e-rt tatht audic,
Notes
COACHING
BUSINESS
SECRETS
:\IPC Platinum Action Step, Email

Hi Ji1ne-
I
ltsJames RD<:ht heu ""'lth yc:ur ACllNl Gmdeltne-$ fO! June
\\'1t.hthtslJS! caU, YOUd!scOYded ho'\', \;:0 mct\"J.u yO'lll SAl"".\. ""lth YCUIPIOdlJc! ;md
ptoSJ;unb.unch \\" .. t:alked :1t<>u the \ alue of"EduC3Mn-Bued \fatkt:1lt1g"~..ilere ',ou
d(>ntha~-eto sdlbUlJmt eduCillt' ~'(>lZmltk~1 Gn a hOl10P!C thl!'511npart.1l:tlo !hmt
: .-\5 :'OUl' 5-peclal Report
Audio rD fer YOW &e~ gl':e a',>,JV t" get opt1m 1'(>1 :,'OUf
webSl1e
Soyoucanle,-'erage th~ ~ame(;ontent fn.-nl yOU' "StglUture PItH'nUllon" ll1n1ultlple

ways !41.UflclYS ll1dh:lt l:>m1dmg
Hw~ :au yom
A:::!ion GuidelInes thB rnomh
? Fmd w~y~lO leyetag;... yow Slgrat1.lre P:!e.\... nt.~tlon Fort:..aul'le maybe\'ru wantto
me the Htne "ontent for y,,1.I: Ke-:mcH Ian.: OJ' a -':'peoal Report ~'ou t In ille (or ~'DU:'
webmeopt-U'lpJ.ge
3 Pl:m oUl: :mdexecute PlusI.' 3 .a.outhned foryourne:>;t prc;duct prog;t:unl..alrh'h'
In:::-l~e)<:-u.minedthe
call,the dlgrtal AUDIO re.cordmglS u:ady fOlYOU:at OUI \~PC
P1:aunwn Forum
High End - Scheduling Forms
M..,ting Reservation Form

B~0\\'am In,,,"a''lI~;;O~
:13t% aNI
i;;':"1~ /~
,0>.it flr'i;l (\f tw<) prif-$.cIH,thtled MIG
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Me-e1lflt;llJ>l*!' MI'> F!her mO"!',:fI9s' f!I)'l~ f.,t:W.1:'<~ K> 12-WfJf'1, M .m<?ff!~(_~ Jrom 2
10 '5:%{l'1'i c.~ino )'CUf ,j~e J!',illf!~ll $;ot $ a H",h::,,::roi< t,r~l~~" V(1(t,:$',
jr"\'>lruct!(lI'\S
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_ _ _ _ _ _ _ _ _ _ _ _ _ _ __
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I \I;(,~ld WUI' 10 ffll!,,1 with "-Ii In (.A.. 011 ttl.,. doIt~

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f.~1.-~L.fOl_!?f_~.?_,) ..~.:::..~.:@.p.'r:.!:'? ~:.??p~.....

mu~.:J _M31"ct'I ~6 ~ ',nXI:)-,~ ro 1;: :3{~
.m" t-.,
If:l~
Notes
COACHING
BUSINESS
SECRETS
Call Reservation Form
:"s~",-j ~<~",<-
SIt't!'o<t
,;)j~!:~ ,*",~ .hJ;-:~t>''" ~:~e s:~t~ f~', ,-.:< pte--Kfifliullld,~.2!!I:
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b6oow~, jWi>tlki
d-<'!fll'S IlstM t.how(I"t~!lr1l

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."";::['1.1.."",,.,, ______ _
2011 All InternationaL LLC
Platinum Forum
.
v,~
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"~'r
Notes
COACHING
BUSINESS
SECRETS
Invlk
lei
\11'(' PLLinmTl
FUI'UJl1
.. ImpQrtFrQut \VehAddress Book
Y Y
M~
Your Email A-ddre$s
...
Ent~f'
Em;.til,,\rldresses :\lanuaHy
Send To
tl~
lItmbtr Inlroduttions
!'latllllHlI AudiM &. Transrril.ts
~;CiI!~aKl&r~liotAA:.tlMi'
Platinum W()rksheets
He:Wwmw~mOOrltlgt9lnt!'l;
talls
G9I.:l..A.!!!li~.&'T!:lI!!Ssril?!
~;I:t,ij~n& rr4lt$~_%cN.'e
ltleotA<1illJ
10025
:;
5
.fuI~
2
Discussions
il'sw~
A.G!;!onSftll!!
U_i_~
2011 All International, llC
9
4
[A1.i!!lro.~k""!t.A
'::.i>-'/i>"1\U"-:,! ,,'~Pats~:mpm
Notes
COACHING
BUSINESS
SECRETS
Mastermind Groups
Choosing Leaders
Scheduling Times
Inviting Members to Choose a Leader
Placing Members in Groups
Mastermind Leader Meetings
Subject: [MPC Platinum] choose Your Mastermind Group

Hi there! James Roche here with an important message ..
You can now choose the mastermind group you would like to
be in for the rest of the year. Seats are accepted on a
first come first serve basis.

Your mastermind group will meet twice a month separate
from the training and Q&A calls that Ali and I give. These
mastermind groups are an added bonus for being in the
Platinum tier of the Millionaire Protege Club.
Ali and I carefully selected each mastermind leader
because of their business background and group
participation from last year's program. Your mastermind
group and leader are there to support you to stay
accountable and focused on your goals throughout the year.
Your mastermind group will have about 13 members total.
That way you have an intimate, supportive environment to
help you reach your goals within the MPC program.
Mastermind Group #1
Leader: Mitch
Days: 1st & 3rd Tuesdays
Times: l1:eeam EST
Mastermind Group #2
Leader: Nicole
Days: 2nd & 4th Thursdays
Times: 8: Gepm EST
Mastermind Group #3
Leader: Gail
Days: 2nd & 4th Thursdays
Times: 6:ee pm EST
Mastermind Group #4
LE>ader: Lisa
Days: 1st & 3rd Wednesdays
Times: l:ee PM EST

Mastermind Group #S
Leader: Tamara
Days: 2nd & 4th Wednesdays
Times: 12pm EST
What To 00 Next
Below are the five group leaders and their call days and
times. You can be in only ONE group. Choose the time slots
that work best for you.
1. pick a first and second choice.
2. Forward this email to Amy Shairs
(amy. shairs@alibrown.com)
with your selections.
3. We will notify you within 7 days which group you are
in.
Remember, these time slots will filIon a first come first

serve basis. So act quickly.
PLACE YOOR SELECTIONS HERE

FIRST CHOICE: Group t t _
;;:~~~. ~~~;~;; *~:~~~ *!*** *** u * ** * * *
Once the groups are settled your mastermind leader

will also contact you with information on your groups
call-in information.
It's up to you to take advantage of this opportunity
in front of you now. Ali and I both credit much of our
success to the mastermind groups we've been in over
the years. It's one of the universal keys to success.
Napoleon Hill in "Think and Grow Rich" devoted a whole
chapter to the power of the mastermind. He says,
"Master-mind power helps you accumulate money and keep
your money growing."
Virtually all great leaders and wealthy entrepreneurs
are in masterminds, This is your change to take
advantage of your very own mastermind for 2lne.
warmly,
James Roche
Notes
COACHING
BUSINESS
SECRETS
Mastermind Group
C~1l
Schedule
Leaders are c'JQsen and submit preferred day and tlme to hOld
meetings
10:QOAM
_ _ _--"""-',OO""'AM'T-_ _~--~_ _ -Grou
Grou
B2nd&4th
llst-& 3rd
lW)PM
-Grou 52&4
Grow 41st & 3rd
H10PM
Z;OOP
3:00P
Gr.oup 61st&
3fd
Grou
3.2~d&4th
Group 2: 2nd &. 4th

Fill in Members in Prefered Groups First come first server ( International members should get preference by time
available)
Customer Service & Declining Payments

~lP(, Decline Cart Automated Email
prdine Wtlib from ('lIstoma Suppt)rt
~0rigina!~1emgt-"
Fr~"
Ali Mlf1':';.UW- q\li!ffll:ilill&;::~~~.1~a~l:~;'
./);Jlt'ThIl, ]}IllI:':Dl-ijijJ)l:}9
I, h:oE~"~~illi.s!!'f
JtlI~Cods
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k-r i YlIi:maat Pri:,~tgtDab ~-oD GOlD &t:"ll~D:~;~i (h{',-) S-4~icitill dfPI.."llt,

lOmoothly pl}mffits "I' s;r :cnnf" ll!l'::''.llli dS2~~ 00 'U13i<,n;).mM\. :bl
~s
rrm"mi;m!w b~ dromtd
To m5'!re yOW" ~i.::e is :mmteru,.med, PIF"!-f did: 00 tl~ 1mk "o<!~w 1" !~ev,' :YC'1ll
KI'\'i~tlnstdia!eJ'o'
RTht::w~ow
OtUpd;ueywrptt.ilnal Pt"Jil-c:
UPDATE PERSOXAl SIT'5G
If\(laut<i!m... qtt~i<lm,p!e.u~,;}t!:utlllr.:
Thlllk "\:'~ f(:!\C'IIr ~g,:>b! I'.lW'rt
~~~
ffi['=rt><=l
Smead>
-Ali!ntemmC'B2l
~l<j.R.-'f~~',d ;';;".-":~'{'l\-ci~lI.(t '\?,'~Ia~~IroI.~Wl(I~jlI"kl(m .'IM
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Toll Fmru.J.H3::i 9
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)WL~'pi.-<!!~Y'!w:;;hl<j!l~.~
w. '>i'oltlH~ glo.~t.l.,;d.: ~~ ;rr,.~blt
Notes
COACHING
BUSINESS
SECRETS
~IPC Declining Payment Phone Call Script

n.din. Call:
If customer Qn~l\'en::
Hi [Insert ~ame Here) this is L~11da Pittsley caUing from Ali International Ho...>; are you
doing today,? [Let cus-tome-r respond1
I am calling you today In regards to your most recent Platinum p;ryment YOUI' card seems
to have dedined expired and " .. e den -t \'.,'ant you to get behind or miss: any unportant calls
or upcoming e';etlts Do you have an alternate c;ud you ,.,.ould like to use "I We- can also
\,ork out another fonn of payment for this month We accept, credit cards, check, money
orders and PayPal [Work out details with customer]
If 110 Qn~'t'e,.: (bus-in-en line)

Hi [Insen :-;ame HcreJ this is Lynda Pittsley calling from Ali International You can
rcturnmy call at SSS--IS-l-)559 ext 16 or I can bert"achedby f"hmail at
support ii alir.rDwn com lam callmg toda.yregarding yom ac(ount_ Please return my tall
at your tulie'St com'enience, l.am JyaiJa.ble \>londay -Friday S' 30-Sp m Eastern TImt!'. I
look forward to speaking \\'ith you
Ifnoans't'i~r:
(personailine)
Hi fInsert Name Here] this is- L:.-ndaPittsley ,ailing from Ali International You can
return my t-all at 88S-iS4<S559 (':xt ]6 or I can bt' reached bye-mail at
~'Jlpp.~m.iLa,{~b~.9~Y!l;.~~.llm. I am caning today re-garding V{,!Uf monthh' pa~,menB \Ye would
like to \vork with you tl gt1: them up to date Please return my tall at your earlie-st
COflYenience, I am available 1!unday-Friday S.305p m Eastern Time. I look forward to
speaking \\ith you
Live Retreats
Notes
COACHING
BUSINESS
SECRETS
Live Retreat Planning

Event Planners
Maintain Event Worksheet / Schedule
Coordinate Speakers
A/V - music/recording/stage setup
Create handouts, forms, props, materials
l\IPC Phltinunl Retreat RS\'P Email

HeUo Jayne,
The ~blliouaire ?;,c,t~e-, Club Platinum Retreat, \hrch 7-10_

2010, is quickly approaching!
Please foll(l";~; the link bdo\'\; 'XO'W"" to answe.r a fe-..Y quick
ql}e.:s~i.9rt~ and secure your spot
http~ "snipurl.com -platrs'\-p
Forthos-f" of YOU that still ne-ed to make: hOld reserntions

Kel1J in mind our sp~ciaJ Ritz Carlton :\furina Del Rey discounted
rate,s. are only guaranteed until F ebruJIY 12, 2010, and are based
9;1 ;n-aiJability
Please donot he'~itafe to contad me with any questions
Looking forward to seeing you all tbe'

Best,
Amy
Notes
COACHING
BUSINESS
SECRETS
MPC Diamond Live Retredt Rl'giltration Form

l"," ~tr(,.Jl I',lp;:wrntlt:
?l}lO!'J"" ",rc:-t,'!~ lh~~<)mNl
O~,r M;>( D"j.-,cmd

F;'bf,I,'~"
n: & 23:.
'V~(:f "Ou'.-e bcce:"<:::d )'i.'.<J~ fvcn) J! Th~ Ritz (ad1011 too;,>nut (,_0,<<:', Mt.)rm t:>v (<tl:,~
~ 241.3333 .t'!d f'~Q .a",l!!t!: l!h' MP(: Dt;amOi\d Rt'tre~ lI'OJp t>b!.~:, fll! (;I\;1 :1;",
inf~)m,."I,')f', bi,kw
Roomr'~,Hc'~
itf\>j
f~). <! b~~, to!l.Sa 7:,0 'JS~'f 1\;:; i . t('1
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f>fl[Fa~[N([
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(ii.-:ppJ.wbi!</
"'~~iJl"<)k
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __
Notes
COACHING
BUSINESS
SECRETS
Hotel Pickup Summary Report

Tolcl Pickup: 167 room nights
Rooms AI is responsible for: 130 (less 20% slippage = '04)

% of rooms sold compared to minimum: 161%
Cut-off Date: June 28. 2010
# of registrations: 134
AI Room rate: $119.00 Online late this week for holel: $199.00
lOS ANGLESAIRPca:::::::!
Grou : COfl,CHIN-G BUSINESS
lnt N,m~
A,"Yal !RIt~
{)~~rt .... ~
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"
Live Event Manual

Planning
Budget - All items must be approved with COO
Key Meetings
Pre- Production Meeting - review event, designate team duties, resolve
any unanswered questions, finalize agenda
Post - Production Meeting - within 2 days after event - ideas fresh
Vendors - Makes sure all forms are filled out, NDA, W9, dress codes are known.
Supplies - Make accurate list - all should be confirmed and on site for inventory
day before event
Event Kit - Portable office to bring to all event
Team
Dress Code
Arrival Time and Responsibilities
2011 Ali International, lLC.
Notes
COACHING
BUSINESS
SECRETS
Event Site
Overnight accomodations
Green Room
Main Event Room Setup
Stage
During The Event
Timing
Stage Mangager
Monitoring AV, Videographer, and Photagrapher
Post Event
Process all applications & orders
Inventory all materials
Post Event Recap meeting w/in one week
lHPC Diamond Rt'tn'at PI't'-EVt'nt Em,lil

Retia DiamQn~
I'm lookmg f01'\\--.ard ta gerrmg us x! togmef at our ftrM Dnmonl r!!"tr~at of 2010
Here is a qu!r-kre\'ie\\" 15 ~'OU are pacldng
,. Voke fe.:--order {to. record yOtu: St'R,.<;;l.on}

"t' Handouts (-enough for 18)
"CD or ~(:n':~L$l_ic~ !fyou Want to share' a pre.sentat1on \'~a
Ptl'werPoint, Word, Excel ""c. (ff)\)u 1:mng yom O\'i.n ("{lmpute1"not-e,..e cannot toIDlett it to the-prOjector. Your ((Impute!"
~Yll~ Ix f-or )'our mm nQte-takmg U$ omv '"*">J.o Intentt willoe
9yaiJ;Wt~ m rh-erneffing room."")
,. It('1m t-o d:.splay {i.{', products, br-ochtres. Dyes_ etc)
plN~
.... Wn~mg pad.& pms & penciis

... Jacket S\li:eate-r raincNt' t..tmbrel!.1 (ten::p-.-r.atures::-.an tit nriabte)
~ Suncl:uses (~'e may be havmg lunch outside)
.
~Itctmg-fnend1y sucks to sUPport your \'I.:eUbemg

The attire lS business ramal. you may want to bring J
;tIang~ of clothes: /01
dmllt! on Monday e\'enmg
At the time of this email. we are anticipating tugh 70s \>,ith a few IDOl.t-e!5 and to\\' 6-(15 at
mght Check ?"\\"\\",\\'eatiler_c--oOl(zp-c-ode 33133) pnono parkIng
"RESORT & FAClLln"

The &u Carlton, Coconut GlOW 3300
$outll',Vt$! TWtDt'I:. Seyenrn. Avt"Uue
@2011 Ali International. llC
Notes
COACHING
BUSINESS
SECRETS
The Meeting
REInflATIOn
Somav. tt 7' 2;<1';:
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JJtI'ita.l<lliOOt('fNfJ" l~ 1llillln1JJ(<u trull . . . .
Notes
COACHING
BUSINESS
SECRETS
Attendee Media Release, Copyright, and

Confidentiality Agreement
'lIf'lf.>.
~~'r~-')l,~
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'ilr'7"trr,J-C>;lr>:I'1:,
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Notes
COACHING
BUSINESS
SECRETS
Communication with MPC Coaches

Provide Call Prep Sheets with all
announcements for members
Scheduling - calls, pre-records, etc
Creating/ editing/ distributing content
Client Feedback
Participation in meetings
The Call Prep Sheet

Dial in information
Bridge line information
Google Chat ID's - for live chat during call
Upcoming events and call announcements
Call Outline
Closing
Notes
COACHING
BUSINESS
SECRETS
All I Jamo!> PRECALL CHECKUST _

MllliOmIl1'8 Pfot~ Club Platinum TlOl'
~NTROJ
T:t!S IS James Rxhe cf;.J\E,fc)m com I\~.vnt 2 2010 .ar(j

,wHlrj
~~f'
10 ~()~e
~(;tJ
ali 1,') l'ur
"Mdbonaire Proteg, Club Platinum Tier C.lW till

"L.1uneh Sec ...t5 of SUceusfVl MIII!'klfhn: P.art n
(OUTLINSJ
Rev" of Successfu! Launches Part 1

lOOOHlOlOoo;;Jto
USHoi HAME: GMAIt Ot,e,llD!
lMiwill "flt;Wyoo
t()If1V~l\ltMu~Ofta
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HOST: 4555#
What this co" Is about

lIlthli t"~! nil ',q II ~~"\':::t ?lu;~ ,;cltt l= :lJwm, '\<:kd:: lil<.'U
~~;AFil;.;~:tt;:rtc\if.>, ~~ lIIv'.ht "wm,~'~~~~"4l:r:.'>:fW.::1
w~~ lU"t~W t~m :n:;:>d!tlll l::.ruh.._Wli'l:<'iutt D.l!.::u,'Jllltc=fre!'
"
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j!!'t.. ~:.Jlf
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The SecretBenind Having a Lilt 01 Raving Fans-
201 1 Ali International, LLC
Google Chat
c.......
k; AmiShs~a
!>rntWgr;fi<'1fg~;'CQWert"",*",
I.DII ....
11 '"i.
"if,
Chloe Ml1nnr.n
*' JennlletLuna
"" La.uren T\'fee
>$ Pre$I~)'
&lairs
Notes
COACHING
BUSINESS
SECRETS
Customer Mailings
Coordinate & Edit Transcriptions
Edit Audios
Create CD labels
Cover Letter
Worksheets
Mailing List - Labels
Outsource vs. In-house
~~-------------==
,I
I
Notes
COACHING
BUSINESS
SECRETS
Mailing List Check
Off bLs! _ _
-------------
pownload appropriate AiRs from the Ca1 (Note }!)clude g'@!T1on~s_.!Q~ Plat ma~, _____ ---:
list Includes fl~~a~~~Address 1, Addre~~ 2,--- Clly State, ZIP, C~J:!~ry, Ema!~_~'
_______,g_~_~_~_~_l!_~llQ.r._m!~n~T~l_e'___
f-_ _-E'"he""ckJlst for missing addr~ld
-=__: _____________ .. _____ :
r------l"'~~~en""t~~;udP~I;I~~:~~~.r:~~r~sf~~~ ~d delete_ ~s necess~Q'_ _ - _ - - - __ ~ ~~~ks~~~~~sl~~~~I~~r~;~at~e J:;~~e~~;~:~Sp:h;~:~q~:r~"'~~~:;-hIP-p-lng-'""Cd-:;--d~~_Sj;_,,_ _ _
nBdd leading zero_e~ew England, _:;tates (sari !9: find those with only 4 digitS)
f-_ _tC""h,,,,c,,,e'..-'S:la.les to_have 2 letter abbrev18tlons http//lNwwstateabbrevlatlons!,!,_I_ _ _ _ _ J
~1..!lo b~lca~
_
_ _ _ _ _ _ _ _ _ _ __
heck several addresses i3..9aln.t cart (dueJo all the sOrtlll9.L_________
__ _ _ _ _ ..j
U
===j
ave a ~9~'1_ ~mali addr~~~es
~L_==-__==-_-~;_=~:;:~;'""I:_-'"'~"'~~;o:d,~e~'cd ,,,e, COpyt~o 1C~p2m""C~O'
- __~
MPC Mailings:
'For Platinum Mailing, Include:

Team All Members CEO, COO, MPC Coordinator, Marketing Manager
Diamonds get all Plat and
Golds get all Silver mailings
Active ARs:
MPC - 2010 Platinum Elite Autoresponder 10
MPC 2010 Platinum (Second Enrollment) Autoresponder 10
MPC 2010 Diamond Autoresponder ID
MPC 2010 Gold Autoresponder ID
MPC
2010 Platinum Autoresponder ID
"In mailing addresses, lise the USPS state abbreviations

When listing a state NOT part of a mailing
addre:!O:!O, use the Hstandard" :!Otale abbreviCitions.
c..w~.~bt<~~~~
~"~_""_i#Mf~~~,I'm~~~""}I:N
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Notes
COACHING
BUSINESS
SECRETS
"'~'t- a'~:"~:::~ .2~-o! ~-~~ki':;,-lS;O! ;,<-. J.l!'\UY r'all1u'lg~nd O&Aeal!~ .:..,s ,:;"-:''l1,~~
H! ~ ;I:,'~ "",~ ;c__':".'-:!~; :"';~ "'):>~-~ ~ E-~s ,~-~= ::~x:t::;,~ ':,~"'J:,::;"~ - 3 WilP mJmlrlM.se
Ymn
!n-com~ (L{$)
To-pre "5 Way"
to
Set
YO\lf~e!f
Up for 5-ucces5 'n 1010:"
201 1 All International, LLC
Monthly Mailing Spec Sheet

Printed transcripts of 2 calls (approx. 7590 minutes
each)
1 page. double sided. color print

3hole punched
Black and white print. double-sided pages

3-hole punched, DO NOT STAPLE
8 'I. x 11 " white envelope

Return & Mailing addresses printed directly on anllelope
3 CDs.(the Q&A callis oller 80 minutes and will require 2
CD's) each with a color label & CO Tracks:
The mp3's of the calls are attached to the email.
~
You will need to type the text below on the
CD label. purple print, left side of label

Text: CD 1
Training Call 'launch Secrets of Successful Marketers:
Part II"
Text: CD 2 .Q & A Call COl "Launch Secrets of
Successful Marketers: Part 11"'
A Call C02 - taunch Secrets of Successful
Marketers: Part II~
Q &
Return: Millionaire Protege Club Platinum logo w/

address underneath the return address In Times New
Roman font
Mailing: Typed directly onto envelope. The recipient's
addresses in Arial fom printed underneath the postcge,
a black outline of a rectangular box with the following
type inside it: Educational Materials Enclosed: MPC
Platinum CDs & Transcripts
NOTE: Please send digital proofs of mailing envelope
and CD labels, and all other files that will go to the
printer.
Pgcking Instructipns
Bottom: transcripts/COs Top: Cover letter

MgJ!Jng List Attgched
Each CO placed in a paper sleeve & shrink-wrapped

together with all transcripts. There should be only ONE
shrinkwrapped package,
8 1/'2. X 11 . glossy cardstock No UV coat

Please print 10 extra copies lor stock
Notes
COACHING
BUSINESS
SECRETS
Designing CD's
Notes
COACHING
BUSINESS
SECRETS
Day 2, Session 4:
Policies, Problems, and Upsells
2011 All InternationaL LLC
1. Cover Your Ass With Common Sense
@2011 All International, LLC
Notes
COACHING
BUSINESS
SECRETS
You can't promise results.

You can promise deliverables.
Be careful with your sales language.

"You'll double your income and double your
time off." versus "the program is designed to
help you double your income and double
your time off."
"Lose 10 pounds in 30 days" versus
"You could lose up to 10 pounds in 30 days."
Consult with legal counsel if in doubt!
Notes
COACHING
BUSINESS
SECRETS
Have a strong legal agreement for client

relationships (not cookie cutter). Should
include, among others:
Commitment and payment schedule
No-refund policy (if any)
Client taking responsibility for their decisions
and actions. (You are responsible TO your
clients, not FOR them.)
That you can ask them to leave if they
become disruptive
Confidentiality policy
Copyright policy
Have a lawyer review your
agreement!
Use disclaimers with your

testimonials from clients
(See www.FTC.gov for updated
regulations)
Notes
COACHING
BUSINESS
SECRETS
During your coaching work

together, continually
emphasize and monitor the
client doing the work.
Keep good records:

notes from calls
recordings of calls
email dialogue
indications of client progress
photos of work developed together during
meetings
recordings of live 1: 1 sessions
require client reporting or action forms
Notes
COACHING
BUSINESS
SECRETS
2. Dealing with the

problem client
My first experience at
my first meeting
Notes
COACHING
BUSINESS
SECRETS
Avoid "buyers remorse" issues:

especially after live event sales
(change in environment)
hold interviews or information out to new
applicants quickly
schedule welcome calls, introductions, and/or
first meetings immediately
consider providing "quick start" session so
client receives value asap
When client is misbehaving or

showing disrespect:
Never assume you know exactly what the
problem is
What you are experiencing is a symptom not the cause

Address issue with client calmly - determine
the underlying concern
E.g. "Denise, this is the second time you've
arrived late at our Diamond meetings. I know
you are a smart businesswoman and know
how to keep a schedule. What's the real issue
here?"
ffiARr~fi~
SE~RE;f!
Notes
COACHING
BUSINESS
SECRETS
When client is misbehaving or

showing disrespect (cont.):
Let them talk. Do not jump in, do not be
defensive. Listen.
Once issue is determined, ask if they are
willing to be coached through it.
(They will say yes.)
If situation does not improve, ask them to
leave group.
20 11 All International, LLC
When client is expressing discontent

with program:
Never assume you know exactly what the
problem is
What you are experiencing is a symptom - not
the cause
Address issue with client calmly - determine
the underlying concern
E.g. "Jack, I understand you are not happy
with your progress in the Ruby Group. Can you
share with me what's not working for you?"
Let them talk. Do not jump in, do not be
defensive. Listen.
Notes
COACHING
BUSINESS
SECRETS

with program (cont.):
If their criticism is not constructive and they
are simply complaining, most often this issue is
they are not taking responsibility for their
success. Point this out. "Jack, I see your
application said your big goal was to get up a
website this year. The last three training
modules have given you step-by-step
instructions. Can you share with me what you
have implemented?"

with program (cont.):
Most often you will find they are not taking
action and/or not fully making use of the
program.
Once issue is determined, ask if they are
willing to be coached through it.
(They will say yes.)
If situation does not improve, ask them to
leave group.
Notes
COACHING
BUSINESS
SECRETS
When client cannot make payments:

Have team member handle initially. You
should not get involved unless it's serious.
keep them to agreement - this is as much for
you as them!
if they are seriously having an emergency but
want to stay in group, work out alternative
plan -- but it must be agreed in writing
if they cannot stick to the alternative plan,
re..du.ce benefits (such as 1:1 meetingf~~cHI~~
eliminate them from group
SIN E
CRE
Options for "firing" a client these all depend on how strict your
coaching agreement is and individual
situation and timeline:
no refund at all, ousted from all programs
no refund but they can drop down to a lower
tier if more suitable
prorate year and refund difference (with
confidentiality clause)
refund all but their deposit (with confidentiality
clause)
etc.
Notes
COACHING
BUSINESS
SECRETS
If you are having serious issues

with a client who appears
unstable, they may have acted
the same way with others in the
industry. Confidentially ask others
they may have coached with.
If you are aware someone left

another person's program out of
integrity (e.g. skipping out on
payments, causing trouble), do
NOT take them on. Even if you
think you can help them.
@2011Ali International, LlC
Notes
COACHING
BUSINESS
SECRETS
3. Member retention for all

types of programs
Keep them looking forward and

moving forward:
the higher the connection, the higher the
retention
live events are like the glue
always be promoting upcoming calls, retreats,
events
promote current members' successes as
inspiration and to demonstrate the program
works
consider awards or contest to add some
excitement and get concise success stories
on video/audio
~A~Hn~
SE~REf
Demonstrate how other members are

making progress:
Have members share success stories on calls

Have members share success stories on forum
Have members share success stories in emails
Have members share success stories at
retreats and live events
Have members share success stories on video
Host a regular contest where members
compete for best progress (e.g. Platinum
Achievement Award)
Underpromise, overdeliver:
unexpected surprises at retreats
unexpected gifts (books, audios)
clippings or articles that interest them
bonus calls
extra coaching
check in on them when not expected
ffiA&H~~Ci
SE~RE;f
To encourage renewals:
additional 1: 1 time
discounted membership
gift for renewal
To lure back to continuity or

encourage up-leveling, gift:
particular product
product of their choice
choose X number of past topics on CD
special teleseminar event
special live event
@2011Alilnternational,LLC
Work in continual upsells into your:

Member emails
Member mailings
Member group call announcements
(seed higher level events)
Member events (draw attention to higher-level
members and their success and privileges)

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Welcome to the

2011 All International, LLC

Day One Overview

Day One Evening

2011 All International. LLC.

Day Two Overview

2011 All InternatlOr,al, LLC

2011 Ali International, LLC

Why are you here?

2011 Ali International, lLC

2011 All International, LLC

Why we love coaching ...

Why we hate coaching ...

2011 All International, LLC

But let's examine the

2011 All International, lLC

$130,000 to $2 Million in One Year

An Increase of $250K in a Year

From Less Than Six-Figures

Doubled Her Revenues from

Took 2nd Business From Zero to

~~~~~~s~nd profitable coaching

2011 All International, LlC

Took Her Revenues Past the

What Are We Really Selling?

2011 Ali International, LLC

Compare these services:

@2011 Ali International, LLC

Best programs are hybrid of

2011 All International, LLC

The 5 Rules of High-End

2011 All International, LLC

Don't sabotage yourself with:

2011 Ali International, LLC

Hln the land of the blind, the

2011 Ali International, LLC

RULE #2: Know What

2011 Ali International, LLC

So what ARE you selling?

challenge preconceived beliefs

Why Do People Seek

2011 All International, lLC

Why Do People Seek

2011 Ali International, llC

People rationalize their

2011 All International, lLC

Harry Beckwith, Selling the Invisible:

2011 All International, lLC

"Services are human. Their successes depend on

2011 All International, LLC

The Truth About Selling

2011 Ali International, LLC

2011 Ali International, LLC

2011 All International, lLC

RULE #4: Be a Leader

2011 All International, lLC

Know you are a leader,

2011 All International, LLC

What's Popular Now

@2011 Ali International. LLC

2011 Ali International, LlC.

@2011 Ali International, LlC

2011 Ali International, LLC